ВИВЧЕННЯ УКРАЇНСЬКОЇ КНИГИ ЯК СОЦІАЛЬНО-КОМУНІКАЦІЙНОГО ФЕНОМЕНУ В ПЕРІОД 1917–1920-Х РОКІВ

Author(s):  
T. Leontieva

<p><em>The basic characteristics of the historical period of the beginning of the study of the Ukrainian book as a social-communication phenomenon in Ukraine (at that time – the Ukrainian SSR) in reference to 1917–1920-ies are analyzed. On the example of some publications of the «Knyzhnyk» («Bibliognost»), «Knyha» («Book»), «Knyzhka» («Book») journals, and also taking into account discussions between Ukrainian bibliographers M. Kufaiev and D. Balyka, it was concluded about the genesis of the vision of the Ukrainian book as a social-communication phenomenon in this very period.</em></p><p><em>It is emphasized that this period was a turning point in the study of many social-communication characteristics of the Ukrainian book. First of all, this concerns the problems of the typological structure of the book market and the auditory factor of the book’s functioning as a social-communication phenomenon. Publications in the «Knyzhnyk» («Bibliognost»), «Knyha» («Book»), «Knyzhka» («Book») journals started a professional discussion on problems of text preparation, publications design and their distribution. Two approaches to studying the Ukrainian book were distinguished: of M. Kufaiev, who believed that the book was a striking expression of the social-communication characteristics of mass communication, and of D. Balyka, who insisted on the need to take into account first and foremost the sociological features of the book’s circulation as a mass communication product.</em></p><p><em>It is emphasized that the scientific concept of the science of social communications – the study of the book as a social-communication phenomenon – is developing. Most of the provisions of this concept were formed by the theorists of journalism and publishing in the 1920s, and these provisions have considerable theoretical and historiographical value. They can serve as a basis for modern developments in the field of social communication science.</em></p><p><strong><em>Key words:</em></strong><em> author, audience, journal, publications, publisher, book, communication, society.</em></p>

2018 ◽  
pp. 13-18
Author(s):  
Г. Ю. Омельченко ◽  
О. М. Осіпов

The authors consider the problem of communication as social reality in the context of conceptual representations of non-classical ontology. These views are based on the idea of variability in the interpretation of basic philosophical category of reality. Works of Chris Berry, Jean Baudrillard, Robin Dunbar, Paul Lazarsfeld, Harold Laswell, Andrew Zverintsev, Charles Cooley, Merab Mamardashvili, Alina Panfilova, Alan Pulford, Paul Smith, Arkady Ursuland and others are devoted to this problem.The article aims to clarify the ontological meaning of the concept «communicative reality». It can resolve conceptual representations of non-classical ontology that is based on the idea of variability of interpretation basic to the concept of space is a philosophical category of reality.Non-classical ontology interprets the concept of «reality» as a collection of objects and phenomena that have approximately the same being or exist in the same way. If being is the property of objects, and existence is their procedural characteristics, then reality is the very objects that possess this property and realize this action. Thus, the objects and phenomena of the material world exist in one way and form an objective reality. There is another way and form of artistic reality. Plans, projects, fantasies have a way of existence and form of mental reality. Therefore, there is an idea of coexistence of different realities. Thus, it is possible to consider not only one reality («actually existed»), but also different realities that constitute the «sector of existence». In this case, it is necessary to speak not about reality, but about reality in a particular sector of life (objective, subjective and virtual reality). That is, the communicative reality can be defined as the particular sector being associated with a subjective interpretation of the real world. Is it possible to define a specific combination of objects, existing solely in the communication processes according to the laws that differ from laws of objective and virtual reality?Therefore, social communication is the result of the interaction of objectively existing segments of the social structure, with defined interests and requests. Social communication is based on existing channels of social ties and actually existing social interests and preferences. It is established that the person prefers to obtain information from a limited number of sources, which he/ she considers asthe closest social environment. Information is perceived positively if it meets social needs of individuals. Information influence that does not consider requests and exceeds the threshold of perception is filtered out as information noise. The patterns of perception of information determine certain forms of informational influence.Thus, the communicative reality even when generating a virtual picture of the world relies on objectively existing social relations, patterns of perception of information and the channels of mass communication. To sum up, the authorsgive an ontological definition of communication space– a set of conditions of interaction of social facilities, with a focus on specific layers of links between the communication objects.


Author(s):  
Dmytro Danylchuk

The study is relevant due to the need for effective diagnosis of such manifestations of the information war, they have the external form of memorial urbanonymic acts (name and renaming). Revealing of the hidden essence of an urban anonymous act is possible provided that it is properly described in terms of the social communication theory and a corresponding analysis of both the structure and functions of the act itself as well as the associated media texts. This should contribute, on the one hand, to counteract hostile acts of information war disguised as urbanonymic memorial changes, and, on the other hand, to use, consciously and systematically, similar tools of information influence. The theoretical significance of this intelligence is to expand the application field of the theory of social communication and social communication science as a whole due to urbanonymy as one of the channels of mass communication. The purpose of the research is to describe this category of urbanonymic acts, to determine their functions in the aspect of social communication, to propose the criteria for distinguishing the analyzed denominations from the general array of names and renames in urbanonymy. The study used the following methods: descriptive – to determine the type of urbannymic acts and to determine the factors that influence the acquisition of the character of the démarches to foreign countries; methods of analysis and synthesis – in order to formulate criteria for the presence in the act of signs of a foreign policy demarche; empiric analysis and structural-functional analysis – to reveal the information and socio-political context of the urbanonyma changes and to clarify their functional characteristics. As a result of the analysis of urbanonymic renamings in Ukraine during 2014–2019, criteria have been formulated which allowed to distinguish urbanonymic acts with signs of foreign policy demarche. The functions of such acts in the context of modern information wars are defined, in particular the key role of symbolic and communication functions is substantiated.


Author(s):  
Alevtyna Beletska

The subject of the new publication of the author are scientific researches in the field of social communication, monographs, materials in the media, that demonstrate the social importance of social communications researching as areas of functioning of mass emotions. The participants of social communications need to realize the phenomenon of transformation of individual emotions into mass emotions under the influence of information source, media specialist and recipient of an information product. The objective of the study is to elucidate the social problems of phenomenon of mass emotions’ coverage in social communications for the purpose of controlling mass consciousness by the efforts of mass media representatives, works of popular cinema and other subjects of formation of public opinion. The methods of theoretical research (system, comparative and functional methods) and a specific scientific method of media monitoring were used to achieve the goal. The main results of the study: the topic “Mass emotions as a sphere of social communication functioning” has the social importance for all participants in the process of social communication – media professionals and audiences. It is proved that creation of the theory of mass emotions within the framework of the theory of social communications will contribute to solving the systemic problem of the quality of mass information institutions and the social communication product, as well as effectiveness and professionalism of their work in the post-truth and fake news, and will make it impossible to manipulate emotions of mass audience in order to achieve communicative tasks.


2015 ◽  
Vol 7 (2) ◽  
pp. 142-149
Author(s):  
Svetlana Leonidovna Urazova

Common exposure to various kinds of mobile and stationary devices based on screen technologies produce substantiation for the term screen communications. The relevancy of its usage is specified, also the principles of functioning in context of updating social practices and multimedia informational space are substantiated in the article. The issue is due to the fact that the term screen communications has not yet been put into academic usage, unlike such terms as communication, mass communication and social communication. Nevertheless contemporary social practices for using the screen (cell phone, e-book, tablet, etc.) have turned into a daily routine and even demonstrate screen-phobia. The evolution of the technologies, new media (multimedia, multi-platforms), growth of information flows, form and content diversity of informational products, socialization effect and accumulation of empirical experience urge society to resort to the screen for receiving information (film-, video-, TV-production, Internet sites, social networks, computers, cell phones, tablets, e-books, electronic billboards, videoinformational systems, etc.). The article analyzes characteristics of well-known communications forms and types when superimposed to the term screen communications. The problem raised a need for thorough analysis of screen communications which different strata of society master; moreover, a great significance of studying peculiarities of screen culture in the digital era is emphasized. The article cites information about the emergence of Generation C, formed by social networks (a lecture on Nielsen Consumer 360 Conference). The Connected Collective Consumer has a distinguished identity and is ready for self-expression (ideas, cultural projects, etc.) within the group. As a conclusion it substantiates the nonlinearity of the social systems development, including social networks which are exposed to both the socialization effect and diversification and disintegration processes, which leads to a communication connections collapse.


Author(s):  
Oprea Valentin Buşu

The study aims to reveal the specific profile of social communication. This is achieved in two ways: by clarifying the difference between the individual and mass communication, and by highlighting the common characteristics of them. It emphasizes that by its psychological and social determinations, communication is reflected on individuals or groups of individuals with significant effects, depending on the occupied place by them within the communicational system. A fair, effective decision, can’t be taken only if the system and communication networks, are properly functioning. What is important in the end is the effectiveness of communication, or, in other words, if its message was properly understood by the interlocutor what will lead to the desired effect. The communication is a dynamic process which, once initiated, evoluates, is changing and changes people involved in the process. It is even said that we are what we are as a result of interactions of communication that we had along the life, which is certainly true as far as personality is the result of environment, education, experience, and communication is the way which they operate.


Author(s):  
Yuri Finkler

Social networking content is characterized by many different aspects that may be of interest to a researcher (e.g., the terminology used in social networks appearing as some content delivery model). However, from the point of view of communicative expediency, we will be interested in the communicative aspect of the circulation of social networks: content creation, message structuring, a specificity of perception of this message by network members, and features of expansion and growth of content. This article aims to elucidate the interconnection and interdependence of traditional media and social networks. To accomplish this, its objectives are: 1) to identify the commonality and difference of content inherent in traditional media and social networks; 2) to understand the structure of the newest audiences formed as a result of the converged communication product; 3) to formulate features of «design» of social networks with the participation of media. The object of the article is the collaboration between media and social networks. The subject of the article is communication models of such collaboration. The methodology of the study is based on the use of general research methods of studying the specificity of the analysis of social and communication phenomena. For media, the phenomenon of participation in social networks means multiplication: not to be present in any network platform — the problem is not social, but of worldview. We argue that participation in the social network is no longer a matter of mediation between the audience and the media, but direct involvement in the life of the audience, adherence to the globalism factor, profile coordination of content. Platforms such as Twitter or Facebook become communications net works with participating citizens from anywhere on the planet. These platforms transform them into a network of employees who, by becoming the so-called «citizen journalists», collaborate with professional media. Moreover, they become authors creating new forms, modes and ways of mass communication: newest slang, content, meanings and so on. Therefore, the phenomenon of social networks guarantees the participating media a social and communication «multiplication». Such participation drives the needs, opinions, and desires of both network members and the audience as a new journalism mission-focused not on the truth for the audience but on the audience as a factor in evaluating the truth. We conclude that society’s progress cannot be made without the process of transforming the structures of the social-communication system and the relations between the participants within that system. Moreover, this progress should take place not so much in the spheres of production, distribution, and consumption of social-communication products as within the influence of the results of social networking activities on the measurement of the behavior of members of society. It is a kind of «design» of social networks. The role of designers in the design of such social networking design is to contribute to the new communication reality. We introduce the term «social network designers». Those carry out the design, planning, step-by-step steps of implementation and calculation of the effectiveness of social-network projects. They must adapt their way of work to the dynamic conditions of functioning of social networks, dynamically optimize their ability to respond to those new ones created by these dynamics. Keywords: communications, content, journalism, internet, media, social network.


2016 ◽  
Vol 12 (4) ◽  
pp. 7-19
Author(s):  
Iryna Kuzmuk

The article is devoted to the efficiency of modern Ukrainian publishing in the contextof social communication activities and determine the possibility of publishing as an activeparticipant in communication and range of problems that hinder its effectiveness. The new lookon social communication system discovers a meaningful role of publishing as social institute.The research is focusing on the criteria of book market statistics (knowing the audience), businesseffectiveness, mission and aims of publishing house, usage of proper media and involving professionalcommunicators. Described significance of social communication is not based on commercial feedback,but on the social benefits. Although the financial indexes are not diminished: the main pointsof publisher’s income are outlined. The results of study show the great communication potentialof all types of publishing that should be brought to life.


2018 ◽  
Vol 19 ◽  
pp. 153-165
Author(s):  
Faris Mohamad Mohd Abu Bar'ah ◽  
Rohaizan Baru

Islam is greatly interested in the Islamic family, because of the high regard it holds in the Muslim community. Islam considers the family the first pillar in reproducing righteous progeny, who is good in himself and serves goodness to others, a lover of good for both his country and the ummah. In our contemporary time, there many challenges faced under the pretense of openness and rapid development in all facets of life and this includes ways and means of social communications, which exposes everyone to the danger it poses on the family. The purpose of this paper is to enunciate ways to building a happy family in Islam and to warn against the danger of complacency in contemporary variables, the neglect of which would lead to the demolition and destruction of the family structure. The paper also aims at showing the importance of choosing a wife with religious conviction and morals, and the depth of the danger posed by the social communication on family disintegration and the destruction of values ​​and ethics. The paper arrived at the conclusions that building a family properly and rationally is not an easy task, but rather a great duty that needs preparation and readiness, and that that the marital life is not to be taken as playful and funny, it is not just for passionate amusement and carnal enjoyment, but rather it is filled with consequences, responsibilities and duties. Whoever trivializes it is ignorant of the divine legislative wisdom therein, and whoever abuses it or intentionally misplaces its rights deserves the wrath and punishment of Allah SWT. The paper also concludes that the Islamic family is subjected to fierce attacks that utilize all possibilities for the demolition and disintegration of its entity, the effect of which would be negative and bad for individuals and the society if the enemies of the ummah succeed in that. A family so desired for happiness and stability is built on solid foundations, the most notable of which is the care and respect for the rights among the spouses, cohabitation, and open prospects of strong emotions, in order that the spring of love flows and the bond is strengthened.     لقد اهتم الإسلام بالأسرة الإسلامية اهتماماً عظيماً لما تمثله الأسرة من أهمية بالغة في المجتمع الإسلامي وجعلها الركيزة الأولى في إخراج جيل صالح في نفسه مصلح لغيره، محبٌ للخير لوطنه وأمته، وفي وقعنا المعاصر الذي نعيشه تبرز كثير من التحديات في ظل الانفتاح والتطور المتسارع في كل شؤون الحياة ومنها مواقع ووسائل التواصل الاجتماعي وهذا ما يجعل الجميع يتنبه للخطر المحدق بالأسرة. وتهدف هذه الورقة إلى بيان معالم الطريق لبناء أسرة سعيدة في الإسلام والتحذير من خطورة التهاون بالمتغيرات المعاصرة الذي سوف يؤدي اهمالها إلى هدم واندثار بنيان الأسرة. كما تهدف إلى بيان أهمية اختيار الزوجة ذات الدين والخلق، ومدى خطورة مواقع ووسائل التواصل على التفكك الأسري وهدم القيم والأخلاق. وتوصلت المقالة إلى بعض النتائج منها أن بناء الأسرة على الوجه السليم الرشيد ليس أمراً سهلاً، بل هو واجب جليل يحتاج إلى إعداد واستعداد، كما أن الحياة الزوجية ليست لهواً ولعباً، وليست مجرد تسلية واستمتاع، بل هي تبعات ومسؤوليات وواجبات، من تعرض لها دون صلاح أو قدرة كان جاهلاً غافلاً عن حكمة التشريع الإلهي، ومن أساء استعمالها أو ضيّع عامداً حقوقها استحق غضب الله وعقابه، وأن الأسرة الإسلامية تتعرض لهجمة شرسة سخرت لها كل الإمكانيات من أجل هدمها وتمزيق كيانها، وأن الآثار ستكون سلبية وسيئة جدا على الفرد والمجتمع فيما لو نجح أعداء الأمة في ذلك، وأن الأسرة التي تروم السعادة وتبحث عن الاستقرار، تبني حياتها على أسس راسخة، أبرزها رعاية واحترام الحقوق بين الزوجين، المعاشرة بالمعروف، فتح آفاق واسعة من المشاعر الفياضة، ليتدفق نبع المحبة وتقوى الرابطة.


2018 ◽  
Vol 15 (8) ◽  
pp. 53-73
Author(s):  
Don Bosco Karnan Ardijanto

Media of social communication on the one hand must be seen as a gift of God to be grateful because it has the power to unite, creating and enriching encounter of man and life. But on the other hand must also be recognized that the social communications media not infrequently also used irresponsibly. Globalization and the advancement of social communication media direct and shape society today as a consumer society. Even today's consumer society has become a system of formation and information systems. As a system formation, consumerist society are consciously or unconsciously have formed a personal and behavior, whereas as an information system, consumerist society provides continuous information on the person's consumer society as if it is his identity and becomes his world status. Globalization and social communication media call the parents to respond wisely and responsibly. Parents should accept globalization and social communication media as gifts of God that ought to be thankful for. In addition, parents also develop the right attitude, wise and full responsibility towards globalization and social communication media so that they can still give life and education for children in accordance with the duties and callings of birth and the sacrament of baptism and the sacrament of marriage.


2020 ◽  
Vol 63 (6) ◽  
pp. 1916-1932 ◽  
Author(s):  
Haiying Yuan ◽  
Christine Dollaghan

Purpose No diagnostic tools exist for identifying social (pragmatic) communication disorder (SPCD), a new Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition category for individuals with social communication deficits but not the repetitive, restricted behaviors and interests (RRBIs) that would qualify them for a diagnosis of autism spectrum disorder (ASD). We explored the value of items from a widely used screening measure of ASD for distinguishing SPCD from typical controls (TC; Aim 1) and from ASD (Aim 2). Method We applied item response theory (IRT) modeling to Social Communication Questionnaire–Lifetime ( Rutter, Bailey, & Lord, 2003 ) records available in the National Database for Autism Research. We defined records from putative SPCD ( n = 54), ASD ( n = 278), and TC ( n = 274) groups retrospectively, based on National Database for Autism Research classifications and Autism Diagnostic Interview–Revised responses. After assessing model assumptions, estimating model parameters, and measuring model fit, we identified items in the social communication and RRBI domains that were maximally informative in differentiating the groups. Results IRT modeling identified a set of seven social communication items that distinguished SPCD from TC with sensitivity and specificity > 80%. A set of five RRBI items was less successful in distinguishing SPCD from ASD (sensitivity and specificity < 70%). Conclusion The IRT modeling approach and the Social Communication Questionnaire–Lifetime item sets it identified may be useful in efforts to construct screening and diagnostic measures for SPCD.


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