scholarly journals GENDER FEATURES OF POLITICAL DISCOURSE

2020 ◽  
Vol 11 (87) ◽  
Author(s):  
Sofiia Rebenchak ◽  
Keyword(s):  
Political Communication ◽  
Psychological Functioning ◽  
Political Discourse ◽  
Legal Status ◽  
Male And Female ◽  
Communicative Behavior ◽  
Individual Level ◽  
Female Politicians ◽  
Political Speeches ◽  
The Impact

The article is devoted to the description of gender peculiarities in political discourse. In the recent decades the problems of the gender differentiation of speech have been developing rapidly, acquiring the priority importance in Ukrainian and foreign linguistics. The differences of male and female speeches aim to determine the degree of effectiveness of the impact of gendered approaches in political communication on male and female audiences. Men and women have been alleged to differ in every area of psychological functioning at one point or another, so language use is not an exception. Gender in politics is particularly interesting to study, as there is a tendency of increasing of the women’s number in political positions around the world in today's world. Gender is one of the most important individual-level attributes known to structure patterns of social connectivity in human social networks. We identify gender strategies as a factor in the realization of the language of the politician in mass media, identify and describe the speech strategies and tactics used by female politicians in the political media discourse. Exploring the gender pecularities of political interaction, we pay attention to the gender specifics of communication in general. Typological analysis of political speeches of Britain, American and Ukrainian politicians is made, their gender differences is proved, importance of gender component of modern political discourse is demonstrated. The official nature of political speeches and features of the socio-legal status of political leaders oblige them to comply with certain norms and rules of communicative behavior. Politicians must combine lexical, morphological and syntactic features of discourse to effect and inform listeners and in the same time not overload their speech, so that the speech does not seem difficult to understand, as well as devoid of any meaning. The female politicians were shown to be more formal, critical and task-focused, while the male politicians were more socially oriented and elaborative. While the female politicians worked on establishing themselves as independent politicians, the male politicians embraced their collective identities.

scholarly journals The Manifestation of Gender Peculiarities in Political Discourse

2014 ◽  
Vol 10 (1-2 (12)) ◽  
pp. 88-95
Author(s):  
Ruzanna Arustamyan
Keyword(s):  
Political Communication ◽  
Political Discourse ◽  
Social Roles ◽  
Political Life ◽  
The Political ◽  
Male And Female ◽  
Female Politicians ◽  
The Right ◽  
The Impact ◽  
Biological Differences

The article is devoted to the description of gender peculiarities in political discourse. The differences of male and female speeches aim to determine the degree of effectiveness of the impact of gendered approaches in political communication on male and female audiences. We may observe obvious differences between male and female speeches. It is conditioned by biological differences and social roles and stereotypes fixed in the society. Sometimes female politicians tend to imitate male speech behavior in order to defend their positions and the right to participate in the political life of their country.

DEEPFAKE AS A PHENOMENON OF POLITICAL COMMUNICATION

2021 ◽  
Vol 27 (6) ◽  
pp. 101-106
Author(s):  
М. Falaleev ◽  
◽  
N. Sitdikova ◽  
Е. Nechay ◽  
◽  
...  
Keyword(s):  
Artificial Intelligence ◽  
Political Communication ◽  
Political Discourse ◽  
Rapid Development ◽  
Theoretical Data ◽  
Practical Significance ◽  
Subject Field ◽  
Learning Programs ◽  
Definition Of ◽  
The Impact

The development of digital technologies, coupled with progress in the development of self-learning programs based on AI (Artificial Intelligence), has obvious advantages in improving the effectiveness of information impact on people around the world. During the 2010s, researchers have documented trends in the use of artificial intelligence for the construction and distribution of media content to indirectly manipulate political discourse at the national and global levels. Special interest in the context of this issue is how the rapid development of AI technologies affects political communication. The object of consideration within the framework of this article is the deepfake technology. Based on this, as a subject, the authors define deepfake as a phenomenon of modern political communication. Accordingly, the purpose of the study is to describe and predict the impact of deepfake technology on political communication at the global and national levels. The paper presents the definition of deepfake, assesses its characteristics depending on the methods and purposes of its distribution, and analyzes the prospects for using this tool to influence political discourse in modern Russia. To study the subject field of the research, methods of systematizing theoretical data, classification, analysis of a set of factors and forecasting have been applied. The practical significance of the work is presented by the authors’ definition and typology of the phenomenon of deepfake and describes its significance as a factor of political communication on the example of a particular country. The results of the work will be useful for researchers studying the problems of digitalization of the media space and modern means of disinformation in politics, both at the local and global levels

scholarly journals Features of male and female public speeches: a study of Helmut Kohl, Gerhard Schroeder and Angela Merkel’s public speeches

2016 ◽  
Vol 3 (2) ◽  
pp. 76-85 ◽  
Author(s):  
K.A. Kiyanova
Keyword(s):  
Political Discourse ◽  
The Political ◽  
Men And Women ◽  
Male And Female ◽  
Present Essay ◽  
Verbal Behaviour ◽  
Political Speeches

The present essay examines the issues connected with the differences in the speeches of public men and women determined by their gender. The paper presents the analysis of the political speeches of such German politicians as H. Kohl, G. Schroeder and A. Merkel. By the comparison of their public speeches, the author tries to reveal gender rhetoric particularities at different linguistic levels, with the concern of extralinguistic factors. The material under analysis makes it possible to identify the gender speech peculiarities through the verbal behaviour of men and women in political discourse.

scholarly journals PRAGMATIC EFFECT OF HUMOR IN PUBLIC POLITICAL SPEECHES

2020 ◽  
Vol 11 (87) ◽  
Author(s):  
Valentyna Marchenko ◽  
◽  
Alina Starkina ◽  
Keyword(s):  
Political Communication ◽  
Public Discourse ◽  
English Language ◽  
Negative Attitude ◽  
Political Speech ◽  
Communicative Strategies ◽  
Common Strategy ◽  
Campaign Speeches ◽  
Political Speeches ◽  
The Impact

The article is devoted to the analysis of communicative strategies and tactics of realization of pragmatic effect using humorous statements in English-language public political speech. Both verbal and non-verbal means of expressing humor are used to increase the impact on the audience. Expressive language means, in particular vocabulary aimed at humiliation and insult of the addressee, play an important role in the speech of politicians. Humor allows to manage the situation in political communication, creating a situation of misunderstanding, deliberately contributing to the wrong statement of the opponent, provoking an undesirable reaction of the audience. Communicative strategies in public speeches are common among political representatives when presenting their election campaign and delivering campaign speeches. This is due to the desire to influence society, the plans, values and consciousness of the audience, involving various techniques of manipulation. According to communicative situation speakers use certain type of strategies to achieve some goals in communication more efficient. Every strategy is realized in speech through communicative tactics, which implement various language techniques aimed to change opinions of the addressee about politicians. The most common strategy is aims to reduce the importance of a political opponent., embodying the implicit or explicit expression of a negative attitude towards the situation or person. Less common strategy used by politicians is focused on creating the opposite effect, when the manipulator gets the sympathy of the recipient through the creation of a positive image. The most expressive strategy is to give speeches vigor and spectacularness. Sarcasm is one of the means to express communicative tactic implicitly to achieve manipulative influence. The most effective tactics used by politicians are accusations, condemnation, insults, distancing, presentations, ‘friend or foe’ differentiations, appeal to emotions. The article includes detailed analysis of strategies and tactics that form the basis of pragmatic political speech in the examples of English public discourse.

A multifactorial analysis of metaphors in political discourse

2020 ◽  
Vol 10 (1) ◽  
pp. 141-168
Author(s):  
Huiheng Zeng ◽  
Dennis Tay ◽  
Kathleen Ahrens
Keyword(s):  
Political Discourse ◽  
Women In Politics ◽  
Political Role ◽  
Political Roles ◽  
Female Politicians ◽  
Political Speeches ◽  
Metaphor Use ◽  
And Gender ◽  
Oriented Approach

Abstract The rising prominence of women in politics has sparked a growing interest in comparing the language of male and female politicians. Many researchers have explored whether gender in politics has had an impact on their metaphor styles. While these studies have been oriented qualitatively and have concentrated on the two-way interaction between metaphor and gender, the possibility that metaphor and gender may interact with other additional factors is largely overlooked. This article adopts a quantitatively oriented approach complemented with textual analysis to explore potential multiple-way interactions between ‘metaphor’, ‘gender’, ‘speech section’ and ‘political role’ in political discourse. By conducting a case study of metaphor use in Hong Kong political speeches, we found evidence of gendered metaphors and their variability according to politicians’ political roles and different rhetorical sections in their speeches.

Candidate Gender, Behavioral Style, and Willingness to Vote

2016 ◽  
Vol 60 (14) ◽  
pp. 1737-1755 ◽  
Author(s):  
Joanna Everitt ◽  
Lisa A. Best ◽  
Derek Gaudet
Keyword(s):  
Gender Stereotypes ◽  
Nonverbal Cues ◽  
Nonverbal Behaviors ◽  
Behavioral Style ◽  
Female Politicians ◽  
Political Speeches ◽  
Gender Based ◽  
And Gender ◽  
The Impact ◽  
To Receive

This article explores the impact that women’s and men’s nonverbal forms of communication have on voters’ evaluations of political figures. The results indicate that nonverbal cues employed by female and male politicians during political speeches trigger both leadership and gender stereotypes. Furthermore, these behaviors produce different reactions among male and female viewers. Our results indicate that while female politicians are not generally stereotyped as being less agentic (strong leaders, aggressive, tough, confident, or decisive) than men, when they are observed using agonic (assertive, expressive, or choppy) hand movements, their assessments drop. Men demonstrating the same behavior see their leadership assessments improve. Nonverbal cues have little effect on gender-based stereotypes linked to communal qualities such as being caring, sociable, emotional, sensitive, and family oriented, but do impact willingness to vote for a candidate. Women are more likely to receive votes particularly from male respondents if they are calm and contained. Male candidates are more likely to be supported by both women and men when they communicate using assertive nonverbal behaviors.

scholarly journals Language and Gender in Political Discourse

2018 ◽  
Vol 14 (1-2 (18)) ◽  
pp. 62-70
Author(s):  
Anna Knyazyan ◽  
Varduhi Hakobyan
Keyword(s):  
Political Discourse ◽  
Political Activity ◽  
Linguistic Features ◽  
Political Leaders ◽  
Male And Female ◽  
Language And Gender ◽  
Female Politicians ◽  
Female Speech ◽  
And Gender ◽  
Women's Role

This article covers the problem of male and female speech differences in political discourse. Male and female politicians use different language tools in order to make the message comprehensible to the listener. Most studies of male and female language reveal women as considerably less influential than men. However, our study shows that women’s role in political activity becomes increasingly important and deserves higher attention. The analysis of the speeches of political leaders gives us the idea that there are several differences which are notable in verbal communication when what we are after is gender. The article aims to identify male and female linguistic features in the speeches of two political leaders: Donald J. Trump and Hillary R. Clinton.

scholarly journals Hashtag as a Linguocognitive Unit of Spanish Political Discourse

2021 ◽  
Vol 12 (3) ◽  
pp. 774-788
Author(s):  
Marina V. Larionova ◽  
Anastasia V. Demkina
Keyword(s):  
Political Communication ◽  
Political Discourse ◽  
Interdisciplinary Approach ◽  
Language Game ◽  
Political Agenda ◽  
Call To Action ◽  
Frequent Use ◽  
The Status ◽  
And Behavior ◽  
The Impact

The article presents an analysis of the discursive features of the hashtags functioning in the current Spanish political discourse which are retrieved from Spanish government, ministries and bodies web publications dedicated to combating coronavirus infection. The purpose of the research is to understand and treat hashtags as a discursive unit in terms of theoretical linguistics, discourse theory, cognitive science and pragmalinguistics. The paper reveals significant linguo-cognitive parameters of the hashtags functioning in Spanish political communication and determines the impact of their verbal and pragmatic influence as a tool for structuring the political agenda in the interests of the sender and manipulative means influencing the consciousness and behavior of the addressee. The interdisciplinary approach is applied together with a set of systemic linguistic research methods - cognitive, pragmalinguistic, comparative, semantic, contextual and discourse analysis. The article clarifies the status of hashtags as an independent category of discourse, in other words, a unit of meaningful information that seamlessly conveys the designed content in the Internet communication, which includes political discourse. In accordance with the functional criterion, the following taxonomic classification of hashtags is substantiated: hashtags-prototypes of a situation or event, hashtags-concepts, hashtags-metaphors, hashtags-imperatives and hashtags-performatives. Key cognitive-pragmatic and linguistic characteristics of hashtags include: metatext structure, semiotic polycode, hypertextuality, interactive essence, intentionality, manipulative potential, simplified syntax, frequent use of performative and imperative verbs to intensify a call to action, emotionality, empathy, use of a language game mechanism to facilitate memorization of a key message, repetitions, rhythm.

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

Sign in / Sign up

Export Citation Format

Share Document