scholarly journals Rhetorical Structure of Ghanaian Tourist Destination E-Brochures

2021 ◽  
Vol 3 (11) ◽  
pp. 13-29
Author(s):  
James Kofi Duut ◽  
Emmanuel Kyei
Keyword(s):  
Academic Research ◽  
Developed Countries ◽  
Tourism Industry ◽  
English For Specific Purposes ◽  
Background Information ◽  
Tourist Destination ◽  
Rhetorical Structure ◽  
Communicative Functions ◽  
Service Information ◽  
Textual Space

Currently, Ghana‘s economy seems to be relying on income generated from the tourism industry to support national growth. However, interest in tourism appears unattractive as compared to developed countries. It is in the light of this that this research focused on conducting an investigation into one of the main means of persuading potential tourists. This research, therefore, used purposive sampling to select 20 Ghanaian tourist destination e-brochures from the website of the Ghana Tourism Authority. The texts were analyzed using the English for Specific Purposes (ESP), Swales' (1990) genre analysis approach. The purpose was to explore the rhetorical structure of the tourist destination brochures. The results showed that the Ghanaian tourist destination e-brochure could be constructed with seven different communicative functions which constitute its Moves (Identifying Tourist destination, Providing Background Information, Detailing Tourist Destination, Providing Service Information, Soliciting Response, Providing Extra Information, and Urging Action). However, their frequency of occurrence showed that only three of the Moves (Identifying Tourist Destination, Providing Background Information, Providing Service Information) occurred in all the texts. The first four Moves constituted the commonest sequencing pattern of the texts. In terms of length of the texts or textual space given to the Moves, the second Move occupied the largest space of the tourist e-brochures studied. This research has implications for the Ghana tourism industry in improving the rhetorical structure of its brochures and also academic research.

Srilanka a Favorite Tourist Destination Issues and Challenges Faced by the Srilankan Tourism Industry

2016 ◽  
Vol 2 (1) ◽  
Author(s):  
Atul Ramgade ◽  
Shubhagi Walvekar
Keyword(s):  
Sri Lanka ◽  
Tourism Industry ◽  
Recent Past ◽  
Tourist Destination ◽  
Global Trends ◽  
Fast Growing

Sri Lanka in recent past have emerged as a very fast growing tourist destination there are many reasons for this but the main reason being that, the tourist visiting Srilanka are motivated by the perception of beautiful virgin scenery, opportunities for sightseeing, and relaxed place of life. It is necessary therefore to take account of the global trends in tourism, which may have impact on the overall tourism in Srilanka. The aim of this study is to examine the issues relevant to the development of tourism industry in Srilanka and the challenges that are faced by the Srilankan tourism industry.

scholarly journals An Online Reputation Analysis of the Tourism Industry in Marbella: A Preliminary Study on Open Innovation

2021 ◽  
Vol 7 (2) ◽  
pp. 111
Author(s):  
María Jesús Carrasco-Santos ◽  
Antonio Manuel Ciruela-Lorenzo ◽  
Juan Gabriel Méndez Pavón ◽  
Carmen Cristófol Rodríguez
Keyword(s):  
Quantitative Research ◽  
Tourism Industry ◽  
Future Research ◽  
Full Data ◽  
Tourist Destination ◽  
Specific Advice ◽  
Sociodemographic Profile ◽  
The One ◽  
Online Reputation ◽  
The City

This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers according to sociodemographic characteristics. A correlational, quantitative research technique was used in this study based on the manual extraction of more than 4000 reviews generated on TripAdvisor. The data used in this study were collected from the TripAdvisor website, taking, as a sample, tourists who had visited the city in the last three years. Ratings that did not provide full data on the variables were excluded. The findings show that Marbella is considered a luxury shopping destination. The preliminary conclusions allow us to generalize about the sociodemographic profile of its tourists. The findings of the study will provide valuable information for Marbella’s Destination Management Organization (DMO). On the one hand, this study highlights the importance of ranking the attractions of the city to create better communication strategies and enhance the appeal of those attractions that receive the best ratings, establishing the true vocation of Marbella as a tourist destination. On the other hand, it provides information on what tourists perceive to be negative elements, allowing the administration to create an improvement plan. The novelty of this research paper is that it delves into Marbella’s online reputation through an analysis of specific attractions’ ratings. Areas that require further attention in future research have been highlighted, along with specific advice on each attraction that contributes to the tourist offerings of the city.

scholarly journals Accessible tourism futures: the world we dream to live in and the opportunities we hope to have

2015 ◽  
Vol 1 (3) ◽  
pp. 179-188 ◽  
Author(s):  
Eleni Michopoulou ◽  
Simon Darcy ◽  
Ivor Ambrose ◽  
Dimitros Buhalis
Keyword(s):  
Academic Research ◽  
Tourism Industry ◽  
Stakeholder Collaboration ◽  
Persons With Disabilities ◽  
Content Type ◽  
Global Policy ◽  
Policy Initiatives ◽  
Delphi Approach ◽  
Key Concepts ◽  
The Future

Purpose Accessible tourism is evolving as a field of academic research and industry practice, set within a dynamic social context. The field is interdisciplinary, multidisciplinary and transdisciplinary. The purpose of this paper is to examine key concepts and global initiatives that will shape accessible tourism futures. Design/methodology/approach Three of the authors have extensive academic experience in the area and the fourth author is the Managing Director of the pre-eminent European Network for Accessible Tourism. In taking a limited Delphi approach to canvassing key areas likely to shape accessible tourism futures, the following concepts and policy initiatives were examined: motivations, dreams and aspirations of people with disability; demography; UN Convention on the Rights of Persons with Disabilities; destination competitiveness; universal design (UD); and the UN Sustainable Development Goals for 2030. Findings A discussion of each of the above areas was placed in context to accessible tourism futures and to contextualise the papers that were selected for the special issue. The latter part of the paper outlines the contribution of each empirical paper to the issue discussing the approach, findings and implications. Stakeholder collaboration was identified as the key common theme of the papers and the factor for developing accessible tourism solutions, recognising the value of the market and capitalising on it. A collaborative approach is required to recognise the complementary nature of the different paradigms; to re-shape and transform the future of the accessible tourism industry. To assist in the development of accessible tourism futures, UD principles should provide a foundation to enhance the future competitiveness of tourism destinations and organisations. Originality/value The paper’s examination of the concepts and global policy considerations provides a strong academic and practitioner foundation for considering accessible tourism futures. In doing so, accessible tourism futures are shown to be affected by key concepts related to core tourism considerations and major policy initiatives on accessibility and sustainability. Yet, accessible tourism futures also have the potential to create their own momentum and contribute unique learnings on the diversity of tourism markets that will shape tourism concepts and global policy initiatives in their own right.

scholarly journals International trade in services and inequalities

2016 ◽  
Vol 23 (5) ◽  
pp. 1069-1075 ◽  
Author(s):  
Sylvain Petit
Keyword(s):  
Wage Inequality ◽  
Developed Countries ◽  
Tourism Industry ◽  
Skilled Workers ◽  
Business Services ◽  
Long Run ◽  
Short Run ◽  
Unskilled Workers ◽  
Tourism Services ◽  
The Impact

This study investigates the impact of the international openness in tourism services trade on wage inequality between highly skilled, semi-skilled, and unskilled workers in the tourism industry. The sample covers 10 developed countries and expands over 15 years. A cointegrated panel data model and an error correction model were used to distinguish between the short- and long-run effects. The results are compared to those of openness of business services and manufactured goods. The findings point out that tourism increases wage inequality at the expense of the least skilled workers in the long run and the short run.

How electronic word of mouth (e-WOM) triggers intention to visit through destination image, trust and satisfaction: the perception of a potential tourist in Japan and Indonesia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ida Bagus Putu Purbadharmaja ◽  
Putu Yudi Setiawan ◽  
Toshikatsu Hayashi ◽  
Anak Agung Bagus Putu Widanta
Keyword(s):  
Peer Review ◽  
Word Of Mouth ◽  
Structural Model ◽  
Developed Countries ◽  
Tourism Industry ◽  
Online Discussions ◽  
Theory And Practice ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Content Type

PurposeThe purpose of the paper is to analyze the different results between the effects of electronic word of mouth (e-WOM) on the perception of potential tourist in Japan and Indonesia regarding destination image, destination trust, satisfaction and their intention to visit.Design/methodology/approachThis research method is a structural model. Based on the existing literature review, several variables were obtained which were then analyzed by WarpPLS 6.0 software. The sampling method applied in this study is the purposive sampling technique. Samples of 200 potential tourists were collected in Indonesia and 100 potential tourists were collected in Japan. The population in this study was a potential tourist in Indonesia and Japan, with the following criteria: An Indonesian citizen, age between 19 and 60 years, who has never visited Japan and a Japanese citizen who has never visited Indonesia and have ever read or conduct online discussions regarding Japan and Indonesia as a tourist destination.FindingsThe results of the analysis of the two respondents in Japan and Indonesia prove that e-WOM has a positive effect on the image of the destination and intention to visit but not on the confidence of the destination. Destination image was also proven to significantly mediate the influence of e-WOM on intention to visit. These findings bring important implications for the theory and practice of tourism marketing.Originality/valueTheoretically, the result could be used as a reference for further research about the comparison between the effect e-WOM on destination image, destination trust and intention to visit of potential tourist in developed countries and developing countries. Practically, the result could be used as a consideration for the tourism industry and authority in both countries when formulating the destination marketing strategy.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2019-0111

scholarly journals Internationalisation at home for tourism training programmes: case studies from Vietnam

2018 ◽  
Vol 12 (1) ◽  
pp. 19-35
Author(s):  
Cam Thi Hong Khuong ◽  
Ly Thi Tran
Keyword(s):  
Case Studies ◽  
Ad Hoc ◽  
Developed Countries ◽  
Research Strategy ◽  
Tourism Industry ◽  
Global Competency ◽  
Content Type ◽  
Internationalisation At Home ◽  
English Speaking ◽  
Training Programmes

Purpose Tourism is one of the most notable features of the contemporary globalised world. The tourism industry is becoming increasingly vital to the economy of many developing and developed countries around the globe. The demand of the tourism industry has posed a challenge for tourism training providers to move towards a more responsive and internationalised curriculum to enhance work readiness for tourism graduates who are expected to work with an increased number of international tourists. The purpose of this paper is analyse whether and how internationalisation has been implemented in the tourism training programmes across six institutions in Vietnam. Design/methodology/approach The research deployed case studies as research strategy with interviews and document analysis as two instruments of data collection. Findings The major findings show that even though the tourism industry demands graduates to possess global competency, knowledge and skills, the curriculum does not prioritise the internationalisation dimensions and the faculty members are not facilitated to be internationally active in their roles. Overall, internationalisation is still fragmented and ad hoc in these institutions even though the private institutions in this research appear to be more responsive to the trend of internationalisation in education than their public counterparts. Research limitations/implications The paper provides recommendations on how to effectively embed internationalisation components into local tourism training programs in Vietnam. Originality/value The research bridges the gap in the literature on internationalisation of the local tourism programme in non-English-speaking countries.

scholarly journals Post-terrorism image recovery of tourist destination: a qualitative approach using Fuzzy-VIKOR

2018 ◽  
Vol 25 (2) ◽  
pp. 129-153 ◽  
Author(s):  
Yousaf Ali ◽  
Zainab Ahmed Shah ◽  
Amin Ullah Khan
Keyword(s):  
Cultural Exchange ◽  
Tourism Industry ◽  
Image Recovery ◽  
Tourist Destination ◽  
Content Type ◽  
Exchange Programs ◽  
Fuzzy Vikor ◽  
History Of ◽  
The Government ◽  
Vikor Technique

Purpose This study aims to cover issues regarding traveling to a tourist destination which has seen war and terrorism. These problems can be addressed altogether, as they are interrelated. Based on tourists’ opinions, this paper aims to focus on measures or steps that can be taken to ensure changing their perceptions about a certain destination. Design/methodology/approach This study targets tourism experts for their opinions regarding the measures most necessary to change the perceptions of tourists. Their opinions were extracted through a questionnaire based on three criteria with four alternatives. Furthermore, raw data extracted are studied using the Fuzzy-VIKOR technique to rank the alternatives in order of importance. Moreover, the questionnaire also aims to know the perception of participants by asking them what would make them trust a destination with a history of terrorism. Findings The problems captivate the attention of government, guiding them to ensure that they need to focus more on physical security of tourists if they expect tourism industry to thrive. It was found that the steps needed to be taken are in the areas of international trade, cultural exchange programs and social media advertising. Originality/value Research based on improving tourist perception of Pakistan to develop Pakistan as a tourist destination is scarce. The study takes four different alternatives into account for image recovery and based on those alternatives, it provides a unique solution to the government in this regard with the necessary steps they need to take and attempts to help the government ensure tourism expansion in the country.

scholarly journals Transport Choices and Tourism Destination Competitiveness: The Case of Zimbabwe

2017 ◽  
Vol 7 (2) ◽  
pp. 332 ◽  
Author(s):  
Shepherd Nyaruwata ◽  
Douglas Runyowa
Keyword(s):  
Road Transport ◽  
Policy Formulation ◽  
Tourism Industry ◽  
Tourist Destination ◽  
The Road ◽  
Visitor Perceptions ◽  
The Government ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
International Airlines

The tourism industry in Zimbabwe has experienced fluctuating trends in its growth since the dawn of the new millennium. The Ministry of Tourism and Hospitality Industry undertook a visitor exit survey in 2015/2016 period. The purpose of the study was to gather visitors’ views on Zimbabwe as a tourist destination in order to guide policy formulation on the sector. One of the objectives of the survey was to assess the visitor perceptions of Zimbabwe as a competitive tourist destination. Questionnaires were administered to departing visitors at the country’s three international airports and seven border posts during the period July 2015 until June 2016. The results of the survey indicated that 77% of visitors use road transport to enter into the country. The survey also showed that 18% of visitors to the country travelled by air. It is recommended that that the government accelerates the implementation of the open skies policy so as to attract more direct international airlines to fly into the country. It is also recommended that the government undertakes massive improvement of the road infrastructure in the country so as to encourage the geographical distribution of tourists within the country. It is finally recommended that the private sector and the national tourist organization, Zimbabwe Tourist Authority (ZTA) engage international tour operators and persuade them to develop and promote fly-drive tour packages to the country.

scholarly journals TOURIST DESTINATION AS AN OBJECT OF RESEARCH OF SOCIAL AND ECONOMIC GEOGRAPHY

2021 ◽  
Vol 58 (1) ◽  
pp. 2058-2067
Author(s):  
Nilufar Kh. Komilova Et al.
Keyword(s):  
Economic Geography ◽  
Basic Concept ◽  
Geographical Location ◽  
Tourism Industry ◽  
Geographical Region ◽  
Social Aspect ◽  
Tourist Destination ◽  
Regional Context ◽  
The Social ◽  
Tourist Demand

 This article describes the basic concept of "tourist destination" in the tourism system, its content and essence, the definition given by various scholars, that destination is a geographical region with a certain attractiveness for tourists. The definitions of the concept of "destination" proposed by the authors in scientific sources are based on the division into four groups according to their important aspects: territorial, economic, social, administrative. While the assessment of the concept of "tourist destination" in the regional context is based primarily on the criterion of "dependence" on the specific geographical location of the region, economically tourist destination is considered as a specific destination for tourists and is considered an economic category. one is that there is a tourist demand. While the social aspect is the interpretation of a tourist destination as a specific socio-geographical place, it is conceived that any system is governed by forces of a natural nature as a subject of management that characterizes the concept of a tourist destination. The article also touches on the concept of "tourism industry" and the work on the development of tourism in Uzbekistan today.

scholarly journals Digital platforms and their application in the aviation industry

2020 ◽  
Vol 1 (3) ◽  
pp. 83-98
Author(s):  
Kateryna Molchanova ◽  
Natalia Trushkina ◽  
Olga Katerna
Keyword(s):  
Network Effects ◽  
Market Access ◽  
Developed Countries ◽  
Tourism Industry ◽  
Digital Transformation ◽  
Aviation Industry ◽  
Economic Policies ◽  
Rating Systems ◽  
Digital Platforms ◽  
Consumer Prices

The article considers one of the directions of digital transformation, namely digital platforms. United Nations Conference on Trade and Development says that digital platforms create new opportunities for companies of all sizes to engage in trade. They can lead to efficiency gains through lower transaction costs and reduced information asymmetries supported by rating systems. Other benefits include lower consumer prices, increased market access, more competition, better use of underutilized resources and increased flexibility for the providers of services. However, gains are not automatic, and there are growing concerns over the rising market power of certain platforms and the related implications for competition, data protection and ownership, consumer protection and taxation and employment policies. Economic policies and regulations will need to maximize the benefits while at the same time minimizing the costs of digital platforms. Accordingly to Digital Economy Report 2019 by UNCTAD digital platforms provide the mechanisms for bringing together a set of parties to interact online. A distinction can be made between transaction platforms and innovation platforms. Transaction platforms are two/multi-sided markets with an online infrastructure that supports exchanges between a number of different parties. They have become a core business model for major digital corporations (such as Amazon, Alibaba, Facebook and eBay), as well as for those that are supporting digitally enabled sectors (such as Uber, Didi Chuxing or Airbnb). Innovation platforms create environments for code and content producers to develop applications and software in the form of, for example, operating systems (e.g. Android or Linux) or technology standards (e.g. MPEG video). Several factors help explain the rapid rise to dominance of these digital giants. The first is related to network effects (i.e. the more users on a platform, the more valuable it becomes for everyone). The second is the platforms’ ability to extract, control and analyses data. As with network effects, more users mean more data, and more data mean a stronger ability to outcompete potential rivals and capitalize on first-mover advantages. Thirdly, once a platform begins to gain traction and starts offering different integrated services, the costs to users of switching to an alternative service provider start to increase. The transformative power of data in the sphere of economic and social interactions means that governments, businesses, and people must adapt to use emerging opportunities and avoid traps and risks. The ability of countries and various stakeholders to master digital transformation varies greatly and depends on their level of development and digital readiness. Developed countries are in many ways better equipped to deal with the growing role of digital platforms than countries with limited resources and capabilities. The aviation, travel and tourism industry has been at the forefront of digital innovation, but industry and technology trends suggest that further change lies ahead. The sector has been an early adopter of digital technologies and platforms, but steep demand for travel, driven by a growing middle class in emerging markets and the increasing importance of digital experiences, implies that further digitalization will be vital if the expectations of tomorrow’s consumers are to be met.

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