scholarly journals The Role of Insurance Awareness in marketing Insurance Services

Author(s):  
Fa,aizah Abdul - kareem ◽  
Professor Doctor Baydaa Sattar Lafta ◽  
Hala Fadhil Hussein

This research aims at shedding light on the concept of insurance awareness and clarifying its role on marketing insurance services of a sample of (100) employees in the National Company for Insurance. Questionnaire is used as a main instrument for collecting data and information from the sample. Their answers were analyzed by using arithmetic means, standard deviation, centesimal weight, and the correlation coefficient ( , F, t) tests .The research reached several conclusions of which:1.The sample member's response to insurance awareness and marketing insurance services factors was in the medium level.2.There was a positive relationship of a moral sign between insurance awareness and marketing insurance services, that correlation coefficient reached (0.715).3.There is an effect of moral meaning of insurance awareness in marketing insurance services, the degree is (51%).4.There are no differences of moral sings in the sample answers to show the role of insurance awareness in marketing insurance services according to personal characteristics (age, academic qualifications, number of years in service and administrative level).

Author(s):  
Christopher Robert ◽  
Serge P. da Motta Veiga

AbstractThis study examined whether everyday conversational humor is related to job satisfaction, and if the relationship is mediated by positive affect. We also explored differences between the roles of humor production and humor appreciation, and tested the cyclical nature of the relationship by examining whether job satisfaction stimulates subsequent humor. Data were obtained through an experience sampling study in which participants completed two brief surveys each day for 10 consecutive workdays (Level 1 n=237–279, Level 2 N=35). Results revealed a positive relationship between humor and job satisfaction that was partially mediated by positive affect, and also indicated that job satisfaction on day


2018 ◽  
Vol 48 (5) ◽  
pp. 626-641
Author(s):  
Michael Lyvers ◽  
Samantha Cotterell ◽  
Fred Arne Thorberg

Like alcohol or other drugs, music is often enjoyed by humans for its mood-altering effects. However, there is substantial individual variation in emotional responding to music (ERM). The present study investigated potential roles of trait variables in ERM. Recruitment and testing of 205 adult regular music listeners was accomplished online. They were asked to complete the Geneva Emotional Music Scale (GEMS) retrospectively by rating the felt intensity of 45 music-related emotions based on what they typically experienced when listening to their favorite music. They also completed instruments assessing traits of alexithymia, affect intensity, and empathy, as well as the Big Five factors. Alexithymia, affect intensity, and empathy, but not the Big Five, were moderately positively correlated with ERM as measured by GEMS. In a hierarchical regression, alexithymia and empathy were significant positive predictors of ERM after controlling for the other variables; extraversion was also significant in the final model. The role of empathy as a predictor of ERM was consistent with the emotional contagion interpretation of ERM. The unexpected positive relationship of alexithymia with ERM suggests that alexithymic listeners may rely on music to help them experience emotions more fully. Limitations and potential implications of the findings are discussed.


2019 ◽  
Vol 34 (3) ◽  
pp. 477-496
Author(s):  
Mohsin Altaf ◽  
Sany Sanuri Mohd Mokhtar ◽  
Faisal Mustafa ◽  
Arfan Shahzad

This study aimed to investigate the connection of brand empowerment with employee brand understanding, brand psychological ownership, and brand consistent behavior. Secondly, mediating role of brand psychological ownership and employee brand understanding in the relationship of brand empowerment and brand consistent behavior was also examined. Survey method was used to collect data from 274 employees of banking sector through multistage sampling. Measures of Brand Consistent Behavior Scale (King, Grace, & Funk, 2012), Employee Brand Understanding Scale (Piehler et al., 2016), Brand Psychological Ownership Scale (Chang et al., 2012), and Brand Empowerment Scale (King, So, & Grace, 2013) were used. Results affirmed the positive relationship between brand empowerment with brand psychological ownership and employee brand understanding. Moreover, brand psychological ownership and employee brand understanding had positive relationship with brand consistent behavior of the employees. Findings further indicated that the relationship of brand empowerment and brand consistent behavior was mediated by brand psychological ownership and employee brand understanding. Implications of the study were also discussed.


2020 ◽  
Vol 14 (1) ◽  
pp. 21-34
Author(s):  
Zuraida Zuraida

Women who work and are married have a dual role conflict, this causes a fear of women to succeed in a working (fear of success). This study aims to examine the relationship of dual role conflict with fear of success in working women. Dual role conflict variables and fear of success are measured using a scale. The subjects of this study were 120 working women with accidental sampling. The analysis technique used in this study is quantitative analysis using correlation product moment karl pearson analysis (SPSS Version 20 for Windows). Based on the results of the study, it is known that dual role conflict has a positive relationship with fear of success in women who work. There is a significant positive correlation (r0.736 with sig <0.05) between the dual role conflict variable and the fear of success in women who work at 0,000 and the significance value is below / smaller than 0.05. this means that the higher the dual role conflict, the higher the fear of success in women who work and vice versa the lower the dual role conflict, the lower the fear of success in women who work. In the dual role conflict has the most moderate level category with a contribution of 55.84% and the most fear of success has a medium level category with a contribution of 45%.


2017 ◽  
Vol 13 (1) ◽  
pp. 209
Author(s):  
Mahmood Jasim AL-Samydai ◽  
Rudaina Othman Yousif

The current study aims to examine the influence of demarketing in reducing the demand for electricity in Jordan. According to (Kotler and Levy. 1971) the demarketing is based on three strategies (general demarketing strategy, selective demarketings strategy and ostensible demarketing strategy).  The philosophy of demarketing based on creating better and healthier environment for community and it represents an important tool to determine the consumption of a certain product permanently or temporarily.Demarketing considered an important tool that is used to limit demand or consumption, or rationalize its use, of a certain product or service, permanently or temporarily (fuel electricity, water, etc.) due to the rarity of these resources and their importance, economically, to countries. It is used to limit the use of some products that damage public heath, society, and community (like smoking, alcohol, controlled medication and narcotics, etc.). This paper shows the benefit from the general demarketing to influence the demand of electricity.The researchers depended on secondary resources represented by the available literature. In addition, the researcher depended on designing a questionnaire composed of 27 questions that were implemented on a sample of 592 consumers. The information collected was based on a primary exploration study with the purpose of constructing and designing a study model.Many factors were inserted within study model has been developed according to literatures related to the subject. Thus, this study questionnaire consisted of six dimensions, which are the general demarketing strategy, (advertising, campaigns, perception, price, solar energyand and reference group) and the demand of electricity. The development of six hypotheses was based on the dimensions of the study.All six hypotheses were accepted as well as the seventh hypothesis, concerning the relationship of the link between the components of the study model. The statistical analysis has shown that the positive correlation between components consisted of strong correlation (positive relationship) between each component of demarketing and the reducing the demand for electricity. Researchers faced number of difficulties while conducting this study. Many consumers do not agree with the questionnaire, there is no clear understanding of the concept of reverse marketing, and there are not many studies that deal with this field. The importance of this study is reflected through the effective role of demarketing that can play in influencing the reducing of demand for electricity, and improve them, towards rationalization of electricity consumption.


2021 ◽  
Vol 14 (2) ◽  
pp. 171-186
Author(s):  
Arthur Tunggul Siahaan ◽  
◽  
Eko Suhartanto ◽  
Christiana Tercia ◽  
◽  
...  

This present study examines the effect of technological turbulence in driving cooperation, the role of non-economic satisfaction in mediating between focal constructs of relationship marketing (RM) with cooperation, and the effect of interpersonal commitment on interorganizational commitment. The findings show that high technological turbulence dampens the positive relationship of two focal constructs of RM, non-economic satisfaction mediates focal constructs of RM and cooperation, and interpersonal commitment influences interorganizational commitment. The study uses empirical data from business-to-business (B2B) ICT resellers in Indonesia to test the hypotheses developed. A structured questionnaire via an online platform is used as a research instrument with one hundred and one companies participating.


2015 ◽  
Vol 4 (1) ◽  
Author(s):  
Karolin Rista Rumandjo

This study aims to prove empirically the relationship of collective deprivation and aggressiveness. Variables that will be examined in this study is composed of the independent variable (X), namely collective deprivation and dependent variable (Y) is aggressiveness. The hypothesis in this study, is "There is a positive relationship between collective deprivation with aggressiveness". The data in this study will be analyzed by using Product Moment run the SPS program. Results of the analysis showed that the correlation coefficient of 0.094 at p equal to 0.646 (p>0.05) means that there is no relationship between collective deprivation with aggressiveness, in other words there is no relationship between collective deprivation with aggressiveness, so that this hypothesis was rejected. The results of the Z-test to collective deprivation z values obtained for 5807 at p 0.000 (p<0.01), then the average - average collective deprivation on respondents showed the presence of high deprivation, but the Z-test results values obtained against the aggressiveness of - 17 388 at p 0.000 (p<0.01) that shows that the subjects in this study were relatively low aggressiveness


2021 ◽  
Vol 13 (2) ◽  
pp. 64-73
Author(s):  
Mikail Ahabba ◽  
Mochamad Widjanarko ◽  
Mohammad Khasan

This study aims to determine the relationship of social interaction and self-esteem with group cohesiveness of SSB students in Kudus. The subjects of this study were 80 students of SSB in Kudus. The sampling technique in this study used a quota sampling technique. The measuring tools used to obtain the data are the social interaction scale, self-esteem scale, and group cohesiveness scale. The results of data analysis using Regression Analysis where the calculation uses the SPSS 15.0 program. The results of the correlation coefficient rx1,2y  of 0.836 with p of 0.000 (p<0.01) mean that there is a very significant relationship between social interaction and self-esteem with group cohesiveness. The result of the correlation coefficient between social interaction variables and group cohesiveness rx1y is 0.836 with p of 0.000 (p <0.01) this means that there is a very significant positive relationship between social interaction and group cohesiveness. While the correlation coefficient between the variable self-esteem and group cohesiveness rx2y is 0.708 with p of 0.000 (p <0.01) this means that there is a very significant positive relationship between self-esteem and group cohesiveness. The effective contribution of the independent variable to the dependent variable is 69.9%.


2016 ◽  
Vol 4 (2) ◽  
Author(s):  
Juliansyah Juliansyah ◽  
Tuti Kurniati ◽  
Fitriani Fitriani

ABSTRACTThe complex and abstract characteristics of Chemical materials requires students to have higher thinking skills to learn. Relationship of students' thinking skills and the ability to learn chemistry indicates the need of formal thinking skills in learning chemistry. This study aimed at describing the grade X students’ thinking skills and learning outcomes, and finding the correlation of grade X students’ learning outcomes and their formal thinking skills. The results of analysis revealed that as many as 7 students were able to correctly answer the burney test questions and achieved value range of 17-24. This value was included in the criteria of formal thinking. In addition, the preferred correct answers were the correlation a land combinatorial reasoning. A total of 10 students of grade XD, SMA Negeri 9 Pontianak obtained test results of chemistry achievement at ≥ 65, while 26 students scored completeness at ≤ 65. The data obtained showed the positive correlation between formal thinking skills and learning outcomes with correlation coefficient sof 0.514 or 51.4%. Hence, it can be concluded that there is a positive relationship of formal thinking skills and students’ learning outcomes in learning chemistry.Keywords : Students’ learning outcomes, The ability of Formal thinking, Learning Chemistry


1988 ◽  
Vol 13 (2) ◽  
pp. 98-107 ◽  
Author(s):  
W. W. Lewis

The importance of a supportive ecology after a child returns from residential treatment has been documented in a number of follow-up studies. This study used ratings by liaison staff in a residential treatment program to measure both personal and ecological variables at admission and discharge and investigate the relationship of those ratings to adjustment status of students 6 months after discharge. It was found that some ecological data gathered at admission were predictive of follow-up status while most personal characteristics of the student were not. Unlike earlier follow-up studies, ratings of improvement, both of the student's behavior and his ecological support, were significantly related to follow-up ratings, possibly because liaison staff had worked directly with members of students' ecologies and were aware of support and problems to be faced on return to the community. These findings seem to support the proposition that personal change and ecological change must occur together for residential treatment to be successful.


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