scholarly journals The Effectiveness of Promotional Cues for Organic Products in the German Retail Market

2019 ◽  
Vol 11 (24) ◽  
pp. 6986
Author(s):  
Andreas Aigner ◽  
Robert Wilken ◽  
Sylvie Geisendorf
Keyword(s):  
Fruits And Vegetables ◽  
Marketing Research ◽  
Ice Cream ◽  
Product Type ◽  
Controversial Issue ◽  
Retail Market ◽  
Organic Products ◽  
Hedonic Products ◽  
Heuristic Processing ◽  
Monetary Promotions

The market for organic products is constantly growing, but successfully promoting them remains a controversial issue. Marketing research shows that organic products such as fruits and vegetables cannot be advertised effectively via monetary promotions (e.g., discounts); however, how promotional effectiveness is affected by other promotional actions (e.g., offering premiums instead of discounts) or the product type promoted (e.g., promoting hedonic products such as organic ice cream instead of utilitarian products) has not been empirically investigated to date. Through a study conducted with 487 German participants, we demonstrate that monetary promotion is less effective for organic than for conventional products. In contrast, non-monetary promotion (via offering increased content) enhances promotional effectiveness more for organic than for conventional products. Increased heuristic processing can explain these findings, as consumers focus more on the heuristic cues offered by non-monetary promotion when confronted with organic, and in particular hedonic organic, products.

Effects of cause-related marketing campaigns on consumer purchase behavior among French millennials

2020 ◽  
Vol 37 (5) ◽  
pp. 923-943 ◽  
Author(s):  
Judith Partouche ◽  
Saeedeh Vessal ◽  
Insaf Khelladi ◽  
Sylvaine Castellano ◽  
Georgia Sakka
Keyword(s):  
South African ◽  
Regulatory Focus ◽  
Purchase Intention ◽  
Experimental Studies ◽  
Product Type ◽  
Purchase Behavior ◽  
Content Type ◽  
Cause Related Marketing ◽  
Behavior Study ◽  
Hedonic Products

Purpose The purpose of this paper is to investigate the effects of cause-related marketing (CRM) campaigns on consumer purchase behavior among French millennials contrasted with their international counterparts. Based on the regulatory-focus theory, the influence of the types of arguments and products is tested on French millennials’ attitudes, intentions and behaviors in the context of CRM campaigns. Design/methodology/approach Three experimental studies among French millennials examine the effects of a CRM campaign vs non-CRM one on purchase behavior (study 1) through varying the formulation of the argument (promotion or prevention – study 2) and the nature of the advertised product (utilitarian or hedonic – study 3). Findings The results reveal French millennials’ favorable attitude and greater purchase intention for products carrying CRM messages, displaying similarities with American and Dutch millennials. When exposed to CRM advertising with promotion messages for hedonic products, French millennials, similarly to their South African and American counterparts, show greater purchase intentions, exhibiting cause sensitivity with hedonic products to reach aspirational goals. Research limitations/implications Inconsistent findings related to French millennials’ willingness to pay are linked to possible message formulation and product nature biases. The study contributes to the CRM literature by bridging regulatory focus and product type in a CRM campaign context, while contrasting millennials’ perceptions from diverse countries. Practical implications To improve CRM effectiveness toward millennials, firms must ensure the consistency between the causes, types of messages and products. Social implications CRM campaign efficiency is enhanced when promoted by brands, thereby increasing millennials’ engagement toward the causes. Originality/value This paper is the first to explore, in a single study, CRM campaign regulatory focus and product type among French millennials compared with their international counterparts.

scholarly journals Making Green Stuff? Effects of Corporate Greenwashing on Consumers

2017 ◽  
Vol 32 (1) ◽  
pp. 77-112 ◽  
Author(s):  
Menno D. T. De Jong ◽  
Karen M. Harkink ◽  
Susanne Barth
Keyword(s):  
Experimental Design ◽  
Competitive Advantage ◽  
Environmental Performance ◽  
Interaction Effects ◽  
Product Type ◽  
Green Products ◽  
Major Threat ◽  
Randomized Experimental Design ◽  
Hedonic Products

The marketing success of green products has spawned the phenomenon of greenwashing, but studies on the effects of greenwashing on consumers are still limited. Using a 4 × 2 randomized experimental design, this study examines such effects by determining whether consumers respond differently to greenwashing, silent brown, vocal green, and silent green organizations selling hedonic products (perfume) or utilitarian products (detergent). The results show that consumers recognized the green claims in the greenwashing condition, which led to an environmental performance impression in between green and brown organizations but also to more negative judgments about the integrity of communication. Regarding purchase interest, greenwashing organizations performed similarly as silent brown organizations, with significantly lower scores than those of vocal green and silent green organizations. No significant effects of product type and no interaction effects were found. Overall, greenwashing has only limited benefits (perceived environmental performance), poses a major threat (perceived integrity), and has no true competitive advantage (purchase interest).

scholarly journals Biocontrol of Listeria monocytogenes on Fresh-Cut Produce by Treatment with Lytic Bacteriophages and a Bacteriocin

2003 ◽  
Vol 69 (8) ◽  
pp. 4519-4526 ◽  
Author(s):  
Britta Leverentz ◽  
William S. Conway ◽  
Mary J. Camp ◽  
Wojciech J. Janisiewicz ◽  
Tamuna Abuladze ◽  
...  
Keyword(s):  
Listeria Monocytogenes ◽  
Pathogenic Bacteria ◽  
Fruits And Vegetables ◽  
Retail Market ◽  
Spray Application ◽  
The Past ◽  
Apple Slices ◽  
Fresh Cut ◽  
Application Methods ◽  
Honeydew Melon

ABSTRACT The fresh-cut produce industry has been the fastest-growing portion of the food retail market during the past 10 years, providing consumers with convenient and nutritious food. However, fresh-cut fruits and vegetables raise food safety concerns, because exposed tissue may be colonized more easily by pathogenic bacteria than intact produce. This is due to the higher availability of nutrients on cut surfaces and the greater potential for contamination because of the increased amount of handling. We found that applied Listeria monocytogenes populations survived and increased only slightly on fresh-cut Red Delicious apples stored at 10°C but increased significantly on fresh-cut honeydew melons stored at 10°C over 7 days. In addition, we examined the effect of lytic, L. monocytogenes-specific phages via two phage application methods, spraying and pipetting, on L. monocytogenes populations in artificially contaminated fresh-cut melons and apples. The phage mixture reduced L. monocytogenes populations by 2.0 to 4.6 log units over the control on honeydew melons. On apples, the reduction was below 0.4 log units. In combination with nisin (a bacteriocin), the phage mixture reduced L. monocytogenes populations by up to 5.7 log units on honeydew melon slices and by up to 2.3 log units on apple slices compared to the control. Nisin alone reduced L. monocytogenes populations by up to 3.2 log units on honeydew melon slices and by up to 2.0 log units on apple slices compared to the control. The phage titer was stable on melon slices, but declined rapidly on apple slices. The spray application of the phage and phage plus nisin reduced the bacterial numbers at least as much as the pipette application. The effectiveness of the phage treatment also depended on the initial concentration of L. monocytogenes.

Heritage’s: MOOving Forward

2022 ◽  
pp. 251512742110688
Author(s):  
Renee D. Watson
Keyword(s):  
New Jersey ◽  
Marketing Research ◽  
Ice Cream ◽  
Clear Understanding ◽  
Next Generation ◽  
Significant Cost ◽  
The Future ◽  
Store Design

The first Heritage’s Dairy Store opened in Westville New Jersey on October 10, 1957. The chain of convenient stores is known for their quality lunchmeats, fresh coffee, and their own brand of milk and ice cream. The company wholesales candy, tobacco, and groceries from its Heritage’s Wholesale Company, which supplies more than 75% of products sold in its 33+ locations. Additionally, Heritage’s now offers customizable food options throughout the day. As the business transitions to the next generation, the leadership has noticed changes within their markets, new trends within the industry, and several marketing related challenges. Following marketing research, Heritage’s found the majority of their consumers were over the age of 50. Research also showed many respondents under 25 were unaware of the company. Additionally, many within the 20–39 age bracket who had heard of the company still did not have a clear understanding of the product offerings or overall brand. Heritage’s is faced with maintaining their current consumer base while simultaneously attracting the younger demographic. Additionally, major changes in technology, store design, marketing, and branding would come at a significant cost. Lastly, the management of Heritage’s seeks to honor their company history while looking toward the future.

scholarly journals Commercialization channels of organic products in Brazil: analysis at the first level of the production chain

2017 ◽  
Vol 24 (4) ◽  
pp. 777-789 ◽  
Author(s):  
Andréa Rossi Scalco ◽  
Giuliana Aparecida Santini Pigatto ◽  
Roberta Souza
Keyword(s):  
Fruits And Vegetables ◽  
Local Development ◽  
Organic Production ◽  
Farmers Markets ◽  
Social Programs ◽  
Small Farmers ◽  
Production Chain ◽  
Profit Margins ◽  
Organic Products ◽  
Small Production

Abstract Specialized literature on organic production highlights the presence and concentration of retail, especially supermarkets, in the organic enhancement chain. This presents enormous obstacles for the entrance of small farmers in the production of organic products due to administrative barriers, in addition to pressure for lower prices by the supermarket retail network. This paper investigates the commercialization channels of organic production in Brazil. The survey was undertaken in 2013; questionnaires were sent to 900 out of approximately 11.200 farmers producing organic products; 216 answers were received. Analysis showed that approximately 90% of farmers provided for the internal market and 60% of the products were fresh fruits and vegetables. The distribution of organic products in Brazil is highly fragmented at the local, regional and national levels. The presence of supermarkets and intermediaries in the commercialization of fruits and vegetables is relevant, regardless of the size of the farm. There is a great dispersion of channels in the case of small farmers, although supermarkets rank second. However, direct commercialization (farmers markets) is the main form of commercialization of the produce. Commercialization triggered by social programs has guaranteed a considerable part of the income on small production units or small farms. It seems that high involvement of retail networks and agents in the agribusiness segment causes low development rates in small agricultural units and in local development due to the latter’s low profit margins.

scholarly journals Is Organic Food Becoming Less Safe? A Longitudinal Analysis of Conventional and Organic Product Recalls

2021 ◽  
Vol 13 (24) ◽  
pp. 13540
Author(s):  
Mesbahuddin Chowdhury ◽  
Pavel Castka ◽  
Daniel Prajogo ◽  
Xiaoli Zhao ◽  
Lincoln C. Wood
Keyword(s):  
Organic Food ◽  
Food Product ◽  
Product Type ◽  
Product Recalls ◽  
Food Label ◽  
E Coli ◽  
The Us ◽  
Organic Products ◽  
Process Risk ◽  
Organic Produce

Organic products are often portrayed as a healthy alternative—grown in a sustainable way, often locally and subject to external certification scrutiny. However, recent high-profile cases of contaminated organic food have raised questions about the risks associated with organic produce: is organic produce becoming less safe and more risky? The context for this investigation is in the realm of food product recalls. Based on 2010–2017 panel data from the US on food product recalls (with 2721 observations), this paper compares the volume of recalls (adjusted for the growth of sales) between conventional and organic food. This paper further addresses two food-related risks: design risk (a risk that is present in the development of food; such as the use of unapproved ingredients or the omission of some ingredients on the food label) and process risk (a risk within the supply chain, such as the contamination of food products with salmonella or E. coli). Further comparison is drawn based on food product type (here the paper distinguishes between processed and unprocessed food). The paper demonstrates that organic products are becoming less safe and that organic products are recalled at a higher rate. In comparison to conventional produce, organic produce is more prone to process risk and far less to design risk. Similar conclusions are reached even when the organic produce is analysed from a product type perspective.

scholarly journals CONSUMER BEHAVIOR RESEARCH OF ORGANIC FOOD MARKET IN UKRAINE

2021 ◽  
Vol 5 (2) ◽  
pp. 72-83
Author(s):  
O. Karpii ◽  
◽  
N. Struk ◽  
Keyword(s):  
Consumer Behavior ◽  
Healthy Lifestyle ◽  
Organic Food ◽  
Marketing Research ◽  
The State ◽  
Global Trends ◽  
Key Characteristics ◽  
Organic Products ◽  
Products Analysis ◽  
Food Market

Purpose. The goal of the research is to characterize the profile and study the behavior of consumers on the market of organic products based on the results of marketing research. It is important to identify marketing tools that will stimulate demand for organic products. Design/methodology/approach. Achieving these goals will contribute to the use of general and special research methods, such as: abstract-logical, analysis and synthesis, comparative analysis and monograph, generalization - to formulate the theoretical and methodological foundations of the study, conclusions and prospects for further research; sample observation with the use of specially designed questionnaires - to form a sample of research and identify key characteristics and motives of consumer behavior in the market of organic products; analysis of time series, averages and relative values - to analyze the state and dynamics of the market of organic products; tabular and graphical - to visualize the results of the study. Findings. As a result of the study, the differences between the concepts of "environmentally eco products", "environmentally friendly products" and "organic products" were established, and the use of the latter term was substantiated. An analysis of the state and dynamics of the market of organic products was conducted to assess the prospects for its development and regulation. Problems of its formation in Ukraine are revealed, a group of marketing threats is singled out. The key characteristics of the consumer of organic products are studied and generalized portrait is given. According to the results of sample observation, the key motives for the behavior of existing and potential consumers of organic food market were identified. Marketing tools are offered to solve current problems of formation of the organic food market and to stimulate consumer demand. Practical implications. The market for organic products is actively developing around the world. Consumers are interested in a healthy lifestyle, care about their health and the environment, so choose food wisely. Therefore, organic products are interesting to consumers, who prefer expensive products if they are confident in its quality. Due to this, the market of organic products is being formed in Ukraine. Therefore, clarifying such issues as determining the theoretical basis, studying the prospects of the organic market, the portrait of the consumer and the motives of the behavior will help to intensify this process. Originality/value. Considering the global trends and possibilities of organic food market in Ukraine, the results of marketing research on the behavior of existing and potential consumers are very important and relevant to intensify this process. The expediency of application of the term "organic products" for formation theoretical and methodological preconditions of formation the organic food market in Ukraine is substantiated in the work; identified prospects and key threats to its development, and suggested directions to eliminate them; the portrait of the consumer of organic products is characterized and motives of its behavior are defined, offers concerning stimulation of this kind of demand are given.

scholarly journals THE DEVELOPMENT OF NEW METHOD OF PRODUCTION OF HEALTHY ICE-CREAM-SORBET OF FRUITS AND VEGETABLES WITH A RECORD BAS CONTENT

2018 ◽  
Vol 6 ◽  
pp. 33-40
Author(s):  
Raisa Pavlyuk ◽  
Viktoriya Pogarska ◽  
Vadym Pavlyuk ◽  
Aleksey Pogarskiy ◽  
Iuliia Kakadii ◽  
...  
Keyword(s):  
Fruits And Vegetables ◽  
Raw Materials ◽  
Ice Cream ◽  
Sea Buckthorn ◽  
New Method ◽  
Soluble Form ◽  
Free Form ◽  
Fresh Vegetables ◽  
Vegetables And Fruits ◽  
Coloring Agents

The aim of the work is to develop a new type of producing healthy fruit-vegetable ice-cream-sorbet with the record BAS content using fresh vegetables and fruits as raw materials (especially, berries: blackberry, cherry, apricots, sea buckthorn, fruits – apples, lemons with zest, vegetables – spinach, olives, pumpkin) and innovative technological methods, such as cryogenic “shock freezing” and low temperature comminution. There was offered and developed a new way of preparing healthy fruit-vegetable ice-cream-sorbet, based on using cryogenic “shock” freezing and fine-dyspersated comminution of vegetables and fruits as an innovative method of structure creation and getting sorbets with the record BAS content. The complex effect of these methods results in activation and extraction of hidden BAS from fruits and vegetables in the free form, and also in pectin transformation from the inactive form into the active one. A peculiarity of producing sorbets is the use of only natural ingredients (fruits, berries, vegetables) and also the absence of artificial food supplements (stabilizers, stiffeners, emulsifiers, synthetic coloring agents and so on). The new method allows to preserve vitamins and other BAS of initial raw materials completely in sorbets. At the same time it gives a possibility to extract from raw materials hidden inactive BAS forms, bound in nanocomplexes with biopolymers and mineral substances, into the free, easily-assimilated nanoform. The mass share of BAS in sorbets is 2,5…3,5 times more that in fresh fruits and vegetables that is controlled by standard chemical methods. At the same time the new method allows to extract and transform into the soluble form pectin substances that are in fruits and vegetables in the inactive hidden form more completely (by 70 %). The mass share of soluble pectin in sorbets is 3,0…5,0 times more than in fresh raw materials. The following fruits and vegetables were chosen at preparing sorbets: apples, blackberry, cherry, apricots, sea buckthorn, pumpkin, spinach, olives, lemon with zest. They are known for their treating-prophylactic properties and first of all favor strengthening of the human organism’s immunity. The recipes of healthy sorbets were developed – 3 types of fruit-vegetable ice-cream with chlorophyll-containing, carotene-containing and anthocyan-containing fruits and vegetables. Natural fruit-vegetable raw materials at preparing ice-cream-sorbets act as five in one: a source of BAS, stiffeners, structure-creators, coloring agents and aromatizers. New types of sorbets are in the nanosize form and exceed analogues by BAS. Technological regimes of producing ice-cream-sorbets are developed at the stand semi-industrial equipment.

scholarly journals Measuring the Food Environment: A Systematic Technique for Characterizing Food Stores Using Display Counts

2012 ◽  
Vol 2012 ◽  
pp. 1-6 ◽  
Author(s):  
Cassandra Miller ◽  
J. Nicholas Bodor ◽  
Donald Rose
Keyword(s):  
New Orleans ◽  
Food Environment ◽  
Fruits And Vegetables ◽  
Environmental Changes ◽  
Marketing Research ◽  
Dietary Behavior ◽  
Food Stores ◽  
Snack Foods ◽  
Systematic Technique ◽  
Cash Register

Marketing research has documented the influence of in-store characteristics—such as the number and placement of display stands—on consumer purchases of a product. However, little information exists on this topic for key foods of interest to those studying the influence of environmental changes on dietary behavior. This study demonstrates a method for characterizing the food environment by measuring the number of separate displays of fruits, vegetables, and energy-dense snack foods (including chips, candies, and sodas) and their proximity to cash registers in different store types. Observations in New Orleans stores (N=172) in 2007 and 2008 revealed significantly more displays of energy-dense snacks than of fruits and vegetables within all store types, especially supermarkets. Moreover, supermarkets had an average of 20 displays of energy-dense snacks within 1 meter of their cash registers, yet none of them had even a single display of fruits or vegetables near their cash registers. Measures of the number of separate display stands of key foods and their proximity to a cash register can be used by researchers to better characterize food stores and by policymakers to address improvements to the food environment.

scholarly journals The differences in the marketability of organic products in Greece and the Czech Republic

2013 ◽  
Vol 59 (No. 5) ◽  
pp. 219-226 ◽  
Author(s):  
M. Zámková ◽  
V. Blašková
Keyword(s):  
Czech Republic ◽  
Statistical Methods ◽  
Questionnaire Survey ◽  
Marketing Research ◽  
Chi Square ◽  
The Czech Republic ◽  
Organic Products ◽  
Chi Square Test ◽  
Sample Testing ◽  
Multiple Sample

The paper is concerned with the marketability of organic products in Greece and the Czech Republic. We use marketing research in the form of a questionnaire survey to get an understanding of the organic-product shopping patterns in both countries. The data collected are then analysed by statistical methods and the differences presented between the marketability of organic products in Greece and the Czech Republic. In comparing the results, a chi-square test is used to test for their independence, further using a simple as well as multiple-sample testing of relative frequencies. Based on the results, there are then presented recommendations to producers and traders of organic products to support the popularity of this group of products and thereby to increase the marketability especially among the younger generation of consumers.  

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