scholarly journals Why Do People Work? An Empirical Test of Hybrid Work Orientations

2021 ◽  
Vol 10 (8) ◽  
pp. 284
Author(s):  
Liliana Pitacho ◽  
Patrícia Jardim da Palma ◽  
Pedro Correia ◽  
Miguel Pereira Lopes
Keyword(s):  
Cluster Analysis ◽  
Empirical Test ◽  
Work Orientation ◽  
Career Calling ◽  
Profile Approach ◽  
Practical Implications

The present study analyzed whether one’s work orientation can be organized into work orientation profiles beyond the three pure orientations of job, career, and calling. We tested the existence of these hybrid work orientations in a sample of 959 adults aged from 18 to 71 years old (M = 40.61, SD = 9.54). A cluster analysis showed that the best result consisted of four profiles: “Career-Calling”, “Career-Job”, “Pure Job”, and “Indifference”. Theoretical and practical implications of profile approach to the study of work orientations are discussed at the end.

How Do People Share Their Positive Events?

2016 ◽  
Vol 37 (4) ◽  
pp. 250-259 ◽  
Author(s):  
Cara A. Palmer ◽  
Meagan A. Ramsey ◽  
Jennifer N. Morey ◽  
Amy L. Gentzler
Keyword(s):  
Cluster Analysis ◽  
Communication Technology ◽  
Big Five ◽  
Well Being ◽  
Big Five Personality Traits ◽  
Big Five Personality ◽  
Positive Events ◽  
Growing Body ◽  
Sharing Patterns ◽  
Practical Implications

Abstract. Research suggests that sharing positive events with others is beneficial for well-being, yet little is known about how positive events are shared with others and who is most likely to share their positive events. The current study expanded on previous research by investigating how positive events are shared and individual differences in how people share these events. Participants (N = 251) reported on their likelihood to share positive events in three ways: capitalizing (sharing with close others), bragging (sharing with someone who may become jealous or upset), and mass-sharing (sharing with many people at once using communication technology) across a range of positive scenarios. Using cluster analysis, five meaningful profiles of sharing patterns emerged. These profiles were associated with gender, Big Five personality traits, narcissism, and empathy. Individuals who tended to brag when they shared their positive events were more likely to be men, reported less agreeableness, less conscientiousness, and less empathy, whereas those who tended to brag and mass-share reported the highest levels of narcissism. These results have important theoretical and practical implications for the growing body of research on sharing positive events.

scholarly journals Which cues cause consumers to perceive brands as more global? A conjoint analysis

2015 ◽  
Vol 32 (6) ◽  
pp. 606-626 ◽  
Author(s):  
Sarah De Meulenaer ◽  
Nathalie Dens ◽  
Patrick De Pelsmacker
Keyword(s):  
Cluster Analysis ◽  
Conjoint Analysis ◽  
Consumer Culture ◽  
Design Methodology ◽  
Product Category ◽  
Relative Importance ◽  
Brand Name ◽  
High Involvement ◽  
Content Type ◽  
Practical Implications

Purpose – The purpose of this paper is to investigate how the globalization (vs localization) of different cues (advertising copy, brand name, spokesperson, brand logo) influences consumers’ perceived brand globalness. Design/methodology/approach – The authors conducted conjoint analyses for two products differing in product category involvement (chocolates vs computer) with 200 consumers from the Netherlands. Additionally, based on cluster analysis, the authors divide respondents into two groups: local vs global consumer culture individuals, and the authors compare the results of the conjoint analysis for these two clusters. Findings – Advertising copy is most important in determining perceived brand globalness. The spokesperson and the brand logo determine perceived brand globalness more strongly for a low-involvement product, whereas the brand name is more important for a high-involvement product. Further, the spokesperson and the brand logo are relatively more important for global consumer culture individuals, while local consumer culture individuals find the brand name and advertising copy relatively more important. Practical implications – The most important cue to position a brand as global is the advertising copy. Brand managers of a low-involvement product and/or targeting global-minded consumers should concentrate on the spokesperson and the brand logo to position their brand. Managers of a high-involvement product and/or targeting local-minded people should focus on the brand name. Originality/value – While a number of researchers have emphasized the importance of perceived brand globalness for international consumer behavior, the present study is the first to the authors’ knowledge to investigate the relative importance of different cues in creating perceptions of brand globalness.

Striving for inclusion: evidence from China using a latent profile approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jiaojiao Qu ◽  
Shuming Zhao ◽  
Yixuan Zhao
Keyword(s):  
Latent Profile Analysis ◽  
Profile Analysis ◽  
Theory And Practice ◽  
Organizational Leaders ◽  
Content Type ◽  
Highly Educated ◽  
Starting Point ◽  
Profile Approach ◽  
Practical Implications ◽  
Latent Profile

Purpose This study aims to identify profiles of inclusion in the workplace to provide evidence-based guidance to build an inclusive organization. Design/methodology/approach Latent profile analysis (LPA), a person-centred classification analytical tool, was applied to determine the subtypes of inclusion with Mplus 7.4, using two-wave data collected from 368 employees in 8 Chinese companies. Findings Three subgroups were identified: identity inclusion group (the highest level of inclusion, 34.0%), value inclusion group (the moderate level of inclusion, 47.5%) and low inclusion group (the lowest level of inclusion, 18.5%). The findings indicate that groups with male, aged and highly educated members, as well as members from developed areas generally tend to feel more included and greater inclusion relates to more favourable outcomes and fewer detrimental consequences. Research limitations/implications As this study was conducted only in China, the results may not be generalizable to non-Chinese contexts. Practical implications The results may help organizational leaders develop a deeper understanding of the significance and the crux of inclusion. To address the duality of workforce diversity, managers can take initiatives to create an inclusive organization. To achieve inclusion, managers should pay attention to ways of improving the perceptions of inclusion among all employees. Originality/value This is among the first studies to identify the variants in inclusion in China using LPA. It reveals the subtypes and characteristics of inclusion and can serve as a starting point to explore how to realize organizational inclusion in theory and practice.

scholarly journals A cluster analysis of tourist attractions in Spain

2018 ◽  
Vol 27 (3) ◽  
pp. 218-230 ◽  
Author(s):  
Dana-Nicoleta Lascu ◽  
Lalita A. Manrai ◽  
Ajay K. Manrai ◽  
Allison Gan
Keyword(s):  
Cluster Analysis ◽  
Cultural Tourism ◽  
Tourism Industry ◽  
Relative Importance ◽  
Content Type ◽  
Tourist Attractions ◽  
Low Levels ◽  
Bodies Of Water ◽  
Rich History ◽  
Practical Implications

Purpose Natural and cultural tourism are important motivators for international tourism. Spain has impressive tourist attractions that are outstanding on the natural and cultural tourism dimensions. The purpose of this paper is to identify traits of the most attractive destinations in Spain and to understand the relative importance of natural, cultural, and dual (natural and cultural) attractions to target consumers. Design/methodology/approach The authors compare the level of tourism in the 17 major regions of Spain and identify the key natural, cultural, and dual attractions using a two-step cluster analysis to ascertain the relative importance of the three types of attractions. Findings The findings of the cluster analysis suggest that natural attractions had the highest importance, followed by dual attractions, with cultural attractions having the lowest importance in affecting the level of tourism in a region. The study identified four categories of regions resulting from “high vs low” total number of attractions by “high vs low” levels of tourism (operationalized via the number of tourist-nights). The regions with high levels of tourism were either located in the bodies of water (a group of islands) or on ocean/sea(s) surrounding Spain. The study suggests placing greater emphasis on promoting cultural attractions in Spain. Practical implications The findings suggest that there is a need to put more emphasis on promoting the cultural attractions in Spain. Spain is a diverse country with huge potential for tourism from people all over the world, due to its diverse geography and rich history. Originality/value To the best of the authors’ knowledge, this is the first study that analyzes 17 regions of Spain in relation to their tourism characteristics, identifying attractions that are not sufficiently leveraged, and suggesting strategies for identifying opportunities for the tourism industry in Spain.

Crowdfunding Platforms Dynamics

2021 ◽  
pp. 109-133
Author(s):  
Amaya Erro-Garcés ◽  
Begoña Urien
Keyword(s):  
Cluster Analysis ◽  
Significant Role ◽  
The Other ◽  
Geographic Proximity ◽  
Other Hand ◽  
National Boundaries ◽  
Practical Implications

This chapter compares two national crowdfunding markets based on their platforms and regulatory legislation on crowdfunding. Spain and France were selected though a cluster analysis since both differ on those characteristics. Mean comparison tests were carried out to estimate differences. Data were based on a survey specifically designed and conducted for this research. While crowdfunding is an internet-powered activity with global accessibility, national boundaries and geographic proximity play a significant role in shaping the performance of crowdfunding platforms. Regarding practical implications, as each country developed its specific legislation, it is concluded that this legislation may boost or hinder the growth of crowdfunding. On the other hand, the different way platforms managed their business does not affect their outcomes in terms of number of projects and funds raised. As a result, although platforms are indispensable as an intermediate agent between funders and investors, they determine neither the number of projects hosted nor the funds raised.

scholarly journals Effective Segmentation of Organic Food Consumers in Vietnam Using Food-Related Lifestyles

2019 ◽  
Vol 11 (5) ◽  
pp. 1237 ◽  
Author(s):  
Le Van Huy ◽  
Mai Chi ◽  
Antonio Lobo ◽  
Ninh Nguyen ◽  
Phan Long
Keyword(s):  
Cluster Analysis ◽  
Food Safety ◽  
Food Consumption ◽  
Environmental Sustainability ◽  
Positive Attitude ◽  
Organic Food ◽  
Market Segments ◽  
Organic Food Consumption ◽  
Food Safety And Quality ◽  
Practical Implications

The consumer purchase of environmentally friendly products like organic food is essential to environmental sustainability. This study applies the unique food-related lifestyles (FRL) approach to segment organic food consumers in Vietnam, a country in which there is increasing concern about food safety and quality. The FRL model was intentionally selected because it enables better understanding of how consumers employ food and its culinary aspects to achieve certain values in their lives. Data were obtained from 203 organic food consumers, and a two-step cluster analysis established three identifiable market segments which we named “Conservatives”, “Trendsetters”, and “Unengaged”. The Conservatives were interested in the health aspects of food and preferred natural products. The Trendsetters were interested in healthy food, liked to cook, and held a positive attitude toward organic food and local food products. The Unengaged consumers were not concerned about food-related issues, and they reported the least consumption of organic food. The findings of this study have important academic and practical implications for marketers, policymakers, organizations dealing with food, and socio-environmental organizations that aim to promote organic food consumption. Importantly, marketing efforts should focus on enhancing consumers’ knowledge about organic food and their love of cooking, as well as ensuring adequate availability of organic food.

Political connection and firm value: an Indian perspective

2014 ◽  
Vol 3 (2) ◽  
pp. 170-189 ◽  
Author(s):  
Debabrata Datta ◽  
Santanu K. Ganguli
Keyword(s):  
Corporate Governance ◽  
Theoretical Model ◽  
Stock Market ◽  
Stock Prices ◽  
Empirical Test ◽  
Political Connection ◽  
Content Type ◽  
Election Results ◽  
Political Governance ◽  
Practical Implications

Purpose – The purpose of this paper is to verify existence of political connection of firms in India. For this purpose the paper first presents a theoretical model and then tests empirically the movement of stock prices during two state elections in India. Design/methodology/approach – The methodology is theoretical modelling where the paper applies the standard Cournot model of oligopoly. The paper then applies correlation and Wilcoxon Paired Rank Sum test to verify the results of the theoretical model by using data from the Indian stock market during the election results. Findings – The theoretical result states that some firms opt for political connection and some remain independent in an oligopoly. It also shows that political connection affects stock price. The empirical results find out that divergent responses of stock prices to the election results can be linked to politically connection. Research limitations/implications – The theoretical model is a simple two firm model and not generalized to n number of firms. The empirical test considers only two state elections and applies simple statistical test. The study is restricted to one country only. Practical implications – The paper has practical implications for stock market. It has implications for corporate governance and for political governance. This is important since political connection of firms has emerged as an important issue in India. Social implications – The paper is important as it addresses the issue of political connection of firms, which have ramifications for social equilibrium. In a democratic country like India any nexus between political party and firms may adversely affect not only corporate governance but also political governance. Originality/value – This paper looks at political connectedness theoretically in a federal structure, an issue not addressed so far in the literature. Second it considers not so discussed topic of market perception of political connection in India. The originality of the paper is that it presents a theory and also verifies the theoretical results with empirical test.

scholarly journals Food markets visitors: a typology proposal

2016 ◽  
Vol 118 (4) ◽  
pp. 840-857 ◽  
Author(s):  
Montserrat Crespi-Vallbona ◽  
Darko Dimitrovski
Keyword(s):  
Cluster Analysis ◽  
Design Methodology ◽  
Business Strategies ◽  
Segmentation Method ◽  
Food Markets ◽  
Destination Branding ◽  
Content Type ◽  
Revisit Intention ◽  
Food Market ◽  
Practical Implications

Purpose – Focusing on food markets popularity among tourists, the purpose of this paper is to differentiate clusters of tourists based on their behaviour during their visit of these food halls. Design/methodology/approach – Factor-cluster analysis is the segmentation method used to identify food markets groupings related to their motivations, while ANOVA was performed to determine differences between clusters when it comes to perceived authenticity, satisfaction and revisit intention. La Boqueria in Barcelona (Spain) is the paradigmatic food market used to conduct 196 survey respondents based on factor importance. Findings – Two homogenous clusters were identified and labelled as apathetic-market visitors and food-market lovers. Practical implications – Segmentation proposal provides insights to be taken into account for future Destination Management Organisation’s policies, related to promotional activities and destination branding development. They could create effective tailor-made promotional campaigns and adequate business strategies to further attract more food lovers markets, without removing apathetic-market visitors. Originality/value – Fill the gap in the existing knowledge on the tourism interest of local markets in destinations and identify through factor-cluster analysis.

The 3-S typology of South African culinary festival visitors

2017 ◽  
Vol 29 (6) ◽  
pp. 1560-1579 ◽  
Author(s):  
Armand Viljoen ◽  
Martinette Kruger ◽  
Melville Saayman
Keyword(s):  
Cluster Analysis ◽  
Factor Analysis ◽  
South African ◽  
Market Segmentation ◽  
Content Type ◽  
African Context ◽  
Three Stages ◽  
Practical Implications ◽  
General Profile ◽  
Structured Questionnaire

Purpose This paper aims to identify and cluster visitors to a premier South African cheese festival based on their motivation for attending the festival. Design/methodology/approach A structured questionnaire was used to collect the data from visitors over the three days of the festival, in which 519 usable questionnaires were included in the analysis. Three stages of the analysis were employed: a factor analysis examining the visitors’ motivation to attend the festival, a cluster analysis based on the motives identified by the factor analysis and an analysis of significant differences between the different market segments. Findings The general profile of respondents was similar to the profile of culinary tourists found in other studies. Furthermore, five key motives were identified, of which this combination has not been previously identified in the literature. The cluster analysis identified three distinct clusters, with heterogeneous behavioural and socio-demographic profile identifiers. Practical implications The value that this market segmentation technique holds regarding the marketing and branding of a(n) event/festival is that it could help managers/marketers to promote better culinary events/festivals in South Africa, by offering unique attributes that attract culinary visitors. Originality/value To the authors’ knowledge, this study is a first attempt to segment culinary visitors based on motivational factors, especially within the South African context. Clustering based on motives proved to be a useful market segmentation tool and proposes a 3-S typology of visitors to food-related events/festivals, namely, social, serious and selective epicureans.

Is more customer control of services always better?

2016 ◽  
Vol 27 (2) ◽  
Author(s):  
Herm Joosten ◽  
Josée Bloemer ◽  
Bas Hillebrand
Keyword(s):  
Design Methodology ◽  
Empirical Test ◽  
Control Beliefs ◽  
Future Research ◽  
Negative Effects ◽  
Marketing Practice ◽  
Desire For Control ◽  
Customer Empowerment ◽  
Customer Control ◽  
Practical Implications

Purpose Research on empowerment and service co-production assumed that customers want more control and that more control is better. An empirical test of this assumption, however, is lacking. This study tests this assumption by not only focusing on the customer’s capacity and opportunity for control, but also taking into account the customer’s desire for control. Design/methodology/approach This study uses an experiment employing video clips depicting a service encounter in a banking context in which control beliefs are manipulated. Findings This study shows that more control in services is not always better because individuals vary in their desire for control; that state-measures of control are effective predictors of relevant attitudinal and behavioral effects like satisfaction and loyalty, and that the mechanism which produces these effects is the consistency between control beliefs. Research limitations/implications Future research on customer empowerment and service co-production should acknowledge the pivotal role of variations in desire for control, focus on inconsistencies in control beliefs to predict effects, and measure control beliefs as varying states rather than as stable personality traits. Practical implications Enhancing customer control of a service may primarily mean: giving the customer the option to control or not to control the service. Originality/value This study contributes to literature and marketing practice by demonstrating that more control may have negative effects and by demonstrating the mechanism by which these effects occur.

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