scholarly journals “White” Space and Organic Claims on Food Packaging: Communicating Sustainability Values and Affecting Young Adults’ Attitudes and Purchase Intentions

2021 ◽  
Vol 13 (19) ◽  
pp. 11101
Author(s):  
Kostoula Margariti
Keyword(s):  
Young Adults ◽  
Food Packaging ◽  
Organic Food ◽  
Food Products ◽  
Purchase Intentions ◽  
Design Element ◽  
Business Practices ◽  
White Space ◽  
Design Elements ◽  
Packaging Design

The development of organic food products has proliferated over the past few decades, alongside the use of “white” space on products’ packaging as an element that communicates quality and sustainability values. Despite a growing interest towards green products, sustainable business practices and aesthetics, there is not enough evidence on how specific design elements (i.e., “white” space) of organic food packaging could affect consumers’ brand perceptions, attitude towards the brand (Abr) and purchase intentions (PI). The present study seeks to unveil the role of “white” space as a packaging design element on the effectiveness of organic food products. Based on a content analysis of 406 international packaging designs it establishes the widespread coexistence of organic products with extended, in shades of gray “white” space. A between-subjects experiment with 305 young adults builds on the associations between “white” space and sustainability, and provides evidence on the proposed serial mediation model with perceived naturalness, quality and trustworthiness, and Abr as mediators in the relationship between organic food products and PI, especially when the packaging uses extended “white” space. Pertinent managerial implications with respect to effective packaging design that promotes sustainability values and generates positive attitudes and behaviors towards organic foods are underlined.

scholarly journals Factor Analysis of Packaging Visual Design for Happiness on Organic Food—Middle-Aged and Elderly as an Example

2019 ◽  
Vol 11 (12) ◽  
pp. 3267 ◽  
Author(s):  
Jui-Che Tu ◽  
Hsing-Tzu Chang ◽  
Shu-Bei Chen
Keyword(s):  
Food Packaging ◽  
Organic Food ◽  
Differential Method ◽  
Visual Design ◽  
Survey Method ◽  
Visual Images ◽  
Middle Aged ◽  
Environment Friendly ◽  
Design Elements ◽  
Packaging Design

This study explored the visual images that affect middle-aged and elderly consumer groups in organic food packaging design, and summarized the happiness of visual design elements for organic food as a reference for design. This study used expert interviews, the KJ method to collect image vocabulary and select representative samples, and the Semantic Differential method (SD method) to evaluate the happiness image of organic food. Then, the questionnaire survey method was used to investigate the subjects’ attention regarding happiness in the visual design elements of organic food. This study adopted one-way ANOVA to understand the differences of consumers’ visual images for different organic food packages. The results show that the living patterns of the consumer groups in organic food packaging design can be classified into four groups. The “Self-actualization Group” thinks that happiness organic food packaging is healthy, reassuring, environment-friendly, healing, comfortable, and novel. The “Caring for Health Group” believes that happiness organic food packaging is healthy, reassuring, and environmentally friendly. The “Lohas Food Safety Group” believes that happiness organic food is packaged in a healthy, simple, and environment-friendly way. The “Extroverted Loyalty Group” believes that happiness organic food packaging is healthy, comfortable, professional, simple, environment-friendly, and novel.

scholarly journals “The Packaging Is Very Inviting and Makes Smokers Feel Like They’re More Safe”: The Meanings of Natural American Spirit Cigarette Pack Design to Adult Smokers

2019 ◽  
Vol 46 (2) ◽  
pp. 260-266 ◽  
Author(s):  
Anna E. Epperson ◽  
Paige E. Averett ◽  
Tiffany Blanchflower ◽  
Kyle R. Gregory ◽  
Joseph G. L. Lee
Keyword(s):  
Young Adults ◽  
American Indians ◽  
Vulnerable Populations ◽  
Qualitative Data ◽  
Secondary Analysis ◽  
Design Element ◽  
Comparison Analysis ◽  
Design Elements ◽  
Packaging Design ◽  
Cigarette Pack

Background/Aims. The aim of this investigation was to identify which design elements on Natural American Spirit packs are salient to (i.e., noticed by) U.S. adult smokers and what meanings smokers derive from these elements. Method. We conducted a secondary analysis of qualitative data from a study of cigarette packaging design. U.S. adult smokers ( n = 33) from all nine census regions participated in six telephone-based focus groups in March 2017. We used constant comparison analysis to identify key themes. Results. Four themes were identified, two focused on salient design elements and two focused on design element meanings. The themes of “bright and flashy color” and “the American Indian logo” were identified as key design elements, while the themes of “healthy and safer” and “targeting at-risk smokers” were identified as meanings smokers derived from design elements. Conclusions. Pack design elements influence smokers’ perceptions about reduced health risk of Natural American Spirit cigarettes and may be especially dangerous to vulnerable populations, including young adults and American Indians. Findings from this study suggest that the banning of text descriptors may not be enough to address misconceptions about “healthier” cigarettes.

Application of Shannon’s entropy-analytic hierarchy process (AHP) for the selection of the most suitable starch as matrix in green biocomposites for takeout food packaging design

BioResources ◽  
2020 ◽  
Vol 15 (2) ◽  
pp. 4065-4088
Author(s):  
H. N. Salwa ◽  
S. M. Sapuan ◽  
M. T. Mastura ◽  
M. Y. M. Zuhri
Keyword(s):  
Analytic Hierarchy Process ◽  
Food Packaging ◽  
Shannon’S Entropy ◽  
Rice Starch ◽  
Sago Starch ◽  
Analytic Hierarchy ◽  
Design Elements ◽  
Packaging Design ◽  
Shannon's Entropy ◽  
Hierarchy Process

Starch is a natural polymer and eligible for short-term, single-use food packaging applications. Nevertheless, different starches have different features and properties determined by their botanical plant origins. This paper presents an approach that combines Shannon’s entropy and the Analytic Hierarchy Process method to aid the selection process of starch as matrix in green biocomposites for takeout food packaging design. The proposed selection system ranks alternative starches in terms of the key design elements, i.e. strength, barrier property, weight, and cost. Shannon’s entropy established corresponding weight values for the indicators selected. Six starches: wheat, maize, potato, cassava, sago, and rice were appraised using gathered data from the literature to determine their suitability as a more sustainable option. This study found that sago starch obtained the highest priority score of 26.8%, followed by rice starch (20.2%). Sensitivity analysis was then carried out to further verify the results; sago starch was at the top rank for five of six different scenarios tested. The results showed that sago starch is the starch that can best satisfy the design requirements. Despite the results attained, the selection framework used could be enhanced with a more comprehensive attributes assessment and extensive dataset.

scholarly journals Pengaruh Visual Packaging Design (Warna, Bentuk, Ukuran) dan Packaging Labeling (Komposisi, Informasi Nilai Gizi, Klaim) terhadap Purchase Intentions Produk Makanan dan Minuman dalam Kemasan di Jakarta

2021 ◽  
Vol 5 (1) ◽  
pp. 66
Author(s):  
Elfa Karin Parassih ◽  
Eko Harry Susanto
Keyword(s):  
Purchase Intention ◽  
Product Information ◽  
Scientific Evidence ◽  
Linear Regression Analysis ◽  
Food Products ◽  
Purchase Intentions ◽  
Significance Level ◽  
Packaging Design ◽  
Packaged Food ◽  
Research Period

This study aims to determine the effect of visual packaging design consisting of color, shape, and size and packaging labeling consisting of composition, nutritional value information, and claims on purchase intention of pre-packaged food products. The method used is a descriptive method with a quantitative approach. The research period was conducted in April 2020 with 200 respondents using linear regression analysis. The results of this study indicate that visual packaging design and packaging labeling significantly influence the purchase intention of packaged food products at a significance level of 0.05. The regression equation that is formed from the results of this study is Y = 3.487 + 1.323X1 + 0.677X2. Companies can focus more on developing packaging designs and delivering product information such as information on composition, nutrition, and product claims accompanied by scientific evidence. Penelitian ini bertujuan untuk mengetahui pengaruh visual packaging design yang terdiri atas warna, bentuk, dan ukuran serta packaging labeling yang terdiri atas komposisi, informasi nilai gizi, dan klaim terhadap purchase intention produk makanan dan minuman dalam kemasan. Metode yang digunakan adalah metode deskriptif dengan pendekatan kuantitatif. Periode penelitian dilakukan pada bulan April 2020 dengan responden sebanyak 200 orang. Penelitian ini menggunakan analisis regresi linear. Hasil dari penelitian ini menunjukkan bahwa visual packaging design dan packaging labeling secara signifikan berpengaruh terhadap purchase intention produk pangan dalam kemasan pada level signifikansi 0.05. Persamaan regresi yang terbentuk dari hasil penelitian ini adalah Y = 3,487 + 1,323X1 + 0,677X2. Perusahaan dapat lebih fokus dalam pengembangan desain kemasan dan penyampaian informasi produk seperti informasi komposisi, nutrisi, dan klaim yang bertanggung jawab disertai dengan bukti-bukti ilmiah.

scholarly journals The consumer perception on balinese local culture-based packaging design on white oyster mushroom chips (Pleorotus ostreatus)

2019 ◽  
Vol 3 (3) ◽  
pp. 41-52
Author(s):  
A. A. Sri Mahyuni ◽  
I Nyoman Sucipta ◽  
I Made Adnyana ◽  
Made Sudiana Mahendra
Keyword(s):  
Graphic Design ◽  
Small And Medium Enterprises ◽  
Food Products ◽  
Oyster Mushroom ◽  
Transparent Plastic ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design ◽  
Medium Enterprises ◽  
Design And Manufacture

Food products competition of Micro, Small and Medium Enterprises (MSMEs) is due to the products of local businesses and imported products, both legal and illegal from China, Malaysia, Singapore, Thailand, and Japan. This is because most of the products of Micro, Small and Medium Enterprises (MSMEs) are less attractive, innovative and creative packaging. Food products are only wrapped in transparent plastic without any label or information, thus giving the impression of being less attractive. This makes Indonesian Micro, Small and Medium Enterprises (MSME) products less competitive compared to manufactured products and products from abroad. The packaging is one of the important marketing tools, not just as a wrapper. The packaging is a process related to the design and manufacture of containers or wrappers for a product. Packaging must be designed with a suitable shape and size and graphic design must be able to attract buyers. One of the graphic design elements as an attractive design of white oyster mushroom chips (Pleorotus Ostreatus) packaging as a souvenir is the use of Balinese local cultural markers in packaging design.

scholarly journals YOUNG ADULT SARAWAKIAN PURCHASE INTENTION ON JUNK FOOD BASED ON PACKAGING DESIGN ELEMENTS.

2017 ◽  
Vol 2 (2) ◽  
Author(s):  
Fadilah Siali ◽  
Winnie Kii Lin Lin ◽  
Mahani Muhammad Abdu Shakur ◽  
Norazirah Ayob
Keyword(s):  
Young Adult ◽  
Purchase Intention ◽  
Food Packaging ◽  
Global Market ◽  
Influential Factors ◽  
Junk Food ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design ◽  
Purchasing Intention

An effective proactive product promotion is much needed to compete in the today’s competitive global market. Together, the product packaging has come to play an important role to influence consumers’ purchasing intention. The purpose of this study is to examine consumers’ perceptions towards packaging design elements and to determine the most influential factors on their purchase intention. A survey was conducted using self-administered structured questionnaires from 385 young adult respondents in Kota Samarahan and Kuching, Sarawak. Two junk food packaging with different package designs and attributes were used in this study. Major results show that thepackaging colour, graphic, size, shape, material, and information have significant relationship withpurchase intention. The finding could provide important insights to marketers and foodmanufacturers to adopt an appropriate packaging strategy for junk food to attract more sales fromthis particular group of consumers.Keywords: Purchase intention; Packaging; Design; Consumer Perception; Junk food

scholarly journals A STUDY ON THE USE OF VISUAL COMMUNICATION ELEMENTS IN FOOD PACKAGING DESIGNS

2020 ◽  
Vol 9 (72) ◽  
Keyword(s):  
Graphic Design ◽  
Food Packaging ◽  
Consumer Preferences ◽  
Relevant Literature ◽  
Purchasing Decisions ◽  
Design Strategies ◽  
Design Elements ◽  
Packaging Design ◽  
Sensory Marketing ◽  
The Impact

Today, a number of design elements are used in order to attract the attention of consumers who encounter the countless products of hundreds of brands offered for sale on the shelves of the market every day and to motivate them to buy. These are, for example; It can consist of colors that can instantly convey the taste, aroma, prestige, and quality of the product to the consumer visually, illustrations that support naturalness and freshness, and kraft packaging materials that emphasize the health of the product. The aim of this study is sensory marketing, perception process, consumer preferences, and to convey information about the intervention of some graphic design elements to purchasing behavior and to give information about the application strategies on packaging design. In the research, the design elements used in food packaging and their possible effects on the consumer decisions were examined using a mixed-method over four different tea packages. From both the information obtained from the studies in the literature and the examined packaging designs; It is observed that many design strategies are used beyond the expectations of consumers, that will attract their attention, awaken their perception of quality, provide confidence to them and affect their purchasing decisions. The impact of these on consumers' purchasing decisions and the transfer of their user experiences to the relevant sector demonstrate the importance of this study. The research is expected to contribute to the relevant literature by bringing a different perspective to the design and marketing sectors. Keywords: consumer choice, graphic design, marketing, packaging design, sensory marketing

Factors influencing the purchase behaviour of organic food products in the Generation Y cohort

2021 ◽  
Vol 12 (1) ◽  
pp. 134-134
Author(s):  
Dr Kirsty-Lee Sharp ◽  
Dr Costa Synodinos
Keyword(s):  
South African ◽  
Generation Y ◽  
Organic Food ◽  
Food Products ◽  
Purchase Decision ◽  
Chemical Agent ◽  
Business Practices ◽  
Organic Product ◽  
Health Consciousness ◽  
Organic Products

The modern consumer is inundated with various hazardous issues, especially concerning the environment. The increased environmental awareness has altered the way consumers think about their food purchases. Consequently, organic food products are receiving a lot more attention and consumers are opting to consume organic products over their traditional counterparts. This organic consumption change may be attributed to factors, such as environmental issues, health concerns, future preservation and natural taste. Often these organic food choices are linked to consumers that seek to change their lifestyles to be more environmentally conscious or loyal to pro-environmental causes. An organic food product has been defined in a multitude of facets, however, each definition generally retains the same core basis. In general, these products have been produced in a sustainable manner and are free from harmful agents, such as pesticides, mineral fertilisers, artificial colorants and any other harmful chemical agent. As South Africa is an emerging country in retrospect of organic food and environmentalism as a whole, South African consumers are demanding more organic products and safer sustainable business practices than ever before. The environmental movement is on the rise and businesses need to comply with this new demand should they wish to stay relevant in the ever-changing consumer market. Organic product prices are perceived as being more expensive than traditional products, this directly effects the purchase decision of a product. Increasing demand should result in decreasing prices over time, encouraging more organic product purchases. Other factors may also affect the purchase decision of organic products and these may include health consciousness, convenience, attitudes and overall purchase behaviour. This raises the question of what factors influence the South African Generation Y consumer to purchase organic products. Keywords: Organic food, Health consciousness, environmentalism, Generation Y.

Shaping consumer perception: effects of vertical and horizontal packaging alignment

2020 ◽  
Vol 37 (4) ◽  
pp. 423-431
Author(s):  
Jannick Bettels ◽  
Janina Haase ◽  
Klaus-Peter Wiedmann
Keyword(s):  
Willingness To Pay ◽  
Empirical Studies ◽  
Organic Food ◽  
Food Products ◽  
Consumer Perception ◽  
Content Type ◽  
Point Of Sale ◽  
Packaging Design ◽  
Value Perception ◽  
Utilitarian Value

Purpose Packaging represents an essential issue for marketers in terms of effectively communicating the product’s benefits, especially in the case of organic food products. Because of logistical advantages, rectangular packaging is frequently used for organic food products. However, the question arises whether packaging alignment may significantly influence consumers’ decision-making at the point of sale. Therefore, this paper aims to examine the effects of rectangular packaging alignment (vertical vs horizontal) on consumer perception in the context of organic food products. Design/methodology/approach On the basis of the empirical results of a pilot study, a between-subjects online experiment with a sample size of 699 participants and two conditions (vertical vs horizontal packaging alignment) was performed. Analyses of covariance and PROCESS mediation analysis were used for data analysis. Findings The results of two empirical studies confirm the relevance of differences in consumers’ horizontal and vertical information processing for the research context of organic food and provide evidence for the assumed relevance of packaging alignment by ultimately showing a change in packaging alignment affects consumers’ willingness to pay. Importantly, this effect is mediated by utilitarian value perception. Originality/value This paper importantly contributes to research on packaging design of organic food products. Specifically, the relevance of an efficient utilitarian value perception for the consumer’s willingness to pay is highlighted in this context. Potential implications of these results for companies, consumers and public health are discussed.

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