scholarly journals AYOKEDEA AND UMKMGOOL WEBSITE: ACCELERATION SOLUTIONS DEVELOPMENT OF SMES AND COMMUNITIES IN THE VILLAGE

ICCD ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 60-64
Author(s):  
Jajat Sudrajat ◽  
Meiryani Meiryani ◽  
Nugroho Juli Setiadi
Keyword(s):  
Community Service ◽  
Program Implementation ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Service Program ◽  
Partnership Model ◽  
Entrepreneurial Spirit ◽  
Fact Finding ◽  
Medium Enterprises ◽  
The Village

The Tridharma Perguruan Tinggi program through the collaboration of lecturers from various departments and students in the Community Service Program, through the media information website Ayokedesa The purpose of the long-term Community Service Program implementation in this program is to produce a partnership model. This strategy is carried out to build partnerships with related parties that can increase success in the Small and Medium Enterprises sector as well as communities in the Campakamulya and Pasirmulya Banjaran Villages of Bandung and the Thousand Islands of DKI Jakarta, by implementing strategies through online marketing of products through the UMKMGool website. This Online Marketing Partnership application aims to accelerate business development in the village so as to increase sales. The method to be used is the fact finding method, in addition to collecting data in the literature, also conducting interviews with MSMEs and the community and business process surveys to collect supporting data. The output of this service is the Online Marketing Partnership Application in the form of the UMKMGool website and the ayokedesa information media website, as a means of business idea media, entrepreneurial spirit, business concepts. In addition, through the development of the ayokedesa website, optimizing the implementation of higher education Tridharma namely Teaching, Research and Community Service can help accelerate the development of prosperous villages

scholarly journals ONLINE MARKETING PARTNERSHIP APPLICATION USING THE CONCEPT OF BUSINESS MODEL CANVAS

ICCD ◽  
2018 ◽  
Vol 1 (1) ◽  
pp. 496-500
Author(s):  
Jajat Sudrajat ◽  
Meiryani Meiryani
Keyword(s):  
Business Model ◽  
Business Processes ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Partnership Model ◽  
Business Model Canvas ◽  
Fact Finding ◽  
Medium Enterprises ◽  
Dynamic Website ◽  
The Village

The purpose of implementing the long-term Community Service Program in the program is to produce a partnership model with Online Marketing Partnership Application using the concept of Business Model Canvas. This strategy is conducted to build partnerships with related parties that can increase success in the sector of Small and Medium Enterprises Silver Crafts by implementing strategies through online marketing of products. This Online Marketing Partnership application aims to accelerate the development of silver craftsmen in the village so as to increase sales. The method to be used is fact finding, in addition to collecting data in literature, also conducting interviews to Silver Craftsman owners and survey of business processes in order to collect supporting data. The output of this research is the Application of Online Marketing Partnership, one of which is a dynamic website that can be managed by Silver Craft Partners as a means of product promotion, besides through the website development of Silver Crafts Partners can receive orders from customers. Successful orders and transactions will be directly recorded through the sales transaction application.

scholarly journals Pemberdayaan Masyarakat Pada Usaha Mikro Kecil Menengah Anugerah Foods Sentra Aneka Keripik di Desa Jungke Magetan

2021 ◽  
pp. 1-12
Author(s):  
Dian Citaningtyas Ari Kadi ◽  
Rizal Ula Ananta Fauzi
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Personal Selling ◽  
Online Marketing ◽  
Service Program ◽  
Service Programs ◽  
Learning Tasks ◽  
Community Service Programs ◽  
Medium Enterprises

Community service programs are programs that aim to help the community without expecting anything in return. This service program seeks to help the Micro, Small, and Medium Enterprises (MSME) group "Anugerah Foods, Various Chips Center" located in Jungke Village, Karas District, Magetan Regency in dealing with various problems. Anugerah Foods is currently still constrained by a marketing strategy that still uses a personal selling strategy or is sold around Jungke Village. The main objective of this community service program is to provide innovation by introducing an online marketing system. The innovation introduced to Anugerah Foods is an online marketing strategy through a website, namely WordPress and social media in the form of Facebook and Instagram. By conducting visits and training on online strategy operations to Anugerah Foods members, it is our effort to convey innovation to be able to compete in the market and maintain good product quality. For students, this community service program is intended to fulfill entrepreneurial learning tasks and learn about entrepreneurship that they upload. Keywords: Online marketing, Inovation, MSME, Chips Center

scholarly journals The Presentation of potential data for Micro, Small and Medium Enterprises (MSME) in the Food Sector at vilage office website

2020 ◽  
Vol 1 (1) ◽  
pp. 15-21
Author(s):  
Salfiana Salfiana ◽  
Sam Hermansyah ◽  
Ahmad Mannu ◽  
Andi Nurwidah
Keyword(s):  
Data Collection ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Food Prices ◽  
Food Sector ◽  
Service Program ◽  
Implementation Method ◽  
Medium Enterprises ◽  
The Village ◽  
Source Of Information

The title of this paper is the presentation of potential data for Micro, Small and Medium Enterprises (MSME) in the Food Sector at vilage office website. The purpose of this paper is the existence of MSME data in food as a source of information for development needs, especially in the food sector. The implementation method consists of preparation and briefing, data collection and data collection to the Village Website. Food MSME data presented on the Website consists of Pipang MSME profiles, the current market and the stabilization of food prices in the market. The Community Service Program 1 UMS Rappang  is expected to benefit the community. By providing MSME data on this website, it is expected to be information for MSME development strategies in particular and the Environment Kampung Pisang in general.

scholarly journals Gerakan Penghijauan Sebagai Rintisan Desa Wisata Untuk Meningkatkan Income Masyarakat Di Desa Sumokali, Candi, Sidoarjo

2021 ◽  
Vol 1 (1) ◽  
pp. 26-33
Author(s):  
Nurul Imamah
Keyword(s):  
Community Service ◽  
Program Implementation ◽  
Local Community ◽  
Positive Impact ◽  
Small And Medium Enterprises ◽  
Youth Organizations ◽  
Service Program ◽  
Village Community ◽  
Tourist Village ◽  
Medium Enterprises

The reforestation movement through planting 100 red shoots is the first step towards a tourist village that will have a positive impact on the village community. If this program is implemented properly and can be followed by the local community, the tourism village program will be achieved. Education of the reforestation movement in order to increase the income of the Sumokali village community towards a tourist village with the target of MSMEs, PKK groups and Youth Organizations. The team planned several programs related to this theme and implemented them by complying with strict health protocols because currently the Covid-19 pandemic is still in progress. This community service program is expected to achieve the objectives of the theme, which is to help increase community income through existing Micro, Small and Medium Enterprises (MSMEs) by providing socialization, training and implementation of the program. The program implementation method is carried out in several stages, including: 1) the preparation stage; 2) implementation stage; 3) evaluation stage. The results of the implementation of this community service program is implementing the planting of 100 red shoots. Furthermore, the success of the tourism village program can increse income dan help improve the quality of the environment in Sumokali village so as to create a healthy community as a supporter of the tourism village program and increase community income through MSMEs. Keywords: : Greening, Income, Tourism Village

scholarly journals Pemasaran Online Dengan Memanfaatkan Market Place dan Strategi Meningkatkan Penjualan di Masa Pandemi Covid 19 di SMK IPIEMS Surabaya

2021 ◽  
Vol 5 (01) ◽  
pp. 100-107
Author(s):  
Novianto Eko Nugroho ◽  
Krido Eko Cahyono ◽  
Okto Aditya Suryawirawan
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Community Life ◽  
Market Place ◽  
Corona Virus ◽  
Improvement Strategies ◽  
Service Activity ◽  
Medium Enterprises ◽  
The Impact

The impact of the corona virus pandemic (covid-19) is felt in all aspects of community life, especially Micro, Small and Medium Enterprises (MSMEs). Through various training and mentoring activities which include the use of online marketing and sales improvement strategies is a concrete and concrete manifestation in an effort to increase entrepreneurial awareness among students of SMK IPIEMS Surabaya. The purpose of the realization of Community Service Activities through Online Marketing Training and Assistance by Utilizing the Shopee Mobile Marketplace Platform and Strategies to Increase Sales in the Covid Pandemic Period at SMK IPIEMS Surabaya is to provide insight and understanding of the importance of the ability to do online marketing and increase sales of goods to consumers. students of SMK IPIEMS Surabaya so that when they graduate they become entrepreneurs. In addition to lecturers from the School of Economics Indonesia Surabaya as the implementer of this Community Service activity, the counseling and mentoring carried out also involves strategic partners, namely Shopee Indonesia. The results obtained from this training and mentoring activity are students' understanding of the online marketing of the Mobile Marketplace Platform and sales improvement strategies, in order to increase product value and the resulting sales turnover.

scholarly journals INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES

2021 ◽  
Vol 3 (2) ◽  
pp. 49
Author(s):  
Rani Sukma Ayu Suteja ◽  
Liestianingsih Dwi Dayanti ◽  
Angga Prawadika Aji ◽  
Santi Isnaini ◽  
Yayan Sakti Suryandaru ◽  
...  
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Early Observation ◽  
Community Empowerment ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Service Program ◽  
Medium Enterprises

Background: This program begins with observation on SME of traditional herbal and beverages in Kampung Genteng Candirejo Surabaya. Early observation shows difficulties faced by SME to market their products. Objective: This program is expected to provide information and education about marketing communication strategies for SME of traditional herbal and beverages in Kampung Herbal Candirejo Surabaya. Method: Early observation is to find problems, conducting seminar and workshop, and also evaluating community empowerment. Results: Audiences understand about the impotances of marketing communication and innovation. They also improve their skills in using integrated marketing communication to sell their products to customers. Conclusion: This community service program has achieved its goals.

scholarly journals Kerajinan Wayang Golek sebagai Produk Unggulan Daerah untuk Pemberdayaan Ekonomi Desa Tegalwaru

2019 ◽  
Vol 3 (2) ◽  
pp. 180-188
Author(s):  
Agung Zainal Muttakin Raden
Keyword(s):  
Human Resources ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Market Competition ◽  
Field Studies ◽  
Service Program ◽  
Business World ◽  
Medium Enterprises ◽  
Depth Interviews ◽  
Program Research

Tegalwaru Village has tried to develop by making itself a tourism village for Micro, Small, and Medium Enterprises (MSMEs) since 2018. However, MSMEs of Tegalwaru Village have difficulty establishing their identity in the business world due to the lack of specialty products that are unique in the market. Therefore, there is a need to innovate the regional specialty products as one of the efforts to improve the village's economy through the development of science and technology by considering the potential and uniqueness of the resources available in Tegalwaru Village. As part of the community service program, research on specialty products in this area uses qualitative methods in the form of field studies through observation and in-depth interviews. The result shows that one of the potential MSMEs of Tegalwaru Village that can be developed as a regional specialty product is Wayang Golek craft. This potential is supported by thre factors which are natural resource in the form of Pulai trees which grow around Pulekan road, human resources who have expertise in handicrafts, and the uniqueness of the product compared to the MSME around the area. However, there were major problems in the ability of MSME production and diversity of products regarding Wayang Golek in Tegalwaru Village. The implication of this study is to offer solution regarding the ability to increase MSME production and to innovate a diverse Wayang Golek product to strengthen the position of Tegalwaru Village MSMEs in market competition.

scholarly journals Pelatihan Pemasaran Digital untuk Meningkatkan Keterampilan Pelaku UMKM di Desa Srumbung Magelang

2021 ◽  
Vol 6 (4) ◽  
pp. 434-440
Author(s):  
Betari Maharani ◽  
Arinda Lovita Fendisty ◽  
Ulfa Luthfiana Masjidin ◽  
Dwi Ardiyan ◽  
Nita Dian Rizky ◽  
...  
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Small And Medium Enterprises ◽  
Management Training ◽  
Online Marketing ◽  
Digital Marketing ◽  
Knowledge And Skills ◽  
Limited Knowledge ◽  
Medium Enterprises ◽  
The Village

There are 26 Micro, Small, and Medium Enterprises (MSMEs) in Srumbung Village registered at the village office. However, not all MSMEs run well. Most of the MSMEs players have limited knowledge and skills in using information technology. Meanwhile, information technology for MSMEs players is critical, especially since the emergence of the Covid-19 and the implementation of the PSBB (Pembatasan Sosial Berskala Besar) policy. The existence of MSMEs will be hampered or slumped if they do not utilize technology in their business. Therefore, this society's dedication aims to improve the knowledge and skills of MSMEs players on utilizing Facebook and Instagram as online marketing tools. Society dedication was conducted from October 20, 2020, to November 5, 2020. The participants are 4 MSMEs, consist of Jenang & Krasikan, Keripik Pegagang, Sagon Kering dan Manisan Salak. The method used is education (socialization) about online marketing and operating and management training of Facebook and Instagram. This society's dedication is the increase of knowledge and skills of participants in operating and managing social media Facebook and Instagram as digital marketing media.

scholarly journals Sosialisasi Strategi dan Web Pemasaran Online (PPDM di Desa Rasau Jaya Satu)

2020 ◽  
Vol 4 (4) ◽  
Author(s):  
Linda Suwarni ◽  
Eko Sarwono ◽  
Edy Suryadi ◽  
Selviana Selviana
Keyword(s):  
Small And Medium Enterprises ◽  
Development Program ◽  
Online Marketing ◽  
Web Marketing ◽  
Before And After ◽  
Service Activity ◽  
Village Government ◽  
Medium Enterprises ◽  
The Village ◽  
Online Web

The Covid-19 pandemic that occurred had an impact on various aspects of life, including Small and Medium Enterprises (UKM) in Rasau Jaya Satu Village. UKM Mekar Sari and Sekapur Sirih which are engaged in the production of rengginang, marning corn, rice crackers and tofu chips have also been affected by this pandemic. Limitations in marketing that currently cannot conventionally lead to a decrease in partner income. Another problem is the partners' ignorance of online marketing strategies. The solution carried out by the LPPM UM Pontianak service team is by socializing the strategy and providing online web marketing through the partner village development program (PPDM) in the third year. The method of activity uses lectures and demonstrations of online web marketing management. This service activity was carried out well. There was an increase in the knowledge of the target audience before and after this service activity was carried out. The village government needs to provide assistance through Village-Owned Enterprises (BumDes) so that online marketing continues to run optimally.

scholarly journals Workshop and Mentoring of Product Preservation and Marketing For Food and Beverage SMEs in Gresik Regency

2019 ◽  
Vol 2 (1) ◽  
pp. 20
Author(s):  
Nyoman Sri Widari ◽  
Badriyah Badriyah ◽  
Dedy Kunhadi Kunhadi
Keyword(s):  
Economic Growth ◽  
Product Quality ◽  
Community Service ◽  
Market Access ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Food And Beverage ◽  
Medium Enterprises ◽  
Natural Preservatives ◽  
Product Durability

Small and Medium Enterprises (SMEs) have an important role in the economy of a country, including in Indonesia. Although SMEs have contributed to economic growth, in their development there have been various problems. The problem faced by SMEs in Gresik Regency is that they do not understand the use of preservatives food and beverage that are safe for health and limited market access. In solving the problems faced by these SMEs, the community service team transferred knowledge and technology through workshops and mentoring. Workshop material includes methods of processing and preserving food, types of natural preservatives, and ways to promote, market, and sell products through online marketing media (e-commerce). While mentoring was carried out after the workshop was completed. With the completion of community service activities, it is expected that SMEs can increase product durability and product quality by using natural preservatives that are safe for health, and SMEs are able to run and manage e-commerce applications that have been developed.

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