scholarly journals Consumers' Opinions and Expectations of an “Ideal Chicken Farm” and Their Willingness to Purchase a Whole Chicken From This Farm

2021 ◽  
Vol 2 ◽  
Author(s):  
Cynthia I. Escobedo del Bosque ◽  
Antje Risius ◽  
Achim Spiller ◽  
Gesa Busch

As poultry production and consumption have increased in the last decade, so have consumers' concerns about intensified production methods and the impacts they have on animal welfare. At the same time, poultry consumption has increased and enjoys great popularity. Also, a shift in consumers' consumption behavior can be observed as nowadays most consumers purchase chicken cuts, especially breast filets, rather than whole animals, mostly due to convenience and taste. Although consumer concerns have increased, market shares of alternative poultry products, i.e., those that are produced under higher standards compared to conventional products, remain comparably low. One of the main reasons are the large differences in prices. The higher prices for alternative chicken products such as organic result partly from increased production costs on farm level. Besides, consumer preferences for chicken cuts intensify cost differences. While alternative chicken breasts (e.g., organically produced) might be valued by some consumers, other cuts such as wings or thighs are not and are therefore sent into the conventional market. In these cases, the breasts need to remunerate all additional costs. Analyzing consumers' concerns about production methods and learning about consumers' obstacles to buy whole chickens might offer farmers greater possibilities to succeed in alternative markets. Therefore, the purpose of this study was to gain insights into consumers' chicken consumption behaviors, how consumers imagine an ideal chicken farm and whether they would be willing to purchase a whole chicken from this ideal farm. Three focus group discussions (total n = 30) with German consumers were held online in June 2020. The results show that participants associate the ideal chicken farm with four main characteristics: good husbandry system, positive economic impact for the farmer, high transparency, and proximate location of the farm in the same geographical region. However, willingness to purchase a whole chicken, even from the ideal farm, remains low due to mainly convenience reasons and daily routines.

2017 ◽  
Vol 1 (1) ◽  
pp. 1-7
Author(s):  
Isti Rizky Latipah ◽  
Merry Muspita Dyah Utami ◽  
Joko Irsan Sanyoto

This research is an experimental experience that aims to know the effect of salt concentration and the age of the eggs on the level of consumer preferences towards salted eggs and to know the ideal level of salt concentration and the age of the eggs to get consumers preferred salted eggs. The research was done in Poultry Production Laboratorium of Politechnic of Jember  from September 27th 2016 to October 25th 2016. The research design by Randomaized Complete Desaign (RCD) consisted of two factor. The first was salt concentration which contains 3 actions which are action of salt concentration 25% (A25), salt concentration 30% (A30) and salt concentration 35% (A30). The second, the age of the eggs contains 2 actions which are 3 days age (B3) and 14 days age (B14). There are 6 combination of action and each of action was redone 4 times so that able to gain 18 units of research. Preference research was directly done by taste the salted egg. People panelis for detect acceptance on this research is 30 people from workers and students of Politechnic of Jember and also citizens. The salt concentration  35% and 3 days egg age have significant effect toward consumer preferences on color and grity as the criteria, while salt concentrations and days egg age  have no effect toward consumer prference on smell and taste of salted egg. 


Energies ◽  
2021 ◽  
Vol 14 (12) ◽  
pp. 3432
Author(s):  
McKenzie Thomas ◽  
Kimberly L. Jensen ◽  
Dayton M. Lambert ◽  
Burton C. English ◽  
Christopher D. Clark ◽  
...  

Biochar is a co-product of advanced biofuels production from feedstocks including food, agricultural, wood wastes, or dedicated energy crops. Markets for soil amendments using biochar are emerging, but little is known about consumer preferences and willingness to pay (WTP) for these products or the depth of the products’ market potential for this product. This research provides WTP estimates for potting mix amended with 25% biochar, conditioned on consumer demographics and attitudes about product information labeling. Data were collected with an online survey of 577 Tennessee home gardeners. WTP was elicited through a referendum contingent valuation. Consumer WTP for an 8.81 L bag of 25% biochar potting mix is $8.52; a premium of $3.53 over conventional potting mix. Demographics and attitudes toward biofuels and the environment influence WTP. Biochar amounts demanded are projected for the study area’s potential market. Optimal prices, profits, and market shares are estimated across different marginal costs of producing biochar potting mix.


Animals ◽  
2020 ◽  
Vol 10 (9) ◽  
pp. 1456
Author(s):  
Sandra Sevilla-Navarro ◽  
Pablo Catalá-Gregori ◽  
Clara Marin

The exploration of novel nonantibiotic interventions in the field, such as the use of bacteriophages, is necessary to avoid the presence of Salmonella. Bacteriophages are a group of viruses widely distributed in nature, strictly associated with the prokaryotic cell. Researchers have demonstrated the success of phage therapy in reducing Salmonella counts in poultry products. However, the impact that phage concentration in the environment may have against certain Salmonella serovars is not well understood. Therefore, the aim of this study was to assess Salmonella phage prevalence in commercial poultry farms in terms of the production type: layers or broilers. The most prevalent Salmonella serovars isolated in poultry production were used for phage isolation. Salmonella specific phages were isolated from 141 layer and broiler farms located in the Valencia region during 2019. Analysis of the samples revealed that 100% presented Salmonella phages, the most prevalent being against serovar S. Enteritidis (93%), followed by S. Virchow (59%), S. Typhimurium (55%), S. Infantis (52%) and S. Ohio (51%). These results indicate that poultry farms could represent an important source of Salmonella phages. Nevertheless, further studies are needed to assess the epidemiology of phages against other serovars present in other countries and their diversity from the point of view of molecular studies.


2017 ◽  
Vol 5 (2) ◽  
pp. 222-226 ◽  
Author(s):  
Rajani Osti ◽  
Dinesh Bhattarai ◽  
Harshika Chaudhary ◽  
Virendra Singh

Poultry farming is integral part of agriculture in Nepal. The objective of this research was to analyze the prevailing production constraints, characterization of poultry farming and its economic analysis using questionnaire-based survey and on-site investigation. 180 farms were selected from 3 major districts. Garrett’s ranking technique was used to analyze the constraints.  Highly significant difference (P<0.01) in size of poultry farm was found. We found significant difference in feeding, housing and drinking system for the chicken. Un-organized chicken marketing channel was observed in the study area.   High chicks’ mortality, wastage of feed, insecure vaccination and frequent drop in egg production were characteristic of laying hens. Newcastle disease and Chronic Respiratory Disease were acknowledged as the biggest constraint of chicken production. Government and concerned agencies need to take active part for the extension service to strengthen the health of chicken and organized marketing channel is essential for selling of poultry products  which can improve the profit to the farmers.Int. J. Appl. Sci. Biotechnol. Vol 5(2): 222-226


Animals ◽  
2021 ◽  
Vol 11 (8) ◽  
pp. 2179
Author(s):  
Xue Cheng ◽  
Yuchen Liu ◽  
Zhong Wang ◽  
Lujiang Qu ◽  
Zhonghua Ning

Dropping moisture (DM) refers to the water content in feces. High DM negatively affects poultry production, environment, production costs, and animal health. Heredity, nutrition, environment, and disease may affect DM level. DM has medium inheritability and is related to cage height in henhouses. We examined the relationship among DM level, production performance, and environmental factors at different locations at the same henhouse height and effects of three types of additives. We measured the correlation between environmental factors including temperature, humidity, CO2 concentration, absolute pressure, and DM levels and laying performance of 934 Rhode Island Red hens. DM level was not significantly associated with environmental factors or production performance. We divided 64 persistently high DM hens into control and treatment groups supplied with different additives (probiotics, anisodamine, and antibiotics). DM levels, laying performance, egg quality, and serum biochemical indices were determined. Compared with the control and antibiotics, probiotics significantly reduced DM levels and eggshell strength while improving yolk color but did not significantly affect production performance. The additives reduced the b value of eggshell color; compared with probiotics, anisodamine decreased serum globulin levels. Exogenous active yeast supplementation can significantly reduce DM levels.


2017 ◽  
Vol 46 (2) ◽  
pp. 315-337 ◽  
Author(s):  
Maik Kecinski ◽  
Kent D. Messer ◽  
Lauren Knapp ◽  
Yosef Shirazi

Oyster aquaculture has experienced tremendous growth in the United States over the past decade, but little is known about consumer preferences for oysters. This study analyzed preferences for oysters with varied combinations of brands, production locations, and production methods (aquaculture vs. wild-caught) using dichotomous choice, revealed preference economic field experiments. Results suggest significant and distinct differences in behavior between first-time and regular oyster consumers. While infrequent oyster consumers were drawn to oysters labeled as wild-caught, experienced oyster consumers preferred oysters raised via aquaculture. These findings will be valuable for growers and policymakers who invest in aquaculture to improve surrounding ecosystems.


Author(s):  
F. N. Shubin ◽  
A. V. Rakov ◽  
N. A. Kuznetsova ◽  
T. V. Yakubich ◽  
I. P. Snetkova

Aim. Study plasmid characteristics of S. enteritidis strains in patients and features of epidemiology of the infection in regions with incomplete supply of population with local poultry production. Materials and methods. Plasmid analysis of microbe strains isolated from 382 patients and 8 samples of products was carried out, and significance of plasmid types in population morbidity was evaluated. Identification of salmonella was carried out by conventional methods, plasmid specter - by Kado C.I. and Liu S.T. (1981) method. Results. 98.4% of strains contained virulence plasmid p38, and 80.1% of strains also had small plasmids. Sakhalin strains were divided into 16 plasmid types (D=0.794), and strains from Jewish AO - 10 (D=0.834). Uniformity of strains in patients during infection outbreaks and in transmission factors was detected. Conclusion. Features of salmonellosis in the studied subjects of Russian Federation are determined by higher risk of import of products containing salmonella. Monitoring based on plasmid analysis is an effective base for epidemiologic control.


2020 ◽  
Vol 3 (1) ◽  
pp. 60-70
Author(s):  
Elsyintia Dwi Putri ◽  
Cepriadi Cepriadi ◽  
Fajar Restuhadi

Chicken broiler is the main commodities  and largest in Indonesia, where Kampar district into production centre in the province of Riau. According to the company's partners, breeder who partnered with the pattern contract farming hasn't been able to combine the use of livestock production facilities as well as labor. This resulted in not maximizing the profits obtained by breeders. The purpose of the research was to analyze broiler chicken farming and analyze the efficiency of broiler chicken production. Analytical method used is the analysis method of broiler chicken flocks and the DEA method. Respondents needed is 40 farmers who have partnered with the contract farming pattern. The results showed that the production costs of Rp.180.031.229 /period, revenue Rp.203.573.865/period, so that the profit amounting to Rp 23.542.636/period with R/C ratio of 1.13. The results of the efficiency analysis show that inefficient farmers are more numerous than those who have been efficient. It showed breeders hasn't been able to use the minimum input produce output that is optimal and maximum profit.


2017 ◽  
Vol 15 (4) ◽  
pp. 302-316 ◽  
Author(s):  
Alla Fatenok-Tkachuk ◽  
Myroslava Kulynych ◽  
Anna Safarova ◽  
Nadiya Bukalo

Poultry farming is one of the most promising areas of production not only in Ukraine but also in the world. This is due to the high demand for protein products and increased consumption. Ukraine does not use enough of its export potential in the agrarian sector. It is precisely these circumstances lead to choosing as the basis for the research the mentioned direction of production by domestic producers.The tendencies of the Ukrainian poultry enterprises development and features of the chicken market are generalized, namely the volume of cultivation and sale on the slaughter of poultry by Ukrainian producers, the cost price and profitability of poultry meat production have been analyzed; the specific features of the products range are defined in all competitor companies and products offered for export. The competitiveness of domestic poultry production in comparison with domestic and foreign analogues has been investigated. For the study the following enterprises as the LLS “Ptahokompleks” Gubin, TM “Pan Kurchak”, slaughter-house “Piorkowscy” and JSC “Superdrop” were taken. It is established that domestic products are competitive both in terms of price and taste properties. The dynamics of export and import of poultry meat in Ukraine and abroad is analyzed. Significant growth of poultry meat export as compared to previous periods has been revealed, which is explained by obtaining permit documents and implementation of measures by domestic producers to bring poultry products closer to international standards. The prospects for the development of the investigated production direction are designed.


2013 ◽  
Vol 5 (8) ◽  
pp. 511-521
Author(s):  
Febrina Fitriyanti Tambunan ◽  
Mia Tantri Diah Indriani .

There is abundance of baby formula brand in Indonesia’s market. To capture reasonable share in these lucrative businesses, it is imperative that producers have to remain competitive. Advertisements in a variety of media is being recognized as a method to communicate products to a wider target audience but empirical research also shown that consumers are sceptical of such claims. The purpose of the paper is to identify customer perceptions and attitude towards baby formula and their willingness to pay. The preliminary qualitative study was conducted by focus group discussion and sentence completion technique. The quantitative study is expected to validate the findings. Questionnaires are distributed to total 105 mothers who have baby at 0 – 5 years old, where hypothesis were tested with multivariate analysis. The result shows that growth benefit made by baby formula significantly influence the willingness to purchase baby formula. The mothers stated that baby formula is considered as substitute for breast milk only, giving nutrition for baby but does not build baby’s intelligence as claimed in many advertisements. The implication of this research is valuable for marketer to understand consumer preferences and perspective on baby formula purchase.


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