scholarly journals ANALISIS STRATEGI PEMASARAN WISATA SEJARAH (Rumah Bung Karno dan Rumah Fatmawati) DI KOTA BENGKULU

2017 ◽  
Vol 5 (1) ◽  
Author(s):  
Sulisti Afriani ◽  
Neri Susanti
Keyword(s):  
Marketing Strategy ◽  
Business Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Historic Sites ◽  
Internal Factors ◽  
History Of ◽  
Questionnaire Method ◽  
Collection Methods ◽  
Cartesian Diagram

Sulisti Afriani dan Sulisti Afriani: The purpose of this study was to determine the SWOT analysis is applied to the marketing strategy in the House and the House Fatmawati Soekarno Bengkulu. Data collection methods used were a questionnaire method to distribute a list of questions to respondents. The analytical method used is the SWOT analysis to determine the internal factors (strengths and weaknesses) and external factors (opportunities and threats), which will then be incorporated into the SWOT matrix.The results of this study showed that factor analysis in the table "Opportunities" (Opportunity) has a total score of 0.925, while the factor of "Threat" (Treaths) has a total score of 1.206. From the data in the two tables, it is known that the total score of each factor can be specified that the factor of "Strength (Strength)" has a total score of 1,662 while the factors of weakness (Weakness) has a total score of 1,328. And the factor of "Opportunities" (Opportunity) has a total score of 0.925 while the threat factor "(Treaths) has a total score of 1.206. It is known the value of "Strength (Strength)" beyond the differences of weakness (Weakness) of (+) 0.334 where the value is obtained from 1.662 to 1.328, and the value of the "Opportunities" (Opportunity) under the value of Threat "(Treaths) difference (-) 0.281 where the value is obtained from 0.925 to 1.206. Cartesian diagram SWOT Analysis "Home and Home Fatmawati Soekarno Bengkulu city is in quadrant II, so the history of the travel marketing strategy at both historic sites are: pursuing a strategy of concentric diversification, pursuing a strategy to diversify horizontally and conduct of business strategy for the results.Key words: Marketing Strategy, SWOT

scholarly journals Tinjauan Tentang Penerapan Analisis Swot Dalam Meningkatkan Daya Saing Perusahaan (Studi Kasus Pada King Cafe)

2019 ◽  
Vol 1 (2) ◽  
pp. 109
Author(s):  
Ayu Afsari ◽  
Eva Rachmawati
Keyword(s):  
Data Collection ◽  
Business Strategy ◽  
Qualitative Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
Cell Number ◽  
External Factors ◽  
Internal Factors ◽  
The Matrix ◽  
Cartesian Diagram

This study aims to determine the marketing strategy at King cafe. This research was tested using SWOT analysis by identifying various internal factors (strengths and weaknesses) and external (opportunities and threats). A good business strategy is needed to deal with increasingly complex and competitive business competition. The method used in this study is a qualitative method. Data collection techniques in research carried out by interview then analyzed by SWOT. The type of data consists of primary and secondary data. The results of the research from the descriptive methodology of  SWOT analysis can be obtained by the matrix value of 2.97 internal factors and the value of the matrix of 2.83 external factors. The cafe business that is being run is in cell number five (growth), which is a situation where the organization experiences a period of growth, both in sales, asset profit, or a combination of the three. From the results of the Cartesian diagram, that the King Cafe Business is in quadrant I (one), which is an aggressive strategy

Mangrove Tourism Development Strategy for the Prosperous Village on Baai Island, Bengkulu City

2021 ◽  
Vol 2 (3) ◽  
Author(s):  
Anggie Aditya Heriyanto ◽  
Sri Handayani ◽  
Mimi Kurnia Nengsih
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
External Factors ◽  
Mangrove Forests ◽  
Analysis Method ◽  
Internal Factor ◽  
Internal Factors ◽  
Swot Matrix ◽  
Questionnaire Method

The aim of being able to see what development strategies are suitable for mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City. The research objective was to see the strategy for developing mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City with a SWOT analysis. The data collection used was a questionnaire method with a list of questions to the respondents. The analysis method used is a SWOT analysis to see internal factors and external factors, which will then be entered into the SWOT matrix. The research results obtained from the analysis of internal factors and external factors. The result of the internal factor is a strength (strength) of 2.75 while the weakness (weakness) is 1.46, so the value of the internal factor is 2.75-1.46 = 1.29 while from the external factor the opportunity (opportunity) is 2 , 52 and for the threat (threat) is 1.58, the value of the external factor is 2.52-1.58 = 0.94. Based on the analysis diagram, the SWOT strategy is in the Cell (quadrant) I position. This shows that the SO strategy in the SWOT matrix is an aggressive strategy. This strategy explains that Kampung Sejahtera mangrove tourism can take advantage of the surrounding environment. The environment around mangrove tourism is still natural so that it is very likely for the community to add stages such as trading, opening food stalls, and lodging businesses around the mangrove tourism of Kampung Sejahtera on Baai Island, Bengkulu City, and Utilizing mangrove forests so as not to abrasion around mangrove tourism Kampung Sejahtera on Baai Island, Bengkulu City, which makes the tourist area safe and tourists who visit are comfortable and not worried about abrasion

scholarly journals Analisis Strategi Pemasaran untuk Meningkatkan Pendapatan UMKM

2021 ◽  
Vol 13 (1) ◽  
pp. 60-72
Author(s):  
Ery Suryanti ◽  
Hendra Lesmana ◽  
Husni Mubarok
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Analysis Techniques ◽  
The Many ◽  
To Receive

Marketing is an activity in which a business actor offers his product to consumers in order to receive the product with all ideas and ideas so that the product can be sought after by consumers. Marketing is an important element that must be considered so that it is in line with expectations, which is to get the expected consumers. Various types of MSMEs that stand and various types of products offered from all that exist are almost the same because MSME products are easy to make with materials that are not so expensive. Of the many types of products that exist MSMEs need more creative innovation so consumers can be interested because there are types of products that are almost every day the same so here it is necessary to have the courage to create products that cannot be competed. Using a SWOT analysis can find out how the marketing strategy is right on target. Includes internal factors, namely strengths and weaknesses and external factors, namely opportunities and threats that are owned by MSMEs. As well as knowing the objectives of the marketing strategy used so that it can increase revenue with many consumers interested in the product being sold. Data collection techniques through documentation, interviews and observations. Data analysis techniques used research documentation and descriptive analysis.

scholarly journals Analisis Strategi Pemasaran Pada PT. Central International Education

2020 ◽  
Vol 1 (1) ◽  
pp. 39-46
Author(s):  
Tri Veny Pitri ◽  
Muji Gunarto
Keyword(s):  
Marketing Strategy ◽  
International Education ◽  
Product Quality ◽  
Swot Analysis ◽  
External Factors ◽  
Target Market ◽  
Internal Factors ◽  
Good Relationship ◽  
Market Product ◽  
Promotion Strategies

The aim of this study was to decide the marketing strategy of PT. Central International Education by using SWOT analysis ,so it could be conclude that there were some internal factors that had stength such as cleanliness, a large parking area, good and reliable services, and products with good quality. meanwhile, there were some weaknesses such complains handling which was still not maximum, less promotion strategies and  employees coming late to the office. some external factors were marketing opportunities, target market, product quality and good relationship with customers. there were also some threats such as business competitor s, government rule and new competitors. some strategies that can be used in future are giving good and quick responses to customers, improving promotion strategies, improving company services to ensure the cumtomers, maximizing promotion and advertisments to attract the customers and extending the market regions.

scholarly journals FORMULASI STRATEGI PEMASARAN MENGGUNAKAN ANALISA QSPM (STUDI PADA SUOKLAT CAFE DI SURABAYA)

2018 ◽  
Vol 20 (2) ◽  
pp. 114
Author(s):  
Iis Rohmawati
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Swot Analysis ◽  
External Environment ◽  
Implementation Process ◽  
External Factors ◽  
Average Score ◽  
Strategy Formulation ◽  
Internal Factors ◽  
The Media

The aim of this research is: (1) Identifying and analyzing internal and external environment of the company that influence the marketing strategy of Suoklat Cafe. (2) Formulating the alternative marketing strategy of Suoklat Cafe that is obtained from the analysis result. (3) Formulating and setting the strategy formula that is most suitable to improve Suoklat Cafe. The data collection is taken from April to August 2016 in Suoklat Cafe located in Surabaya.Internal Analysis (IFE) results the primary factor focusing on chocolate products with the score 0,172. Meanwhile, the main weakness from this business is the less appropriate management implementation process scoring 0, 117. When the two internal factors are combined, the average total score is 2, 635.External Analysis (EFE) results main opportunity that can be used by Suoklat Cafe in order to face the competition; hanging out culture in Cafe in Surabaya by 0,216. The main threat that can be obtained from the calculation shows through the strong factor of bargaining high supplier, scoring 0, 212. Based on the two external factors that is obtained, the average score is 2, 916. IE Analysis in Suoklat Cafe positions it in quadrant V, known as maintaining and preserving strategy. SWOT analysis results strategies that can be applied: (1) Maintaining the price, increasing the variation and the product quality in order to enchance the loyality and consumers' satisfactions, (2) Expanding the market share, (3) Maintaining and improving the service quality towards the consumers (4) improving the internal managemeny of the company (5) streghten the capital through cooperations with the media, the investors, and the governmeny agencies (6) analyzing the competitors to find out tje advantages and the disadvantages, and also streghten the consumer-supplier relationship to help increase the loyality (7) Improving the effeciency and effectiveness of the employee's work, expanding the location of the parking area or cooperating with local authorities, also increasing the technology. The QSPM processing results the production of main prior strategy that sets market share expansion to face the competition with TAS 6, 422. Keyword :Strategy formulation, Marketing, SWOT, QSPM.

scholarly journals Strategi Pemasaran Produk Sosis Siap Makan (Studi Kasus: PT Primafood Internasional )

2018 ◽  
Vol 13 (1) ◽  
pp. 29
Author(s):  
Mohamad Emir Wibowo ◽  
Arief Daryanto ◽  
Amzul Rifin
Keyword(s):  
Marketing Strategy ◽  
Product Differentiation ◽  
Fast Food ◽  
Swot Analysis ◽  
Food Products ◽  
External Factors ◽  
Internal Factors ◽  
Alternative Strategies ◽  
Internal And External Factors ◽  
Main Strategy

Problems faced by fast food products in the form of sausage from PT Primafood International with the brand Champ is lost competitor with competitors and sales tend to fluctuate throughout the year. This study was conducted with the objectives formulated from the description of the background. This research aims to 1) Identify internal and external factors of the company in marketing ready-to-eat sausage products, 2) Formulate strategies that can be done by companies to improve the marketing of ready-to-eat sausage on the market regarding products, prices, promotion and distribution. 3) Recommend the best strategy from various alternative strategies that can be formulated The method of analysis used is SWOT analysis. The result of this research is the formulation of alternative marketing strategy obtained by external and internal factors is to cooperate with partner, product differentiation, joint promotion with Charoen Pokphand group, and educative promotion. Based on the SWOT-ANP results, it is found that educational promotion is the priority of the main strategy recommended.

scholarly journals PENINGKATAN DAYA SAING MELALUI STRATEGI PEMASARAN JAMUR TIRAM PUTIH (STUDI KASUS) DI DESA BEKUT

2020 ◽  
Vol 9 (2) ◽  
pp. 113
Author(s):  
Susilawati Cerah ◽  
Erifa Syahnaz
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Raw Material ◽  
Food Sources ◽  
Oyster Mushroom ◽  
Selling Price ◽  
Internal Factors ◽  
Short Period ◽  
Packaging Strategy

One of the food sources that contains high vegetable protein is oyster mushroom. An oyster mushroom cultivation business in Bekut Village, Tebas district, Sambas was run by Mr. Agustipar since 2016. However, the fresh packaging of oyster mushroom only can be stored in short period of time. Therefore, the appropriate packaging strategy plays an important role in succeeding the marketing of oyster mushroom. The marketing strategy of oyster mushroom is influenced by internal factors (strengths and weaknesses) and external factors (opportunities and strengths). As a result, it is necessary to conduct a study on the oyster mushroom marketing strategy run by Mr. Agustipar. SWOT analysis was performed to analyze the data. It was found the internal factors such as having: sufficient capital, skilled labors, non-chemical food products, good quality products, a stable, affordable selling price, permanent consumers, the production of oyster mushroom has not met the demand, short-period time of product storage, and no intense promotion. The external factors are: the marketing opportunity is high, increasing demand of the product, consumers’ loyalty, expanding marketing network, the existence of the similar business, increasing price of the raw material. Based on the result of SWOT analysis, there were oyster mushroom marketing strategies found. They are: maintaining the quality of oyster product and stable selling price, production and sales forecasting, print media, electronic media, and social media promotion, increasing product efficiency for competition, and establishing the cooperation with companies or UMKM processing oyster mushroom.Keywords: Marketing strategy, Oyster mushroom, SWOT analysis

scholarly journals Strategi Pemasaran Museum Buleleng Dalam Upaya Meningkatkan Jumlah Kunjungan Wisatawan

2020 ◽  
Vol 2 (2) ◽  
pp. 1-8
Author(s):  
I Gede Putra Nugraha ◽  
Made Dian Putri Agustina
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
External Factors ◽  
Research Subject ◽  
Internal Factors ◽  
Museum Marketing ◽  
Qualitative Descriptive

This study aims to describe the decrease factor of tourist visits to the Museum Buleleng, marketing strategies used to increase the number of tourist visits to the Museum Buleleng. This study used a SWOT analysis to identify strengths, weaknesses, opportunities, and threats in Buleleng Museum, and discussed using qualitative descriptive analysis. This research subject is the manager of the Buleleng Museum. Then the object of this study is data on the number of tourists. Data on the number of tourist arrivals was obtained through interviews with related parties. Data were analyzed descriptively. These results indicate that factors causing the decline in the number of tourist visits to the Museum Buleleng namely internal factors and external factors do not Buleleng Museum marketing strategy, which is due to funding constraints. Results of the analysis of the data showed that important to know the potential, weaknesses that should be corrected, an opportunity that must be exploited to the maximum, and a threat to be faced so that it can be known from the marketing strategy to be followed.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG

2019 ◽  
Author(s):  
Onsardi Onsardi
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Consumer Loyalty ◽  
Internal Factors ◽  
The Public ◽  
Typical Food ◽  
Internal And External Factors

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT

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