Social Media's Influence on Destination Image

2022 ◽  
pp. 230-246
Author(s):  
Maria Angeles Garcia-Haro ◽  
Maria Pilar Martinez-Ruiz ◽  
Ricardo Martinez-Cañas ◽  
Pablo Ruiz-Palomino
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Communication Channels ◽  
World Heritage ◽  
Destination Image ◽  
Limited Attention ◽  
Tourist Destination ◽  
Marketing Literature ◽  
Tourism Marketing

Social media have become key tools for promoting and spreading the image of a tourist destination. In particular, these communication channels are critical for heritage destinations looking to boost awareness and attract a greater number of visitors. However, the tourism marketing literature has devoted limited attention to how these destinations project their image on social media. In order to cover this gap, this chapter focuses on analyzing the image projected by a specific heritage destination—Cuenca, a World Heritage City—on Facebook and Instagram. To this end, the chapter analyzes the posts, comments, and hashtags that have been published on the different tourism pages about Cuenca. The results of the analysis underscore the growing importance of the image projected by destinations on social networks. That said, there is a need to deepen our knowledge about the communication potential of these channels.

A Cohesive Analysis of Factors Affecting the Tourist Destination Image of Delhi

2015 ◽  
Vol 1 (2) ◽  
Author(s):  
Usha Arora ◽  
Deepti Dabas Hazarika
Keyword(s):  
National Income ◽  
Destination Image ◽  
Pertinent Literature ◽  
Tourist Destination ◽  
Factors Affecting ◽  
Tourism Marketing ◽  
The World ◽  
National Capital ◽  
Destination Management Organizations ◽  
The City

Economies all over the world are moving towards a focus on services. Tourism has emerged as a major contributor to economies all over the world. This is why specific focus is being placed on tourism, as Destination Management Organizations (DMOs) concentrate their efforts on tourism. India has been one of the countries where the share of tourism in national income has steadily been increasing. As the national capital, the city of Delhi has a major role to play in the tourist inflow to the country, as well as within the country. Successful tourism marketing requires that the concepts of tourist destination and underlying factors are comprehended in detail. An analysis of the available, pertinent literature on the area shows the manner in which numerous factors come together to form the image of a tourist destination. In fact, it needs to be understood that image formation may be done differently for different consumers. This further necessitates a detailed study of the factors influencing tourist destination image.

scholarly journals TRAVEL SELFIE DAN DESTINATION IMAGE: STUDI KASUS TAMAN BUNGA JALAN JALUR LINGKAR SELATAN (JJLS) YOGYAKARTA

2018 ◽  
Author(s):  
Ari Yuniarso ◽  
Tri Wiyana ◽  
Arif Zulkarnain ◽  
Iwan Khrisnanto
Keyword(s):  
Social Media ◽  
Alternative Media ◽  
Qualitative Approach ◽  
Destination Image ◽  
Online Information ◽  
Case Study Method ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
The Masses

<p>Fotografi dan pariwisata saat ini dianggap tidak dapat dipisahkan. Secara umum, tren yang terjadi dalam fotografi serta teknologinya telah berubah secara signifikan dan telah menjadi jauh lebih kompleks dan berbasis <em>online</em><em> media</em>. Media sosial dan beberapa jejaring sosial telah muncul sebagai suatu fenomena yang sebagai sumber informasi online baru yang dibuat, diinisiasi, diedarkan dan digunakan oleh konsumen yang bermaksud untuk mendidik satu sama lain tentang produk, merek, layanan, kepribadian, dan masal. Pembahasan dalam penelitian ini adalah tentang <em>travel selfie</em> sebagai media alternatif promosi destinasi wisata. Obyek penelitian ini berdasarkan fenomena kebun bunga di sepanjang pinggir Jalan Jalur Lintas Selatan(JJLS) Desa Srigading, Kecamatan Sanden, Kabupaten Bantul, Yogyakarta. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data yang akan dianalisis adalah hasil <em>interview</em> pengunjung dan pemilik kebun bunga. Juga dilakukan pengamatan foto-foto yang muncul di media sosial untuk melihat respon terhadap obyek wisata tersebut. Tujuan penelitian ini untuk mengetahui kategori paling populer terhadap suatu citra destinasi, dan selanjutnya analisa deskripsi dilakukan untuk mendapatkan model bahwa <em>travel selfie</em>dianggap sebagai elemen yang lebih penting untuk media alternatif destinasi wisata.</p><p> </p><p><strong>Kata Kunci: </strong>travel selfie, social media, destination image</p><p> </p><p> </p><p align="center"><strong><em>ABSTRACT</em></strong><strong><em>:</em></strong><em></em></p><h5><em>Photography and tourism are now considered inseparable. In general, trends in photography and technology have changed significantly and have become much more complex and online-based media. Social media and social networks have emerged as a phenomenon as a new source of online information created, initiated, circulated and used by consumers who intend to educate each other about products, brands, services, personalities, and the masses. The discussion in this study is about travel selfie as an alternative media promotion of tourist destinations. The object of this research is based on flower garden phenomenon along the edge of Jalan Jalur Lintas Selatan (JJLS) of Desa Srigading, Kecamatan Sanden, Kabupaten Bantul, Yogyakarta. This research uses qualitative approach with case study method. The data to be analyzed is the result of interviews of visitors and flower garden owners. Also observed photographs appearing on social media to see the response to these attractions. The purpose of this research is to know the most popular category of destination image, and further description analysis is done to get the model that travel selfie considered as more important element for alternative media of tourist destination.</em></h5><p><strong><em> </em></strong></p><p><strong><em>Keywords</em></strong><strong><em>: </em></strong><em>travel selfie, social media, destination image</em></p>

scholarly journals Citra Destinasi dan Strategi Pemasaran Destinasi Wisata

2018 ◽  
Vol 14 (1) ◽  
Author(s):  
Budi Budi
Keyword(s):  
Random Sampling ◽  
Quantitative Research ◽  
Sampling Method ◽  
General Information ◽  
Test Reliability ◽  
Destination Image ◽  
Public Communication ◽  
Tourist Destination ◽  
Tourism Marketing

<p>ABSTRACT<br />Destination image is an important factor in tourism marketing. Destination image consists of cognitive, affective and conative dimensions. Understanding formation process of destinations image will help the tourism marketers to build or improve destination image that will facilitate loyal visitors to re-visit or recommend to others. This is quantitative research. Instrument was developed by adopting previous studies but still taking into account its relevance. Questionnaires were distributed through the internet network. Subjects of the study who are not residents of Jakarta, and were at least 17 years old. Determination of sample was using random sampling method. Validity Test, Reliability Test, Signification Test, Determinant Test, and Mediation Test were performed. Results show that cognitive affect affective, cognitive affect conative, cognitive together with affective affect conative. Implication of these findings for tourism marketers is destination image constructed from cognitive into affective then into connative. Then tourism marketers should not only focus to build induces cognitive image but organic image as well.Tourism marketers should aware on general information exists in public communication channels and social media regarding on tourist destination that they 'sell'. These information will form cognitive destination image, then affect feeling and ultimately affect actions that will be done by tourists on that tourism destination.<br />Keywords: destination image, induced, organic, cognitive, affective, conative</p>

scholarly journals Destination Image Analytics through Traveller-Generated Content

2019 ◽  
Vol 11 (12) ◽  
pp. 3392 ◽  
Author(s):  
Marine-Roig
Keyword(s):  
Social Media ◽  
Mobile Devices ◽  
Random Sample ◽  
Paradigm Shift ◽  
Destination Image ◽  
Methodological Framework ◽  
Demand Side ◽  
Tourist Destination ◽  
Online Travel Reviews ◽  
Online Travel

The explosion of content generated by users, in parallel with the spectacular growth of social media and the proliferation of mobile devices, is causing a paradigm shift in research. Surveys or interviews are no longer necessary to obtain users’ opinions, because researchers can get this information freely on social media. In the field of tourism, online travel reviews (OTRs) hosted on travel-related websites stand out. The objective of this article is to demonstrate the usefulness of OTRs to analyse the image of a tourist destination. For this, a theoretical and methodological framework is defined, as well as metrics that allow for measuring different aspects (designative, appraisive and prescriptive) of the tourist image. The model is applied to the region of Attica (Greece) through a random sample of 300,000 TripAdvisor OTRs about attractions, activities, restaurants and hotels written in English between 2013 and 2018. The results show trends, preferences, assessments, and opinions from the demand side, which can be useful for destination managers in optimising the distribution of available resources and promoting sustainability.

Social Media as Information Sources and Their Influence on the Destination Image

2018 ◽  
pp. 265-283 ◽  
Author(s):  
María Pilar Martínez-Ruiz ◽  
Isabel Llodrá-Riera ◽  
Ana Isabel Jiménez-Zarco
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Information Sources ◽  
Destination Image ◽  
User Generated Content ◽  
Destination Marketing ◽  
Tourist Destination ◽  
Travel And Tourism ◽  
Tourism Destinations ◽  
Travel Decisions

Tourists use social media to share their experiences and obtain information about travel and tourism destinations. Information shared by tourists is different than information published by destination marketing organizations (DMOs) in the sense that it does not include formal messages and photographs. Some researchers have proven that user-generated content (UGC) through social media exerts an influence on the perceived image of a tourist destination and the motivations for visiting it. Tourists and travelers tend to use a combination of official and unofficial information to make travel decisions. Nowadays, there are still plenty of opportunities to advance destination image research using social media. With these ideas in mind, this chapter aims to review different types of Web 2.0 platforms and discuss their influence on destination image formation and sustainability perception.

The Role of Destination Attributes in Assessing/Constructing the Image of Tourist Destination

2016 ◽  
pp. 1-25
Author(s):  
Olimpia Iuliana Ban
Keyword(s):  
Social Networks ◽  
Cognitive Process ◽  
Influence Factors ◽  
Fuzzy Modeling ◽  
Destination Image ◽  
The Internet ◽  
Tourist Destination ◽  
Image Building ◽  
Development Evaluation

This chapter aims to present and discuss the concept of ‘destination image', as shown in the literature to date and also to identify the way in which the image has been formed. The process of image formation is a dynamic one, in which the influence factors have a different importance and they continuously change and complete each other. It intend to analyze the formation and communication of the image, in the new context created by the Internet and social networks. Given the importance of destination attributes in the cognitive process of development/ evaluation of the destination image, it suggests a method for prioritizing these attributes, through fuzzy modeling in order to find the mix of attributes that best matches the expectations of the visitors. This could be a tool used by DMOs in image building, strengthening those attributes of the destination that best meet the wishes of the visitors.

scholarly journals The Impact of Destination Image on Tourists’ Satisfaction and Loyalty in the Context of Domestic Tourism

2018 ◽  
Vol 1 (2) ◽  
pp. 14-26 ◽  
Author(s):  
Flavia - Andreea Herle
Keyword(s):  
Social Networks ◽  
Market Research ◽  
Central Element ◽  
Cultural Development ◽  
Destination Image ◽  
Complex Field ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Domestic Tourism ◽  
The Impact

Abstract Tourism is an extremely complex field and in order to understand its complexity, none of its components should be left aside. That's why, as many other researchers have done before, the present paper aims to analyze the central element of the entire tourist activity: the tourist. Based on the impressions, opinions and thoughts of Romanian tourists, we tried to determine to what extent the image of the destination they have recently visited has an impact on the satisfaction and loyalty they have towards that destination. Therefore, this paper represents a market research aimed at assessing the image of the Romanian tourist destinations as perceived by the Romanian tourists who visited them and to what extent their satisfaction and intentions to revisit/recommend can be influenced by it. The sample consisted of 200 Romanian tourists, contacted both directly and through social networks, who have visited a tourist destination in Romania with at least one night of accommodation in the last 5 years. Following the statistical analysis of the answers provided, it was found out that there are a number of elements of major importance for the Romanian tourists, while other aspects have a slightly influence on their satisfaction and loyalty. The conclusions of this research should be taken into account by all the stakeholders involved in the development and promotion of tourist destinations in Romania, as the contribution of tourism to the economic and cultural development of a country is an important one, according to some official reports.

Wine Terroir Commitment in the Development of a Wine Destination

2021 ◽  
pp. 193896552199308
Author(s):  
Roberta Capitello ◽  
Katia Laura Sidali ◽  
Günter Schamel
Keyword(s):  
Consumer Behavior ◽  
Latent Variables ◽  
Theoretical Framework ◽  
Place Of Residence ◽  
Tourist Destination ◽  
Marketing Literature ◽  
South Tyrol ◽  
Tourism Marketing ◽  
Wine Region

New conceptualizations propose the concept of terroir as referring to a place of distinctiveness that is able to create marketing value. However, the knowledge regarding the role of terroir in tourism marketing is still scarce. Specifically, the concept of resident commitment has received little attention in research on tourism marketing, and therefore there is a gap in knowledge on the components of resident commitment and the role it can play in the construction or renewal of a tourist destination. To fill this gap, the purpose of this study is to analyze the role of residents’ commitment in consideration of terroir as referring to both a winegrowing region and a place of residence. The study aims to determine how residents’ commitment interacts with the brand dimensions identified in the marketing literature and consumer behavior research. In our theoretical framework we presented the wine terroir commitment (WTC) as a multidimensional grassroots construct and we empirically verified it by conducting a survey in a wine region, the Eisacktal Valley in South Tyrol (Italy). The findings show that Terroir Identification and Terroir Loyalty are two important antecedents of WTC as they mediate the exogenous latent variables of Terroir Prestige, and Wine Involvement as well as Resident Commitment and Terroir Experience, respectively. In the conclusions, we derive some recommendations for scholars and practitioners.

Profanity in viral tourism marketing: A conceptual model of destination image reinforcement

2021 ◽  
pp. 135676672110204
Author(s):  
Ida Kristine Fjelldal ◽  
Anna Kralj ◽  
Brent Moyle
Keyword(s):  
Social Media ◽  
Conceptual Model ◽  
Viral Marketing ◽  
Destination Image ◽  
Media Campaign ◽  
Future Studies ◽  
Tourism Marketing ◽  
Tourism Studies ◽  
Stereotypical Image

Destination image is considered one of the most researched topics in tourism. Studies have focused on how image formation agents can be leveraged to shape the image of a destination, with research on social media emerging in prominence. Despite this growth, limited research has focused on the confluence of viral marketing, profanity and destination image, especially among young social media savvy users. Consequently, the aim of this article is to explore how a viral marketing campaign incorporating profanity impacts on the cognitive, affective and conative components of destination image. An unofficial viral social media campaign in Australia was selected as a case study. Findings revealed attitudes were overwhelmingly positive towards the viral campaign. Profanity was considered by the respondents as a novel technique for stimulating destination awareness. Although profanity stimulated awareness, and the use of profanity reinforced a stereotypical image, there was negligible evidence of transfer to intention to travel. A conceptual model of destination image reinforcement is articulated. Future studies need to consider the benefits and risks of profanity in a social media campaign and the subsequent implications for destination image.

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