scholarly journals Exposure to Caffeinated Energy Drink Marketing and Educational Messages among Youth and Young Adults in Canada

2019 ◽  
Vol 16 (4) ◽  
pp. 642 ◽  
Author(s):  
Danielle Wiggers ◽  
Mark Asbridge ◽  
N. Baskerville ◽  
Jessica Reid ◽  
David Hammond
Keyword(s):  
Young Adults ◽  
Health Risks ◽  
Online Survey ◽  
Energy Drinks ◽  
Energy Drink ◽  
Marketing Channels ◽  
Grocery Store ◽  
Potential Health ◽  
Educational Message ◽  
Youth And Young Adults

The objective of the current study was to evaluate young Canadians’ exposure to caffeinated energy drink marketing and educational messages that warn about the potential health risks of energy drinks. An online survey was conducted in 2015 with youth and young adults aged 12–24 years recruited from a national online panel (n = 2023). Respondents were asked about their exposure to energy drink marketing and educational messages that warn about the potential health risks of energy drinks. Regression models were fitted to examine correlates of exposure to marketing and to educational messages. Over 80% of respondents reported ever seeing energy drink marketing through at least one channel, most commonly television (58.8%), posters or signs in a convenience or grocery store (48.5%), and online ads (45.7%). The mean number of marketing channels selected was 3.4 (SD = 2.9) out of ten. Respondents aged 18–19 (vs. 12–14 and 15–17) and 20–24 (vs. 12–14 and 15–17) reported significantly more channels of exposure to marketing. Overall, 32% of respondents reporting ever seeing an educational message about energy drinks. The most frequently reported sources of exposure were at school (16.2%), online (15.0%), and on television (12.6%). Respondents aged 18–19 (vs. 12–14, 15–17 and 20–24) and 20–24 (vs. 15–17) were significantly more likely to report having seen an educational message. Exposure to energy drink marketing was common among youth and young adults and was significantly more prevalent than exposure to educational messages that warn about the potential health risks of energy drinks. A comprehensive policy approach, including enforcing responsible marketing and increasing education surrounding the risks of consuming energy drinks, may be an effective approach in promoting lower-risk consumption of CEDs.

scholarly journals Exposure and perceptions of marketing for caffeinated energy drinks among young Canadians

2017 ◽  
Vol 21 (03) ◽  
pp. 535-542 ◽  
Author(s):  
David Hammond ◽  
Jessica L Reid
Keyword(s):  
Young Adults ◽  
Young People ◽  
Physical Performance ◽  
Regression Models ◽  
Online Survey ◽  
Energy Drinks ◽  
Energy Drink ◽  
Target Audience ◽  
Experimental Conditions ◽  
Youth And Young Adults

Abstract Objective To examine exposure to energy drink marketing among youth and young adults, and test perceptions of energy drink advertisements (ads) regarding target audience age and promoting energy drink use during sports. Design A between-group experiment randomly assigned respondents to view one of four energy drink ads (sport-themed or control) and assessed perceptions of the ad. Regression models examined marketing exposure and perceptions. Setting Online survey (2014). Subjects Canadians aged 12–24 years (n 2040) from a commercial panel. Results Overall, 83 % reported ever seeing energy drink ads through at least one channel, including on television (60 %), posters/signs in stores (49 %) and online (44 %). Across experimental conditions, most respondents (70·1 %) thought the ad they viewed targeted people their age or younger, including 42·2 % of those aged 12–14 years. Two sport-themed ads were more likely to be perceived as targeting a younger audience (adjusted OR (95 % CI): ‘X Games’ 36·5 %, 4·16 (3·00, 5·77); ‘snowboard’ 19·2 %, 1·50 (1·06, 2·13)) v. control (13·3 %). Participants were more likely to believe an ad promoted energy drink use during sports if they viewed any sport-themed ad (‘X Games’ 69·9 %, 8·29 (6·24, 11·02); ‘snowboard’ 76·7 %, 11·85 (8·82, 15·92); ‘gym’ 66·8 %, 7·29 (5·52, 9·64)) v. control (22·0 %). Greater reported exposure to energy drink marketing was associated with perceiving study ads as promoting energy drink use during sports. Conclusions Energy drink marketing has a high reach among young people. Ads for energy drinks were perceived as targeting youth and promoting use during sports. Such ads may be perceived as making physical performance claims, counter to Canadian regulations.

scholarly journals Energy Drink Consumption Practices of Young People in Bahrain

2016 ◽  
Vol 4 (2) ◽  
Author(s):  
Maryam M. Nassaif ◽  
Ghufran J. J. Alobed ◽  
Noor A. A. Alaam ◽  
Abdulla N. Alderrazi ◽  
Muyssar S. Awdhalla ◽  
...  
Keyword(s):  
Health Risks ◽  
Energy Drinks ◽  
Energy Drink ◽  
Sports Performance ◽  
Cross Sectional ◽  
Convenience Sample ◽  
Potential Health ◽  
Energy Drink Consumption ◽  
Consumption Practices ◽  
Promotion Strategies

Background: Energy drink (ED) consumption is becoming increasingly popular among young Bahrainis, who may be unaware of the health risks associated with ED consumption. To date, there have been few publications on the consumption of ED in Bahrain, particularly among adolescents. This study seeks to fill a gap in the literature on energy drink consumption practices of Bahraini adolescents.Methods: Data were collected using a previously established European Food Safety Authority questionnaire. Cross-sectional analyses were conducted on a convenience sample of 262 Bahraini students aged 10 to 18 years.Results: Most participants consumed energy drinks 2 to 3 times per week and consumed two or more cans at a time. Eighty percent of partcipants preferred energy drinks with sugar. Participants in the older age group and higher educational level consumed more ED. The majority (57%) consumed ED at home with friends as part of socialization. Notably, 60% of the parents of the respondents have not consumed energy drinks. Prominent reasons for consumption of energy drinks included: taste (40%), energy (30%), stay awake (13%), augment concentration (4%), and enhance sports performance (6%).Conclusion: Energy drink consumption is a popular socialization activity among adolescents of Bahrain. The potential health risks necessitates the need for novel health promotion strategies and advocacy efforts for healthy hydration practices.

scholarly journals At-a-glance - Perceptions of caffeinated drinks among youth and young adults in Canada

2018 ◽  
Vol 38 (5) ◽  
pp. 214-218 ◽  
Author(s):  
John C. Spence ◽  
Brittany Cormier ◽  
Jessica L. Reid ◽  
David Hammond
Keyword(s):  
Young Adults ◽  
Young People ◽  
Online Survey ◽  
Energy Drinks ◽  
Caffeine Intake ◽  
State Health ◽  
Perceptions And Attitudes ◽  
Youth And Young Adults ◽  
Low Levels

The current study assessed youth and young adults’ perceptions and attitudes toward caffeine and energy drinks (EDs). An online survey was conducted with 2036 panelists aged 12–24, about caffeine and ED knowledge, caffeine perceptions, and perceptions of ED safety. Few respondents (2.1%) could state Health Canada’s recommended limit for caffeine intake, although most participants (64.9%) correctly stated the maximum number of EDs that should be consumed per day. When shown four beverages, only 17.5% correctly identified the beverage with the most caffeine. Overall, young people generally have low levels of knowledge about caffeine amounts and intake from caffeinated beverages.

scholarly journals Energy drink - the prevalence of consumption and awareness regarding its associated potential health problems among commercial bus drivers in Ho, Ghana

2020 ◽  
Author(s):  
Emmanuella Yayra Saku ◽  
Peter Nuro-Ameyaw ◽  
Priscilla Cecilia Amenya ◽  
Fidelis Mawunyo Kpodo ◽  
Paul Esua Amoafo ◽  
...  
Keyword(s):  
Side Effects ◽  
Public Health Problem ◽  
Energy Drinks ◽  
Energy Drink ◽  
Health Problems ◽  
Bus Drivers ◽  
Long Distance ◽  
Potential Health ◽  
Poor Knowledge ◽  
Energy Drink Consumption

Abstract Background Consumption of energy drinks has become an escalating global public health problem. The work schedule and irregular sleeping habits of commercial bus drivers make them highly susceptible to getting fatigued, hence most of them consume energy drinks as a fatigue management strategy. However, consumption of energy drinks produces numerous psychomotor side effects that if consumed among drivers puts the traveling public in danger of road accidents. This study sought to assess the prevalence of energy drink consumption and awareness of associated potential health problems among commercial long-distance bus drivers operating from the Ho municipality. Methods This was a cross-sectional study involving 132 participants who completed a structured questionnaire on the participants' socio-demographic characteristics, frequency of consumption and reasons for consumption. It also included questions to assess the knowledge of the ingredients and side effects of energy drinks. Results A majority (62.1%) of the drivers had more than 10 years of commercial driving experience. A 75% energy drink consumption prevalence was recorded with driving performance enhancement (78.8%) as the predominant reason for consumption. 7 - 10 bottles per week were consumed by most (32.2%) of the drivers with the most consumed brand being Rush energy drink (54.5%). Also, 72.0% had poor knowledge of the side effects linked with energy drink intake likewise the ingredients in them. Conclusion Energy drinks were consumed by the majority of the drivers at the Ho main bus terminal of which most of the drivers had poor knowledge of the potential health problems linked with the consumption of these drinks. The consumption of energy drinks was observed to be higher among the drivers with lower education levels, higher monthly income and those who worked long hours in a day. The Ghana National Road Safety Commission (GNRC) in collaboration with other private road transport unions in Ghana should organize regular seminars for commercial bus drivers on the potential dangers and effects associated with energy drink consumption.

scholarly journals Factors Influencing Energy Drink Consumption in Participants and Viewers of Extreme Sports

2020 ◽  
Vol 2020 ◽  
pp. 1-6
Author(s):  
Conrad A. Goodhew ◽  
Tracy L. Perry ◽  
Nancy J. Rehrer
Keyword(s):  
Online Survey ◽  
Energy Drinks ◽  
Energy Drink ◽  
Extreme Sports ◽  
Younger Adults ◽  
Logistic Regression Models ◽  
Energy Drink Consumption ◽  
Sport Clubs ◽  
The Mean ◽  
Online Availability

Objective. To quantify energy drink consumption and influences affecting consumption in those who participate in or watch extreme sports. Methods. An online survey, informed by focus groups, was administered via Quadrics®. Advertisement was via social media, emailing extreme sport clubs, flyers at extreme sport locations, and word of mouth. Participation was limited to those >18 y who watched and/or participated in extreme sports. The study was conducted in New Zealand, with international online availability. Variables measured comprised age, sex, energy drink consumption, reasons for their use, extreme sport viewing, advertising, and sponsorship. Logistic regression models were utilised. Results. Amongst participants who completed the questionnaire (n = 247), the mean (SD) age was 26.2 (8.2) y, 40.5% were female, 57.9% consumed energy drinks, and 25.5% consumed >one per week. For every year older, odds of consuming energy drinks were 3.1% lower p = 0.04 . A 31% increase in energy drink consumption for every single increase of viewing extreme sport per week was observed p = 0.009 ; however, reported viewing of advertising was not associated with increased consumption. Conclusions. A large proportion of extreme sport enthusiasts regularly consume energy drinks, especially younger adults. Extreme sport viewing, where energy drink sponsorship is common, appears to increase their consumption, even if not considered advertising by the viewers themselves.

scholarly journals Adverse effects of caffeinated energy drinks among youth and young adults in Canada: a Web-based survey

CMAJ Open ◽  
2018 ◽  
Vol 6 (1) ◽  
pp. E19-E25 ◽  
Author(s):  
David Hammond ◽  
Jessica L. Reid ◽  
Sara Zukowski
Keyword(s):  
Young Adults ◽  
Adverse Effects ◽  
Energy Drinks ◽  
Web Based ◽  
Youth And Young Adults

scholarly journals Tölts rá...! Az alkohol és energiaital együttes fogyasztásának és a kockázatvállaló magatartási formák kapcsolatának felmérése fiatal felnőttek körében

2015 ◽  
Vol 156 (27) ◽  
pp. 1100-1108 ◽  
Author(s):  
Edina Gradvohl ◽  
Katalin Vida ◽  
József Rácz
Keyword(s):  
Young Adults ◽  
Binge Drinking ◽  
Energy Drinks ◽  
Energy Drink ◽  
Combined Effect ◽  
Clear Distinction ◽  
Risky Behaviour ◽  
Starting Point ◽  
The World ◽  
The Individual

Introduction: In Hungary and all around the world the incidence of consumption of energy drinks together with alcohol has increased among adolescents and young adults. Aim: The foremost aim of this survey was to find out whether alcohol mixed with energy drinks can enhance the appearance of other forms of risky behaviour among young adults. Method: In spring 2013 the authors carried out a quantitative sociological survey at three faculties of two major universities in Budapest, Hungary. Results: The survey showed that 1) consumers, who mixed alcohol with energy drinks, were likely to drink more alcohol both at parties and on ordinary days, and they took part in binge drinking more frequently than those consuming only alcohol; 2) students drank significantly less alcohol when they mixed it with energy drink. Conclusions: The conflicts of the results showed that even at the starting point there was a clear distinction between the two groups, moreover, it is not yet clear what interactions the combined effect of caffeine and alcohol can trigger in the behaviour of the individual. Orv. Hetil., 2015, 156(27), 1100–1108.

scholarly journals Energy drink: the consumption prevalence, and awareness of its potential health implications among commercial drivers in the Ho Municipality of Ghana

2020 ◽  
Author(s):  
Emmanuella Yayra Saku ◽  
Peter Nuro-Ameyaw ◽  
Priscilla Cecilia Amenya ◽  
Fidelis Mawunyo Kpodo ◽  
Paul Esua Amoafo ◽  
...  
Keyword(s):  
Side Effects ◽  
Public Health Problem ◽  
Energy Drinks ◽  
Energy Drink ◽  
Health Problems ◽  
Bus Drivers ◽  
Long Distance ◽  
Potential Health ◽  
Poor Knowledge ◽  
Energy Drink Consumption

Abstract Background Consumption of energy drinks has become an escalating global public health problem. The work schedule and irregular sleeping habits of commercial bus drivers make them highly susceptible to getting fatigued, hence most of them consume energy drinks as a fatigue management strategy. However, consumption of energy drinks produces numerous psychomotor side effects that if consumed among drivers puts the traveling public in danger of road accidents. This study sought to assess the prevalence of energy drink consumption and awareness of associated potential health problems among commercial long-distance bus drivers operating from the Ho municipality. Methods This was a cross-sectional study involving 132 participants who completed a structured questionnaire on the participants' socio-demographic characteristics, frequency of consumption and reasons for consumption. It also included questions to assess the knowledge of the ingredients and side effects of energy drinks. Results A majority (62.1%) of the drivers had more than 10 years of commercial driving experience. A 75% energy drink consumption prevalence was recorded with driving performance enhancement (78.8%) as the predominant reason for consumption. 7 - 10 bottles per week were consumed by most (32.2%) of the drivers with the most consumed brand being Rush energy drink (54.5%). Also, 72.0% had poor knowledge of the side effects linked with energy drink intake likewise the ingredients in them. Conclusion Energy drinks were consumed by the majority of the drivers at the Ho main bus terminal of which most of the drivers had poor knowledge of the potential health problems linked with the consumption of these drinks. The consumption of energy drinks was observed to be higher among the drivers with lower education levels, higher monthly income and those who worked long hours in a day. The Ghana National Road Safety Commission (GNRC) in collaboration with other private road transport unions in Ghana should organize regular seminars for commercial bus drivers on the potential dangers and effects associated with energy drink consumption.

scholarly journals Tobacco advertising features that may contribute to product appeal among US adolescents and young adults

2020 ◽  
Author(s):  
Meghan Bridgid Moran ◽  
Kathryn Heley ◽  
Lauren Czaplicki ◽  
Caitlin Weiger ◽  
David Strong ◽  
...  
Keyword(s):  
Young Adults ◽  
Young People ◽  
Online Survey ◽  
The United States ◽  
National Sample ◽  
Tobacco Product ◽  
Tobacco Advertising ◽  
Cigarette Advertising ◽  
Youth And Young Adults ◽  
Product Appeal

Abstract Introduction Cigarette advertising is a causal agent of smoking uptake among young people. Although prior research links ad receptivity to tobacco product interest and use, little is known regarding the specific advertising tactics associated with increased product appeal among young people. Methods A national sample of 13-20 year-olds (N=3,688, youth) and 21-24 year-olds (N=1,556, young adults) in the United States participated in an online survey in 2017 (mean age 18.1 years). The majority (72.0%) of youth and nearly half (44.8%) of young adults were never smokers. Participants were shown a cigarette ad, randomly assigned from a pool of 50 advertisements, and reported how much they liked the ad, and were curious about and interested in using the advertised product. All 50 advertisements were content analyzed for a variety of features. Data from the survey and content analysis were merged and mixed effects analyses used to identify the features associated with increased liking, curiosity, and interest in using, referred to collectively as product appeal. Results Presence of a sweepstakes offer was associated with increased liking, curiosity and interest among youth and curiosity and interest among young adults. Outdoors settings, flora imagery, natural descriptors, and environmental themes were associated with increased appeal. Price reductions (e.g., coupons) were associated with decreased appeal among youth. Conclusions This study identified several advertising tactics associated with increased appeal among youth and young adults. If additional research confirms these findings, the U.S. Food and Drug Association should consider restricting use of these tactics in tobacco advertising.

scholarly journals Health effects of nutrients and environmental pollutants in Baltic herring and salmon: a quantitative benefit-risk assessment

2019 ◽  
Author(s):  
Jouni T Tuomisto ◽  
Arja Asikainen ◽  
Päivi Meriläinen ◽  
Päivi Haapasaari
Keyword(s):  
Risk Assessment ◽  
Health Risks ◽  
Online Survey ◽  
Health Benefits ◽  
Sperm Concentration ◽  
Policy Issue ◽  
Potential Health ◽  
Baltic Herring ◽  
Tolerable Weekly Intake ◽  
Benefit Risk Assessment

Abstract Background Health risks linked with dioxin in fish remain a complex policy issue. Fatty Baltic fish contain persistent pollutants, but they are otherwise healthy food. We studied the health benefits and risks associated with Baltic herring and salmon in four countries to identify critical uncertainties and to facilitate an evidence-based discussion. Methods We performed an online survey investigating consumers' fish consumption and its motivation in Denmark, Estonia, Finland, and Sweden. Dioxin and methylmercury concentrations were estimated based on Finnish studies. Exposure-response functions for several health endpoints were evaluated and quantified based on the scientific literature. We also quantified the infertility risk of men based on a recent European risk assessment estimating childhood dioxin exposure and its effect on sperm concentration later in life. Results Baltic herring and salmon contain omega-3 fatty acids and vitamin D, and the beneficial impact of these fishes on cardiovascular diseases, mortality, and the risk of depression and cancer clearly outweighs risks of dioxins and methylmercury in people older than 45 years of age and in young men. Young women may expose their children to pollutants during pregnancy and breast feeding. This study suggests that even in this critical subgroup, the risks are small and the health benefits are greater than or at least similar to the health risks. Value of information analysis demonstrated that the remaining scientific uncertainties are not large. In contrast, there are several critical uncertainties that are inherently value judgements, such as whether exceeding the tolerable weekly intake is an adverse outcome as such; and whether or not subgroup-specific restrictions are problematic. Conclusions The potential health risks attributable to dioxins in Baltic fish have more than halved in the past ten years. The new risk assessment issued by the European Food Safety Authority clearly increases the fraction of the population exceeding the tolerable dioxin intake, but nonetheless, quantitative estimates of net health impacts change only marginally. Increased use of small herring (which have less pollutants) is a no-regret option. A more relevant value-based policy discussion rather than research is needed to clarify official recommendations related to dioxins in fish.

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