scholarly journals ATTITUDE TOWARDS ADVERTISING AMONG YOUNG ADULTS: A COMPARATIVE STUDY BY ETHNICITY

2017 ◽  
Vol 16 (3) ◽  
Author(s):  
Hiram Ting ◽  
Ernest Cyril De Run ◽  
Teck-Weng Jee
Keyword(s):  
Young Adults ◽  
Cultural Differences ◽  
Ethnic Groups ◽  
Theoretical Basis ◽  
Reasoned Action ◽  
Future Studies ◽  
The Subject ◽  
Similarities And Differences ◽  
Belief Model ◽  
Attitude Towards Advertising

The purpose of this study is to determine the attitude of young adults towards advertising from the perspective of ethnicity. Specifically, it seeks to find out how young adults from the Iban, Chinese and Malay communities perceive advertising so as to understand the implication of ethnicity and culture on the subject matter. A seven-factor belief model is adopted to decompose the theory of reasoned action. As such, it provides theoretical basis to explain similarities and differences of beliefs and attitude towards advertising across the three ethnic groups. Given its quantitative stance, a questionnaire-based survey was administered at universities. 316 out of 400 copies were then collected for analyses. The findings show that despite cultural differences embedded in ethnicity, beliefs and attitude of the three ethnic groups towards advertising are found largely to be similar. They can only be set apart by the effect of beliefs on the formation of attitude towards advertising. Implications and future studies are provided.Keywords: Advertising; Attitude; Belief; Culture; Ethnic; Young Adults.

Development and use of English evaluative expressions in narratives of Chinese–English bilinguals

2010 ◽  
Vol 14 (4) ◽  
pp. 570-578 ◽  
Author(s):  
LIANG CHEN ◽  
RUIXIA YAN
Keyword(s):  
Young Adults ◽  
Cultural Differences ◽  
Picture Book ◽  
The Other ◽  
Bilingual Children ◽  
Other Hand ◽  
Age Related ◽  
Similarities And Differences ◽  
The One

This study compares the development and use of evaluative expressions in the English narratives elicited from 80 Chinese–English bilinguals and 80 American monolingual peers at four ages – five, eight, ten, and young adults – using the wordless picture book Frog, where are you? (Mayer, 1969). Results revealed both similarities and differences between monolingual and bilingual groups. On the one hand, regardless of bilingual status, there is a clear age-related growth in the development and use of evaluative expressions. On the other hand, bilingual children in our study differed from monolingual children in the quantity and quality of evaluative clauses used. The results are discussed with respect to linguistic and cultural differences between English and Chinese.

Examining the Use of Personal Pronouns in Political Speeches by Tun Dr. Mahathir and President Trump

2021 ◽  
Vol 5 (4) ◽  
pp. 52
Author(s):  
Nur Ilyana Elisa Aiman Haris Fadzilah ◽  
Maizura Mohd Noor
Keyword(s):  
Cultural Differences ◽  
The Political ◽  
Personal Pronoun ◽  
Personal Pronouns ◽  
Coding Schemes ◽  
The Subject ◽  
Political Speeches ◽  
Similarities And Differences ◽  
Practical Implications ◽  
Political Persuasion

Personal pronouns are often used to the point they often get overlooked. Unlike content words, they do not convey meaning but portray the perception of the speaker (Nakaggwe, 2012). Looking deeper into this, personal pronouns have the power to include or exclude a person or people of the subject (Khafaga, 2021), and it is crucial to master them especially in the political context. However, cultural differences exist in the use of personal pronouns since culture affects the way a person communicates and interprets information (Gocheco, 2012). For this reason, this qualitative research attempts to identify the use of personal pronouns, specifically those that demonstrate inclusiveness and exclusiveness, in the collectivistic Malaysian and individualistic American cultures, and compare the similarities and differences in the use of personal pronouns in speeches given by Tun Dr. Mahathir who represents the collectivistic Malaysian culture and Mr. Trump who represents the individualistic American culture. The AntConc software was used to determine the speech profiles and identify the personal pronouns based on the coding schemes and guidelines. It was found that the most popular personal pronoun used in their speeches is we, while the least popular are me and the subject singular you. They was used more frequently by Tun Dr. Mahathir to indirectly address the audience, while Mr. Trump opted to directly convey his message by using the plural you. The results have practical implications for speech writing and political persuasion and negotiation skills.

scholarly journals «Axiological communication» and «value relation» concepts relationship in the context of pedagogical knowledge

2017 ◽  
Vol 6 (1) ◽  
pp. 152-156
Author(s):  
Mariya Alexandrovna Avdeeva
Keyword(s):  
Moral Education ◽  
Theoretical Basis ◽  
Pedagogical Knowledge ◽  
Educational Process ◽  
Educational Standards ◽  
Teacher Student ◽  
The Subject ◽  
Similarities And Differences ◽  
Value Relations ◽  
Pedagogical Science

This paper deals with the problem of axiological communication and value relation concepts relationship. The importance of these concepts relationship is due to the need to fill gaps in pedagogical knowledge about the concept axiological communication. The author thinks that it is possible to consider the concepts axiological communication and value relation as interchangeable ones. The paper contains similarities and differences regarding the interpretation of these concepts. The author regards axiology as a philosophical discipline and discusses different approaches to the category of communication. Particular attention is given to approaches in which communication is regarded as a kind of attitude that carries a positive or negative coloration. The paper emphasizes the importance of communication and axiological value relations in the educational process in accordance with modern tendencies in educational standards, which are based on spiritual and moral education of the younger generation. The author analyses the problem of value relations in the framework of the object of pedagogical science, considers and explains the subject-object system and subject-subject relationship between the participants of the educational process in the teacher-student system. The observed relationship between the concepts axiological communication and value relation is the theoretical basis for the creation of a system that develops students readiness for axiological communication.

Biographical Studies of G.I. Gurdjieff

2016 ◽  
Vol 11 (1) ◽  
pp. 10-35
Author(s):  
Joseph Azize
Keyword(s):  
Comparative Research ◽  
Source Material ◽  
Future Studies ◽  
The Third ◽  
The Subject

The various published biographies and biographical notices of G.I. Gurdjieff (c.1865-1949) are of diverse style, quantity and content. While some have made considerable contributions to the subject, most attempts have reacted for or against Gurdjieff’s status as what might call an ‘Enlightened Master’. Little biographical writing on Gurdjieff has questioned the scope, reliability and prejudices of the sources. Further, possible resources have been neglected. The development in Gurdjieff’s ideas is often overlooked, his life is not sufficiently related to that development, and the lack of comparative research has failed to highlight Gurdjieff’s unique contributions. This article is structured in four parts. The first is an introduction, followed by an overview of existing biographical studies of Gurdjieff. The third part addresses bias in these studies, and this is followed by suggestions for future studies. It is concluded that fieldwork regarding the biography of Gurdjieff has been hampered by imperfect methodology. However, with better use of the source material, some of which has only recently been discovered, and a rigorous use of sources, a more balanced and nuanced picture of Gurdjieff’s life, and the development of his ideas and methods, should emerge.

Solo Singing Etiquette for Women in Ancient and Modern Egypt

2020 ◽  
Vol 7 (1) ◽  
pp. 41-70
Author(s):  
Enas Fares Yehia ◽  
Walaa Mohamed Abdelhakim
Keyword(s):  
Ancient Egypt ◽  
Comparative Methodology ◽  
The Subject ◽  
Similarities And Differences ◽  
Characteristic Features ◽  
Modern Egypt

Throughout the ages, people have shown great interest in music and singing of all kinds, giving these expressive forms great importance in different eras. This article aims to comprehensively overview the etiquette, customs, and characteristic rules of polite performance in the profession of female solo singing in ancient and modern Egypt from a comparative view. This is achieved by reviewing the distinctive themes of female solo singers and their contexts in both ancient and modern Egypt. The article employs a descriptive-comparative methodology to provide a detailed sequential investigation and analysis of all the data collected on the subject and the themes of female solo singers; to discern the characteristic features of female solo singing etiquette in ancient Egypt; and to identify the similarities and differences of these features in the masters and famous models of modern Egypt. One of the main findings is that the distinctive characteristics of female solo singing in ancient Egypt have been inherited in the style of oriental but not western singing, and the greatest and most widely known model of the former style is “the Oriental singing lady Umm Kulthum”.

A Journey Not Walked Alone: Who are the Influential Adults Identified by Catholic-Raised Young Adults during their Religious Identity Development?

2020 ◽  
Vol 19 (1) ◽  
pp. 4-24
Author(s):  
Danielle Vaclavik ◽  
Kelly Velazquez ◽  
Jakob Carballo
Keyword(s):  
College Students ◽  
Young Adults ◽  
Grounded Theory ◽  
Identity Development ◽  
Religious Identity ◽  
Crucial Role ◽  
Growing Up ◽  
Adult Type ◽  
Future Studies ◽  
Catholic College

Interactions with adults may play a crucial role in youths’ religious identity development. However, who these adults are and how they are influential is under explored. Twelve Catholic and twelve former Catholic college students were interviewed about their experiences growing up Catholic focusing on influential adults. Interviews were analyzed using modified grounded theory. Adult type categories were identified. Implications and future studies are discussed.

National conceptual sphere as a criterion of literary translation authenticity

2021 ◽  
Vol 7 (1) ◽  
pp. 383-388
Author(s):  
Aigul Yessentemirova ◽  
Kuralay Urazaeva
Keyword(s):  
Comparative Analysis ◽  
Literary Translation ◽  
Original Text ◽  
Reliable Criterion ◽  
The Subject ◽  
Similarities And Differences

The paper is focused on the study of literary translation as a type of rhetorical communication. The subject being analysed is that national conceptual sphere can be a reliable criterion for the authenticity of translation. The topic of the research is that national conceptual sphere regarded as a means of illocutionary influence and a source of differences in rhetorical conscience of the author of the original text as well as the translator and the addressee. A comparative analysis of Russian and Kazakh translations of Robert Burns’ ballad “John Barleycorn” is carried out. The comparison is based on the structure of rhetorical communication, national conceptual sphere, prosody parameters and genre features. The similarities and differences of the translations are specified. The similarities are shown in referential, strophic and genre proximity of the original and translations.

Applying the Health Belief Model to Characterize Racial/Ethnic Differences in Digital Conversations Related to Depression Pre– and Mid–COVID-19 (Preprint)

2021 ◽  
Author(s):  
Ruby Castilla-Puentes ◽  
Jacqueline Pesa ◽  
Caroline Brethenoux ◽  
Patrick Furey ◽  
Liliana Gil Valletta ◽  
...  
Keyword(s):  
Health Belief Model ◽  
Ethnic Groups ◽  
Ethnic Differences ◽  
Health Belief ◽  
Depression Symptoms ◽  
Seeking Help ◽  
Key Drivers ◽  
Race Ethnicity ◽  
Belief Model ◽  
Racial Ethnic

BACKGROUND The prevalence of depression symptoms in the United States is >3 times higher mid–COVID-19 versus pre-pandemic. Racial/ethnic differences in mindsets around depression and the potential impact of the COVID-19 pandemic are not well characterized. OBJECTIVE To describe attitudes, mindsets, key drivers, and barriers related to depression pre– and mid–COVID-19 by race/ethnicity using digital conversations about depression mapped to health belief model (HBM) concepts. METHODS Advanced search, data extraction, and AI-powered tools were used to harvest, mine, and structure open-source digital conversations of US adults who engaged in conversations about depression pre– (February 1, 2019-February 29, 2020) and mid–COVID-19 pandemic (March 1, 2020-November 1, 2020) across the internet. Natural language processing, text analytics, and social data mining were used to categorize conversations that included a self-identifier into racial/ethnic groups. Conversations were mapped to HBM concepts (ie, perceived susceptibility, perceived severity, perceived benefits, perceived barriers, cues to action, and self-efficacy). Results are descriptive in nature. RESULTS Of 2.9 and 1.3 million relevant digital conversations pre– and mid–COVID-19, race/ethnicity was determined among 1.8 million (62%) and 979,000 (75%) conversations pre– and mid–COVID-19, respectively. Pre–COVID-19, 1.3 million conversations about depression occurred among non-Hispanic Whites (NHW), 227,200 among Black Americans (BA), 189,200 among Hispanics, and 86,800 among Asian Americans (AS). Mid–COVID-19, 736,100 conversations about depression occurred among NHW, 131,800 among BA, 78,300 among Hispanics, and 32,800 among AS. Conversations among all racial/ethnic groups had a negative tone, which increased pre– to mid–COVID-19; finding support from others was seen as a benefit among most groups. Hispanics had the highest rate of any racial/ethnic group of conversations showing an avoidant mindset toward their depression. Conversations related to external barriers to seeking treatment (eg, stigma, lack of support, and lack of resources) were generally more prevalent among Hispanics, BA, and AS than among NHW. Being able to benefit others and building a support system were key drivers to seeking help or treatment for all racial/ethnic groups. CONCLUSIONS Applying concepts of the HBM to data on digital conversation about depression allowed organization of the most frequent themes by race/ethnicity. Individuals of all groups came online to discuss their depression. There were considerable racial/ethnic differences in drivers and barriers to seeking help and treatment for depression pre– and mid–COVID-19. Generally, COVID-19 has made conversations about depression more negative, and with frequent discussions of barriers to seeking care. These data highlight opportunities for culturally competent and targeted approaches to address areas amenable to change that might impact the ability of people to ask for or receive mental health help, such as the constructs that comprise the HBM.

Influence of ethical groups on regional policy (on the example of the Republic of Kalmykia)

2020 ◽  
pp. 81-92
Author(s):  
D. Naranova
Keyword(s):  
Ethnic Groups ◽  
Russian Federation ◽  
Regional Policy ◽  
Statistical Data ◽  
Practical Significance ◽  
Political Processes ◽  
Theoretical Significance ◽  
The Subject ◽  
The Russian Federation ◽  
The Republic

To consider the main directions and extent of influence of ethical groups on political processes in the Republic of Kalmykia.The authors analyzed scientific research on the ethnic identity of the Kalmyk people, as well as media materials and statistical data on the cause and effect of the influence of ethnic groups on regional policy. Seven key areas of influence of the Kalmyks, as a titular nation, on political processes in the region, including through the formation of an ethnic majority among senior positions in the authorities of the subject of the Russian Federation, were identified. The theoretical significance of the study is due to the complex systematization of facts about the influence of the ethnodominating nation of the Republic of Kalmykia on political processes in the region. The practical significance is expressed in the proposal of specific recommendations for partial stabilization of the situation in the Republic.

PECULIARITIES OF LIGHT FUNCTIONING IN MODERN GREEK CATHOLIC CHURCHES OF UKRAINE

2021 ◽  
Vol 7 (2) ◽  
pp. 253-260
Author(s):  
Yatsiv M ◽  
Keyword(s):  
Sacred Space ◽  
Light Environment ◽  
Historical Period ◽  
Religious Ritual ◽  
Modern Greek ◽  
The Subject ◽  
Similarities And Differences ◽  
Lighting Systems ◽  
Catholic Churches ◽  
The Temple

In each historical period, light played an important mystical role in the creation of the sacred space of the temple, and was and is an integral part of religious ritual. Light is an architectural phenomenon, the formative and communicative element of the spatial structure of the temple, the most important factor in the perception of space and layout of the temple. The subject of the analysis contained in the article is the light environment in the space of modern churches of Ukraine. An analysis of the functions of light in churches is made on the example of recently built iconic Greek Catholic temples. The peculiarities of the distribution of natural and artificial light in the space of modern churches, the similarities and differences in the organization of the light environment, as compared to the historical temples, have been revealed. The influence of the light on the architectonics of temples and the visual perception of their object environment, on the formation of the corresponding mystical mood and sacred atmosphere is defined. The values and functions of electric lighting in the structure of the light environment of the temple, the directions of development of electric lighting systems due to the expansion of their utilitarian and decorative functions are determined.

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