scholarly journals THE IMPACT OF ATTRACTIVENESS OF ADS AND CUSTOMER COMMENTS AGAINST TO PURCHASE DECISION OF CUSTOMER PRODUCTS ON THE USER OF ONLINE SHOP APPLICATIONS IN THE CITY OF MEDAN

2020 ◽  
Vol 3 (1) ◽  
pp. 1-9
Author(s):  
Muhammad Agung Anggoro ◽  
Mas Intan Purba
Keyword(s):  
Development Strategy ◽  
Purchasing Decisions ◽  
Business Services ◽  
Online Application ◽  
The Public ◽  
Online Stores ◽  
Quantitative Descriptive ◽  
Fierce Competition ◽  
The Impact ◽  
The City

The increasingly fierce competition of online shop products spurred online shop application providers to undertake business development strategy steps by strengthening digital business services and various service innovations to meet customer needs. This can be seen from the public interest in shopping at online stores because prices are more competitive, there is no need to bother coming directly to the store, and the goods purchased will be delivered to the buyers’ place. The population in this study that used mobile shop online application services was 105,551 respondents with the formula Slovin obtained a sample size of 100 respondents. The research data analysis method is quantitative descriptive statistical analysis and multiple regression analysis. The result of this research is that the attractiveness of advertisements and customer comments together have a positive and significant effect in increasing customer product purchasing decisions for users of online shop applications in Medan, while partially the attractiveness of advertising (X1) only has a positive and significant effect, but the variables customer comments (X2) have no positive effect in improving customer product purchasing decisions on users of online shop applications in the city of Medan.  Persaingan produk online shop yang semakin ketat memacu perusahaan penyedia aplikasi online shop untuk melakukan langkah strategi pengembangan usaha dengan perkuatan layanan bisnis digital serta beragam inovasi layanan untuk memenuhi kebutuhan pelanggan. Hal tersebut terlihat dari ketertarikan masyarakat berbelanja di toko online dikarenakan harga yang lebih kompetitif, tidak perlu ribet datang langsung ke toko, dan barang yang dibeli akan diantar ke tempat pembeli. Populasi dalam penelitian ini yang menggunakan layanan mobile aplikasi online shop sebanyak 105.551 responden dengan rumus slovin diperoleh jumlah sampel sebanyak 100 responden. Metode analisis data penelitian adalah analisis statistik deskriptif kuantitatif dan analisis regresi berganda. Hasil penelitian diperoleh daya tarik iklan dan komentar pelanggan secara bersama-sama berpengaruh positif dan signifikan dalam meningkatkan keputusan pembelian produk pelanggan pada pengguna aplikasi online shop di Kota Medan, sedangkan secara parsial variabel daya tarik iklan (X1) saja yang berpengaruh positif dan signifikan tetapi variabel komentar pelanggan (X2) tidak berpengaruh positif dalam meningkatkan keputusan pembelian produk pelanggan pada pengguna aplikasi online shop di Kota Medan.

scholarly journals The Impact of Marketing Mix on the Consumer Purchase Decision in the Surabaya - Indonesia Hotel Residence

2020 ◽  
Vol 76 ◽  
pp. 01038
Author(s):  
Qausar Eganael Putra ◽  
Zeplin Jiwa Husada Tarigan ◽  
Rismawati Br Sitepu ◽  
Sanju Kumar Singh
Keyword(s):  
Purchase Decision ◽  
Marketing Tactics ◽  
Purchasing Decisions ◽  
Sampling Frame ◽  
Employee Competencies ◽  
Fierce Competition ◽  
High Level ◽  
Occupancy Rates ◽  
The Impact ◽  
The City

The hospitality business is rapidly growing and has caused fierce competition in this industry. It can be seen from the number of new hotels particularly for the 2 and 3-star hotels, and budget hotels in Surabaya. The hotels applied various strategies in acquiring new customers and retain loyal customers in the pursuit of a high level of occupancy in order to maintain business continuity. Performing appropriate marketing tactics is one of the ways to enable the hotel to increasing occupancy rates. Marketing strategy is associated with the products, prices, promotions, and distribution. This study aims at seeking the impact of the product, prices, promotion, and distribution on the consumer purchasing decisions. The population is all visitors to budget hotels located in the city of Surabaya. The data collection was conducted by distributing the self-administered questionnaire to 150 visitors. Of the 150, 125 questionnaires were valid for further analysis. The sampling frame uses judgmental sampling techniques. Data processing used multiple linear regression using SPSS software. The results showed that hotel products have an influence on consumer purchasing decisions; prices have an influence on consumer purchasing decisions. The location of the hotel affects the purchase decision. Promotion performed by the hotel influence the purchase decision by the consumer. This research model needs to be developed by providing service process variables and employee competencies in hotels in Surabaya.

The Landscape of War and the Transformations of the Public Sphere

2019 ◽  
Vol 44 (2) ◽  
pp. 62-67
Author(s):  
Dijana Alic
Keyword(s):  
The European Union ◽  
Independent State ◽  
The Public ◽  
Time Space ◽  
History Of ◽  
The Public Sphere ◽  
Modern Warfare ◽  
The Impact ◽  
The City ◽  
Edward Soja

On 6 april 1992, the european union (eu) recognised bosnia and hercegovina as a new independent state, no longer a part of the socialist federal republic of Yugoslavia. The event marked the start of the siege of sarajevo, which lasted nearly four years, until late february 1996. It became the longest siege in the history of modern warfare, outlasting the leningrad enclosure by a year. During its 1425 days, more than 11,500 people were killed. The attacks left a trail of destruction across the city, which began to transform it in ways not experienced before. This paper explores how the physical transformation of sarajevo affected the ways in which meaning and significance were assigned to its built fabric. I argue that the changes imposed by war and the daily destruction of the city challenged long-established relationships between the built fabric and those who inhabited the city, introducing new modes of thinking and interpreting the city. Loosely placing the discussion within the framework of ‘Thirdspace', established by urban theorist and cultural geographer edward soja, i discuss the relationship that emerged between the historicality, sociality and spatiality of war-torn sarajevo. Whether responding to the impacts of physical destruction or dramatic social change, the nexus of time, space and being shows that the concept of spatiality is essential to comprehending the world and to adjusting to and resisting the impact of extraordinary circumstances. Recognising the continuation of daily life as essential to survival sheds light on processes of renewal and change in a war-affected landscape. These shattered urban spaces also show the ways in which people make a sense of place in relation to specific socio-historical environments and political contexts.

scholarly journals The Art of Re-Industrialisation in Shanghai

2011 ◽  
Vol 4 (1) ◽  
pp. 193-211 ◽  
Author(s):  
Xin Gu
Keyword(s):  
Inner City ◽  
Cultural Production ◽  
Large Scale ◽  
Industrial Area ◽  
Industrial Restructuring ◽  
Policy Changes ◽  
Global Finance ◽  
Business Services ◽  
The Impact ◽  
The City

This paper deals with the development of ’art clusters’ and their relocation in the city of Shanghai. It first looks at the revival of the city’s old inner city industrial area (along banks of Suzhou River) through ’organic’ or ’alternative’ artist-led cultural production; second, it describes the impact on these activities of the industrial restructuring of the wider city, reliant on large-scale real estate development, business services and global finance; and finally, outlines the relocation of these arts (and related) cultural industries to dispersed CBD locations as a result of those spatial, industrial and policy changes.

scholarly journals Mixed Fuzzy-Logic and Game-Theoretical Approach to Justify Vehicle Models for Servicing the Public Bus Line

2022 ◽  
Vol 24 (1) ◽  
pp. A26-A34
Author(s):  
Vitalii Naumov ◽  
Laura Bekmagambetova ◽  
Zukhra Bitileuova ◽  
Zhumazhan Zhanbirov ◽  
Igor Taran
Keyword(s):  
Simulation Experiment ◽  
Experimental Studies ◽  
Software Implementation ◽  
Rational Structure ◽  
The Public ◽  
City Bus ◽  
Game Theoretical Approach ◽  
Passenger Flows ◽  
The Impact ◽  
The City

One of the main problems to be solved by the transport operators is the substantiation of the vehicle models servicing the transport lines. A gametheoretical approach is proposed in this paper to justify the bus model choice based on the passengers’ preferences and the structure of the passenger flows. To estimate the customers’ preferences, the membership functions for fuzzy sets of the optimal vehicle models were defined. The simulation experiment aiming to estimate the city fleet structure in terms of the vehicles’ capacity was conducted for the Talas city (Kazakhstan) based on the proposed approach with use of the corresponding software implementation of the developed mathematical models. As a result of the experimental studies, the impact of the passengers’ flow structure and the number of carriers on the rational structure of the city bus fleet was studied in the paper.

The war against the homeless: Frank Jordan, broken windows, and anti-homeless politics in San Francisco

2019 ◽  
pp. 63-81
Author(s):  
Sean Parson
Keyword(s):  
Quality Of Life ◽  
Public Space ◽  
San Francisco ◽  
Broken Windows ◽  
The Public ◽  
Matrix Quality ◽  
Physical Spaces ◽  
The Impact ◽  
The City

Chapter 4 discusses Mayor Frank Jordan’s (1992–1995) revanchist Matrix Quality of Life Program, which sought to enforce a broken-windows policing system in San Francisco. The impact of the policy was felt largely by the visible homeless in downtown San Francisco, who were regularly harassed and arrested by the police and forced out of the city. Because quality-of-life policing desires to sanitize the public space of disruptive and asocial behaviour, the public meals of Food Not Bombs near City Hall resisted the city’s attempt to criminalize homelessness. This chapter argues that the city attempted to construct the homeless as anti-citizens and exclude them from the political and physical spaces of the city.

Conceptual Foundations of Creating Sustainable Development Strategy of Smart Cities

2018 ◽  
pp. 27-72
Author(s):  
Olga Burmatova
Keyword(s):  
Sustainable Development ◽  
Development Strategy ◽  
Smart Cities ◽  
Development Program ◽  
The Sustainable Development ◽  
Factors Affecting ◽  
Future Goals ◽  
Conceptual Foundations ◽  
The Impact ◽  
The City

This chapter is devoted to the study of the role of ecological subsystem in the structure of the sustainable development program of smart city. The author suggests the logic of building the environmental strategy of the city as a long-term landmark of its sustainable development including the environmental mission, vision of the future, goals and priorities, programs and their implementation, target indicators for assessing results, and consequences of realization programs. Certain attention is paid to the city as an object of research with a focus on environmental problems. The characteristics of the factors affecting the development of the ecological situation in the city are shown. A system of criteria and indicators that can be used to assess the impact of the planned environmental activities is proposed.

Change or continuation? Long-term city management on the example of local development strategy of Katowice

2018 ◽  
Vol 19 (2) ◽  
pp. 181-198 ◽  
Author(s):  
Joanna Podgórska-Rykała
Keyword(s):  
Strategic Management ◽  
Development Strategy ◽  
Local Development ◽  
Large City ◽  
The Other ◽  
City Management ◽  
Common Elements ◽  
The Public ◽  
The City

The aim of this article is to look at strategic management of a large city from the two different perspectives: theoretical and empirical. In the first part the author focused on theoretical fundaments of management, particularly of the public strategic management. The second part presented the characteristics of the process of strategic management based on empirical data: two strategic documents adopted in Katowice over the last number of years were analysed. One of these documents is a currently binding one and the other is of an archival character. Referring to both the systematics and the means of preparation of these documents, as well as to their content, the author showed their common elements and the transformation which have occurred over the last number of years concerning the manner and approach to strategic management in the city. Based on documents analysis, the author answered the question asked in the introduction, which is whether in relation to the long-term policy of Katowice can one talk about change or continuation.

scholarly journals The impact of the car restrictions implemented in the city centre on the public space quality

2017 ◽  
Vol 27 ◽  
pp. 752-759 ◽  
Author(s):  
Andrzej Szarata ◽  
Katarzyna Nosal ◽  
Urszula Duda-Wiertel ◽  
Lukasz Franek
Keyword(s):  
Public Space ◽  
City Centre ◽  
The Public ◽  
The Impact ◽  
The City

scholarly journals Analisis Kebijakan Pengembangan Wisata Bahari Pantai Marina Tahun 2010 - 2015

2018 ◽  
Vol 1 (3) ◽  
pp. 207-213
Author(s):  
Muhammad Fachri Zaki ◽  
Amin Pujiati
Keyword(s):  
Economic Value ◽  
National Scale ◽  
The Public ◽  
Marine Tourism ◽  
Collection Data ◽  
The Government ◽  
Quantitative Descriptive ◽  
The City ◽  
Descriptive Qualitative

Nautical tourism according to Hidayat (2000: 15) are activities related to marine which includes relaxing on the beach or enjoying the natural surroundings, swimming, surfing, diving, water sky and touring around, or in other words all the potential economic value that can be utilized to increase the income of the surrounding communities and increase state revenues. The purpose of this study was to determine the development undertaken by the Government of the city, to find out the sale of the City and to determine the role of the community in supporting marine tourism activities Beach Marina. This research is located in the Marina Beach of Semarang as has been defined as marine tourism area in the city of Semarang. This research uses descriptive qualitative data analysis techniques including data collection, data reduction, data presentation and decision making. This study uses descriptive qualitative research and quantitative descriptive. The conclusion of this study is the development undertaken by the Tourism Department of Semarang and manager of the Marina include a variety of development, promotion conducted on marine tourism Marina Beach include promotion in tourism events with regional and national scale, in cooperation with the stations, local TV, the role of the public against marine tourism Semarang inclined slightly for the management of Marina handed over to private parties. Wisata bahari menurut Hidayat (2000:15) adalah aktivitas yang berkaitan dengan kelautan yang meliputi santai di pantai atau menikmati alam sekitar, berenang, surfing, diving, water sky dan tur keliling, atau dengan kata lain segala potensi yang mempunyai nilai ekonomi sehingga dapat dimanfaatkan untuk meningkatkan pendapatan masyarakat sekitar serta meningkatkan pendapatan negara. Tujuan Penelitian ini untuk mengetahui pembangunan yang dilakukan oleh Pemerintah Kota Semarang, untuk mengetahui promosi dari Pemerintah Kota dan untuk mengetahui peran masyarakat dalam mendukung kegiatan wisata bahari Pantai Marina. Penelitian ini berlokasi di kawasan Pantai Marina Kota Semarang sebagaimana telah ditetapkan sebagai kawasan wisata bahari di Kota Semarang. Penelitian ini menggunakan teknik analisis data deskriptif kualitatif meliputi pengumpulan data, reduksi data, penyajian data dan pengambilan keputusan. Penelitian ini menggunakan metode penelitian deskriptif kualitatif dan deskriptif kuantitatif. Kesimpulan dari penelitian ini adalah pembangunan yang dilakukan oleh Dinas Pariwisata Kota Semarang dan pengelola terhadap Pantai Marina meliputi berbagai pembangunan, promosi yang dilakukan terhadap wisata bahari Pantai Marina meliputi promosi di event wisata dengan skala regional maupun nasional, bekerjasama dengan statisun tv lokal, peran masyarakat terhadap wisata bahari Kota Semarang cenderung sedikit karena pengelolaan Pantai Marina diserahkan kepada pihak swasta.

scholarly journals STRATEGI COMPETITIVE ADVANTAGE UNTUK MEMBANGUN CITY BRANDING KOTA BATU SEBAGAI KOTA WISATA

IQTISHODUNA ◽  
2016 ◽  
Vol 10 (2) ◽  
pp. 89-98
Author(s):  
Uyunur Rochmawati Miladiyah ◽  
Slamet Slamet
Keyword(s):  
Competitive Advantage ◽  
Competitive Advantages ◽  
City Branding ◽  
Tourist Attractions ◽  
City Brand ◽  
The Public ◽  
Tourism Sector ◽  
The World ◽  
The Impact ◽  
The City

Globalization led to tough competition among cities around the world to win the competition toattract visitors and increase investment. Therefore, not only the company, the cities are also struggling tocreate uniqueness to gain an advantage in competition. It is very important to communicate the competitiveadvantages owned by these cities to the public and all parties to ensure the achievement of objectives. Citybranding is a method used to re-brand the city as identification which is expected to reflect the advantages aswell as its uniqueness. Therefore, in 2013 Shining Batu was introduced as a city brand wich expected to bereflect the competitive advantage of Batu City. The purpose of this study is to reveal aspects of the competitiveadvantages Batu City; strategies that are used in communicating it; as well as how big the impact of thecommunication strategy for the visitors Batu City. The paradigm of this research is qualitatively by case studydesign. Data were obtained by interview and documentation. The results showed that the Batu City has threeinterrelated aspects superior to one another that supports the creation of competitive advantages: geographicand agricultural sectors are packed in the development of the tourism sector. At the same time, the governmentdeveloped the program as a means of communicating Shining Batu and reflects the benefits of the city to thepublic. Shining Batu communicated through various forms of promotion that utilizes a wide variety ofcommunication tools; a variety of Tour Package; and held aa variety of routine and incidental events.Questionnaire showed that aim to dominate the number of respondents traveled, which consists of a visitor,where recreational tourist attractions types over a favorite choice than any natural attractions. Hotel is a topchoice for a place to stay. Most visitors make a visit to Batu City more than once.

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