scholarly journals Destination Image Analytics through Traveller-Generated Content

2019 ◽  
Vol 11 (12) ◽  
pp. 3392 ◽  
Author(s):  
Marine-Roig
Keyword(s):  
Social Media ◽  
Mobile Devices ◽  
Random Sample ◽  
Paradigm Shift ◽  
Destination Image ◽  
Methodological Framework ◽  
Demand Side ◽  
Tourist Destination ◽  
Online Travel Reviews ◽  
Online Travel

The explosion of content generated by users, in parallel with the spectacular growth of social media and the proliferation of mobile devices, is causing a paradigm shift in research. Surveys or interviews are no longer necessary to obtain users’ opinions, because researchers can get this information freely on social media. In the field of tourism, online travel reviews (OTRs) hosted on travel-related websites stand out. The objective of this article is to demonstrate the usefulness of OTRs to analyse the image of a tourist destination. For this, a theoretical and methodological framework is defined, as well as metrics that allow for measuring different aspects (designative, appraisive and prescriptive) of the tourist image. The model is applied to the region of Attica (Greece) through a random sample of 300,000 TripAdvisor OTRs about attractions, activities, restaurants and hotels written in English between 2013 and 2018. The results show trends, preferences, assessments, and opinions from the demand side, which can be useful for destination managers in optimising the distribution of available resources and promoting sustainability.

Social Media's Influence on Destination Image

2022 ◽  
pp. 230-246
Author(s):  
Maria Angeles Garcia-Haro ◽  
Maria Pilar Martinez-Ruiz ◽  
Ricardo Martinez-Cañas ◽  
Pablo Ruiz-Palomino
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Communication Channels ◽  
World Heritage ◽  
Destination Image ◽  
Limited Attention ◽  
Tourist Destination ◽  
Marketing Literature ◽  
Tourism Marketing

Social media have become key tools for promoting and spreading the image of a tourist destination. In particular, these communication channels are critical for heritage destinations looking to boost awareness and attract a greater number of visitors. However, the tourism marketing literature has devoted limited attention to how these destinations project their image on social media. In order to cover this gap, this chapter focuses on analyzing the image projected by a specific heritage destination—Cuenca, a World Heritage City—on Facebook and Instagram. To this end, the chapter analyzes the posts, comments, and hashtags that have been published on the different tourism pages about Cuenca. The results of the analysis underscore the growing importance of the image projected by destinations on social networks. That said, there is a need to deepen our knowledge about the communication potential of these channels.

scholarly journals TRAVEL SELFIE DAN DESTINATION IMAGE: STUDI KASUS TAMAN BUNGA JALAN JALUR LINGKAR SELATAN (JJLS) YOGYAKARTA

2018 ◽  
Author(s):  
Ari Yuniarso ◽  
Tri Wiyana ◽  
Arif Zulkarnain ◽  
Iwan Khrisnanto
Keyword(s):  
Social Media ◽  
Alternative Media ◽  
Qualitative Approach ◽  
Destination Image ◽  
Online Information ◽  
Case Study Method ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
The Masses

<p>Fotografi dan pariwisata saat ini dianggap tidak dapat dipisahkan. Secara umum, tren yang terjadi dalam fotografi serta teknologinya telah berubah secara signifikan dan telah menjadi jauh lebih kompleks dan berbasis <em>online</em><em> media</em>. Media sosial dan beberapa jejaring sosial telah muncul sebagai suatu fenomena yang sebagai sumber informasi online baru yang dibuat, diinisiasi, diedarkan dan digunakan oleh konsumen yang bermaksud untuk mendidik satu sama lain tentang produk, merek, layanan, kepribadian, dan masal. Pembahasan dalam penelitian ini adalah tentang <em>travel selfie</em> sebagai media alternatif promosi destinasi wisata. Obyek penelitian ini berdasarkan fenomena kebun bunga di sepanjang pinggir Jalan Jalur Lintas Selatan(JJLS) Desa Srigading, Kecamatan Sanden, Kabupaten Bantul, Yogyakarta. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data yang akan dianalisis adalah hasil <em>interview</em> pengunjung dan pemilik kebun bunga. Juga dilakukan pengamatan foto-foto yang muncul di media sosial untuk melihat respon terhadap obyek wisata tersebut. Tujuan penelitian ini untuk mengetahui kategori paling populer terhadap suatu citra destinasi, dan selanjutnya analisa deskripsi dilakukan untuk mendapatkan model bahwa <em>travel selfie</em>dianggap sebagai elemen yang lebih penting untuk media alternatif destinasi wisata.</p><p> </p><p><strong>Kata Kunci: </strong>travel selfie, social media, destination image</p><p> </p><p> </p><p align="center"><strong><em>ABSTRACT</em></strong><strong><em>:</em></strong><em></em></p><h5><em>Photography and tourism are now considered inseparable. In general, trends in photography and technology have changed significantly and have become much more complex and online-based media. Social media and social networks have emerged as a phenomenon as a new source of online information created, initiated, circulated and used by consumers who intend to educate each other about products, brands, services, personalities, and the masses. The discussion in this study is about travel selfie as an alternative media promotion of tourist destinations. The object of this research is based on flower garden phenomenon along the edge of Jalan Jalur Lintas Selatan (JJLS) of Desa Srigading, Kecamatan Sanden, Kabupaten Bantul, Yogyakarta. This research uses qualitative approach with case study method. The data to be analyzed is the result of interviews of visitors and flower garden owners. Also observed photographs appearing on social media to see the response to these attractions. The purpose of this research is to know the most popular category of destination image, and further description analysis is done to get the model that travel selfie considered as more important element for alternative media of tourist destination.</em></h5><p><strong><em> </em></strong></p><p><strong><em>Keywords</em></strong><strong><em>: </em></strong><em>travel selfie, social media, destination image</em></p>

Social Media as Information Sources and Their Influence on the Destination Image

2018 ◽  
pp. 265-283 ◽  
Author(s):  
María Pilar Martínez-Ruiz ◽  
Isabel Llodrá-Riera ◽  
Ana Isabel Jiménez-Zarco
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Information Sources ◽  
Destination Image ◽  
User Generated Content ◽  
Destination Marketing ◽  
Tourist Destination ◽  
Travel And Tourism ◽  
Tourism Destinations ◽  
Travel Decisions

Tourists use social media to share their experiences and obtain information about travel and tourism destinations. Information shared by tourists is different than information published by destination marketing organizations (DMOs) in the sense that it does not include formal messages and photographs. Some researchers have proven that user-generated content (UGC) through social media exerts an influence on the perceived image of a tourist destination and the motivations for visiting it. Tourists and travelers tend to use a combination of official and unofficial information to make travel decisions. Nowadays, there are still plenty of opportunities to advance destination image research using social media. With these ideas in mind, this chapter aims to review different types of Web 2.0 platforms and discuss their influence on destination image formation and sustainability perception.

scholarly journals Measuring Gastronomic Image Online

2019 ◽  
Vol 16 (23) ◽  
pp. 4631 ◽  
Author(s):  
Estela Marine-Roig ◽  
Berta Ferrer-Rosell ◽  
Natalia Daries ◽  
Eduard Cristobal-Fransi
Keyword(s):  
Big Data ◽  
Content Analysis ◽  
Business Intelligence ◽  
Cultural Tourism ◽  
Destination Image ◽  
User Generated Content ◽  
Thematic Content Analysis ◽  
Image Identity ◽  
Online Travel Reviews ◽  
Online Travel

Culinary or gastronomic tourism has become one of the main exponents of cultural tourism and a key element of a destination’s image identity. Since travellers consult and produce online travel reviews (OTR) before and during a trip, this research aims to provide and implement a framework for analysing OTRs of dining establishments to measure their contribution to destination image formation in their designative (cognitive) and appraisive (affective and evaluative) aspects. To do this, a website was selected from which to download OTRs, extract useful information from the textual and paratextual elements, build a keyword frequency matrix, and perform a quantitative and thematic content analysis. This method was applied to a random sample of 500,000 OTRs from the TripAdvisor restaurants section, written in English, between 2013 and 2017, by tourists visiting the Canary Islands. Results show that, although the gastronomic image of the destination is positive in general, the local and regional gastronomy representative of the community’s sociocultural identity is not the most popular nor the best valued in tourists’ comments. This research shows a method to measure the main aspects that make up the gastronomic image of a destination and that allow for extracting insights and business intelligence through big data from user-generated content.

scholarly journals Measuring Online Destination Image, Satisfaction, and Loyalty: Evidence from Barcelona Districts

2021 ◽  
Vol 2 (1) ◽  
pp. 62-78
Author(s):  
Estela Marine-Roig
Keyword(s):  
Big Data Analytics ◽  
Destination Image ◽  
Tourist Satisfaction ◽  
One Step ◽  
Data Source ◽  
Positive Feelings ◽  
Online Travel Reviews ◽  
Online Travel ◽  
The Impact ◽  
The Relationship

The relationships between destination image and tourist satisfaction and loyalty have been studied extensively through surveys. This study aims to measure these constructs through big data analytics by going one step further in a line of research undertaken 8 years ago. The data source is content generated by travelers and shared on social media regarding the 10 districts of the city of Barcelona (Catalonia): more than 750,000 online travel reviews (OTRs) hosted on the Airbnb platform. This study also explores a relationship demonstrated by numerous researchers through surveys: the impact of destination image on tourist loyalty through satisfaction. However, the results are not satisfactory due to the great weight of the lodging price variable that unbalances the relationship. For example, the first district in the ranking of cognitive image categories is also the first in the ranking of average scores and of positive feelings and moods. However, the last two districts in the ranking of cognitive categories are the first in the rankings of satisfaction, positive recommendations, and cheaper prices. Additionally, the findings show that the location of the accommodation significantly determines the theme of the OTR narrative. Moreover, the results confirm previous studies on the exaggerated positivity of peer-to-peer accommodation scores: only 0.92% of 15,625 rated properties had negative overall scores.

scholarly journals Comparing online travel review platforms as destination image information agents

2021 ◽  
Author(s):  
Xinxin Guo ◽  
Juho Pesonen ◽  
Raija Komppula
Keyword(s):  
Destination Image ◽  
Analysis Method ◽  
Important Data ◽  
Information Agents ◽  
Content Analysis Method ◽  
Managerial Implications ◽  
Data Source ◽  
Online Travel Reviews ◽  
Online Travel ◽  
Online Travel Review

AbstractOnline travel reviews have been extensively used as an important data source in tourism research. Typically, data for online travel review research is collected only from one platform. However, drawing definite conclusions based on single platform analyses may thus produce biases and lead to erroneous conclusions and decisions. Therefore, this research verifies whether or not there are discrepancies and commonalities between different travel review platforms. In this study, five native Chinese travel review platforms were selected: Ctrip; Qyer; Mafengwo; Tuniu; and Qunar. Using a mixed content analysis method, the destination image of Finland was extracted from 10,197 travel reviews in Simplified Chinese as the destination image is a popular topic in online review research. Results show Finland’s destination image representation varies between Chinese travel review platforms. This discrepancy is especially prominent in the dimension of functional and mixed functional-psychological destination attributes. Significant theoretical contributions and managerial implications for the analysis of online travel reviews and destination image research are discussed.

scholarly journals The image of Barcelona in Online Travel Reviews during 2017 Catalan independence process

2020 ◽  
Vol 33 (3) ◽  
pp. 33-49
Author(s):  
Natàlia Lozano-Monterrubio ◽  
Assumpció Huertas
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Brand Image ◽  
Negative Impact ◽  
Google Maps ◽  
Politics And Religion ◽  
Social Media Platforms ◽  
Online Travel Reviews ◽  
Destination Brand ◽  
Online Travel

Since the emergence of Online Travel Reviews (OTRs), the collective co-creation of a destination brand image has been more evident than ever before. Stories and emotions expressed in these platforms by experienced tourists can significantly influence other users’ intention to visit. This study explores the extent to which political matters like the incidents that occurred during the last quarter of 2017 related with the Catalan independence process may have a negative impact on the brand image of a destination. This paper has used a specific methodology for content analysis of social media in the field of tourism to study the worst rated OTRs (one-star) of seven different attractions of Barcelona in three social media platforms that are able to geolocate places (TripAdvisor, Google Maps and Facebook) to determine the nature, discourses and the emotions raised. Although most complaints refer to the intrinsic problems of the attractions like high entrance prices and long queues due to tourism overcrowding, results reveal that OTR platforms also include tourists’ personal opinions on such issues as politics and religion. The originality of this research paper is that it delves into users’ co-creation of destination brand image through the analysis of negative OTRs and the emotions expressed in their comments.

scholarly journals PENGARUH SOSIAL MEDIA MARKETING, EKUITAS MEREK, DAN CITRA DESTINASI TERHADAP MINAT BERKUNJUNG KE TEMPAT WISATA

2020 ◽  
Vol 7 (1) ◽  
pp. Inpress
Author(s):  
Isman Isman ◽  
Ryan Gerry Patalo ◽  
Dimas Eka Pratama
Keyword(s):  
Social Media ◽  
Linear Regression ◽  
Brand Equity ◽  
Analytical Methods ◽  
Tourism Industry ◽  
Destination Image ◽  
Social Media Marketing ◽  
Tourist Destination ◽  
Marketing Activities ◽  
Research Show

Jatim Park 3 is a tourist destination in Batu City with the concept of a blend of tourism and education. There are several rides in Jatim Park 3, namely; Dino Park, Indonesian Music Gallery, Fun Tech Plaza, 6D Cinema, etc. Social media marketing trends are also found in the tourism industry in Indonesia and Jawa Timur Park 3 is a new place of entertainment and education in Batu Tourism City which is not yet widely known by the general public, considering that this tourist spot was only inaugurated in November 2017. So that JTP 3 needs to be vigorous to carry out marketing activities to introduce its products to the wider community. The purpose of this study was to determine the effect of social media marketing, Brand Equity and destination image on visiting interests. The population in this study were all followers of Jatim Park 3 social media accounts in the form of facebook, by taking a sample of 150 people. Multiple linear regression and hypothesis testing are the analytical methods used, and the results of the research show that social media marketing influences visiting interests. Brand Equity / Brand Equity affects the interest in visiting. Destination image has no significant effect on visiting interest.

Projected Versus Perceived Destination Image

2020 ◽  
Vol 25 (2) ◽  
pp. 227-237 ◽  
Author(s):  
Berta Ferrer-Rosell ◽  
Estela Marine-Roig
Keyword(s):  
Content Analysis ◽  
Compositional Analysis ◽  
Destination Image ◽  
Destination Marketing ◽  
Or Management ◽  
Projected Image ◽  
Quantitative Content ◽  
Online Travel Reviews ◽  
Image Component ◽  
Online Travel

Due to the spectacular growth of traveler-generated content (TGC), researchers are using TGC as a source of data to analyze the image of destinations as perceived by tourists. In order to analyze a destination's projected image, researchers typically look to websites from destination marketing or management organizations (DMOs). The objective of this study is to calculate the gap between the projected and perceived images of Barcelona, Catalonia, in 2017, using Gartner's classification and applying compositional analysis. The official online press dossier is used as an induced source, the Lonely Planet guidebook as an autonomous source, and a collection of more than 70,000 online travel reviews hosted on TripAdvisor as an organic source. In addition to quantitative content analysis, this study undertakes two thematic analyses: the masterworks of architect Gaudi recognized as UNESCO WHS as part of the cognitive image component and feeling-related keywords as part of the affective image component. The results reveal strong differences between the induced and organic sources, but much smaller differences between the autonomous and organic sources. These results can be useful for DMOs to optimize promotion and supply.

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