scholarly journals The Millennials – Comparative Analysis of Factors Affecting Working Behavior of Generations Y and X in Malaysia

2019 ◽  
Vol 1 (1) ◽  
pp. 35
Author(s):  
Edmond Chow ◽  
Zubair Hassan

The purpose for this study is to examine factors influencing working behaviour of Generation Y in Malaysia. A mixed approach of casual and descriptive research designs were adopted in this study. An effective sample of 202 respondents from generation Y was recruited to participate in this research. To confirm the working behaviour of generation Y, 205 respondents from generation X was also recruited. Paired Sample t test shows that there is a positive and significant difference in terms of mindset and beliefs, values, motivation and technology uses among generation Y and X workers. The result of multiple regression analysis shows that values, motivation and technology have a positive and significant influence on generation Y’s working behaviour except the mindset and beliefs. For future studies, it is important to include larger sample for Kuala Lumpur demographic area or other states of Malaysia or even across whole of Malaysia.

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Ari Priyani ◽  
Siti Maryam ◽  
Burhanudin Ahmad Yani

This study aims to determine differences in perceptions of usefulness and convenience between users of the BCA mobile banking application service in Generation X, Generation Y, and Generation Z. The samples used in the study were 90 respondents. In this study the method of sampling using accidental sampling which is a procedure based on accidental sampling. Data obtained directly by researchers from respondents' answers through a questionnaire consisting of several questions regarding the perception of use through the variable perceived usefulness and perceived ease of use. Based on the results of research conducted to users of BCA mobile banking services in generation X, generation Y, and generation Z in the city of Surakarta, it can be concluded that there is no significant difference in the perception variable benefits of the use of BCA mobile banking services in the city of Surakarta in the X generation , generation Y and generation Z, There is no significant difference in the perceived ease of use of the BCA mobile banking service in Surakarta in X generation, Y generation, and Z generation. Keywords: Usability, Ease, Mobile Banking, Generation


SAGE Open ◽  
2020 ◽  
Vol 10 (3) ◽  
pp. 215824402095703
Author(s):  
Ayman Alhmoud ◽  
Husam Rjoub

Skill shortages along with changes in employee demographics have required that employers reconsider hitherto undifferentiated retention strategies in favor of a more targeted approach that accounts for precisely which total reward factors induce retention among talented employees. One notable gap in corresponding research is insufficient empirical data regarding the impact of employees’ generation on the relation between total rewards and retention. This article addresses existed gab(s) in the literature by exploring how total rewards—categorized into extrinsic, intrinsic, and social rewards—influence retention among two distinct groups in today’s labor force, Generation X and Generation Y, via surveys conducted among schoolteachers in Jordan. A total of 250 copies of structured questionnaire were administered to the high school teachers in the eastern areas of Jordan, while partial least squares structural equation modeling (PLS-SEM) was employed for the model analysis, and multigroup analysis was conducted to determine the moderating effects of generations. Findings revealed that no statistically significant difference in terms of the total rewards–employee retention relationship exists between the two generations. For both generations, extrinsic rewards had a significant impact on retention, while social rewards had none. Intrinsic rewards proved effective among Generation Y though not Generation X employees although the difference was minimal. Ultimately, in recruiting and managing employees of both generations in Jordan’s education sector, the results of this study indicate that employers should channel their resources primarily into providing attractive extrinsic rewards.


2021 ◽  
Vol 1 (2) ◽  
pp. 106-117
Author(s):  
Mustaqiema Mustaqiema ◽  
Nurul Aini ◽  
Endang Prahastuti

The purpose of this study was to describe the profile of the demographic segmentation of the ‘Mas Freddy Kebaya’ boutique in Malang City. The researcher used descriptive research using qualitative methods. Data collection is obtained from the process of observation, interviews, and documentation. Checking the validity of the data using source triangulation and technique triangulation. Based on the findings in the boutique field 'Mas Freddy Kebaya' divided by the market which requires a product or marketing mix that is specifically designed with demographic variables that include: (1) age obtained data on late adulthood: 1 person, early adulthood: 7 people, late adulthood : 1 person, initial elderly period: 1 person (2) sex obtained male data: 2 people, female: 8 people, (3) young life-cycle data obtained: 1 person, married: 1 person, married- have children: 4, married - no children: 2 people, old-unmarried: 1 person. Ever married - no children: 1 person (4) family size data obtained family size 1-3: 7 people, family size 3-4: 2 people, family size 5: 1 person (5) education obtained high school data: 1 person , S1: 9 people, (6) jobs obtained by private employee data: 7 people, entrepreneurs: 3 people (7) income obtained data of more than 5 million: 10 people (8) religion obtained Islamic data: 9 people, Catholics: 1 person (9) race obtained data from Mongoloid Malays, Young Malays: 10 people (10) generations obtained data from babyboomer generation: 1 person, generation X: 1 person, generation Y: 8 people (11) Citizenship obtained data of Indonesian citizens: 10 people.   Tujuan dari penelitian ini adalah mendeskripsikan profil segmentasi demografis butik‘Mas Freddy Kebaya’ di Kota Malang. Peneliti menggunakan jenis penelitian deskriptif dengan pendekatan kualitatif. Pengumpulan data diperoleh dari proses observasi, wawancara, dan dokumentasi. Pengecekan keabsahan data menggunakan teknik triangulasi sumber dan triangulasi teknik.Berdasarkan temuan di lapangan butik ‘Mas Freddy Kebaya’ membagi pasar yang membutuhkan produk atau bauran pemasaran tersendiri berdasarkan variabel demografis yang meliputi: (1) usia diperoleh data masa dewasa akhir: 1 orang, masa dewasa awal: 7 orang, masa dewasa akhir: 1 orang, masa lansia awal: 1 orang (2) jenis kelamin diperoleh data laki-laki: 2 orang, perempuan: 8 orang, (3) siklus hidup diperoleh data muda-tunggal: 1 orang, menikah: 1 orang, menikah-punya anak: 4, menikah-tidak punya anak: 2 orang, tua-tidak menikah: 1 orang. Pernah menikah-tidak punya anak: 1 orang (4) ukuran keluarga diperoleh data ukuran keluarga 1-3: 7 orang, ukuran keluarga 3-4: 2 orang, ukuran keluarga 5: 1 orang (5) pendidikan diperoleh data SMA: 1 orang, S1: 9 orang, (6) pekerjaan diperoleh data pegawai swasta: 7 orang, wiraswasta: 3 orang (7) pendapatan diperoleh data lebih dari 5 juta: 10 orang (8) agama diperoleh data Islam: 9 orang, Katholik: 1 orang (9) ras diperoleh data Mongoloid Melayu, Melayu Muda : 10 orang (10) generasi diperoleh data generasi babyboomer: 1 orang, generasi X: 1 orang, generasi Y: 8 orang (11) Kewarganegaraan diperoleh data WNI: 10 orang


2019 ◽  
Vol 2 (1) ◽  
pp. 18-42
Author(s):  
Afiga Putra Bhakti ◽  
◽  
Alexander Putra Kevin ◽  
Andrew Santos Alisuci ◽  
Beryl Putra Pratama ◽  
...  

The present work environment is dominated by generation x and generation y that have different characteristics, therefore the factors that determine work motivation need to be investigated to find out the differences between generation x and generation y. This research is a quantitative research that begins with qualitative research to look for additional factors outside the theory, then the distribution of questionnaires is conducted to 100 respondents generation x and 100 respondents generation y, who are still working in a company and who had ever worked in a company. The results shown that there is no significant difference between the factors that determine the work motivation on generation x and generation y, except on the salary factor. In addition, there is interesting finding where the top factor in generation x and generation y are the hygiene factors. The study is time limited, therefore, there is a need for further research to explore regarding the finding of this study. This study is expected to be useful for employees of generation x and generation y, as well as for human resources departments in companies.


2019 ◽  
Vol 20 (6) ◽  
pp. 1372-1392 ◽  
Author(s):  
Timothy H. Reisenwitz ◽  
Jie G. Fowler

Generation Y (Gen Y) is becoming more important to marketers as its members continue to enter the workforce. Members of this generational cohort are essential to the tourism industry as they engage in planning vacations themselves. This study accesses the information search behaviour of Gen Y and makes comparisons to the previous generation, Generation X (Gen X). A demographic profile, including information sources, is compiled. Additionally, several proposals were developed based upon the literature regarding tourism information searches and decision-making for Gen X and Y. Key constructs were identified as part of the purchase decision process. They were analysed using primary research study data. Specifically, independent-samples t-tests were used to test the propositions. The analyses revealed that there were significant differences between generational cohorts regarding technology-based information sources, risk aversion and use of information sources. As a result, this study offers a synthesis of contingency factors affecting tourist decision-making. It provides both theoretical and managerial implications.


Author(s):  
Crystal Hoole ◽  
Jackie Bonnema

Orientation: Engaging employees and providing employees with a sense of meaning at work is not a one-size-fits-all approach. Although research has shown that differences between work engagement and meaningful work amongst generational cohorts exist, results are still inconclusive. With age becoming increasingly more important as a diversity factor, a better understanding of the dynamics between work engagement and meaningful work across different generational cohorts is necessary to design the right strategy for each organisation’s unique parameters.Research purpose: The aim of this study was to determine whether there is a relationship between work engagement and meaningful work and whether there are significant variances between the levels of work engagement and meaningful work between different generational cohorts.Motivation for study: Work engagement has consistently been highlighted by researchers and human resources experts as a recommended solution to provide companies with the upper hand when it comes to creating a competitive edge. Yet, levels of work engagement are far from ideal, requiring intensified efforts to identify solutions towards raising overall engagement levels. In recent years, much of the focus in terms of generating engagement has been aimed in the direction of financial rewards and other benefits; some organisational experts are of the opinion that a shift is occurring towards meaningful work instead of monetary rewards as the driver of engagement. The changing nature of the work landscape also suggests that generational cohorts experience work engagement and meaningful work differently. Understanding these complexities is mandatory in creating solutions towards improving levels of engagement and meaningful work.Research approach, design and method: A cross-sectional quantitative research approach has been followed. The Utrecht Work Engagement Scale (UWES) and Psychological Meaningful Scale (PMS) were administered to 261 participants across several financial institutions in Gauteng, including three generational cohorts (Baby Boomers, Generation X and Generation Y). Main findings: A moderate relationship was found to exist between work engagement and meaningful work. The Baby Boomer generation experiences the highest levels of engagement and meaningful work. Significant differences were found between Baby Boomers and Generation X and Baby Boomers and Generation Y. No significant difference were noted between Generation X and Generation Y.Practical/managerial implications: A one-size-fits-all strategy to improve work engagement and the sense of meaning in work does not exist. Results of this study suggest that various approaches based on the needs of each cohort may be required in order to sustain engagement. Older workers in particular prove to be far more valuable and productive and should be treated with care.Contribution: Whilst a large amount of information exists in terms of generational cohorts, not all findings are supported by empirical research to link the concept of work engagement to the different generational cohorts. The conventional belief that older people are less engaged and do not find meaning in their work has been proven to be a misconception, which highlights the danger of stereotypical beliefs. The findings suggest that older employees are still very valuable resources and can contribute significantly to the organisation’s success, but have different needs and values than other age groups. Customised engagement strategies tailored towards different generational cohorts might be more beneficial.


2011 ◽  
Vol 11 (1) ◽  
Author(s):  
Laureane Du Plessis ◽  
Danie Petzer

Purpose and objective: The purpose of this paper is to provide a better understanding of different generations' supporting behaviour towards non-profit organisations (NPOs). It more specifically focuses on uncovering the different methods with which the generations support NPOs; how frequently they support NPOs; the type of NPOs that they prefer supporting; and the reasons why they support NPOs. Problem Investigated: Non-profit organisations (NPOs) are facing greater challenges than ever before. They have to compete with a growing number of other NPOs for donations and volunteers. Their traditional support from Baby Boomers is declining as this generation grows older and supports NPOs to a lesser extent than before. NPOs are therefore compelled to pay more attention to younger generations as a possible donor base and source for volunteers. It is therefore critical for an NPO that wishes to survive and prosper to understand the supporting behaviour of the different generations in order to successfully target them to grow the donor and volunteer base. Methodology: A descriptive research design was followed. A self-administered questionnaire was fielded amongst a target population that included Baby Boomers, Generation X and Generation Y consumers residing in Gauteng who have supported an NPO in the previous year. Quota sampling was used to ensure that equal numbers of respondents from the different generations were included, while each quota was filled on the basis of convenience to collect 602 responses for analysis. Findings: The results reveal significant associations between the different generations and different supporting behaviours. Significant differences were also uncovered between the different generations and the reasons for supporting NPOs. The paper reveals a number of marketing strategies NPOs could follow to encourage supporting behaviour from the different generations. Value of the research: This research provides insights into the supporting behaviour of different generations towards NPOs and allows NPOs to develop more effective marketing strategies when targeting different generations. Conclusion: Since the results reveal a number of associations between generations and particular supporting behaviours as well as similarities and differences between the generations and reasons for supporting NPOs, NPO marketers should take these into account when targeting the different generations for support.


2015 ◽  
Vol 15 (1) ◽  
Author(s):  
Henry L. Langam, Jr.

In teaching revolution of the Earth, the proper instructional material should be used to appreciate fully and understand the concept. This study aimed to investigate the contribution of the Interactive Video Approach to learning revolution of the Earth. This research utilizes experimental, correlation, and descriptive research designs, and employed validated researcher-made test and attitude questionnaire to 52 respondents. The t-test and Pearson r Correlation were used to analyze the data. The researcher administered the pretest and then conducted the instruction utilizing Interactive Video Approach and Traditional Approach. Posttests were then administered to measure the academic achievement and attitude of the respondents. The scores of the respondents taught using the interactive video approach were higher compared to traditional approach. The overall weighted mean value of 3.42, with the variation of 0.62 indicates higher perceived value with the consistency of perceived responses. Results revealed that there is an extremely significant difference between the students’ performance in the traditional and interactive video approach, with p-value <.001. This further indicates that, on the average, the interactive video method is more efficient compared to the traditional teaching approach. There was also no significant relationship between the respondents’ attitude on the approach and their posttest scores with p-value 0.603.


Author(s):  
Ilma Azam Firman Syatoto

This study analyzes the differences in transformational leadership between generation X and generation Y and its effect on company performance in two power generation companies in North Sumatra Province. The number of samples was 50 people in each group of generations X and Y. Data analysis using SPSS included F-test, T-test, the coefficient of determination, and independent sample T-test. The F-test shows that charismatic variables, inspirational motivation, intellectual stimulation, and individual considerations simultaneously affect the performance of each group of generation X and generation Y. The results of the T-test in generation X show that the variables of inspirational motivation and individual considerations are partially has a positive and significant effect on company performance, meanwhile in generation Y only charismatic variables have a positive and significant influence on company performance. The results of the coefficient of determination said that the transformational leadership of generation X contributed 70.2% to the company performance, while the transformational leadership of the Y generation contributed 22.3% to the company performance. Independent sample T-test said that there was a significant difference between the transformational leadership of the generation X and generation Y.


2020 ◽  
Vol 20 (1) ◽  
Author(s):  
Sadia Tasnim ◽  
Aaron L. Miller ◽  
Daniel C. Jupiter ◽  
Catherine F. Hamilton ◽  
Gabriel L. Reep ◽  
...  

Abstract Background Changes in the esophageal microbiome correlate with esophageal disease, but the effects of proton pump inhibitor (PPI) drugs are incompletely characterized. Our objective was to identify the effects of PPI use on the microbial community of the esophagus. Methods Mucosal biopsies of the distal esophagus were analyzed using a customized esophageal microbiome qPCR panel array (EMB). Patient demographics, use of PPIs, duration of use and dose were recorded. Results Fifty-eight patients were included. Mean age was 60.5 years. Ninety percent (52/58) of patients were on PPIs. Mean dose was 42.7 mg. Mean duration of use was 2.5 years. The use of PPIs led to a significant difference in absolute levels of only one organism, Actinomyces, in the entire array (p < 0.01). Among patients who used proton pump inhibitors, there was no significant association between dose and absolute levels of any organism. Similarly, there was no association between duration of use and absolute levels of any organism. Conclusions PPI use does not seem to cause significant changes in the distal esophageal microbial community. Future studies with larger sample sizes and esophageal pH testing should be performed to determine the level of acidity and its relationship to the microbial community.


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