scholarly journals Recent Trends in Digital Marketing to Develop the Marketing Strategies for Every Marketer

2020 ◽  
Vol 9 (1) ◽  
pp. 38-41
Author(s):  
U. Y. Memon ◽  
Yogesh Khandre
Keyword(s):  
Economic Development ◽  
Capita Income ◽  
Developing Economies ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
World Today ◽  
The World ◽  
Recent Trends ◽  
The Right

The overall marketing situation is rapidly converting over the last few years. With this modification it has a positive impact on the developing economies. Moreover this has led to high general of living, excessive in step with capita income and thereby contributing to the economic development. It is now not a seller’s market and over the years, it has emerge as one of the largest customer markets within the world. Today, the market for the developing economies is based totally on the right competition principle with the presence of both buyers and sellers. Therefore purpose of this paper is, first, to review and recognize standards of digital marketing secondly, to speak about various present day developments in digital advertising and marketing and, lastly, to talk about and summarize the destiny of digital advertising and marketing.

scholarly journals Transport Corridors in the Russian Integration Projects, the Case of the Eurasian Economic Union

2015 ◽  
pp. 161-169
Author(s):  
O. A. Podberezkina
Keyword(s):  
Economic Development ◽  
Positive Impact ◽  
Asia Pacific ◽  
Easy Access ◽  
Transport Project ◽  
The Us ◽  
The World ◽  
International Transport ◽  
Business Entities ◽  
Regional Authorities

The article discusses the political importance of transport corridors in terms of the development of integration projects in the post-Soviet space. The world is witnessing the formation of a single market and transport and communication infrastructure, which intensifies competition among regional and world leaders, both states and non-state actors, such as businesses, markets over the routes of transporting goods. In the medium and long term the value of the control over the transport routes will increase due to the dynamics of economic development in the Asia-Pacific region. Competition for the development of projects of international transport corridors (ITC) between the leading countries in the region will increase, because the ITC entail the formation of a common political space, the reduction of tariff and customs barriers, which provides easy access to the markets of countries linked by ITCs and creates the preconditions for economic integration. The growing political importance of ITC is reflected in the fact that global leaders such as China, the US, the EU, are trying to create their own versions of international land transport corridors connecting Europe and Asia. China is trying to promote their transport project "Economic Belt Silk Road" European countries develop cooperation on ITC TRACECA with other countries of Eurasia. US also embody their interests through the implementation of the project by the ITC in Afghanistan. Transport corridors in Russia are seen as a way to integrate it into the global transportation system and logistics space. To do this, Russia needs to develop Eurasian transport corridors through its territory. As a result of the implementation of transport projects Russia will be able to ensure the transit of goods from China to Europe, which has a positive impact on the economic development of the regions through which they pass. Development of international transportation through Russia will unite many of the players on the world stage: integration associations, state, transnational corporations, business entities, regional authorities.

scholarly journals Social media in use

2021 ◽  
Vol 26 (1) ◽  
pp. 201-217
Author(s):  
Visar Rrustemi ◽  
Egzona Hasani ◽  
Gezim Jusufi ◽  
Dušan Mladenović
Keyword(s):  
Social Media ◽  
Information Technologies ◽  
Uses And Gratifications ◽  
Digital Marketing ◽  
Western Balkans ◽  
The World ◽  
Digital Environments ◽  
Marketing Activities ◽  
Traditional Marketing ◽  
The Right

Information technologies have caused radical changes in many areas, they have also changed marketing activities. Today, marketing activities are carried out in digital environments, facilitating the work of companies and helping consumers around the world. Consumers get the right information and data about products and services much easier and faster, as well as access different forms of entertainment. Therefore, it can be said that the place of traditional marketing today has been replaced by digital marketing. This paper tries to shed some light on how consumers of Western Balkans and specifically in Kosovo, use social media and how those shape their attitudes, based on the uses and gratifications approach. This is the first paper from this region, which analyzes social media, based on the previously mentioned approach. Since research in the region was prohibitive for us, we selected a sample of 200 consumers from Kosovo, active on social media. The findings of this paper serve managers in better attracting online customers through social media.

The Effect of Promotion Mix on Sales Performance Mediated by Customer Loyalty at Paul Bakery Kota Kasablanka Jakarta

2021 ◽  
Vol 4 (1) ◽  
pp. 93-111
Author(s):  
Edi Sugiono ◽  
Andini Nurwulandari ◽  
Fithri Khairina
Keyword(s):  
Public Relations ◽  
Customer Loyalty ◽  
Positive Impact ◽  
Employee Performance ◽  
Personal Selling ◽  
Sales Performance ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
High Level ◽  
Positive Effect

The company strives to remain at a high level of competition with various strategies in maintaining its business. Many new companies find it challenging to keep their company due to marketing strategies that do not follow current globalization developments. Therefore the company will try to find ways to market its products, starting from promoting products, knowing products to make customers loyal. The purpose of this study is to see the effect of advertising, promotion, personal selling, direct digital marketing, and public relations on sales performance and customer loyalty by taking samples at the Paul Bakery Kota Kasablanka Jakarta. The research method used is descriptive, namely an analysis that describes the variables to the bakery's sales volume at Paul Bakery Kota Kasablanka. The results showed: the advertising variable has no positive effect on sales performance, customer loyalty, and sales performance through customers; promotion variable has no positive impact on sales performance and sales performance through customer loyalty but has a positive effect on customer loyalty; personal selling variable has a positive effect on sales performance, employee performance through customer loyalty but has no effect on customer loyalty; direct digital marketing variable has a positive effect on sales performance and customer loyalty but does not have a positive effect on sales performance through customer loyalty, and public relations variables have a positive effect on sales performance, customer loyalty and sales performance through customer loyalty.

Developing Right Graduate Attributes through Project-Based Teaching

2012 ◽  
pp. 64-79 ◽  
Author(s):  
Neeta Baporikar
Keyword(s):  
Natural Resources ◽  
Engineering Education ◽  
Driving Force ◽  
Developing Economies ◽  
Mutual Recognition ◽  
Graduate Attributes ◽  
The World ◽  
Education Needs ◽  
The Right

Engineering education all over the world is of paramount importance as it is this education which provides economies with opportunities for development and growth. Engineering education is important for both developed and developing economies—for the former to maintain their lead position and for the latter to ensure decent livelihood and utilization of natural resources. In such a situation, engineering education needs to continuously upgrade itself to meet the ever changing needs of the economy, society, and mankind. Hence, understanding engineering education and reviewing the methods and standards are important if all stakeholders have to be satisfied. With the driving force of the globalization of the engineering profession, adopting project-based teaching methods have mutual recognition across the world, and also help to develop the right graduate attributes while continuing to assure the standards and quality of engineering education.

Official Tourism Web Sites and City Marketing

2011 ◽  
pp. 152-183 ◽  
Author(s):  
Pablo Díaz-Luque
Keyword(s):  
Web Sites ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
The Internet ◽  
City Marketing ◽  
Large Cities ◽  
The World ◽  
Tourism Destinations ◽  
The Right ◽  
The City

Large cities are one of the most popular tourism destinations throughout the world. Business and leisure tourists visit these areas every year and before they travel there, they look for useful information on the Internet. This chapter analyses the tourism Web sites developed by Convention and Visitor Bureaus. These Web sites represent the official image of the city on the Internet and trough them tourism organizations can organize the marketing and mix strategy. The chapter studies the concept of a city as a tourism destination, the organizations that manage tourist activities, and the right marketing strategies to be developed on these official Web sites. The strategy begins with the market research to select the right marketing segments and it continues with the right actions from a marketing mix perspective. It means different options in terms of product-destination exhibition, price policies, commercialization, and communication actions.

Human Rights, Poverty Reduction, Opportunities, and the Multinational Enterprise

2021 ◽  
pp. 887-908
Author(s):  
Scott A. Hipsher
Keyword(s):  
Human Rights ◽  
Multinational Enterprises ◽  
Poverty Reduction ◽  
Positive Impact ◽  
Multinational Enterprise ◽  
Developed Countries ◽  
Least Developed Countries ◽  
The World ◽  
The Right ◽  
Single Set

There is near universal agreement the human rights of all individuals should be respected. Yet in practice, there are differences of opinions over the universality and application of human rights in specific situations. Instead of advocating excessive scrutiny and regulation of human rights based on a single set of values, thus discouraging FDI in the least developed countries of the world; it is argued multinational enterprises can have the most positive impact on human rights by actively seeking out opportunities to operate in the areas of the world most affected by poverty. By concentrating on doing what the private sector does best, creating livelihood and purchasing options which individuals have the right to choose or reject, the private section can have a significant impact on creating wealth and reducing poverty.

ICT in Regional Development

2005 ◽  
pp. 387-392
Author(s):  
Saundarjya Borbora ◽  
Mrinal Kanti Dutta
Keyword(s):  
Developing Countries ◽  
Economic Development ◽  
Regional Development ◽  
Developing Economies ◽  
Developed Countries ◽  
The World ◽  
Information And Communication ◽  
Increase Productivity ◽  
Internet Connections ◽  
The Developed Countries

Economic development and information and communication technology (ICT) are found to move together in the present day era of globalization. ICT can contribute significantly in economic development of a region by providing adequate information at the minimum of time and cost, thereby enhancing productivity in different sectors of an economy. This fact is substantiated by several studies (Kraemer & Dedrick, 2001; Pohjola, 2001). Some country specific studies like that of Singapore (Wong, 2001) also highlighted similar results. ICT diffusion in the world has been quite rapid since the mid 1990s. While the developed countries have benefited substantially from the ICT growth, the developing countries could not reap similar benefits out of it which has resulted in emergence of a digital divide across the countries (Economist, 2000; Nkrumah, 2000; Norris, 2001). This divide is noticed not only across countries but also within a country and this is more prominent in developing economies like India. ICT diffusion is another area which needs more attention in India as it will lead to ICT access and application of ICT in real sectors to increase productivity and output. During the past one decade India has made rapid advances in ICT growth as reflected in the increase in the number of Internet connections and users. The growth of Internet connections and users in the country is shown in Table 1.

Aspects of Community Political Participation in Japan: Sex, Education, and Generation in the Process of Political Socialization

1968 ◽  
Vol 27 (2) ◽  
pp. 229-251 ◽  
Author(s):  
Alice ◽  
Yasumasa Kuroda
Keyword(s):  
Political Participation ◽  
Sex Education ◽  
Political Socialization ◽  
Total Population ◽  
Adult Population ◽  
Demographic Variables ◽  
The Past ◽  
World Today ◽  
The World ◽  
The Right

One of the historical generalizations one can make about politics in the past several hundred years is that an increasing proportion of the adult population is participating politically everywhere. A group which has gained the right to vote in recent times is women. Political scientists have paid relatively little attention to this largest minority in the world of politics. Women constitute more than one half of the total population in many parts of the world today, yet the differences in sex is treated along with other demographic variables and receives little specific attention by political scientists.

scholarly journals The Asian Renaissance

1997 ◽  
Vol 14 (2) ◽  
pp. 286-289
Author(s):  
Taha Jabir Al-‘Alwani
Keyword(s):  
Prime Minister ◽  
Close Friend ◽  
Political Leaders ◽  
The West ◽  
World Today ◽  
Finance Minister ◽  
Deputy Prime Minister ◽  
The World ◽  
Young Leader ◽  
The Right

It is not my habit to make public statements on political leaders and I usuaHyprefer to hold my views private. But with my close friend and brother, AnwarIbrahim, the deputy prime minister and finance minister of Malaysia, I have nohesitation. I have known him for over 20 years and he has always been a modelof virtue because he combines truthfulness with sincerity. Thi shows in hisactions both personally and professionally. From being an idealistic young manhe grew into one of the most important political leaders of Malaysia. The goodqualities he had when he was a promising young leader have not left him, in piteof the whithering effect politics can have on one's character. Anwar is now justas honest and sincere, humble and charitable as he was when I first met him over20 year ago. Throughout this time, he has been strict with him elf and generouswith others. demonstrating a true nobility. Above all, he has striven accordingto the dictum that "there is no right superior to the right of truth."Unfortunately, too few people have striven for the truth which Anwar has pursued,leading us to the crisis in the world today. In the East, failure to think haslead to passive decay wmle in the West, thinking too much and often wrongly ...

scholarly journals New Technologies Adoption and Diffusion Patterns in Developing Countries. An Empirical Study for the Period 2000-2011

Equilibrium ◽  
2013 ◽  
Vol 8 (4) ◽  
pp. 79-106 ◽  
Author(s):  
Ewa Lechman
Keyword(s):  
Developing Countries ◽  
Economic Development ◽  
Information And Communication Technologies ◽  
New Technologies ◽  
Developing Economies ◽  
Communication Technologies ◽  
Special Role ◽  
Middle Income ◽  
The World ◽  
Information And Communication

In recent years, enormous changes are noted worldwide during broad  adoption of Information and Communication Technologies (ICT). These unique  technologies – often perceived as economic development incentives – have a great  ability to spread at high pace and low cost in countries all over the world, bringing  people opportunities to contribute to economic development and growth. New Technologies  play a special role in developing countries, where their in-country adoption  lies in the centre of development strategies. ICT are treated as tools which bring  people access to information, education and knowledge, offering unlimited possibilities  for wealth-creation.  The paper, purely empirical in nature, reports on the pace of adoption of new Information  and Communication Technologies in developing countries, and – additionally  – investigates country-specific ICT diffusion patterns. We expect to uncover  the S-shape curve in the diffusion process in most of developing countries, as well as  in the whole country sample.  For the analysis purposes, we apply all counties which – according to the World  Bank nomenclature – are classified as low-income and lower-middle-income econ-  omies. Our sample covers 46 countries (upper-middle-income and high-income  economies are excluded from the study purposefully) which are classified as developing  economies. The time framework is set for the period of 2000-2011. All data  necessary for the analysis are derived from World Telecommunication/ICT Indicators  Database 2012 (16th edition).

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