scholarly journals Jumping on the “brand-wagon”? An Examination of Political Branding in the 2011 Canadian Federal Election

2021 ◽  
Author(s):  
Zandra Alexander
Keyword(s):  
Political Parties ◽  
Political Communication ◽  
Historical Evolution ◽  
Unique Form ◽  
Federal Election ◽  
Political Branding ◽  
Key Features ◽  
Post War ◽  
Advertising Content ◽  
The Impact

Political branding is an increasingly prominent term in both the academic and industry realms of political communication. Yet much debate has been waging regarding its viability as a concept of study. Some scholars express concern regarding the impact on democratic discourse and voter engagement, while others question its existence beyond a trendy marketing phrase. Before such questions of impact can be explored in-depth, it is important to first determine if political branding can actually be detected and measured as a truly unique form of political communication. The question of political branding as a measurable form of political communication will be explored through the lens of the 2011 Canadian federal election. The study begins by briefly tracing the historical evolution of political communication in post-war democracies. From there, various definitions of the concept are discussed, before moving to some of political branding’s key features. A multimodal content analysis is preformed on 33 television advertisements from the three major political parties participating in the 2011 Canadian federal election in an attempt to discover if branded qualities are present in the advertising content, and if so, to what extent?

scholarly journals Jumping on the “brand-wagon”? An Examination of Political Branding in the 2011 Canadian Federal Election

2021 ◽  
Author(s):  
Zandra Alexander
Keyword(s):  
Political Parties ◽  
Political Communication ◽  
Historical Evolution ◽  
Unique Form ◽  
Federal Election ◽  
Political Branding ◽  
Key Features ◽  
Post War ◽  
Advertising Content ◽  
The Impact

Political branding is an increasingly prominent term in both the academic and industry realms of political communication. Yet much debate has been waging regarding its viability as a concept of study. Some scholars express concern regarding the impact on democratic discourse and voter engagement, while others question its existence beyond a trendy marketing phrase. Before such questions of impact can be explored in-depth, it is important to first determine if political branding can actually be detected and measured as a truly unique form of political communication. The question of political branding as a measurable form of political communication will be explored through the lens of the 2011 Canadian federal election. The study begins by briefly tracing the historical evolution of political communication in post-war democracies. From there, various definitions of the concept are discussed, before moving to some of political branding’s key features. A multimodal content analysis is preformed on 33 television advertisements from the three major political parties participating in the 2011 Canadian federal election in an attempt to discover if branded qualities are present in the advertising content, and if so, to what extent?

Restructuring labour markets

2018 ◽  
pp. 33-54
Author(s):  
Anthony Lloyd
Keyword(s):  
Capital Accumulation ◽  
Historical Context ◽  
Labour Markets ◽  
Symbolic Order ◽  
Animal Spirits ◽  
On Demand ◽  
Key Features ◽  
Post War ◽  
Political Economic ◽  
The Impact

This chapter places the service economy in a political-economic and socio-historical context. The narrative details the emergence of a regulatory sleeve to limit the ‘animal spirits’ of capitalism’s non-ethical generative core. The post-war period of relative prosperity provides stability and a measurable sense of progress but ultimately gives way to neoliberalism at the end of the 1970s. The new ‘symbolic order’ shifts ground from security to flexibility in order to open up avenues for capital accumulation. Although successful in this respect, the impact upon labour markets and employment is significant and engenders a shift from industry and manufacturing to consumerism and service. The chapter outlines the impact of the financial crisis on labour markets and employment and demonstrates the growth of on-demand work. The key features of this chapter are the shift from security to flexibility and the composition of labour markets which now reflect imperatives of consumer culture but lack stability for employees.

scholarly journals The failure of mainstream parties and the impact of new challenger parties in France, Italy and Spain

2020 ◽  
pp. 1-17
Author(s):  
Piero Ignazi
Keyword(s):  
Political Parties ◽  
Political Party ◽  
The Other ◽  
European Countries ◽  
The Political ◽  
Per Se ◽  
Post War ◽  
The One ◽  
The Impact ◽  
Collective Engagement

Abstract Political parties share a very bad reputation in most European countries. This paper provides an interpretation of this sentiment, reconstructing the downfall of the esteem in which parties were held and their fall since the post-war years up to present. In particular, the paper focuses on the abandonment of the parties' founding ‘logic of appropriateness’ based, on the one hand, on the ethics for collective engagement in collective environments for collective aims and, on the other hand, on the full commitment of party officials. The abandonment of these two aspects has led to a crisis of legitimacy that mainstream parties have tried to counteract in ways that have proven ineffective, as membership still declines and confidence still languishes. Finally, the paper investigates whether the new challenger parties in France, Italy and Spain have introduced organizational and behavioural changes that could eventually reverse disaffection with the political party per se.

Defying expectations: what leader insurgencies reveal about media and party incapacity in the time of ‘audience democracy’

2018 ◽  
Vol 167 (1) ◽  
pp. 13-26 ◽  
Author(s):  
James Walter ◽  
Zareh Ghazarian
Keyword(s):  
Political Parties ◽  
New Media ◽  
Case Studies ◽  
Political Communication ◽  
Political Class ◽  
The People ◽  
Democratic Engagement ◽  
The Media ◽  
The Impact ◽  
Rules Of The Game

Political communication and citizen engagement have been impacted by crises in both political parties and conventional media models. This article contends that the confluence of these crises has been insufficiently understood, and that this lack of understanding depends upon a third element: the dissolution of a ‘holding culture’, a sense of the ‘rules of the game’ that has constituted the ground on which parties and the media operated and generated the imaginative space for constituting community. This dissolution might be represented as resistance to a now discredited political class, once constituted by ‘old’ political and media elites, and promising a new culture – with the potential for parties to be more responsive to ‘the people’, and for a more diversified and representative media. By looking at case studies of leadership insurgency in parties and the impact of new media in creating the discursive conditions for their emergence, this article explores the realities in relation to political communication and democratic engagement.

scholarly journals Word-building means in a political leader’s speech portrait (implicit pragmalinguistics)

2021 ◽  
Vol 273 ◽  
pp. 11043
Author(s):  
Marina Tyutyunnik
Keyword(s):  
Social Networks ◽  
New Zealand ◽  
Present Article ◽  
National Culture ◽  
Political Communication ◽  
The Political ◽  
Speech Signals ◽  
Key Features ◽  
The Impact ◽  
Speech Situation

Abstraсt. The article is concerned with the implicit pragmalinguistics which studies a person’s unconscious choice of verbal means to maximize the impact on the listener. The principles of hidden or implicit pragmalinguistics are put forward. They reveal the dependence of the actualization of hidden grammatical meanings on the speech situation of communication. The present article focuses on the characteristics of blogging as a form of comprehensive political communication. The paper aims at examining the specific features of political online written diaries in open social networks. It is established that the implicit speech influence on mass addressee is carried out by means of speech signals. These verbal signals actualize the plans of emotive and conative-aimed implied speech strategies of the hidden influence of the text sender on its recipient, so the author’s speech portrait is drawn up. Grammatical and textual forms of grammatical and textual categories are considered as speech signals. Along with them implicitly influencing derived lexical units formed by various word-building means are presented as verbal signals in the paper. It is formed the concept of speech behavior. According to the key features of a New Zealand politician’s speech behavior his personality is revealed. It has been developed in the form of the political leader’s speech habits based in the conditions of his national culture.

Context matters: Professionalization of campaign posters from Adenauer to Merkel

2020 ◽  
Vol 45 (1) ◽  
pp. 98-121
Author(s):  
Niklas Venema ◽  
Dennis Steffan
Keyword(s):  
Content Analysis ◽  
Political Parties ◽  
Political Communication ◽  
Communication Strategies ◽  
Downward Trend ◽  
Election Campaigns ◽  
Negative Campaigning ◽  
Quantitative Content ◽  
The Social ◽  
Post War

AbstractThis study examines the professionalization of political communication by focusing on changes to campaign posters for Bundestag elections over the course of five eras of German post-war history. We conducted a quantitative content analysis of both visual and textual elements of campaign posters (N = 1,857) in the period from 1949 to 2017 with regard to personalization, de-ideologization, and negative campaigning. The study revealed differences related to the five eras. Following the early conservative governments (1949–1969), high levels of personalization and ideologization first became defining features of election campaigns during the social-liberal era (1969–1982). After the Kohl era (1982–1998), these trends have occurred again since the Schröder era (1998–2005) and have been reinforced in the Merkel era (2005–2017). Furthermore, we found neither a clear upward nor a downward trend for negative campaigning. Overall, our study demonstrated that political parties adapt their communication strategies to the context of the respective election.

scholarly journals Personalization 2.0? – Testing the personalization hypothesis in citizens’, journalists’, and politicians’ campaign Twitter communication

2019 ◽  
Vol 44 (4) ◽  
pp. 359-381
Author(s):  
Lukas P. Otto ◽  
Isabella Glogger ◽  
Michaela Maier
Keyword(s):  
Content Analysis ◽  
Political Communication ◽  
Personal Characteristics ◽  
Political Leaders ◽  
Federal Election ◽  
Political Issues ◽  
Run Up ◽  
The Impact

Abstract This paper advances the research on personalization of political communication by investigating whether this process of focusing on politicians instead of political issues plays a role on Twitter. Results of a content analysis of 5,530 tweets posted in the run-up to the German federal election provide evidence that Twitter communication refers more often to politicians than to issues. However, tweets containing personal characteristics about political leaders play only a marginal role. When distinguishing among different groups of actors on Twitter (journalists, politicians, citizens), we find that citizens focus more on candidates than do journalists or politicians. Investigating the impact of a televised debate on Twitter communication, we observe that this person-centered event puts the focus on individual politicians instead of issues.

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

Political Communication: Redefining Contemporary Political Management Practices

2019 ◽  
Vol 118 (11) ◽  
pp. 255-268
Author(s):  
Amit Kumar
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Management Practices ◽  
Complex Nature ◽  
Political Event ◽  
Indian Politics ◽  
Modern Politics ◽  
Political Branding ◽  
General Elections

Modern politics, particularly prevalent in the Western Democracies, is replete with instances wherein communication has come to play a pivotal role in the formation or dislodging a government. This is not to say that in traditional political scenario, the role of communication was any lesser. Far from it, communication has always characterized the build-up of events in politics. However, the significance of the same has increased manifold thanks to the advent of social media and complex nature of modern politics as well as due to rise of such concepts as political branding which has gained traction in the wake of proliferation of technology. The same holds true in the Indian political scenario as well. The last few years have redefined the role of communication and its tools in Indian politics, especially during a mega-political event like election. The last two general elections were testimonies to the same. The might of social media has been realized by even its staunchest critics. Along with it, the popular concept of permanent campaign has also characterized the phenomenon of political communication. This paper goes on to explore the underlying concept of political communication and how the same has come to influence the turn of events as well as the final outcome of an election.

The Impact of Foreign Scholarship on Argentine Historiography of the Post-war Era

1990 ◽  
Vol 13 ◽  
pp. 257-282
Author(s):  
Richard J. Walter
Keyword(s):  
Post War ◽  
The Impact

The article was originally published without abstract

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