scholarly journals Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry

2019 ◽  
Vol 11 (2) ◽  
pp. 535 ◽  
Author(s):  
Marco Lerro ◽  
Maria Raimondo ◽  
Marcello Stanco ◽  
Concetta Nazzaro ◽  
Giuseppe Marotta
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Environmental Initiatives ◽  
Cause Related Marketing ◽  
Environmental Causes ◽  
Corporate Social ◽  
A Company ◽  
Shed Light ◽  
Structured Questionnaire

The current study investigates the willingness of Millennial consumers towards several corporate social responsibility initiatives carried out by food companies. More specifically, it explores four cause related marketing campaigns implemented by food companies to spread corporate social responsibility. The analysis was carried out in Italy by administering a structured questionnaire to 308 consumers. The willingness of participants to switch a chocolate snack of their favourite brand to another with similar characteristics but produced by a company supporting different social and environmental causes was assessed in four different scenarios. The study uncovered the effects of both loyalty towards the brand and trust in cause related marketing on consumers’ willingness to support different corporate social responsibility initiatives. The findings unveiled the willingness of Millennials to support companies’ social and environmental initiatives. Both trust and loyalty played a key role in affecting consumers’ willingness to support corporate social responsibility initiatives of food companies. Social and environmental concerns as well as socio-demographics aspects are also significant in supporting cause related marketing campaigns. The study has shed light on the preference of consumers towards corporate social responsibility and cause related marketing. Specifically, it provides marketing insights on the initiatives most preferred by consumers to which companies should address their efforts.

PERAN CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MENINGKATKAN PEMBERDAYAAN MASYARAKAT DESA GEMAWANG KECAMATAN JAMBU

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Anafil Indriya ◽  
Maya Aresteria ◽  
Stacia Reviany Mege
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
Research Method ◽  
Living Standards ◽  
Sources Of Information ◽  
Participation Level ◽  
Corporate Social ◽  
A Company

Corporate Social Responsibility (CSR) is the responsibility of a company to commit to running a business ethically, morally, and contributing to economic development and improving people's lives. Gemawang Village, Jambu Regency, Ambawara, is one of the locations for CSR recipients. This location is the object of this research. This study aims to analyze the role of CSR in enhancing community development, as well as to find out the obstacles faced by companies in increasing community development through CSR. This research method uses qualitative methods, where there are several key informants as sources of information. The indicators used in this study are the level of effectiveness, level of suitability, level of participation, level of empowerment, and level of sustainability. Based on the results of research in Gemawang Village, Jambu District, it can be concluded that CSR assistance provided by the company can improve community development and living standards. Keywords: CSR, Corporate Social Responsibility, Level of Effectiveness, Level of Empowerement

scholarly journals CORPORATE SOCIAL RESPONSIBILITY AS A CORPORATE GREEN ACCOUNTING IMPLEMENTATION

2021 ◽  
Vol 3 (2) ◽  
pp. 178-185
Author(s):  
Rahma Sandhi Prahara ◽  
Diah Syifaul A'yuni
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
New Paradigm ◽  
Green Accounting ◽  
Business Decisions ◽  
The Right ◽  
Corporate Social ◽  
The Impact ◽  
A Company

The phenomenon of environmental multicrisis occurring today has created a new paradigm of Green Accounting. The concept of Green Accounting directs corporations to make business decisions at an advantage that not only leads to profit orientation but also to the environment and society around the company. Of course, the domino effect of these concerns and considerations is that corporate sacrifices in the form of assets / assets may even be more than that. The role of corporations in supporting Green Accounting is the implementation of Corporate Social Responsibility (CSR). CSR is the moral responsibility of a company to its social, economic, and environmental strategies because of the impact of its operations so that it is expected to contribute benefits to society and the environment. If it is related to Green Accounting, then this will be the right concept to support the 2030 SDGs program.

Reducing skepticism about corporate social responsibility: roles of gender and agentic-communal orientations

2019 ◽  
Vol 36 (1) ◽  
pp. 189-196 ◽  
Author(s):  
Kevin P. Newman ◽  
Rebecca K. Trump
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Target Market ◽  
Content Type ◽  
And Gender ◽  
The Individual ◽  
Corporate Social ◽  
A Company ◽  
Practical Implications

Purpose Companies are increasingly emphasizing corporate social responsibility (CSR). However, consumers are often skeptical of the sincerity of companies’ CSR claims, particularly when the claim comes directly from the company. This paper aims to demonstrate how to reduce consumer CSR skepticism by examining the role of a company spokesperson’s gender and gender-related characteristics. Design/methodology/approach Two between-subjects experiments with a combined total of 329 participants examined how consumers’ levels of CSR skepticism are affected depending on the gender of the consumer and the gender and gender-related characteristics of the company’s CSR spokesperson. Findings Study 1 finds that a female (vs male) spokesperson generally elicits less CSR skepticism. However, Study 2 expands on this to demonstrate that consumers are less skeptical of a company’s CSR efforts when they are promoted by a spokesperson who exhibits gender-related characteristics that match, or are typically associated with, the individual consumer’s gender. Practical implications Brands often face difficulties in successfully promoting their own CSR efforts to skeptical consumers. These findings should guide companies and their brands in choosing ideal spokespeople for making effective, sincere CSR claims, depending on the target market. Originality/value This research is the first to identify the important role of gender in consumers’ perceptions of CSR sincerity. Thus, it provides practically-oriented strategies that may mitigate a growing consumer CSR skepticism that exists in today’s marketplace.

scholarly journals The multi-criteria analysis of corporate social responsibility: a comparative study of Russia, Bulgaria and Serbia

2021 ◽  
pp. 1-21
Author(s):  
Anđelka Stojanović ◽  
Ivan Mihajlović ◽  
Natalia B. Safronova ◽  
Svilen Kunev ◽  
Peter Schulte
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Entropy Method ◽  
Point Of View ◽  
Historical Background ◽  
Stakeholder Groups ◽  
Cultural Research ◽  
Corporate Social ◽  
A Company ◽  
Structured Questionnaire

Abstract Cross-cultural research on corporate social responsibility (CSR) dealing with specific stakeholder groups is fairly rare in the existing literature. The aim of this research is to investigate the level of recognition of CSR in companies by employees working in micro/small, medium-sized and large companies. The research is based on the survey conducted in Bulgaria, Russia and Serbia with the employees' attitudes obtained via a structured questionnaire. A similar socio-historical background of the three countries and different levels of accomplished socio-economic development at present is taken into account. A proposed ranking methodology was based on the multi-criteria decision analysis approach, observed through five studied dimensions: environmental, social, economic, stakeholder and voluntariness. The ranking was carried out using the integrated Entropy-PROMETHEE-GAIA method, where the Entropy method was used for determining the weights of the criteria, whereas PROMETHEE-GAIA was used for final ranking. The obtained results were analyzed from the multi-cultural point of view and show more significant differences in the attitudes of employees from different countries, rather than when the size of a company is taken into consideration.

scholarly journals Maqasid al-Shari`ah, Maslahah, and Corporate Social Responsibility

2007 ◽  
Vol 24 (1) ◽  
pp. 25-45 ◽  
Author(s):  
Asyraf Wajdi Dusuki ◽  
Nurdianawati Irwani Abdullah
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
The Public ◽  
Trade Offs ◽  
Conceptual Clarity ◽  
The Many ◽  
Business In Society ◽  
Corporate Social ◽  
A Company

The doctrine of corporate social responsibility (CSR), which has emerged and developed rapidly as a field of study, is a framework for the role of business in society. It sets standards of behavior to which a company must subscribe in order to impact society in a positive and productive manner while abiding by values that exclude seeking profit at any cost. Despite the many attempts to construe CSR initiatives, it remains open to wide criticism for its inherent problems via-à-vis justification, conceptual clarity, and possible inconsistency. These problems are more acute when it comes to implementing and operationalizing CSR on the ground, especially in a situation that involves trade-offs. This paper offers an instructive understanding of CSR from an Islamic perspective. In particular, the implication of maqasid al-Shari`ah (the Shari`ah’s objectives) and the application of maslahah (the public good) to CSR are discussed in detail to shed light on how Islam’s holistic and dynamic perception of CSR take into consideration reality and ever-changing circumstances. These principles also provide a better framework that managers can use when faced with potential conflicts arising from the diverse expectations and interests of a corporation’s stakeholders.

CORPORATE SOCIAL RESPONSIBILITY: MALAYSIAN CORPORATE LEADERS’ UNDERSTANDING

2021 ◽  
Vol 26 (1) ◽  
pp. 1-13
Author(s):  
Eric Balan ◽  
Mohammad Saeed
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Community Outreach ◽  
Corporate Leaders ◽  
Cause Related Marketing ◽  
The Future ◽  
Younger Generation ◽  
Definition Of ◽  
Corporate Social

Corporate Social Responsibility commonly known as CSR has been defined by many world organizations and at present its definition has been practiced and adopted by corporations based on individual’s belief and understanding. Every corporation has its own definition of CSR and what is deemed CSR has always been philanthropy, cause-related marketing, green, community outreach or piecemeal solution. This paper will examine the understanding of CSR between the current and future corporate leaders and to analyze the challenges of its applications and implications in Malaysia. Through interviews and surveys, we analyze how CSR is perceived and how the dynamics are influenced by the interest of a corporation itself. In this paper we hope to highlight that the future of CSR is in the hands of the younger generation as they take on the role of corporate leaders. The corporate leaders of today’s economy will have a distinctive role in accompanying the younger generation into the arena of CSR to establish a foundation for the future of CSR in Malaysia that will take shape as a culture and identity. In conclusion, based on the Malaysian understanding of CSR, the authors suggest CSR approaches that will respond to the needs of communities in emerging economies.

scholarly journals Maqasid al-Shari`ah, Maslahah, and Corporate Social Responsibility

2007 ◽  
Vol 24 (1) ◽  
pp. 25-45
Author(s):  
Asyraf Wajdi Dusuki ◽  
Nurdianawati Irwani Abdullah
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
The Public ◽  
Trade Offs ◽  
Conceptual Clarity ◽  
The Many ◽  
Business In Society ◽  
Corporate Social ◽  
A Company

The doctrine of corporate social responsibility (CSR), which has emerged and developed rapidly as a field of study, is a framework for the role of business in society. It sets standards of behavior to which a company must subscribe in order to impact society in a positive and productive manner while abiding by values that exclude seeking profit at any cost. Despite the many attempts to construe CSR initiatives, it remains open to wide criticism for its inherent problems via-à-vis justification, conceptual clarity, and possible inconsistency. These problems are more acute when it comes to implementing and operationalizing CSR on the ground, especially in a situation that involves trade-offs. This paper offers an instructive understanding of CSR from an Islamic perspective. In particular, the implication of maqasid al-Shari`ah (the Shari`ah’s objectives) and the application of maslahah (the public good) to CSR are discussed in detail to shed light on how Islam’s holistic and dynamic perception of CSR take into consideration reality and ever-changing circumstances. These principles also provide a better framework that managers can use when faced with potential conflicts arising from the diverse expectations and interests of a corporation’s stakeholders.

Corporate Social Responsibility and COVID-19 Pandemic Crisis

2021 ◽  
Vol 6 (1) ◽  
pp. 30-47
Author(s):  
Iza Gigauri
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structured Interview ◽  
Response Strategy ◽  
Primary Data ◽  
Interview Method ◽  
Strategic Csr ◽  
Corporate Social ◽  
A Company

The paper aims to clarify the implications of COVID-19 on corporate social responsibility (CSR). The research outlines an important role of CSR during the crisis and examines the pandemic impact on CSR practice of a company. The paper attempts to address the gap in the literature by considering CSR as a response strategy to uncertainties, pandemics, and crises. The study proposes how to adapt to the new normal applying CSR and examines the role of CSR in navigating through ambiguities. The paper analyzes the response to the pandemic crisis in terms of CSR and investigates the CSR approach of companies in Georgia. A semi-structured interview method was applied to collect primary data from companies implementing CSR activities. The novelty of the research results highlights the significance of strategic CSR practice during the pandemic to overcome challenges countries and societies are facing around the world. It contributes to the field of CSR management in times of pandemic and suggests future studies in this area.

COORPORATE SOCIAL RESPONSIBILITY DALAM SUDUT PANDANG FIQIH HARTA DAN AKUNTANSI

2021 ◽  
Vol 3 (1) ◽  
pp. 111-122
Author(s):  
Sri Suharti ◽  
Iwan Setiawan
Keyword(s):  
Economic Development ◽  
Corporate Social Responsibility ◽  
Literature Review ◽  
Social Responsibility ◽  
Company Law ◽  
Using Data ◽  
Corporate Social ◽  
A Company ◽  
Do So

Corporate social responsibility in the company law is a company obligation, which aims to increase the role of the private sector in economic development and equitable social welfare. However, until now, this goal has not been achieved, due to the company's reluctance to do so. This is reinforced from the results of previous research, that CSR is not correlated with an increase in company profits, even if donation activities are not related to company operations and profits, then these expenses cannot be recorded as an expense that reduces corporate taxes. This is different from the concept of CSR in the view of wealth fiqh, which places property as the property of Allah and must be used as much as possible for the benefit of all humans. This study aims to compare CSR in the view of wealth and accounting fiqh. This research uses literature review method using data sourced from books, journals / articles, reports and websites. The results of this study found that CSR in the view of wealth fiqh is permissible because there is no fatwa prohibiting it as long as the assets used do not come from business activities that are prohibited in Islam. There is a difference in the concept of assets according to fiqh, namely that assets cannot be stacked for personal gain and must be distributed to others, whereas according to the accounting concept, assets are accumulated and distributed to owners of capital.Key words: capital,  cooperate social responsibility, and fiqh of assets.

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