scholarly journals International marketing as an effective tool of increasing enterprise competitiveness

Author(s):  
О.В. Птащенко ◽  
О.Г. Зима ◽  
К.С. Костіна ◽  
М.В. Лаврінченко

The main features of international marketing as a tool to increase the competitiveness of the enterprise are considered in the article. Crisis phenomena of today's economy, long reforms of national production, the formation of a new information society and the emergence of information processes in the economy have led to the fact that future economic growth becomes possible only if the introduction and coordination of modern marketing and management tools for fuller implementation of foreign economic relations of the state, accurate consideration of production needs for domestic and foreign sales, coordination of export opportunities and import needs, providing for the production of competitive products, strengthening the impact on the international division of labor, international specialization and internationalization of production and, consequently, improving foreign economic activity . Thus, the development of marketing of international production and the movement of entrepreneurial capital cause uneven growth of economic potential of individual countries and regions. The transfer of production to certain countries leads to the fact that the shares of different groups of countries in the location of world industry do not coincide. Competition between TNCs distorts the system of international relations between the world economy. International marketing of exports and imports are two barter transactions, through which each country is organically connected with the external environment. These are components of the reproduction process, which must pass through foreign trade in order to ensure the stable creation, distribution and consumption of national GDP. The effect of international marketing of barter transactions or another country can get based on the scale of production. Foreign trade may not necessarily be mutually beneficial for all actors in the world market. Reproductive openness of the country when using international marketing depends on the availability of natural resources in the country - energy resources, raw materials for industry, food for the population. The level of reproductive openness of the state is higher, the higher the level of its technical and economic development and the smaller the value of its GDP and the availability of its own natural resources.

Author(s):  
BONDARIEVA Anna ◽  
ZHALDAK Maryna ◽  
MOKROUSOVA Olena

Background. The problem of stable activity of domestic producers, in particular in the production of leather and footwear, is exacerbated by increasing global competition along with the loss of significant share of domestic and foreign markets. The regulating of the development of industrial production, domestic and foreign markets for light industry products is one of the most important tasks of the state today. Therefore, the assessment of the state of Ukraine’s foreign trade in the leather and leathermaterials market is important component for forecasting andshaping the development of domestic leather manufacturing. The aim of the work is to analyze the dynamics of Ukraine’s foreign trade on the leather materials market and to establish key directions for thedevelopment of Ukraine’s leather industry to increase the competitiveness of domestic products in an international environment. Materials and methods. Methods of analysis and synthesis, comparison and gene­ra­lization are used for work. Statistical data of the State Statistics Service of Ukraine, customs statistics of the State Fiscal Service of Ukraine, as well as data from the Inter­national Trade Center are used to study the leather market of various finishing methods in the world. Results. The analysis of foreign trade activities of the leather materials market showed that leather, additionally processed after tanning, significantly exceeds exports in imports, while tanned leather without processing in exports is ten times higher than im­ports. The analysis of world trade indicators determined that leather with a natural full grain surface is characterized by the greatest competitiveness against polished leather withan artificial grain surface. According to the indicators of foreign trade activity, Ukraine ranks third among the countries – leaders in world imports of leather with a natural full grain surface configuration in the form of halves. According to this commodity position, Ukraine ranks 13th in world exports. Conclusion. The analysis of Ukraine’s foreign trade on the leather materials mar­ket revealed the need of forming commodity and technological specializations of the domestic leather industry in accordance with the production of leather with a natural full grain surface from cowhides as the most competitive product in the international environment.


2020 ◽  
Vol 11 (87) ◽  
Author(s):  
Oksana Zahidna ◽  
◽  
Vasylyna Ignatyshyna ◽  
Uliana Skydan ◽  
◽  
...  

A significant place in the social and economic development of each country belongs to the problems of the budget, because the budget belongs to the sphere of public life that directly affects the interests of all members of society. The budget of any country reflects the important economic, social and political problems of the state and each person in particular. At the same time, the successful solution of budget problems is possible only if a proper understanding of its essence, role and place in the system of economic relations. For any country, the state budget is the main link in the financial system. As part of this system, it combines the main financial categories: income and expenditure of the country, the tax system, public credit, public debt in their closest coexistence. The budget as a financial plan of public expenditures and sources of their coverage plays an important role in the activities of the state. It determines its capabilities and development priorities, its role and forms of implementation of the functions assigned to it. It is an effective regulator of that economy reflects the amount of financial resources required by the state, determines specific areas of use of funds, directs the financial activities of the state. The article analyzes and defines the essence of revenues and expenditures of the state budget. The state and dynamics of state budget revenues and budget expenditures are studied. A comparison of state budget revenues and expenditures was made and it was investigated that expenditures significantly exceed revenues, and therefore the state budget is in deficit. The factors of formation of revenues and expenditures of the state budget at the present stage are determined. The dynamics of GDP growth rates and state revenues are analyzed budget, as well as the impact of GDP on the state budget. The peculiarities of the influence of the foreign trade factor on the revenues and expenditures of the state budget are determined. The influence and shares of exports and imports in the state budget revenues are studied. The current problems of imbalance of the state budget and the causes of the state budget deficit are identified. Ways to balance revenues and expenditures at the present stage are proposed. The dynamics of indicators of export and import of Ukraine is analyzed. The problems of Ukraine 's foreign trade at the present stage are investigated and perspective directions of improvement of the existing state of the export – import policy of the state are determined.


2020 ◽  
pp. 67-72
Author(s):  
Ye Bilousov

Problem setting. The article is devoted to the study of the peculiarities of the legal regulation of foreign trade interms of doctrinal and legislative approaches. The author analyzes the basic concepts of foreign trade policy, identifies itsmain components, as well as describes the tools for regulating foreign trade, including customs tariffs. Analysis of recent research and publications. Both domestic and foreign representatives of legal and economicsciences, such as Bachylo I., Zadykhailo D., Kleshchova S., Karvatska N., Sarkisyan L., Stavytsky L. and others, devotedtheir works to the study of the legal regulation of foreign trade. Article’s main body. Presenting main material. CTD is carried out, as a rule, at the level of enterprises (sometimesthey are natural persons-entrepreneurs). The initial principle of the CTD is a commercial calculation based on economicand financial independence and self-payment. CTD – the sphere of entrepreneurship in the system of international exchangeof goods, services, works, information and results of intellectual activity, related to the preparation and implementationof foreign trade operations and agreements. Cross-border trade and free economic zones are considered as special regimesof the CTD. Each country of the world in the framework of participation in foreign economic relations (both directly and throughnational entities of the CTD) pursues foreign economic policy, including in the field of foreign trade. The foreign economicpolicy of the state is the activity of the state aimed at the development and regulation of economic relations with othercountries. The implementation of foreign economic policy involves defining the strategic goals of the state in foreigneconomic relations in general and with individual countries and groups of countries, as well as developing methods andtools to achieve the goals and preserve the results achieved later. Foreign economic policy is aimed at the whole set offoreign economic activity, the hallmark of which is the international purchase and sale of goods and services, as well asthe international movement of material, monetary, labor and intellectual resources. Foreign economic policy is inextricablylinked with the domestic economic policy of the state. Therefore, its content is due to the tasks of expanded reproduction,which the country solves within its national economy. It can be argued that the main task of the foreign economic policyof the state is to create favorable external economic conditions for expanded reproduction within the country. Within theframework of the general foreign economic policy the state carries out: a) foreign trade policy – is the state regulation of export and import operations; b) export promotion policy – a policy aimed at selling in foreign markets goods for which the country has economicadvantages, stimulating the competitiveness of domestic enterprises with foreign ones, increasing the serial productionof competitive products in order to expand its exports (to foreign markets); c) the policy of regulating the import and export of capital. A characteristic feature of capital movements at the presentstage is the inclusion of an increasing number of countries in the process of export and import of capital. At the same time,most countries of the world market economy simultaneously act as exporters and importers of investments. The influenceof developed countries on the movement of capital is carried out, for example, by stimulating the export-import of capitalat the national and interstate levels; d) monetary policy – aims to maintain economic stability and create a solid foundation for the development ofinternational economic relations by influencing the exchange rate and currency exchange operations; e) customs policy is a set of measures taken to ensure the most effective use of instruments of customs control andregulation of trade in the customs territory, participation in trade and policy tasks to protect the domestic market, stimulatethe national economy; f) free trade policy – a policy of minimal government intervention in foreign trade, which develops on the basis offree market forces of supply and demand. Conclusions and prospects for the development. The formation and implementation of state policy in the studyarea involves the possibility and necessity (not absolute) of state intervention in economic processes in order to create aneffective and efficient system of foreign trade. Fulfillment of this task is possible only under the condition of strategicplanning and conceptualization of the principles of state-administrative influence, which, in fact, is the content and essenceof state economic policy in general and state policy in the field of foreign economic activity in particular. Understanding this issue and further resolving these pressing issues at the doctrinal (hereinafter – legislative) levelswill allow the state to be an active participant in foreign trade relations, and thus – to provide national participants in theserelations with potential markets for goods, works and services, to compete effectively in these foreign markets.


2020 ◽  
Vol 1 (46) ◽  
pp. 274-282
Author(s):  
Prokudin G ◽  
◽  
Сhupaylenko O ◽  
Hilevska K ◽  
Maidanyk K ◽  
...  

In this article the peculiarities of formation and development of transport-logistic clusters in the advanced countries of the world are considered, as well as prospects for their creation in Ukraine. Object of research - process of formation and development of transport-logistic clusters. The purpose of the work is to study the peculiarities of the formation and prospects of the development of transport clusters in order to improve the efficiency of the transport system of the country. The research method is a comparison and statistical analysis of the structures and characteristics of transport and logistics clusters in the advanced countries of the world. Modern market conditions require Ukraine to form a competitive logistics system with the further entry into the international world macrosystem, which will allow Ukraine to form a competitive transport system and effective infrastructure, strengthen international relations with other trade regions and countries. The question of improving competitiveness on the world market is one of the most urgent areas of development for Ukraine, and clusterization is one of the ways of effective economic development and its maintenance on the proper level in the system of world economic relations. Taking into account that the transport and logistics industry plays an important role in the public production of our country, the formation of transport and logistics clusters will have great social and economic significance for both the regional and national economies. Clusters become the poles of economic growth, not only of individual regions in which they are localized, but also of the state as a whole. The task of the state is to create the necessary conditions, an attractive investment environment for the emergence of new ones and the development of existing clusters. KEYWORDS: TRANSPORT AND LOGISTICS SYSTEM, TRANSPORT AND LOGISTIC CLUSTER, LOGISTIC CENTER


Author(s):  
Iu. Halynska ◽  
T. Bondar

More and more companies in the world are striving to implement clean production strategies and maximize resource productivity in their operations. In the process of applying an integrated, preventive environmental strategy in production to reduce risks for both humans and the environment, stakeholders face causal effects and socio-environmental and economic interdependence in the implementation of clean production projects. All this contributes to the development and growth of scientific, methodological and methodological approaches to the implementation of clean production projects. Studying world and domestic experience in introducing of clean production can determine the ways to comprehensively solve environmental and economic problems in Ukraine and provide the prerequisites for creating an effective system of using natural resources in solving environmental and economic problems of the world, including climate change. The implementation of scientific approaches is possible through the distribution of information on the principles of clean production, the development and implementation of a set of economic and environmental factors for the development of production, the improvement of the mechanism for integrating of environmental factors of the economic development strategy, viewing environmental pollution standards and the special use of natural resources, as well as standards for their economic regulation with the goal of a gradual approximation to EU standards, the creation of a system of sustainable management of production development, stimulates environmental protection and ensures the careful use of natural resources. Therefore, the article discovers the basic principles, methods and mechanisms for creating of clean production projects. The prerequisites for creating an environmental direction in the production of goods and services, as well as the need for risk assessment in the introduction of clean production, are considered. Generalization of existing methods of introduction of clean production, taking into account the world experience, showed that despite the local prerequisites and financial and technological problems, it is profitable for enterprises to implement the concept of СР. The result is a synthesis of existing methods for introducing of clean production, taking into account international experience, which can reduce operating costs, can contribute to improving the safety of workers, as well as reducing the impact of business on the environment. It is obvious that clean production technologies are a good business for industry, as they help to reduce waste disposal costs, reduce the cost of raw materials, reduce the cost of damage to health, improve public relations, improve company productivity, and increase the competitiveness of local and international markets. Clean production is an integral part of the social process, which is in line with economic, political, ethical and cultural values. Keywords: clean production, sustainable development, environmental strategies, indicators of resource and energy intensity.


2021 ◽  
Vol 244 ◽  
pp. 03024
Author(s):  
Bakhodir Sultanov ◽  
Lochinbek Amirov ◽  
Mavluda Askarova ◽  
Barna Rakhmankulova ◽  
Maftuna Tosheva

When studying the topic, the author analyzes the implementation of reforms and their impact on the development of the agricultural sector of the Republic of Uzbekistan. Special attention is paid to the pandemic crisis that has affected all spheres of the economy and the life of the population. The importance of the actions taken by the state in relation to the improvement of the agricultural sector, not only through the production of agricultural raw materials, but also in other ways, is revealed. One of these ways is the production of products that can compete on the world market, the production of semi-finished products, and others. Methods of analysis, synthesis, grouping, observation, and deduction were used in the study of the material. Using these methods, the authors were able to come to a better conclusion, and make suitable conclusions and suggestions. In conclusion, the ways to improve the efficiency of agricultural production, through the introduction of resource-saving technologies, innovative technologies, and especially the removal of state attention to the agricultural sector, are revealed. The article also focuses on the state of agriculture during and after the pandemic, and compares it with other countries of the world. The authors made proposals that are most suitable for the development of agriculture, ensuring food security and independence of the population.


2021 ◽  
Vol 25 (1) ◽  
pp. 105-110
Author(s):  
S. Munka ◽  

Annotation. Introduction. The studying process of the investment attractiveness of the Ukrainian economy remains a priority for domestic economists, because the economic growth is impossible without the involvement in investment. In order to improve the investment attractiveness of the economy it would be desirable to determine the factors and relationships that improve the corresponding indicator. Purpose. The main purpose of the article is to analyze the impact of foreign trade on the investment attractiveness, develop projections for the investment climate in Ukraine. The definition of the role of the country’s stock index in investment attractiveness. Results. The study reveals the concept of the investment attractiveness. The influence of export goods on investment attractiveness was investigated. A number of key export goods for the domestic economy were identified. The projections of the investment attractiveness for future periods were developed due to the price of export goods in the world market. The role of the stock index in the country’s investment climate was determined. The projections of the stock index of Ukraine were developed. Recommendations for increasing the investment attractiveness of the national economy were given. Conclusions. Based on the research, we can draw conclusions about the strong positive correlation between the foreign trade and the investment attractiveness. Now, Ukrainian exports are commodity-focused and, as a result, the economy depends on the price of agricultural products and iron ores on the world market. The results of the study predict and an increase in the cost of food products in the world and, as a consequence, an increase in the investment attractiveness of the Ukrainian economy. Despite the positive projections for the growth of commodity prices, the export of goods with high added value goods will be more profitable option for the economy. Keywords: investment activity; investment climate; foreign trade; economic growth; export; projection; polynomial trend line; iron or; correlation-regression analysis; stock index.


Author(s):  
Veronika Shcherbyna ◽  

International trade is influenced by many factors: the development and deepening of the labor international division and the production internationalization; trade growth and economic integration with the common markets formation, free trade zones; international trade liberalization, reduction of the level of protectionism and trade barriers. The very first form of international trade was sea trade, since one of the oldest modes of transport is sea transport, which still retains its primacy in cargo transportation. Sea trade is a form of international economic relations, international trade in goods, the delivery of which is carried out using sea transport.The article examines the current state and trends in the maritime trade deve-lopment, identifies the main problems of the maritime industry and the risks that threaten the development of maritime trade in a pandemic, analyzes the prospects for the deve-lopment of trade with the participation of maritime transport in the world and in Ukraine.Trade tensions have triggered a restructuring of global maritime trade, as the search for alternative markets and suppliers has redirected flows from China to other markets, especially in Southeast Asia. UNCTAD experts note that the impact of COVID-19 on trade was most severe in the first half of 2020, when trade volumes fell by 15 %. But many countries never recovered by the end of the year. On the other hand, some states were able to successfully withstand new challenges and achieved an increase in their share in the world market, displacing from it the least competitive suppliers, which suffered as a result of reduced demand. The analysis showed that the structure of Ukraine's maritime trade was quite resistant to the emergence of coronavirus. And the significant share of agricultural products in production and exports is a confirmation of this fact. For the development of Ukraine's maritime trade and integration into the world economic system, it is necessary to develop and implement the capabilities of the national maritime economic complex, to protect the interests of Ukraine as a maritime power in the foreign policy and foreign economic spheres.Keywords: maritime trade, COVID-19 pandemic, export, import, maritime policy.


Author(s):  
Uliya STAVSKA

The article deals with the problems of realization and improvement of Ukraine's foreign economic policy in the conditions of globalization. The economic revival and self-determination of Ukraine, which are inextricably linked with its entry into the modern world economy, with the search for its place in the processes of globalization, are investigated. The global tendencies of formation of the modern market economy, which characterize a new type of economic systems of the XXI century, which develop on a market basis while regulating the economic life of society by the state and maintaining the social stability of society, are found out. The problems of Ukraine's integration into the world economy have been identified. It is determined that the modern national economy is not simply included in the system of world relations, but is its active equal subject. The country's global competitiveness index and its rating have been formed. The influence of globalization on the shaping of Ukraine's foreign economic policy is analyzed. It is proved that the choice of the model of development of the Ukrainian national-state economic system is caused not only by internal but also by external factors. Recommendations have been made to improve Ukraine's position on the world stage. The models of export-oriented or import-oriented production, which are determined by the goals of the foreign economic policy of the state, are considered. The examples of creation of production and investment model of economic relations at the enterprises of Ukraine are given. Proposals for improvement of Ukraine's foreign economic policy have been elaborated, aimed at creating favorable conditions for regulating economic relations, which provide competitive advantages and attracting foreign investments in the conditions of globalization. Approaches have been established that determine the priorities of the country's foreign economic policy making, the strategy and tactics of which are determined by the socio-economic features of a particular country's development.


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