scholarly journals Online Store Marketing Strategy and Its Implications on Consumptive Behavior in Fashion Products of IAIN Kediri Students: Islamic Marketing and Islamic Consumption Perspective

IQTISHODUNA ◽  
2020 ◽  
Vol 16 (2) ◽  
pp. 101-114
Author(s):  
Naning Fatmawatie
Keyword(s):  
Marketing Strategy ◽  
Descriptive Study ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Online Store ◽  
Fashion Products ◽  
Free Shipping ◽  
Online Stores ◽  
Consumptive Behavior ◽  
Desire To Change

The online store marketing strategy has made people's lifestyles change to become more modern. This is influenced by culture, mindset, needs and  the desire to change. In online store marketing, the distance between sellers and buyers has been very close and transactions can be done easily. This study aims to analyze the implementation of marketing strategies in online stores in Indonesia, analyze the consumptive behavior of IAIN Kediri student fashion products, analyze the practice of marketing strategies to online stores in Indonesia in terms of Islamic marketing and to analyze consumptive behavior in IAIN Kediri student fashion products in terms of consumption of Islam. This research is a descriptive study using a qualitative approach, with a purposive technique as an information determination technique. The result indicates that the online store marketing strategy in Indonesia applies a marketplace, low prices, free shipping and bonus services. The  study  shows that students of IAIN Kediri spend more through Lazada's online store, on favorite fashion products. The frequency of shopping for fashion products at online stores is at one most once a month and more than one month. The implementation of marketing strategies for online stores must be based on the theistic (rabbaniyyah), ethical (akhlaqiyyah), realistic (al-waqiyyah) and humanistic (insaniyyah) principles. 

scholarly journals Strategi Marketing Dalam Mempertahankan Loyalitas Nasabah Pada Produk Simpanan Deposito di BMT UGT Cabang Pembantu Kraksaan

2021 ◽  
Vol 18 (3) ◽  
pp. 346-360
Author(s):  
Maula Nasrifah ◽  
Kamilah Rihadatul Aisya
Keyword(s):  
Marketing Strategy ◽  
Customer Loyalty ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Research Use ◽  
The Future

This study aims to describe and determine marketing strategies in maintaining customer loyalty on deposit products at BMT UGT Sidogiri Kraksaan Sub-Branch. Besides that, the aim of this study is to find out what achievements and obstacles exist in BMT UGT Kraksaan sub-branch in maintaining customer loyalty. This research use desciptive qualitative approach. The results of this study are the marketing strategy used by BMT UGT Sidogiri Kraksaan sub-branch, which prioritizes employee friendliness and responsiveness, where in this study the responsive attitude shown by BMT UGT Sidogiri Kraksaan sub-branch is always accommodating complaints from customers for the good of BMT in the future.

scholarly journals Pengaruh persepsi online store dan offline store pada persepsi nilai dan dampaknya terhadap minat beli pada produk fashion

2019 ◽  
Vol 2 (2) ◽  
pp. 215-222
Author(s):  
Mariah Mariah ◽  
Dewi Nurbaiti
Keyword(s):  
Path Analysis ◽  
Research Method ◽  
Quantitative Research ◽  
Sampling Method ◽  
Hypothesis Test ◽  
Perceived Value ◽  
Analysis Method ◽  
Online Store ◽  
Fashion Products ◽  
Online Stores

This study aimed to analyze the effect of the perception of online stores and offline stores to perceived value and its impact on buying interest fashion products in Jakarta. This study has a quantitative type of research with respondents of 100 consumers in Jakarta. The sampling method is purposive sampling. This study uses a quantitative research method by conducting a survey and the hypothesis test is done by path analysis method. The results of this study indicate that online perception is not a determinant of perceived value, while offline perception is proven to significantly affect perceived value of fashion products. In buying interest, perceived value is the only factor that can be considered as a determinant of buying interest in fashion products.

scholarly journals Analisis Kelayakkan Bisnis Kuliner dan Strategi Pemasaran pada Usaha Waroeng Spesial Sambal Yogyakarta

2018 ◽  
Vol 8 (1) ◽  
pp. 37
Author(s):  
Mufti Afif ◽  
Isna Arifa
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Market Segmentation ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Feasibility Analysis ◽  
Business Unit ◽  
Future Prospects ◽  
The People ◽  
Product Marketing

<p>The process of business feasibility analysis is certainly closely related to the management of a business, which will analyze the prospects of market share, future prospects of the product especially to the appropriate marketing strategies to achieve the goals of a business. Waroeng SS is one of the culinary business unit known by the people in Yogyakarta area. This culinary business unit offers products that are different from other food stalls, sambal with various variants but still embed the characteristic of Javanese tongue. And now has earned billions of rupiah in turns per month, and outlets have reached 80 branches in the Java-Bali region. Therefore this paper should like to examine the business feasibility of SS owner in their begining and also to know about their product marketing strategy recently.</p><p>The type of research in this work uses a qualitative approach by digging data through direct interviews, both to the management of Waroeng SS and some of its customers.</p><p>The results conclude that business feasibility analysis is well planned; from the process of market determination, market segmentation, location, price and product have all been analyzed. While the marketing strategy which is done just make the customers trusty as their priority then they will certainly share the information to their colleagues.</p>Keywords: <em>Business Feasibility, Strategy, Marketing, Waroeng SS</em>

scholarly journals Consumer Behavior Intentions to Purchase Daily Needs through Online Store Channel

2021 ◽  
Vol 40 (4) ◽  
pp. 306
Author(s):  
Moh. Wahyudin ◽  
Henry Yuliando ◽  
Amalia Savitri
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategies ◽  
Retail Sector ◽  
Payment Systems ◽  
Online Store ◽  
Behavior Intention ◽  
Behavior Intentions ◽  
Internet Information ◽  
Online Stores ◽  
Behavioral Intention To Use

The inception of the 4.0 industrial era led to the evolution of internet information technology, which significantly changed the business sector’s marketing, transaction, and payment systems into online stores.  This new marketplace is an important business infrastructure used to develop marketing strategies in this technological era. Therefore, it enables companies or enterprises, including those in the retail sector, to remotely sell daily products, such as cooking needs, foods, snacks, beverages, toiletries, and laundries through various online platforms. Furthermore, these companies need to creatively and anticipatively participate in the various trading competition by having an online shopping channel. This study aims to measure consumer behavior intention in using the online store channel to purchase daily needs products in order to determine the influence of convenience and risk transactions on behavioral intentions. Data were obtained from respondents that consistently make use of online stores channel. The result showed that consumers’ ease and convenience during transactions, especially in terms of payment and delivery service, have a positive and significant effect on their attitude and behavioral intention to use online store channel to purchase daily needs products.

scholarly journals Strategi Marketing Public Relations Butik Zaskia Sungkar Dalam Memasarkan Busana Muslim

2021 ◽  
Vol 3 (2) ◽  
pp. 206-218
Author(s):  
Desty Aryani ◽  
Fatmawati Fatmawati
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Marketing Strategy ◽  
Islamic Law ◽  
Qualitative Approach ◽  
Advantages And Disadvantages ◽  
Fashion Products ◽  
Public Figures ◽  
Pull Strategy ◽  
Loyal Customers

This study aims to determine the marketing strategy of public relations Zaskia Sungkar Boutique in marketing Muslim clothing and what social media are used, as well as the advantages and disadvantages in marketing Muslim clothing. The paradigm used in this study is the constructivism paradigm. This study uses a descriptive qualitative approach through interviews, observation and documentation. The results of the study showed that the strategy used by Zaskia Sungkar Boutique in marketing Muslim clothing, namely: pull, push and pass strategies from Thomas L. Harris. This pull strategy prioritizes promotion on social media, and organizes events. This push strategy publishes Zaskia Sungkar's products on social media, e-commerce, and endorsement through public figures. This pass strategy rewards loyal customers by paying attention to the content that will be posted, and maintaining the appearance of Muslim fashion products according to Islamic law.  

scholarly journals Preferensi Strategi Pemasaran Bank Syari’ah Menanggapi Perilaku Konsumsi Masyarakat Saat Musim Panen

2017 ◽  
Vol 2 (2) ◽  
Author(s):  
Rendra Anjaswara ◽  
H Hardivizon
Keyword(s):  
Social Factors ◽  
Agricultural Land ◽  
Field Research ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Personal Factors ◽  
Coffee Break ◽  
Consumption Behavior ◽  
Event Marketing ◽  
Consumptive Behavior

Consumption behavior that shown by the community during the harvest season has not aroused awareness of sharia banks to implement special marketing strategies in response to the phenomenon. This research is a field research with qualitative approach. The location of this research is in DusunSawah,North Curup District, RejangLebongRegency with the consideration of the number of people who work as farmers and the extent of agricultural land and plantations. The results showed that the consumption behavior of farmers in DusunSawah is consumptive during the harvest season. Consumptive behavior is influenced by three dominant factors, namely cultural factors, social factors, and personal factors. Therefore, the preference of marketing strategies that can be applied by sharia banks in response to consumptive behavior of farmer society ofDusun Sawah in harvest season is concentrated marketing strategy with the concept of event marketing and coffee break marketing.

scholarly journals Optimalisasi Sistem Pendukung Keputusan Pemilihan Toko Daring Terbaik Menggunakan Metode ANP (Studi Kasus Politeknik Ganesha)

2019 ◽  
Vol 1 ◽  
pp. 7
Author(s):  
Romindo Romindo ◽  
Jamaludin Jamaludin
Keyword(s):  
Online Shopping ◽  
Analytic Network Process ◽  
The Internet ◽  
Student Needs ◽  
Online Store ◽  
Online Purchases ◽  
Network Process ◽  
Free Shipping ◽  
Online Stores ◽  
Online Shops

Thick store business activities are growing, online purchases and sales are growing. The community does not need to leave home and face congestion if they want to buy goods. The development in the special society of the Polytechnic students of Ganesha is the purchase of using the internet, which is known as an online store. Polytechnic students from Ganesha often discuss online shops. Talk about thick stores to meet student needs in online purchases, and choose which thick store is best for online shopping. With this explanation, it is important to consider which decision to choose the best thick store in the Ganesha Polytechnic environment using the Analytic Network Process (ANP) method. In this method, 10 criteria will be processed, namely: Online Phone / Chat Numbers, Popular Products, Free Shipping, Shipping Systems, Logos, Social Media Links, Search Stores, Product Brands, Latest News, and Trusmark and 3 types of alternatives Online. Stores, namely: Bukalapak, Shopee and Lazada. The results of research on data processing using the ANP method indicate the type of Online Store that can be recommended for students of Ganesha Polytechnic as consumers who buy online from the highest to lowest order are Lazada = 0.114, Shopee = 3.80, Bukalapak = 3.73 and Lazada = 2.47.

scholarly journals Greenwashing in environmental marketing strategy in the brazilian furniture market

2021 ◽  
Vol 59 (3) ◽  
Author(s):  
Márcia Vieira de Alencar Caldas ◽  
Alípio Ramos Veiga-Neto ◽  
Luciana Gondim de Almeida Guimarães ◽  
Ahiram Brunni Cartaxo de Castro ◽  
Glauber Ruan Barbosa Pereira
Keyword(s):  
Marketing Strategy ◽  
Environmental Issues ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Point Of View ◽  
Theory And Practice ◽  
Second Step ◽  
Collection Method ◽  
Inaccurate Information ◽  
Environmental Marketing

Abstract: Environmental marketing tries to develop strategies to strengthen the entrepreneurial image and connect environmental appeal to products and brands. However, the companies’ reputation may be undermined if the green message uses false or inaccurate information, making it seem that theory and practice are far apart. As a consequence, the damage can be irreversible from the consumers’ viewpoint. This research aimed at raising and analyzing environmental marketing strategies that denote the practice of greenwashing from the point of view of consumers in the national furniture market. To reach the objective suggested, the research took place in two steps. The first step encompassed a qualitative approach, in which data were collected through interviews. The second step used the quantitative approach, a survey-collection method, and the application of questionnaires with consumers. As a result, it was possible to see that the variables concerning environmental marketing that can be perceived as greenwashing are mostly “preference for environmental products”, “interest in green information”, “brand-associated trust”, “green purchase incentive advertisement” and “a green guidebook generates environmental credibility”. The results led to the conclusion that consumers are aware of environmental issues and prefer green products, but greenwashing practices undermine the perception of the company’s image and its brands.

scholarly journals INTERNET COMMUNICATIONS AS A TOOL TO ENHANCE THE EFFICIENCY OF ONLINE STORE MANAGEMENT

2018 ◽  
Vol 64 ◽  
Author(s):  
Ye.O. Arkhypova ◽  
Yu.A. Akhozova
Keyword(s):  
Marketing Strategy ◽  
Online Marketing ◽  
Marketing Communications ◽  
Significant Component ◽  
Typical Structure ◽  
Online Store ◽  
Management Efficiency ◽  
Store Management ◽  
Online Stores ◽  
Practical Recommendations

The relevance of the study of Internet communications is substantiated, and some theoretical and practical aspects of Internet communications are presented. The attention is focused on the fact that Internet communications today is a significant component of an organization’s marketing strategy. The channels through which can be implemented online marketing communications were named. The typical structure of online clothing stores is analyzed. Practical recommendations that should be followed to enhance management efficiency and successfully promote online stores were given.

scholarly journals Strategi Pemasaran Itik Alabio sebagai Produk Unggulan Daerah Kalimantan Selatan

2021 ◽  
Vol 16 (2) ◽  
pp. 165-179
Author(s):  
Siska Fitriyanti ◽  
Herry Pradana
Keyword(s):  
Marketing Strategy ◽  
Urban Areas ◽  
Distribution Channels ◽  
Marketing Mix ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Target Market ◽  
Digital Platforms ◽  
Purposive Sampling

Alabio Ducks are native poultry and a featured product of South Kalimantan. However, the ducks have not yet contributed economically to the farmers or region. Culinary business in urban areas opens opportunities for the development of the Alabio Duck. The purpose of this study was to analyze the upstream and downstream sectors of the Alabio Ducks to be used as the basis for preparing the marketing strategies. This study uses a qualitative approach. Data were taken through observation and interviews with informants selected by purposive sampling, analyzed using STP and marketing mix analysis. The results of this study indicate that the segment and target market are middle-upper people in urban areas. Expansion of the market can be done through the supply of cold meat for the hotel, restaurant, and modern markets. The marketing strategy is to pay attention to the advantages of texture, taste, and color of the meat, determine competitive selling prices according to quality, add online distribution channels, and increase promotions on digital platforms. Abstrak Itik Alabio merupakan rumpun unggas lokal dengan sebaran geografis asli Kalimantan Selatan dan salah satu Produk Unggulan Daerah (PUD). Akan tetapi, sektor peternakan Itik Alabio selama ini belum menunjukkan kontribusi yang signifikan terhadap perekonomian peternak maupun daerah. Perkembangan bisnis kuliner di daerah perkotaan membuka peluang terhadap pengembangan Itik Alabio di Kalimantan Selatan. Tujuan penelitian ini adalah untuk menganalisis sektor hulu hingga hilir Itik Alabio untuk digunakan sebagai dasar penyusunan strategi pemasarannya. Penelitian ini menggunakan pendekatan kualitatif. Data primer diambil melalui observasi dan  wawancara dengan informan yang dipilih secara purposive sampling. Data dianalisis menggunakan analisis penetapan  nilai (STP analysis) dan analisis bauran pemasaran (marketing mix analysis). Hasil penelitian ini menunjukkan bahwa segmen dan target pasar adalah masyarakat daerah perkotaan yang memiliki kemampuan ekonomi menengah ke atas. Perluasan jangkauan pasar melalui suplai cold meat untuk pangsa pasar perhotelan, restoran, dan pasar modern. Strategi pemasaran adalah dengan memperhatikan keunggulan tekstur, rasa, dan warna daging Itik Alabio sebagai daya jual, menentukan harga jual yang bersaing dengan kompetitor tanpa menurunkan kualitas, menambah jalur distribusi secara daring, dan meningkatkan promosi di platform digital.

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