scholarly journals Changes in Consumers’ Purchase Patterns as a Consequence of the COVID-19 Pandemic

Mathematics ◽  
2021 ◽  
Vol 9 (15) ◽  
pp. 1788
Author(s):  
Katarina Valaskova ◽  
Pavol Durana ◽  
Peter Adamko
Keyword(s):  
Consumer Behavior ◽  
Correspondence Analysis ◽  
Shopping Behavior ◽  
Global Studies ◽  
Chi Square ◽  
Categorical Analysis ◽  
Social Wellbeing ◽  
Chi Square Test ◽  
National Studies ◽  
Purchase Patterns

The current COVID-19 pandemic has affected every aspect of consumer behavior—their expenses, investments, and financial reserves, as well as their financial and social wellbeing. As a consequence of different restrictions, consumers and their shopping patterns have changed significantly; thus, the factors that influence new purchase patterns need to be identified to help traders, retailers, and marketers develop appropriate strategies to respond to crucial consumer changes in the market. A categorical analysis (Pearson’s chi-square test) and correspondence analysis (simple and multivariate) were applied to a sample of 425 Slovak respondents to reveal the most important factors impacting consumers’ financial situations, as well as the effects on the maintenance of new shopping habits established during the pandemic period. The results revealed that consumers´ income, age, and sector of occupation play important roles in the context of new shopping patterns. These findings are in agreement with other global studies, confirming both the worldwide impact of the pandemic on consumer behavior and the importance of national studies on consumer shopping behavior in order for state authorities, traders, marketers, and entrepreneurs to be able to take necessary measures.

scholarly journals BEHAVIORAL MODEL OF BUSINESS CHANGE MANAGEMENT IN RELATION TO BUILDING COMPETITIVENESS IN MARKET ECONOMY CONDITIONS

2021 ◽  
Vol 22 (2) ◽  
pp. 493-503
Author(s):  
David Vrtana ◽  
Zuzana Rosnerova ◽  
Anna Krizanova
Keyword(s):  
Consumer Behavior ◽  
Change Management ◽  
Slovak Republic ◽  
Practical Implication ◽  
Behavioral Model ◽  
Current Situation ◽  
Shopping Behavior ◽  
Categorical Variables ◽  
Chi Square ◽  
Chi Square Test

In the current market environment, the actual dynamics of the application of internal corporate factors is differentiated. The company thus tries to influence customers’ shopping behavior as effectively as possible. Therefore, it is important for the company to be able to adapt to these changes as effectively as possible. The purpose of the article is to analyze the factors influencing consumer behavior in the market conditions of the Slovak Republic. We described the current situation by a survey, which we conducted in 2020–2021. Among the selected categorical variables, we verified the dependence in two hypotheses by the statistical method of Pearson’s Chi-Square test. Using the method, we pointed out the factors that influence consumer behavior and can be important for change management. We compared the results of the survey with the results of similar surveys conducted abroad. Accepting the results of the survey, we proposed a general model of change management in the discussion part of the article. The model is thus a practical implication for companies with a differentiated subject of business. It also takes into account the behavioral characteristics that the company should adapt to in the current situation in order to achieve its strategic goals.

scholarly journals Towards Sustainable Private Labels—What is the Consumer Behavior Relating to Private Labels in the UK and Poland?

2020 ◽  
Vol 12 (15) ◽  
pp. 6035
Author(s):  
Maksymilian Czeczotko ◽  
Hanna Górska-Warsewicz ◽  
Wacław Laskowski
Keyword(s):  
Consumer Behavior ◽  
Computer Assisted ◽  
Sample Population ◽  
Private Labels ◽  
Chi Square ◽  
Stage Of Development ◽  
Chi Square Test ◽  
Generic Products ◽  
Kohonen’S Neural Network ◽  
The Uk

Consumer behavior towards private labels (PLs) is constantly changing, accompanied by the development from generic products, offered at very low prices, towards sustainable PLs. Our study aimed to analyze the behavior of British and Polish consumers towards PLs of the retail chains. To achieve this, special attention was given to the following issues: frequency of purchasing PLs by food categories, motives for purchasing PL products, opinions of the current development of PLs, and length of the period of purchasing products under PLs. We also presented the socioeconomic features of the Polish and British consumers purchasing PL products using a correspondence graph. Our research was conducted using a sample of 500 adults from Poland and 500 adults from the UK and the Computer-Assisted Web Interviewing method (CAWI) was used. The questionnaire was addressed only to adults who declared that they purchase PL products. For a detailed analysis of consumer choices and service quality assessment, we used Pearson’s chi-square test, as well as the Kohonen’s neural network and multi-dimensional cluster analysis. We have divided the sample population into 4 clusters based on 6 factors, characterizing households: education level, income, household residence, age, gender, and period of buying PL products. Our study indicates that Polish consumers are more likely to pay attention to lower prices for PLs, while British consumers point quality compared to manufacturers’ brands. In the opinion of Polish consumers, an improvement in quality is only just beginning. This means that PLs available on the British market are characterized by a higher stage of development towards sustainable PLs.

scholarly journals A study of consumer preferences for customized product design

2018 ◽  
Vol 204 ◽  
pp. 01002
Author(s):  
Endang Retno Wedowati ◽  
Moses Laksono Singgih ◽  
I Ketut Gunarta
Keyword(s):  
Consumer Behavior ◽  
Product Design ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Customer Requirements ◽  
Chi Square ◽  
Male And Female ◽  
Significant Difference ◽  
Chi Square Test ◽  
The Difference

Segmentation has been frequently used to study individual consumer behavior against its preference. Consumer preferences indicate consumer requirements for a product. This study aims to analyze consumer preferences based on gender segmentation (male and female) and age segmentation (adolescents, adults, and elderl y). Consumer preferences wer e studied based on three aspects, namely functionality, usability, and pleasure that are applied to food products. Respondents consisted of 225 consumers of ice cream products. Crosstab analysis was used to describe consumer preferences, while chi-square test was applied to analyse the difference of consumer preference based on predetermined segmentation. The result showed that there was no significant difference for male and female consumer preferences for three aspects. Furthermore, on the attributes of taste (functionality), shape (usability) and appearance (pleasure) there were significant differences. Based on the age segmentation there were differences in consumer preferences for aspects of functionality and pleasure. Howe ver, we also found that there was no significant difference in product attributes of those aspects, except for the colour attribute. Different consumer preferences obtained in different segments can be used as a reference to customer requirements for design ing customized products. Ultimately, the products can be tailored to consumer preferences in each segment.

scholarly journals Agricultural Sector Performance Evaluation in Terms of Financial Indicators: A Comparison of Czech Republic, Slovakia and Western Balkan States

2018 ◽  
Vol 66 (2) ◽  
pp. 497-507
Author(s):  
Jana Hornungová ◽  
František Milichovský
Keyword(s):  
Factor Analysis ◽  
Correspondence Analysis ◽  
Agricultural Sector ◽  
Financial Indicators ◽  
Chi Square ◽  
Accounting Data ◽  
Basic Set ◽  
Region Data ◽  
Chi Square Test ◽  
Balkan States

Agriculture and food industry have become part of strategic areas for each country and each region of Europe. Important condition on companies in group A (according NACE classification) is fulfilling requirements of management in performance of financial area. Traditional financial indicators (calculated from accounting data) are still used to evaluate performance level, what have been considered to be the most appropriate approach over a long period of time in spite of different accounting and financial indicators. The main objective is to find crucial factors in the field of financial performance for agriculture companies in chosen region. Data from 10438 agricultural companies have been get from Amadeus database and analysed. For purpose of the paper there were used factor analysis, Pearson chi-square test for independence, and correspondence analysis. By application of factor analysis has reduced the basic set, originally formed by seven key financial indicators, into seven indexes according analysed countries. All observed factors were put into Pearson’s chi-square test to indicate the dependency between indexes and (1) company size and (2) NACE classification. Finally, there was applied correspondence analysis, by which were found out clusters of countries, industries and size.

scholarly journals Razões para usuários com depressão da comunidade slowly se envolverem com informação tecnológica

2020 ◽  
pp. 10-27
Author(s):  
Everton da Silva Camillo ◽  
Marta Lígia Pomim Valentim
Keyword(s):  
Life Quality ◽  
Chi Square ◽  
Categorical Analysis ◽  
The Public ◽  
Virtual Spaces ◽  
Technological Information ◽  
Content Analysis Method ◽  
Analysis Technique ◽  
Chi Square Test ◽  
Methodological Procedures

This research aimed to investigate the reasons for users with depression in the Slowly community to get involved with technological information, starting from two hypotheses: null (H0) and alternative (H1). The survey data were collected by accessing the public testimonials page registered on Slowly's official website, indexed under the term depression. Regarding the methodological procedures, the Categorical Analysis technique of the Content Analysis method was applied. The hypotheses were tested using the chi-square test. The first hypothesis (H0) was not rejected, because users with depression in the Slowly community do not wish to obtain only sentimental support from other members of the community. It concludes with the expectation that future studies shall investigate solutions for people with depression and those more likely to relate to others via the Internet to achieve more life quality. It is also desirable that further studies can investigate the mental health of regular users in virtual/online communities, in order to verify whether there are behavioral-depressive trends in users who are intensely involved with the use and production of technological information in virtual spaces.

scholarly journals Análise dos fatores que influenciam a qualidade de vida dos portadores de deficiência nas regiões do Triângulo Mineiro e Alto Paranaíba de Minas Gerais

2021 ◽  
Vol 3 (4) ◽  
pp. 2373-2388
Author(s):  
Bruna Queiroz De Melo Prado ◽  
Nádia Giaretta Biase
Keyword(s):  
Correspondence Analysis ◽  
Social Inclusion ◽  
Descriptive Analysis ◽  
Minas Gerais ◽  
Chi Square ◽  
Female Population ◽  
Data Application ◽  
The Disabled ◽  
Chi Square Test

RESUMO Ao longo da história sempre existiram pessoas com alguma limitação física, sensorial ou intelectual, cuja trajetória foi marcada pela ignorância, indiferença, preconceito e lutas em busca da inclusão social. No Brasil, o censo de 2000 registrou 24,5 milhões de pessoas com algum tipo de deficiência. A avaliação dos deficientes de uma região permite conhecer melhor as condições e realidades nas quais essas pessoas estão inseridas. São poucos os estudos voltados às pessoas com deficiência, especificamente em relação à qualidade de vida dessas pessoas nas regiões do Triângulo Mineiro e Alto Paranaíba de Minas Gerais. Por meio de análise descritiva dos dados, aplicação do teste Qui-quadrado e a utilização da Análise de Correspondência, foi possível conhecer o perfil das pessoas com deficiência nessas regiões. Em ambas as regiões, verificou-se que o domicílio urbano está associado às deficiências visual e motora para habitantes do sexo feminino. A deficiência auditiva está associada ao sexo masculino tanto em domicílio urbano e rural, e verificou-se ainda uma relação entre pessoas de baixa renda e dificuldades relacionada à visão.   Palavras-chave: Qui-quadrado; Análise de Correspondência; Perfil; Associação; Variáveis Socioeconômicas.   ABSTRACT Throughout history there have always been people with physical, sensory or intellectual limitation, whose career was marked by ignorance, indifference, prejudice and struggles in pursuit of social inclusion. In Brazil, the 2000 census recorded 24.5 million people with a disability. The evaluation of the disabled in a region enables better understanding of the conditions and realities in which these people are located. Few studies focused on people with disabilities, specifically in relation to the quality of life of these people in the regions of Triangulo Mineiro and Alto Parnaíba of Minas Gerais. Through descriptive analysis of the data, application of chi-square test and the use of correspondence analysis, it was possible to know the profile of disabled people in these regions. In both regions, it was found that urban household is associated with visual impairments and motor for female population. Hearing loss is associated with males in both urban and rural household, and still found a relation between the poor and difficulties related to vision.   Keywords: Chi-square; Correspondence Analysis; Profile; Association; Socioeconomic Variables.

scholarly journals Influence of Children on Parental Purchase During Shopping in Supermarket

2020 ◽  
Vol 9 (1) ◽  
pp. 71-83
Author(s):  
Ganga Prasad Sapkota ◽  
Sarad Chandra Kafle
Keyword(s):  
Research Design ◽  
Shopping Behavior ◽  
Shopping Mall ◽  
Purchasing Behavior ◽  
Chi Square ◽  
Exact Test ◽  
Descriptive Research ◽  
Chi Square Test ◽  
Changing Patterns ◽  
Structured Questionnaire

   Due to changing patterns of Nepalese life style and urbanization, parents are providing more value to their children and they are investing for children‘s tour, entertainment and for shopping that's why number of parental visit is found in park, shopping mall, zoo etc. Supermarket shopping has no longer history in Chitwan. Bhatbhateni supermarket is one of the famous and popular supermarket in this locality. This is famous among the purchaser because of facilities it has and varieties of goods available in the mall. Lift facility and ice-cream outside the mall attracting children towards this shopping mall. This study is focused on the purchasing behavior parents due to children’s demand who are visiting in Bhatbhateni supermarket(BBSM). Objectives of this study was to determine whether there is any influence of children on shopping behavior of their parents or not, if has influence what was the proportion of such parents, what are the major demands of children at BBSM. To fulfil the objectives of this study using purposive sampling of 60 customers attending in Bhatbhateni supermarket, Bharatpur is selected, the study is done on the basis of their response. Using structured questionnaire. The research design used is descriptive research design. Using SPSS data was compiled and analyzed. Simple frequency and percentage analysis has been carried to explain outputs, also chi-square test and Fisher's exact test has been carried to find out the association between variables under study. Outcomes of this study shows that children’s influence is their in parental purchase during shopping at BBSM. Parents, businessman and investors of BBSM are considering major beneficiaries of this study.

scholarly journals ANALISIS PERILAKU KONSUMEN PADA PRODUK KOSMETIK HALAL

2012 ◽  
Vol 2 (2) ◽  
pp. 78
Author(s):  
Dyah Fitriani
Keyword(s):  
Regression Analysis ◽  
Consumer Behavior ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Female Students ◽  
Consumer Perception ◽  
Chi Square ◽  
Product Attribute ◽  
Chi Square Test ◽  
Department Faculty

Current research aimed to investigate the effects of consumer perception and product attribute, both simultaneously and partially, on consumer behavior of halal products. This research involved respondents namely female students of management department, Faculty of Economics, Ahmad Dahlan University (the students used both decorative and threatment cosmetics). Researcher used simple random sampling, and the tools used in the current research was mutiple regression analysis, F test, t test, and chi-square test. The result showed that there were no significant effect of consumer perception and product attribute simultaneously on consumer behavior of halal products.

scholarly journals Investigation of consumer behaviour at selected market commodity

10.5219/1230 ◽  
2019 ◽  
Vol 13 (1) ◽  
pp. 925-932
Author(s):  
Andrej Géci ◽  
Ľudmila Nagyová ◽  
Stanislav Mokrý ◽  
Jana Rybanská
Keyword(s):  
Consumer Behavior ◽  
Market Price ◽  
Food Product ◽  
Primary Data ◽  
Social Psychological ◽  
Chi Square ◽  
Exact Test ◽  
Chi Square Test ◽  
Unexplored Area ◽  
Final Consumer

Consumer behavior is an unexplored area of life for all buyers and sellers alike. Knowledge of consumer behavior brings better market orientation and more consistent establishment of individual products in consumers' shopping baskets. In examining this behavior, the authors of the paper focus on questions such as why, how, where, when, and how much consumers are willing and able to buy at a particular market price. The behavior in question is influenced by several factors (cultural, social, psychological and personality) that influence the final consumer decisions. The main objective of the present document is to evaluate consumer behavior, their purchasing preferences and also to make decisions when buying a particular food product – tea. The primary data were obtained through a questionnaire survey carried out on a sample of 640 respondents. The questionnaire was divided into two basic parts - the demographic part and the part dealing with consumer behavior at the selected market commodity. In the questionnaire processing the respondents were filtered based on their answers. The research has shown that more than 78% of respondents consume tea while women consume it more (50%). Flavor (56.3%) proved to be the most important factor in the selection of a particular tea. Almost half of the respondents reported consuming cut tea (46.5%). In the present document, assumptions were formulated which serve for a deeper analysis of the issue. The relevance of the formulated assumptions was verified by the XLSTAT statistical software. Data were evaluated by qualitative statistics – Chi-square test of good compliance, Fisher's exact test, Mann Whitney test and Friedman test.

scholarly journals Consumer behavior to Thai fruit consumption during COVID-19 pandemic in Jakarta, Indonesia

2021 ◽  
Vol 4 (2) ◽  
pp. 166
Author(s):  
Somsak Vivithkeyoonvong ◽  
Shasa Chairunnisa ◽  
Kijsart Onngernthayakorn ◽  
Jedsadaporn Sathapatyanon
Keyword(s):  
Consumer Behavior ◽  
Binary Logistic Regression ◽  
Chi Square ◽  
Mutual Cooperation ◽  
Purchasing Decision ◽  
Socioeconomic Characteristics ◽  
Agriculture Sector ◽  
Gender Education ◽  
Chi Square Test ◽  
Structured Questionnaire

Indonesia imports fruits from around the world to serve people’s demand. Thailand as one of the fruit exporters to Indonesia needs to further explore what influences the consumption of Thai Fruits in Indonesia. Moreover, currently the COVID-19 pandemic likely affects all sectors, including the agriculture sector. This study aims to analyze the relation between socioeconomic characteristics and consumer behavior, particularly the pandemic period, that affects the purchasing decision of Thai Fruits. Using a structured questionnaire, random sampling of 1,736 respondents who shop at 5 All Fresh Supermarket branches were interviewed. The data was analyzed using the chi square test and binary logistic regression. The results found that socioeconomic characteristics such as age, gender, education, occupation, and income had a relation with Thai Fruits purchasing decision. In term of product awareness for instance, quality and taste is the utmost concern for customers. However, during COVID-19 pandemic, the level of customers’ consideration for quality and safety is clearly higher. Therefore, a different strategy is needed to convince consumers. The result also found that tasting experience influences purchasing decision significantly. To enhance international economic development, such agricultural products must respond to the customers’ needs and mutual cooperation between trading countries.JEL Classification:  F13; Q13; Q17

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