scholarly journals The Effects of Cryptocurrency Trading Websites on Airlines’ Advertisement Campaigns

2021 ◽  
Vol 16 (7) ◽  
pp. 3099-3119
Author(s):  
Damianos P. Sakas ◽  
Nikolaos T. Giannakopoulos ◽  
Dimitrios P. Reklitis ◽  
Thomas K. Dasaklis
Keyword(s):  
Statistical Analysis ◽  
Cognitive Mapping ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Stage Model ◽  
Web Analytics ◽  
Factors Affecting ◽  
Agent Based ◽  
Agent Based Modelling

In future years, airline companies will be leaning more and more towards cryptocurrencies to implement their digital marketing strategies as leaders seek to gain an understanding of the factors affecting airlines’ visibility parameters. Cryptocurrency investment websites are currently experiencing rising demand, making them an appropriate site for paid advertisements. The above factors suggest the need for airlines to harvest cryptocurrency investment and platform users in their favour. To this end, it can be beneficial for airlines’ web promotions to link certain web analytics metrics to cryptocurrency trading site metrics. For research purposes, web analytics data were monitored and gathered for 2 consecutive years from 10 globally leading cryptocurrency trading companies and 10 airline websites. A three-stage model was adopted by the authors. In the first stage, statistical analysis was implemented using cryptocurrency and airline metrics, followed by fuzzy cognitive mapping and agent-based modelling stages. The findings of the study indicate that engagement with cryptocurrency trading websites has a positive impact on airline websites’ global ranking and visibility parameters. The outcomes of this research provide noteworthy digital marketing strategies which can be addressed by airline companies to increase their website visitors and optimise visibility parameters with the assistance of cryptocurrency trading websites.

scholarly journals The Impact of Organic Traffic of Crowdsourcing Platforms on Airlines’ Website Traffic and User Engagement

2021 ◽  
Vol 13 (16) ◽  
pp. 8850
Author(s):  
Damianos P. Sakas ◽  
Dimitrios P. Reklitis
Keyword(s):  
Cognitive Mapping ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Diagnostic Model ◽  
User Engagement ◽  
Factors Affecting ◽  
Agent Based ◽  
Second Stage ◽  
Micro Level ◽  
The Impact

With airline companies increasingly relying on crowdsourcing websites to deploy their digital marketing strategies, marketeers and strategists seek to acquire an understanding of the factors affecting airlines’ organic traffic and user engagement. Such an understanding is acquired through the consideration of variables that influence a company’s organic traffic and user engagement and their correlation to each other. A three-stage data-driven analysis is used to examine the correlation between the foregoing variables and to consider strategies that can be implemented to optimize organic traffic and user engagement. The first section gathers data from five airline companies’ websites and five crowdsourcing websites over an interval of 180 days. The second stage creates an exploratory diagnostic model, through Fuzzy Cognitive Mapping, to visually illustrate the cause-and-effect correlations between the examined metrics. Finally, a predictive micro-level agent-based model simulates optimization strategies that can be used to improve organic traffic and user engagement. The results of this study, reveal that crowdsourcing organic traffic increases airline websites’ user engagement through paid campaigns, while a limited correlation was found to exist between the average duration of a user to organic traffic. The results of this study provide tangible digital marketing strategies which can be used by airline companies to improve the influence of their digital marketing strategies on their users.

scholarly journals Big Data Contribution in Desktop and Mobile Devices Comparison, Regarding Airlines’ Digital Brand Name Effect

2021 ◽  
Vol 5 (4) ◽  
pp. 48
Author(s):  
Damianos P. Sakas ◽  
Nikolaos Th. Giannakopoulos
Keyword(s):  
Big Data ◽  
Mobile Devices ◽  
Cognitive Mapping ◽  
Agent Based Modeling ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Brand Name ◽  
Agent Based ◽  
Exploratory Model ◽  
Observation Period

Rising demand for optimized digital marketing strategies has led firms in a hunt to harvest every possible aspect indicating users’ experience and preference. People visit, regularly through the day, numerous websites using both desktop and mobile devices. For businesses to acknowledge device’s usage rates is extremely important. Thus, this research is focused on analyzing each device’s usage and their effect on airline firms’ digital brand name. In the first phase of the research, we gathered web data from 10 airline firms during an observation period of 180 days. We then proceeded in developing an exploratory model using Fuzzy Cognitive Mapping, as well as a predictive and simulation model using Agent-Based Modeling. We inferred that various factors of airlines’ digital brand name are affected by both desktop and mobile usage, with mobile usage having a slightly bigger impact on most of them, with gradually rising values. Desktop device usage also appeared to be quite significant, especially in traffic coming from referral sources. The paper’s contribution has been to provide a handful of time-accurate insights for marketeers, regarding airlines’ digital marketing strategies.

The Effect of Promotion Mix on Sales Performance Mediated by Customer Loyalty at Paul Bakery Kota Kasablanka Jakarta

2021 ◽  
Vol 4 (1) ◽  
pp. 93-111
Author(s):  
Edi Sugiono ◽  
Andini Nurwulandari ◽  
Fithri Khairina
Keyword(s):  
Public Relations ◽  
Customer Loyalty ◽  
Positive Impact ◽  
Employee Performance ◽  
Personal Selling ◽  
Sales Performance ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
High Level ◽  
Positive Effect

The company strives to remain at a high level of competition with various strategies in maintaining its business. Many new companies find it challenging to keep their company due to marketing strategies that do not follow current globalization developments. Therefore the company will try to find ways to market its products, starting from promoting products, knowing products to make customers loyal. The purpose of this study is to see the effect of advertising, promotion, personal selling, direct digital marketing, and public relations on sales performance and customer loyalty by taking samples at the Paul Bakery Kota Kasablanka Jakarta. The research method used is descriptive, namely an analysis that describes the variables to the bakery's sales volume at Paul Bakery Kota Kasablanka. The results showed: the advertising variable has no positive effect on sales performance, customer loyalty, and sales performance through customers; promotion variable has no positive impact on sales performance and sales performance through customer loyalty but has a positive effect on customer loyalty; personal selling variable has a positive effect on sales performance, employee performance through customer loyalty but has no effect on customer loyalty; direct digital marketing variable has a positive effect on sales performance and customer loyalty but does not have a positive effect on sales performance through customer loyalty, and public relations variables have a positive effect on sales performance, customer loyalty and sales performance through customer loyalty.

scholarly journals Factors Affecting User’s Intention to Adopt Smart Home in Malaysia

2019 ◽  
Vol 13 (12) ◽  
pp. 39
Author(s):  
Ng Tee Wei ◽  
Ahmad Suhaimi Baharudin ◽  
Lubna A. Hussein ◽  
Mohd Faiz Hilmi
Keyword(s):  
Higher Education ◽  
Statistical Analysis ◽  
Clustering Analysis ◽  
Smart Home ◽  
Quantitative Method ◽  
Positive Impact ◽  
Factors Affecting ◽  
Interface Consistency ◽  
Intention To Adopt ◽  
Perceived Security

<p class="Abstract">Nowadays, the advancement of technology makes the life easier and convenience. Smart home is one of the technology provide a better life environment for the residents. The purpose of this study is to make a systematic and empirical study on the factors and model that influencing the intention to adopt smart home in Malaysia. Clear interface, consistency, attractiveness, information accuracy, information completeness, perceived security and perceived privacy used as the variables to investigate the intention to adopt the smart home. The quantitative method was used in this research. The sample size of this research is 102 respondents. The questionnaire was used for data collection. From the statistical analysis, the result verify that clear interface, consistency, attractiveness, information accuracy, perceived security and perceived privacy have positive impact on the Malaysian householder’s intention to adopt smart home. Besides that, the result from clustering analysis shows that, the younger generation or higher education respondents have higher intention to adopt smart home system. By referring this, the practitioner can refer and focus on those variables to develop the smart home that suitable for Malaysian.</p>

scholarly journals Recent Trends in Digital Marketing to Develop the Marketing Strategies for Every Marketer

2020 ◽  
Vol 9 (1) ◽  
pp. 38-41
Author(s):  
U. Y. Memon ◽  
Yogesh Khandre
Keyword(s):  
Economic Development ◽  
Capita Income ◽  
Developing Economies ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
World Today ◽  
The World ◽  
Recent Trends ◽  
The Right

The overall marketing situation is rapidly converting over the last few years. With this modification it has a positive impact on the developing economies. Moreover this has led to high general of living, excessive in step with capita income and thereby contributing to the economic development. It is now not a seller’s market and over the years, it has emerge as one of the largest customer markets within the world. Today, the market for the developing economies is based totally on the right competition principle with the presence of both buyers and sellers. Therefore purpose of this paper is, first, to review and recognize standards of digital marketing secondly, to speak about various present day developments in digital advertising and marketing and, lastly, to talk about and summarize the destiny of digital advertising and marketing.

scholarly journals Harvesting Crowdsourcing Platforms’ Traffic in Favour of Air Forwarders’ Brand Name and Sustainability

2021 ◽  
Vol 13 (15) ◽  
pp. 8222
Author(s):  
Damianos P. Sakas ◽  
Nikolaos Th. Giannakopoulos
Keyword(s):  
Data Analytics ◽  
Cognitive Mapping ◽  
Brand Name ◽  
Web Data ◽  
Factors Affecting ◽  
Agent Based ◽  
Data Prediction ◽  
Last Stage ◽  
Prediction And Simulation ◽  
Exploratory Model

In the modern digitalised era, the total number of businesses and organisations utilising crowdsourcing services has risen, leading to an increase of their website traffic. In this way, there is plenty of space for marketers and strategists to capitalise big data from both their own and the crowdsourcer’s websites. This can lead to a comprehension of factors affecting their brand name, sustainability (gross profit) and consequently visitor influence. The first of the three staged contexts, based on web data, includes the retrieval of web data analytics and metrics from five air forwarding and five crowdsourcing websites in 210 observation days. At stage two, we deployed a diagnostic-exploratory model, through Fuzzy Cognitive Mapping (FCM), and in the last stage, an Agent-Based Model is deployed for data prediction and simulation. We concluded that crowdsourcing referral traffic increases air forwarders’ top 3 keywords volume, and decreases social traffic and total keywords volume, which then boosts their global web rank and gross profit. The exact opposite results occur with crowdsourcing search traffic. To sum up, the contribution of this paper is to offer realistic and well-informed insights to marketers about SEO and SEM strategies for brand name and profit enhancement, based on harvesting crowdsourcing platform traffic.

DETERMINAN INFLASI DI INDONESIA PERIODE 1980-2015

2016 ◽  
Vol 21 (1) ◽  
pp. 1-7
Author(s):  
Risna Risna
Keyword(s):  
Interest Rate ◽  
Interest Rates ◽  
Money Supply ◽  
Government Spending ◽  
Positive Impact ◽  
Secondary Data ◽  
Quantitative Approach ◽  
State Spending ◽  
Factors Affecting ◽  
The Interest Rate

This study aims to determine the effect of government spending, the money supply, the interest rate of Bank Indonesia against inflation.This study uses secondary data. Secondary data were obtained directly from the Central Bureau of Statistics and Bank Indonesia. It can be said that there are factors affecting inflationas government spending, money supply, and interest rates BI. The reseach uses a quantitative approach to methods of e-views in the data. The results of analysis of three variables show that state spending significantand positive impact on inflationin Indonesia, the money supply significantand negative to inflationin Indonesia, BI rate a significantand positive impact on inflation in Indonesia

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

Transformation from Traditional to Digital Marketing: A Case on Facebook Marketing for Micro Foodservice Brands

2020 ◽  
Vol 2 (2) ◽  
pp. 166-187
Keyword(s):  
Marketing Strategies ◽  
Restaurant Industry ◽  
Digital Marketing ◽  
Customer Engagement ◽  
Per Se ◽  
Potential Customers ◽  
Inexpensive Technique ◽  
Facebook Marketing

This study analyses the transformation of marketing strategies from traditional to 'digital' and finds out the efficacy of 'Facebook' marketing for small or micro-enterprise brands; in the case of the restaurant industry. The study looks for the answers to questions such as How ‘Facebook' has changed the means of marketing in the case of small restaurant brands. Two restaurant brands were considered for the study. A qualitative case approach was adopted for the study. Major findings of the study have revealed that Facebook marketing is the direct, easiest and economical mode of communication with current and potential customers through 'Facebook page', to disseminate information regarding brand and services through 'Facebook posts', 'Comments' and 'chats'; besides, to maintain rapid feedback service to customers' queries. In addition, through 'Facebook' activities i.e., an instance of 'Likes', 'Reviews', 'Check-ins', and' Share' customers, themselves ensue as a source for promoting the brands. Nevertheless, for these small or microbrands' Facebook Marketing' per se, it is an inexpensive technique for effective marketing; additionally, it fosters mutual relationships and increases the level of customer engagement.

Cut Flowers Being Sold as Impulse Items: A Look at Factors Affecting Impulse Product Merchandising

HortScience ◽  
1998 ◽  
Vol 33 (3) ◽  
pp. 558c-558
Author(s):  
Jennifer B. Neujahr ◽  
Karen L.B. Gast
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategies ◽  
Easy Access ◽  
Future Research ◽  
Grocery Stores ◽  
Cut Flowers ◽  
Factors Affecting ◽  
New Type ◽  
The 1950S ◽  
The Way

Consumer behavior research seems to play an big role in determining the wants and needs of an industry. This research helps to shape the way we market to the consumers and helps make marketing strategies more effective. In the 1950s grocery stores began to sell horticulture products in order to alleviate the growers' surplus. Supermarkets now have seem to found their niche in this market due to the fact that they can influence their consumers to buy their flowers right along with their bread, and get all of their shopping done at once. This new type of sale, commonly referred to as the impulse sale, can relate directly to how well the store is merchandised and maintained. A study was conducted at a local supermarket, to determine the following: good locations for impulse sales items, special conditions affecting impulse sales items, and what types of things could affect demand for impulse items. It was discovered that certain locations make better sales than other locations. Locations that were front and center and allowed easy access to seeing the mixed flower bouquet without having to touch it yielded the best results. The variables used to show a change in demand showed little to some variability and has raised some questions which may be used to conduct future research.

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