scholarly journals Gendering Oil through the Lens of Advertising: Gender roles in oil company advertisements as a mirror of culture and of social change

2021 ◽  
Author(s):  
Pamela Vang ◽  

This electronic book is a longitudinal investigation into the ways in which oil companies have adapted their advertising to both influence and appeal to their contemporary publics. Taking a dramaturgical approach, it examines the roles and attitudes attributed to the characters that populate the advertisements and with whom the intended audiences should identify. The analysis shows that despite the fact that society is striving towards increased gender equality, the general narrative of oil companies remains unchanged. The casting of the advertisements shows that oil and its derivatives are provided and developed by strong, heroic and competent men to ease and facilitate the lives of the weaker, dependent female population.

Author(s):  
Nguyen Xuan Phong ◽  
Vu Hong Van ◽  
Pham Duy Hoang

In the 21st century, we try to understand how the roles of men and women have been changed in Vietnam that has firm beliefs of Confucianism in the society. Confucianism in Vietnam instills the concept of male superiority over women. Although the laws in the country establish women’s rights, the norms and practices of society still engender male domination. Vietnam family norms promote the unity of the family while placing women in a subservient position, the traditional culture requires obedience to a father and then to a husband and sons. As per family norms, the power of family decisions also remains with husbands. Men keep contact politically and socially at village meetings and exchange the use of resources and production. With the increase of women taking greater productive roles and earn income, their involvement in decision-making also increases. Due to increased women’s education, female power within the family has also increased. Over that last three decades (Starting in 1986, Vietnam carried out the renovation of the country), these traditional views on gender roles influenced by Confucianism have changed drastically, although it is still looked down upon for women to work outside the house, it is slowly being accepted and almost 71.1% of the female population in Vietnam is actively participating the workforce (General Statistics Office of Vietnam, 2019). On the other hand, the male domination over the woman on the family has eased out, and many men do help out with household chores and looking after children while the woman works. Although this population is much lesser than the expectations, it is still a change from the Confucianism principles where the male remains dominant and authoritative. Although there are instances to prove that Vietnam is coming out of its traditional views on gender roles, it is still far behind concerning gender equality compared to globally desirable standards. It is expected that modernization will bring about the empowerment of women and a balance between men and women in both family and society.


Author(s):  
Jonathon W. Moses ◽  
Bjørn Letnes

This chapter considers the role of international oil companies (IOCs) as global political actors with significant economic and political power. In doing so, we weigh the ethical costs and benefits for individuals, companies, and states alike. Using the concepts of “corporate social responsibility” (CSR) and “corporate citizenship” as points of departure, we consider the extent to which international oil companies have social and political responsibilities in the countries where they operate and what the host country can do to encourage this sort of behavior. We examine the nature of anticorruption legislation in several of the sending countries (including Norway), and look closely at how the Norwegian national oil company (NOC), Statoil, has navigated these ethical waters.


2017 ◽  
Vol 7 (1) ◽  
pp. 29
Author(s):  
Charles Afam Anosike

Environmental degradation and socioeconomic dilemma continue to affect agricultural productivity in the Niger Delta of Nigeria. Several works of literature confirm the high level of pollution and contamination of land and water as a result of over 50 years of oil production in the region. The effects of environmental pollution continue to aggravate the hardship of the local people, which generates development friction, threaten oil operation, and mutually contrive relational efforts, by so invoking mistrust between oil companies and the host communities. Sustainability programs of oil companies often provide the channel to engage and promote community relations from which projects are conceived and executed. Despite sustainability efforts of oil companies, the region continues to experience oil spills and environmental degradation.Hence, the current research explores the sustainability efforts of a multinational oil company to establish whether the company’s leadership makes environmental considerations and to identify possible corrections that could be adopted to achieve sustainable value. For this purpose, the paper employed a single case study approach using open-ended interview sessions in collecting data. Research data were gathered from a sample of 20 experienced sustainability practitioners of the oil company, partnering nonprofit organizations, and community leaders through face-to-face semi-structured interviews. Data were segmented and categorized. The data analysis process revealed several themes regarding the challenges and shortfalls of sustainability programs in the region. The evidence found suggests that implementing a transparent and inclusive sustainability management system is essential to enable a systems view in contemplating sustainability programs. In so doing, oil MNCs leaders could enable effective environmental consideration in their sustainability programs to help reinvigorate productive agriculture and ensure continuing oil operation.


1974 ◽  
Vol 48 (3) ◽  
pp. 414-446 ◽  
Author(s):  
Mira Wilkins

Generalizations are always difficult, especially in the context of varied national experiences. But by looking at the evolution of oil company activity in the 1920s in South America and by examining the range of relevant business functions — marketing, refining, production, exploration, transportation — the author throws light on the development of business-government relations in that part of the world, where the hostility of host nations to multinational enterprises was to grow so strong.


2021 ◽  
Vol 1 ◽  
pp. 142-149
Author(s):  
Vladimir Nikolaevich PODKORYTOV ◽  
◽  
Lyudmila Anatol’evna MOCHALOVA ◽  

Relevance. The stock exchange prices of shares reflect the view from the market position of the value of a particular public company: the market capitalization of the issuing company acts as a value indicator. The volatility of stock prices, on the other hand, determines the dynamics of market capitalization. In this regard, the problem of market capitalization management and its forecasting in the future becomes urgent. Taking into account the raw materials orientation of the Russian economy, enterprises of the mineral raw materials complex are of particular interest from the point of view of value management. The purpose of the study is to identify the most significant external and internal cost factors affecting the market capitalization of the largest oil companies in Russia, and to calculate promising cost management models. Research methods. In the process of studying value factors on the basis of retrospective statistical data and methods of correlation analysis were used. Results. The correlation analysis of the following variables was carried out: price per 1 share of an oil company observed on the Moscow Exchange; the price of Brent crude oil; revenues from sales; operating profit; net profit; company assets; equity capital of the company. Based on the analysis, the factors with the highest correlation coefficients were selected in relation to the dependent variable “price per 1 share of an oil company observed on the Moscow Exchange”, as well as with relatively low values of pair correlation coefficients directly with each other in order to avoid the effect of multicollinearity. The variables included in the model are: the price of Brent crude; revenues from sales; operating profit; company assets; equity capital of the company. Linear regression models have been constructed for PAO Rosneft, PAO Lukoil, and PAO Tatneft. Conclusions. A detailed analysis of the obtained linear regression models taking into account the correlation coefficients, t-statistics, significance level values (P-values), determination coefficients R2, calculated values of F-criteria showed generally conflicting results. The most significant models are single-factor price models, in which sales revenue acts as an independent variable. Other models require their refinement through careful analysis and more observations. It is planned to continue research and search for cost factors that affect the change in market capitalization not only for oil companies but for other enterprises of the mineral resource complex as well.


2021 ◽  
Vol 124 ◽  
pp. 02002
Author(s):  
Lynn Wee

In accordance with United Nations’ sustainable development goal in achieving gender equality and to empower all women and girls, this paper investigates gender equality and power in marital relationship. Using Resource Theory of Power as a conceptual framework, this paper examines the distribution of marital power among married couples. More specifically, this paper examines to what extent do married couples use money as a bargaining tool to negotiate for more control in two areas: (1) managing economic resources and (2) household decision making. Forty married couples from urban Sarawak were located and interviewed. Results indicate that apart from money, marital power is affected by more influential factors such as ideologies and religious teachings. Consequently, having more money does not necessarily mean having more control over the decision making as decision making in a marriage is often guided by prescribed gender roles in accordance to one’s ideologies, cultural and religious teachings. Hence, gender equality in the management of economic resources and decision making within a household can only occur when an increase in women’s resources is combined with changes in gender roles and ideologies.


Feminismo/s ◽  
2021 ◽  
pp. 359
Author(s):  
Almudena Machado-Jiménez

This essay examines contemporary feminist dystopias to study the phenomenon of gender pandemics. Gender pandemic narrative allegorises possible aftermaths of patriarcavirus, unleashing many natural disasters that force global biopolitics to hinder gender equality. The main objective of this essay is to explain how gender pandemics are appropriated in patriarchal utopian discourses as a pretext to control female empowerment, diagnosing women as diseased organisms that risk the state’s well-being. Moreover, the novels explore the interdependence between biology and sociality, portraying the acute vulnerability of female bodies during and after the pandemic conflicts, inasmuch as patriarchal power arranges a hierarchical value system of living that reinforces gender discrimination. Particularly, the COVID-19 emergency is analysed as a gender pandemic: the exacerbated machismo and the growing distress in the female population prove that women are afflicted with a suffocating patriarcavirus, which has critically gagged them in the first year of the pandemic.


2002 ◽  
pp. 267-278
Author(s):  
Isidora Jaric

The main intention of the research is to retrospectively decode changes in mainstream construct of female gender roles within the period of ''developed self-management socialism'' (1970s), period of structural crisis of socialism (1980s) and post-socialist period of Serbian/Yugoslav society. The mainstream construct of female gender roles will be reconstruct from Serbian women's magazine 'Bazar''. Through the basic presumptions of theoretical framework the research will try to conceptualize theoretical approach which will correspond with co called 'new communicative research model' which will be capable to incorporate contemporary changes within the process of communication among the emitter and recipients in order to better understand the content of the message.


2018 ◽  
Vol 28 (3) ◽  
pp. 211-223 ◽  
Author(s):  
Elke Claessens ◽  
Dimitri Mortelmans

The increasing prevalence of shared care and complex families is challenging traditional approaches to child support determination based on the ‘classic’ two-parent, sole custody, post-divorce family. This article provides a comparative analysis of how these challenges are being addressed in the child support schemes of eight different countries and evaluates these approaches in the light of family policies on gender equality in family care. We find great diversity in the incorporation of shared care and complex families, which is not clearly connected to existing ideal typical policy models on gendered family care. However, child support schemes, at least partially, seem to translate into assumptions concerning gender roles and general policy aims concerning gender equality. In order to better understand how countries accommodate the challenges arising from the modern post-separation family, gender equality seems a vital consideration to take into account.


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