scholarly journals Evading the Entrepreneurship: A Study to Discover Implementable Online Approaches to Avoid Greenhouse Consequences

2021 ◽  
Vol 12 ◽  
Author(s):  
Lian Feng ◽  
Hu Wenting ◽  
Tazeem Akhter ◽  
Gadah Albasher ◽  
Alamzeb Aamir ◽  
...  
Keyword(s):  
Greenhouse Effect ◽  
Purchase Intention ◽  
Virtual Communities ◽  
Virtual Community ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Online Information ◽  
Green Entrepreneurship ◽  
Global World ◽  
Bootstrap Methodology

Greenhouse gases emissions due to climate change are a continuous threat to the global world, mainly relying on the pervasive consumption of numerous products, including synthetic and non-synthetic products. This research focused on the green purchase intentions of students in Pakistan towards different products, which are related to minimising the greenhouse effect and are available for sale on numerous e-commerce websites, ultimately proceeding to green entrepreneurship. The main objective of this study was to determine which methodology was better among product listing, social media advertising, and online virtual community to enhance customer online green purchase intention while considering online information about the greenhouse effect as a mediating variable. The AMOS 24 was used for this research. SEM was performed with the help of bootstrap methodology. The research was conducted on 280 students at different educational institutes in Pakistan, using a simple random sampling technique. A finding of this study suggested that all three methods positively impacted the green purchase intention of consumers and green entrepreneurship, but online virtual communities could be considered in a more effective way to enhance the green purchase intention of its targeted customers.

scholarly journals Battling for Consumer's Positive Purchase Intention: A Comparative Study Between Two Psychological Techniques to Achieve Success and Sustainability for Digital Entrepreneurships

2021 ◽  
Vol 12 ◽  
Author(s):  
Dandan Dong ◽  
Haider Ali Malik ◽  
Yaoping Liu ◽  
Elsayed Elsherbini Elashkar ◽  
Alaa Mohamd Shoukry ◽  
...  
Keyword(s):  
Random Sampling ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Purchase Intentions ◽  
Perceived Benefits ◽  
Perceived Risks ◽  
Psychological Techniques ◽  
Online Purchase ◽  
Bootstrap Methodology

This research focuses on students' online purchase intentions in Pakistan toward different products available for sale on numerous e-business websites. This study's main objective is to determine which methodology is better to enhance customer online purchase intention. It also aims to discover how to improve perceived benefits and lower perceived risks associated with any available online product and entrepreneurship. AMOS 24 has been used to deal with the mediation in study design with bootstrap methodology. The study was conducted on 250 students from different educational institutes in Pakistan using a simple random sampling technique. A finding of this study suggests that both methods positively impact online purchase intention of consumers and sustainable digital economy. But social media advertisement is more effective through enhancing the perceived benefits of products. In contrast, product content factors are more effective at lowering the perceived risks associated with available online products.

How Online Consumer Reviews Influence Purchase Intention in Virtual Communities?

2014 ◽  
Vol 5 (3) ◽  
pp. 40-50
Author(s):  
Yi-Fen Chen ◽  
Chia-Wen Tsai ◽  
Shih-Mei Hsu
Keyword(s):  
Purchase Intention ◽  
Virtual Communities ◽  
Emerging Market ◽  
Virtual Community ◽  
Future Research ◽  
Product Reviews ◽  
Product Price ◽  
Web Based ◽  
Consumer Purchase Intention ◽  
Negative Messages

With the growing availability and popularity of Web-based opinion platforms, online product reviews are now an emerging market phenomenon that is playing an important role in consumer purchasing decisions. This study investigates the influence of electronic Word-of-Mouth (eWOM) on purchase intention in the virtual community. The authors conducted a 2x2x2x2 online experiment involving 261 subjects. The experiment results demonstrate that message number and positive messages in the virtual community can influence consumer purchase intention. Product price and the involvement moderate the effects of eWOM on purchase intention. However, negative messages are negatively related to purchase intentions. This finding offers potential for finding better ways for sellers or managers in a virtual community. Finally, the conclusion presents implications, limitations, and directions for future research.

scholarly journals Pengaruh Brand Image, Product Involvement, dan Brand Engagement Terhadap Purchase Intention Teh Pucuk di Kota Jakarta

2020 ◽  
Vol 4 (1) ◽  
pp. 42
Author(s):  
Annisa Intan Ramadhan Dan Chairy
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Analysis Data ◽  
Research Data ◽  
Product Involvement ◽  
Brand Engagement ◽  
Analysis Technique ◽  
Questionnaire Method

This research aims to find out influence of Brand Image, Product Involvement, and Brand Engagement to Teh Pucuk’s Purchase Intention in Jakarta. Research conducted by distributing questionnaires to 272 respondents randomly. Analysis technique used is technique of quantitative analysis. Data of this research was taken from August until Dec 2018. The research data was analyzed by SmartPLS application. The results showed that Brand Image, Product Involvement, and Brand Engagement had significantly influence on Teh Pucuk’s Purchase Intention. The population in this study were people living in Jakarta, researchers took samples of 272 respondents using the questionnaire method. The sampling technique used is simple random sampling, where each element of the population has the same opportunity to be selected as a sample. Brand Engagement had influence Purchase Intention; Brand Image had influence Brand Engagement; Brand Image had influence Purchase Intention; Product Involvement had influence Brand Engagement; and Product Involvement had influence Purchase Intention. Also this research had indirect effect, that Brand Engagement had influence as mediator between Brand Image and Purchase Intention and Product Involvement and Purchase Intention.

scholarly journals Analysis of Factors Affecting the Loyalty of Indonesian Mobile Game Players and Its Impact on In-App Purchase Intention

2021 ◽  
Vol 11 (9) ◽  
pp. 100-107
Author(s):  
Alek Maulana Muqarrabin ◽  
◽  
Mts Arief ◽  
Idris Gautama ◽  
Pantri Heriyati
Keyword(s):  
Community Engagement ◽  
Purchase Intention ◽  
Online Community ◽  
Perceived Value ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Factors Affecting ◽  
Mobile Game ◽  
Mobile Gaming ◽  
Game Players

Abstract— Indonesian game creators contribute as little as 1% of the market share in Indonesia's expanding mobile gaming sector. This research examines the factors influencing mobile game players' loyalty in Indonesia and their influence on app purchase intention. The population in this study are online mobile game players in Indonesia, the data collection method used a questionnaire distributed to 404 mobile game players in Indonesia using a simple random sampling technique. In addition, this study uses the SEM-PLS analysis method. The study found that perceived value, game technology, subjective norms, and online community engagement have a substantial influence on loyalty and affect in-app purchase intention. Furthermore, perceived value directly impacts in-app purchase intent. Keywords— Perceived Value, Game Technology, Subjective Norm, Online Community Engagement, Mobile Game Loyalty, In-app Purchase Intention, Mobile Games.

scholarly journals Pengaruh Ewom Terhadap Brand Image Dan Purchase Intention Produk Innisfree Di Jakarta

2020 ◽  
Vol 2 (1) ◽  
pp. 152
Author(s):  
Theresia Yonita ◽  
Herlina Budiono
Keyword(s):  
Random Sampling ◽  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Probability Sampling ◽  
Probability Sample ◽  
Positive Effect

The purpose of this study is to find out 1) whether there is an effect of EWOM on Purchase Intention 2) whether there is an influence of the EWOM on Brand Image 3) whether there is an Influence of Brand Image on Purchase Intention 4) whether Brand Image can meditiate EWOM influence on Purchase Intention. The population in this study were Innisfree products users in Jakarta. The sample used in this study was 100 respondents from Innisfree products users in Jakarta. The sampling technique used was probability sample with simple random sampling method. Overall the results of this study are 1) EWOM has a significant and positive effect on Purchase Intention, 2) EWOM has a significant and positive effect on Brand Image, 3) Brand Image  has a significant and positive effect on Purchase Intention 4) Brand Image has significantly and positively meditiate the effect of EWOM on Purchase Intention. Tujuan penelitian ini adalah untuk mengetahui 1) apakah terdapat pengaruh EWOM terhadap Niat pembelian 2) apakah terdapat pengaruh EWOM terhadap Citra Merek 3) apakah terdapat pengaruh Citra Merek terhadap Niat pembelian 4) apakah terdapat pengaruh EWOM terhadap Niat Pembelian melalui mediasi Citra Merek. Populasi dalam penelitian ini adalah pengguna Produk Innisfree di Jakarta. Sampel yang digunakan pada penelitian ini yaitu 100 responden pengguna produk Innisfree di Jakarta. Teknik pengambilan sampel yang digunakan yaitu probability sampling dengan metode pengambilan sampel simple random sampling. Secara keseluruhan hasil dari penelitian ini yaitu 1) EWOM berpengaruh signifikan dan positif terhadap Niat Pembelian 2) EWOM berpengaruh signifikan dan positif terhadap Citra Merek, 3) Citra Merek berpengaruh signifikan dan positif terhadap Niat Pembelian 4) Citra Merek secara signifikan dan positif memediasi pengaruh EWOM terhadap Niat Pembelian.

scholarly journals PRODUCT PLACEMENTEXECUTION FACTOR AND INDIVIDUAL DIFFERENCES EFFECT ON PURCHASE INTENTION THROUGH CONSUMER’S ATTITUDE IN INDONESIA

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Aleksandra Sekar Melati ◽  
Edi Abdurachman
Keyword(s):  
Purchase Intention ◽  
Comic Books ◽  
Comic Book ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Product Placement ◽  
Analysis Method ◽  
Advertising Strategy ◽  
Personal Attitude ◽  
Significant Factors

Comic books industry in Indonesia is a growing business, yet the creators and the publishers rarely publish local books due to consumers looking at comic books as a low-priced entertainment while being expensive to make. Product placement in comic books is a way to rise funding forpublishers with low profit margin and a way for brands to advertise their company’s products. This research objective is to identify the significant factors in brand attitude regarding the product placement in comic book and therefore the purchase intention of said brand. The research is done through a survey. The questionnaires distributed among the members of Indonesia Comic community i.e.Komunitas Mangaka using simple random sampling technique. Data analysis method used to process the data was multiplelinear regression. From the proposed seven hypotheses, five are supported. Individual factors turned out to be significant in influencing people’s attitude and therefore the purchase intention. Product placement is also significantly increasing brand interest and opinion according to this study. Personal Attitude towards product placement in general is confirmed to be the most significant factor in influencing the attitude towards the brand placed in comic book while the way it’s executed doesn’t significantly affect one’s attitude and purchase intention. Product placement is therefore recommended for companies to consider product placement as advertising strategy.

scholarly journals Bringing Virtual Communities into a Marketing Strategy to Create Purchase Intentions in the Social Media Era

2020 ◽  
Vol 35 (2) ◽  
pp. 112
Author(s):  
Risca Fitri Ayuni
Keyword(s):  
Purchase Intention ◽  
Virtual Communities ◽  
Virtual Community ◽  
Purchase Intentions ◽  
Social Networking Site ◽  
Comprehensive Model ◽  
Global Brands ◽  
Intention To Purchase ◽  
The Social ◽  
The Relationship

Introduction/main objectives: A virtual community is a new form of social interaction that provides an alternative way for connectivity and creativity. As the most favorite platform, social networking site is one of marketing objectives and strategies for global brands. The purpose of this study is to examine the antecedents (social eWOM, image, and trust) and consequences (purchase intention) of eWOM’s adoption. Background problem: Today, taking part in virtual communities is a must. People with the same interests share their experiences and become trustworthy referees for others. Understanding the effect virtual communities can have will help companies to expand their markets. Novelty: Social eWOM has a great impact, but no prior studies have examined the effect of social eWOM or a virtual community on image, trust, eWOM‘s adoption and purchase intentions, this study would be the first study that provides a comprehensive model using recent issues. Research methods: Purposive sampling was used to recruit 240 active participants in virtual communities in Indonesia. To collect the data, spreading questionnaire was conducted. SPSS and PLS 3 were used to analyze the data. Findings: The findings proved the relationship among social eWOM, image and trust. It also revealed that eWOM’s adoption affected purchase intentions. Surprisingly, image has no statistically significant effect on eWOM’s adoption. Conclusion: Well-managed social eWOM creates a better image, and increases trust, and eWOM’s adoption leads to an increase in the purchase intention. This study offers managerial insights to manage social eWOM from any virtual communities, to improve their image and trust. Finally, managers should maintain positive reviews, as this will also create an intention to purchase. 

scholarly journals Religiosity and Purchase Intention of Purwokerto Halal Mart

2020 ◽  
Vol 86 ◽  
pp. 01006
Author(s):  
Pramono Hari Adi ◽  
Feronica Via Christiany
Keyword(s):  
Random Sampling ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Positive Influence ◽  
Statistical Test ◽  
Purchase Intentions ◽  
The Relationship ◽  
Purchase Intension ◽  
Positive Effect

The research on which entitle Religiosity and Purchase Intension of Purwokerto Halal Mart was aim to analyze the relationship between religiosity and trust in the purchase intention of halal mart retail in Purwokerto. This research is a survey of Taklim Assembly members of the Great Mosque of Baitussalam, Jenderal Soedirman Mosque, Wijayakusuma Mosque, Darussalam Mosque, Bhayangkara Mosque and Fatimatuzahra Mosque. The number of sample were 225 with simple random sampling technique. The statistical test performed is using SEM data analysis. The results show that several dimensions of religiosity, namely experiential, ritualistic, intellectual have positive influence on trust. While the ideological and consequential dimensions do not have a positive effect on trust. For the influence of the dimensions of religiosity on purchase intention namely the experiential, ritualistic, ideological and consequential dimensions have a positive effect on purchase intention, but the intellectual dimension does not have a positive effect on purchase intention. And trust also has a positive effect on purchase intention. This result could inform halal mart and consumers that religiosity empirically influences consumers’ trust and purchase intentions, and also consumers’ trust influence purchase intention in the halal mart.

scholarly journals EXPLORING THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN CONSUMER PURCHASE INTENTION. A STUDY FROM THE AGRICULTURE SECTOR

2021 ◽  
pp. 507-515
Author(s):  
Lucian-Ionel Cioca ◽  
Muhammad Ibrahim Abdullah ◽  
Larisa Ivascu ◽  
Muddassar Sarfraz ◽  
Ilknur Ozturk
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Agricultural Sector ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Research Approach ◽  
Agriculture Sector ◽  
Corporate Social

Corporate Social Responsibility (CSR) significantly transforms the global agricultural sector, thereby boosting the foreign economy. Primarily, the study focuses on the social practices of Agro-companies operating in Pakistan, thus influencing consumer buying intention. The study presents the extended theoretical contribution to the theory of planned behavior. However, it provides a fundamental framework for integrating CSR orientation with consumer buying behavior. The data of 587 respondents has been collected through questionnaires by adopting a quantitative research approach and simple random sampling technique. Results reveal that consumers prefer brands and are unwilling to pay the higher price for products involved in CSR activities. Both emotional and purchasing factors affect purchasing intentions. Consumers are willing to support CSR cause and intend to buy their products without compromising on elements of purchase intentions.

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