scholarly journals Management and Leadership in Advertising Agencies In Siauliai Region

2019 ◽  
Vol 1 (13) ◽  
Author(s):  
Simas Sologubas

One can notice intense changes in modern advertising services’ market. Under the conditions of rapid technological changes, violent competition, and increased significance of human capital, advertising agencies face difficulties in covering and retaining the desirable position in the market. Advertising agencies have to react to factors of economic, social, technological environment and to stimulate the employment of human capital, managerial education. Managerial education should cover the development of leadership. It means that managers should educate themselves as leaders. It is a relevant condition for successful management. The manuscript aims at revealing the expression of leadership and management features in advertising agencies in Siauliai region. Theoretical analysis has shown that leadership is defined as relationships between leader and her followers. These relationships are based upon influence and aim at change implementation while pursuing common goals. Management is treated as knowledge and skills of managers. Knowledge and skills ensure the achievement of company’s goals and harmonious activity of congenial people and employees. It was found that a leader and a manager in an organization can be a different person. Results of empirical research has shown that majority of employees of advertising agencies in Siauliai region treat a leader as a person who takes responsibility and is inclined to take new activities in spite of given instructions. Leaders use current potential and seek for better results of activity. Majority of employees paid attention to one more important aspect of a leader, i.e. motivation to pursue common goals. One should notice the impact of a leader on employees during the process of the implementation of change. Results of the research confirmed that leader had a significant impact upon the success of the organization.Keywords: management, leadership, change management, human capital, advertising services.

2020 ◽  
Vol 2 (5) ◽  
pp. 115-119
Author(s):  
M. V. SAVINA ◽  
◽  
A. A. STEPANOV ◽  
I.A. STEPANOV ◽  
◽  
...  

The article highlights the problems of the impact of "digitalization" of society on the formation and transformation of human capital, and above all, the development of new competencies, knowledge and skills. The main components of human capital in the modern era, the features of the formal and informal educational process are clarified and disclosed. The necessity of minimizing the precariat class is proved. The main directions of qualitative improvement of human capital adequate to the challenges of the digital age and globalization are defined.


2005 ◽  
pp. 206-235 ◽  
Author(s):  
Bernadette M. Watson ◽  
Gavin M. Schwarz ◽  
Elizabeth Jones

In this chapter, we consider the relationships between social identity and e-democracy in organizations that exist in the constantly changing global business and technological environment. We also consider the inevitability of organizational e-democracy in organizations undertaking information technology (IT) changes, the technology at the base of e-democracy. Through an examination of employees’ experiences of change, we investigate their perceptions of changes in effective communication during major organizational change implementation in a hospital context. While the changes were far reaching, we mainly focus on the introduction of information and communication technology (ICT). We use an empirical examination of an Australian public hospital’s IT change experience as the backdrop to assess the accuracy of the statement that there is an improvement in the autonomy within organizations as a result of IT changes. We discuss our findings in light of the implications that arise for HR practitioners.


2016 ◽  
Vol 12 (4) ◽  
pp. 68
Author(s):  
Mohammad Salameh Yousef ALmasarweh

The study is aimed at knowing the impact of human capital on competitive performance in Jordanian pharmaceutical companies. The study sample consisted of Jordanian human medicines manufacturing companies listed in the Jordanian Association of Pharmaceutical Manufacturers’ records of manufacturing companies for 2015. This amounted to 15 companies. The sampling unit and the analysis included individuals working in these companies from managers to department heads at various administrative levels. To achieve its objectives, the study used descriptive analytical method. This method was applied to collect and analyze data and test hypotheses through a questionnaire, which was used as a tool for the collection of information in the field of study. The study found a number of results, most important of which is: the existence of a statistically significant relationship between human capital (learning; knowledge; and skills) and competitive performance in Jordanian pharmaceutical companies at a level of significance of 0.05. The study recommended that attention be given to human capital in the companies, which will lead to an improvement in the level of the company, as well as an expansion of its market share and maximizing of its strengths.


Stanovnistvo ◽  
2017 ◽  
Vol 55 (1) ◽  
pp. 63-85
Author(s):  
Biljana Jovanovic-Gavrilovic ◽  
Biljana Radivojevic

The key to the future of any country in the modern world lies in the knowledge, skills and talent of its population. This gives a special importance to education through which human capital is created as an important component of national wealth. Different methods of measuring human capital are found in literature. There is a well-known division into monetary and non-monetary methods, with the latter being specifically addressed in the article. Education plays an important role in achieving sustainable development. Through education, knowledge about sustainable development is acquired while human resources that are capable and willing to achieve this development are created. Education, just like sustainable development, has a long-time perspective. In both cases, the interests of the future are respected when making decisions in the present. The impact of education on sustainable development is manifested through all three of its dimensions ? economic, social and environmental. The key role of education for achieving sustainable development has been globally recognized and embedded in relevant United Nations documents, including a new global development agenda by 2030, focusing on the Sustainable Development Goals, of which Objective 4 explicitly refers to education. The European Union also pays considerable attention to education for the future in the context of the commitment of its members to achieve sustainable development. Serbia, at least declaratively, follows it, given the orientation of the country to join this regional integration. The future of education is under the strong influence of global mega trends, especially the Fourth Industrial Revolution, which strongly influences the world of work and the necessary knowledge and skills. During the earlier industrial revolutions, it took several decades to build appropriate education and training systems, but there is no time for that now. Changes must be anticipated, and reactions should be quick. The quality of educational systems of countries around the world and their preparedness for the challenges of the new age can be evaluated on the basis of the results of the Program for International Student Assessment ? PISA, the most important research in the field of education, which, under the auspices of the OECD, tests the knowledge and skills of fifteen-year-olds, and relying on the composite indicator introduced by the World Economic Forum ? Global Human Capital Index (GHCI). The results for Serbia are generally discouraging, but in some segments, they point to the country?s hidden potentials that should be activated. Education represents the development opportunity of Serbia at the threshold of the Fourth Industrial Revolution. As a small and economically country, Serbia should not remain at the margin of events, in the role of a passive observer. On the contrary, through adapting its education system to the demands of time by adequate financial and institutional support, thus improving human capital of the people, Serbia can find its place in a changing labor market and create preconditions for dynamic and sustainable economic development.


Author(s):  
Bernadette M. Watson ◽  
Gavin M. Schwarz ◽  
Elizabeth Jones

In this chapter, we consider the relationships between social identity and e-democracy in organizations that exist in the constantly changing global business and technological environment. We also consider the inevitability of organizational e-democracy in organizations undertaking information technology (IT) changes, the technology at the base of e-democracy. Through an examination of employees’ experiences of change, we investigate their perceptions of changes in effective communication during major organizational change implementation in a hospital context. While the changes were far reaching, we mainly focus on the introduction of information and communication technology (ICT). We use an empirical examination of an Australian public hospital’s IT change experience as the backdrop to assess the accuracy of the statement that there is an improvement in the autonomy within organizations as a result of IT changes. We discuss our findings in light of the implications that arise for HR practitioners.


Author(s):  
Miguel Rocha Sousa

This article presents an economic growth model with human capital, based upon Arrow (1962), which evaluates the impact of political leadership change either in governments or political parties. The change of leadership might be seen as a change in embedded human capital, and thus we might evaluate the loss or gain for society due to these political activities. The approach is theoretical using Arrowian economic setting and formulates the conditions in which it is worth it, or how long does it take to recover from a political leadership change. The embedded process is an economic one, known as "learning by doing", but this time applied to political processes.


2019 ◽  
Vol 52 (2) ◽  
pp. 185-196
Author(s):  
Małgorzata Wesołowska

The aim of the article is to assess the impact of emigration on the level of acquiring new or expanding existing knowledge and skills. The survey made it possible to get answers from 160 respondents, Poles, who have been abroad for at least 12 months. The obtained results indicate that nearly every fourth respondent, deciding on emigration, was guided by the desire to acquire new or develop the existing competences, and almost every fifth expressed the desire to work in an international environment. 84% of respondents declare acquisition or development of knowledge and skills, which are used by most of the respondents in their present job thanks to working abroad. Every third respondent also indicates that she/he wants to return to her/his home country or go to another third country. This means that migration contributes to the enrichment of human capital and the brain circulation between countries.


2021 ◽  
Vol 6 (22) ◽  
pp. 21-31
Author(s):  
Eshaby Mustafa ◽  
Noor Azimin Zainol ◽  
Muhamad Shah Kamal Ideris ◽  
Nor Hafizi Nordin

Recent investigations suggest that human capital investment influences and largely impacted the organization’s performance and success. Other human resource practices such as training and development may also improve the level of human capital in the firm. In this study, the human resource investment that aims to improve the level of knowledge and skills of mid-level managers, as well other features such as their managerial and leadership skills, employee engagement, and empowerment, that was practiced by The Datai Langkawi, will be the main focus. The program initiated by The Datai Resort in Langkawi called the ‘Datai Investing People’ or ‘DIP’ program, is a certification for an executive program for their mid-level managers and supervisors. A qualitative interview was conducted with nine of the DIP program participants, in investigating the impact and challenges of the DIP program. The data from the interview were recorded, transcribed verbatim, and analysed using thematic analysis. It was found that overall, participants of the DIP program were satisfied and mentioned improved managerial and leadership skills, personal development, and improvement, and improved interdepartmental communication and engagement as the impact of the DIP program. Meanwhile, among the challenges found are the approaches and method and unfamiliar classroom setting and environment of the DIP program. Furthermore, the program has successfully conducted and achieved its intended outcome for The Datai. As a pioneer of such a program, this could be a catalyst to promote human resource practices among hotels, in ensuring an improved organization’s performance and human capital’s knowledge and skills development.


2020 ◽  
Vol 16 (10) ◽  
pp. 1960-1979
Author(s):  
N.A. Egina ◽  
E.S. Zemskova

Subject. The study focuses on the impact of the digital economy determinants of the education transformation. Objectives. The article provides our own approach treating the education capital as a specific asset of the digital economy, which has an acceleration effect and sets up new trends in education through integrative networks. Methods. The study is based on principles of the systems integration, cross-disciplinary and multidisciplinary approaches. Results. The socio-economic progress was found to be determined with properties of human capital, which are solely specific to the digital economy. In new circumstances, it gets more important for actors of global, national, corporate and social networks to more actively cooperate within distributed networks in order to train high professionals, who would have skills in information networks. Thus, they would raise a new form of human capital – the capital of network education (network-based education capital). We describe positive externalities that arise when the educational sector joins communication processes. We illustrate how educational forms evolves, which are typical of a certain phase of the socio-economic development. The education capital was discovered to grow into a specific asset generating the quasi-rent and working as a social ladder only provided more actors are involved into the network. Conclusions and Relevance. Studying the evolution of educational forms through the cross-disciplinary method, we discovered the need for a system approach, which would help substantiate its transformation in the time of the digital economy, and the emergence of network-based education. These are technologies and tools of the digital economy that become unique factors generating the acceleration effect of the educational capital and ensuring the use of diverse network effects for the formation of intellectual capital and their social transformation.


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