scholarly journals ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI MELALUI VARIABEL CITRA MEREK PRODUK PIERO

2020 ◽  
Vol 15 (1) ◽  
pp. 1-18
Author(s):  
Bagas Herlambang Autoprawiro ◽  
Berta Bekti Retnawati
Keyword(s):  
Path Analysis ◽  
Multiple Regression ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
T Test ◽  
Coefficient Of Determination ◽  
F Test ◽  
Independent Variables ◽  
Shoe Industry ◽  
Regression Test

The shoe industry in Indonesia collided with each other to strengthen its brand in various ways to attract consumer buying interest. This study was aimed to examine the efforts of the Piero brand to create a buying interest in consumers through several marketing mix variables as variables that represent independent and intervening variable brand image. The population of this research were the followers of the @piero_jateng_diy account who took 30 samples from followers of the account. The sampling used was purposive sampling. Data analysis in this study was using descriptive analysis, multiple regression test, determination coefficient test (R2), t test, F test, and path analysis test. Descriptive analysis had shown the average answer agreed on each tested variable, with a coefficient of determination (R2) of 91.3% and multiple regression resulting in a regression equation Y = -1.360+ 0.282 X1 + 0.383 X2. The first to third hypotheses test which used the t test showed the effect of significance below 0.05 and test the four hypotheses used the F test to showed the effect of independent variables on the dependent variable with a significance below 0.05. The fifth hypotheses test was using path analysis test to produce that mediating variables can provide indirect influence on independent variables on the dependent variable.Piero must strengthen in terms of the availability of goods, easy to remember the Piero brand in the minds of consumers and strengthen it to make Piero one of the consumers' choices.

scholarly journals FACTORS THAT AFFECT THE PERFORMANCE OF EMPLOYEE AT PT. AGUNG AUTOMALL CABANG SUTOMO PEKANBARU

2020 ◽  
Vol 11 (1) ◽  
pp. 29-41
Author(s):  
Nova Syafrina ◽  
Sudarmin Manik
Keyword(s):  
Data Analysis ◽  
Multiple Regression ◽  
Random Sampling ◽  
Employee Performance ◽  
T Test ◽  
Reliability Test ◽  
Sampling Techniques ◽  
F Test ◽  
Independent Variables ◽  
The Relationship

The purpose of this study to determine factors that affect the performance of employee at PT. Agung Automall Cabang Sutomo Pekanbaru. Samples in this study were mostly employees at PT. Agung Automall Cabang Sutomo Pekanbaru which amounted to 61 people. Sampling selected randomly using random sampling techniques (Sugiyono, 2010:93). While the variables studied in this research is the ability and motivation. Data analysis using multiple regression linear, using validity, reliability test, the classic assumption test, F test, t test R2. The tests are conducted to determine the relationship between the independent variables (independent variables) and dependent variable (dependent variable). Based on the results of research on the ability and motivation variables on performance can be seen from Table F value obtained for F (0,05) (58) = 4,01, while F count on the F test is obtained from the data processed by 55,820, meaning F count = 55,820 > 4,01 means there is he ability and motivation variables on performance at PT. Agung Automall Cabang Sutomo Pekanbaru. From the results of the t test that most affect employee performance at PT. Agung Automall Cabang Sutomo Pekanbaru is ability with t value 8,062 > 2,00172 meaning the partial motivation positive and significant impact on employee performance, while the results of the regression equation linear is Y = 14,456 + 0,894X1 - 0,041X2.Therefore means that any changes in the ability amd motivation of both positive and negative will be amended also on the performance of employees at PT. Agung Automall Cabang Sutomo Pekanbaru

scholarly journals The effect of location and price on consumer perchasing decision for Citra Wahana II housing area Deli Serdang

2021 ◽  
Vol 10 (1) ◽  
pp. 129
Author(s):  
Dearma Sariani Sinaga
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Hypothesis Test ◽  
T Test ◽  
F Test ◽  
Consumer Decisions ◽  
Independent Variables ◽  
Housing Area ◽  
Regression Test ◽  
Level Of Significance

This research is descriptive qualitative. Classical assumption test was conducted to determine the normality of the data obtained and multiple linear regression test. In addition, a hypothesis test was conducted which consisted of t test, F test and R2 test. The results of the multiple linear regression equation are as follows: Y = 0.255 + 0.627X1 + 0.314X2. The results of the t-test for the location variable tcount value is greater than ttable value 7.996>1.991 with a significance value of 0.000 <0.05 and the value of the tcount price variable is greater than the t-table value 4.018>1.991 with a significance value of 0.000 <0.05. The results of the F test obtained Fcount > Ftable, Ftable value = 3.12, Fcount = (363.771> 3.12) and the level of significance (0.000 < 0.05) it can be concluded that the independent variables are Location (X1) and Price (X2) together the same positive and significant effect on the variable Consumer Decision (Y). The results of the R2 test show that the value of Adjusted R Square = 0.902 or 90.2% of the price and location variables affect consumer decisions in choosing a house.

scholarly journals PENGARUH MOTIVASI TERHADAP KINERJA KARYAWAN PADA KSPPS BMT AMANAH RAY MEDAN

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Data Processing ◽  
Hypothesis Testing ◽  
Multiple Regression ◽  
Random Sampling ◽  
Equal Opportunity ◽  
Employee Performance ◽  
T Test ◽  
Coefficient Of Determination ◽  
Regression Test

The purpose of this study was to determine whether there is influence of motivation on employee performance on KSPPS BMT Amanah Ray Medan. The sample was 87 Employees BMT Amanah Ray Medan, sampling using random sampling is sampling that provides an equal opportunity for every member of the population to be sampled. Analysis of data using multiple regression test the accuracy of the model (the classical assumption), hypothesis testing using the coefficient of determination (R2), Persia test (t test), while the data processing using SPSS 20. The results showed that the motivation explain the existence of the variable employee performance , besides partially effect motivation positive and significant impact on employee performance.

PENGARUH PEMAKAIAN RICEMILLING DAN BAURAN PEMASARAN TERHADAP PENINGKATAN PENDAPATAN PETANI PADI DI KOTA PADANG

2020 ◽  
Author(s):  
Yuswarti
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Descriptive Analysis ◽  
Test Validity ◽  
Marketing Mix ◽  
T Test ◽  
Eligibility Criteria ◽  
Independent Variables ◽  
The City ◽  
Initial Research

The purpose of this study are: 1) To clarify whether there is influence ricemilling usage and marketing mix of the income of farmers and 2) Measuring the effect of the use of ricemilling, marketing mix of the income of farmers.This research was conducted in February-March 2016 in the city of Padang. From the initial research and the description above, the authors conclude that farmers' income remains low and less than optimal.The sample used in this study were 89 respondents using saturation sampling. The independent variables in this study is the use ricemilling, and marketing mix, while the dependent variable is the income of farmers. This study is an explanation.Techniques of data collection is questionnaire. Technical analysis of the data using descriptive analysis and inferential analysis.To determine the effect of independent variables on the dependent variable partially, t test was used. Meanwhile, to determine the effect of independent variables on the dependent variable simultaneously, used F test assumptions used in the test of validity is if R-count&gt; R-table item declared invalid.Based on test validity ricemilling usage, marketing mix and the income of farmers known to all items declared invalid meet the eligibility criteria are good and reliable instrument.Ricemilling use of regression analysis obtained by value t = 2.091 while t table = 1.988, and the significance value is 0,040 this value is smaller than α = 0.05 not significant effect on the income of farmers,The marketing mix regression analysis obtained by value t = 1.762 while the value table = 1,988 so thitung

scholarly journals PENGARUH KUALITAS KOMITE AUDIT, UKURAN PERUSAHAAN, REPUTASI AUDITOR, PERUSAHAAN ANAK TERHADAP KETERLAMBATAN AUDIT PADA PERUSAHAAN MANUFAKTUR

KEBERLANJUTAN ◽  
2019 ◽  
Vol 4 (1) ◽  
pp. 1013
Author(s):  
Danang Choirul Umam
Keyword(s):  
Multiple Regression ◽  
Audit Committee ◽  
Stock Exchange ◽  
Manufacturing Sector ◽  
Sample Selection ◽  
T Test ◽  
Coefficient Of Determination ◽  
Multiple Regression Equation ◽  
Independent Variables ◽  
Industry Sectors

This study aimed to examine the influence of the Audit Committee, Company Size, Reputation Auditor, a Subsidiary of the Audit Delay. This research was conducted at the company's manufacturing base and chemical industry sectors that exist on the Stock Exchange during the period 2013 - 2015. Based on the method of sample selection, the sample is obtained at the end of the study where 77 of the manufacturing sector in BEI.The analytical methods used are multiple regression analysis. Statistical t-test was performed before analysis of multiple regression equation, in the first phase of testing performed classical assumption of normality, multicollinearity, heteroscedasticity and autocorrelation. Once the data is free from classical assumptions, the next stage is hypothesis testing is done by using the t test to determine the effect of each variable to be partly independent variables.Based on the analysis, it is known that the audit committee, the auditor's reputation and its subsidiaries do not affect the audit delay. While the size of the company negatively affect audit delay. The coefficient of determination that saw the influence of the independent variables used in the study model of the dependent variable was 16.7% while the rest (83.3%) is explained by other variables.

scholarly journals Pengaruh Jurusan, Biaya dan Kualitas terhadap Keputusan Siswa Untuk Masuk SMK Negeri 2 Batanghari

2019 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Ahmad Fithoni ◽  
Zazili Zazili
Keyword(s):  
Middle School ◽  
Multiple Regression ◽  
Positive Influence ◽  
T Test ◽  
Coefficient Of Determination ◽  
F Test ◽  
Simultaneous Test ◽  
Independent Variable ◽  
The Cost

This study aims to determine the Effect of Department, Cost and Quality on Student Decisions to enter Kujuruan Middle School (SMK). This research is descriptive quantitative with the number of respondents as many as 110 people from students of SMK Negeri 2 Batanghari. The analysis used is multiple regression, partial test (t test), simultaneous test (f test), and determination test (R2). The results showed that the most dominant independent variable or a positive influence was the Cost variable (X2) with tcount (10,969)> t table (1,65936). For F Test it is known that Fcount = 101.212> Ftable = 2.69 This means that together the Department, Cost and Quality influence the Student's Decision to enter SMK Negeri 2 Batanghari because the calculated f value of 101.212 is greater than the f table 2.69 (101.212 > 2.69). While seen from the coefficient of determination. Department, Cost and Quality influence the Decision of Students to enter SMK Negeri 2 Batanghari by 73.4% and the remaining 2.66% is influenced by other factors not examined in this study.

scholarly journals PENINGKATAN ETIKA KERJA ISLAM TERHADAP KOMITMEN ORGANISASI DAN KEPUASAN KERJA (Studi Kasus Pada Staf Auditor Kantor Akuntan Publik Kota Semarang)

2017 ◽  
Vol 7 (2) ◽  
pp. 23
Author(s):  
Alwiyah Alwiyah
Keyword(s):  
Job Satisfaction ◽  
Work Ethic ◽  
T Test ◽  
Coefficient Of Determination ◽  
Changing Environment ◽  
F Test ◽  
Continuance Commitment ◽  
Independent Variables ◽  
Islamic Work Ethic ◽  
Work Tasks

<p><em>Today many organizations face a dynamic and changing environment which in turn requires the organization to adjust to the environment. Dynamic environments requires management to adopt changes regardless of work ethic (to modify the structure, objectives, technology, organization of work tasks, etc.) in order to adjust to the changing environment. Success in the field of employment is determined by various factors, such as the level of competence, professionalism and commitment to the field is practiced. Having regard to the Islamic work ethic and commitment to the organization hopefully someone can reach the level of job satisfaction. The purpose of this study to find empirical evidence of an increase in the work ethic of Islam against comitment affective, normative commitment, continuance commitment and job satisfaction. The population is a Staff Auditor who work on public accounting firm who are Muslims in the city of Semarang. Hypothesis testing using the F test, the coefficient of determination and t test, where the F test is used to determine the increase of Islamic work ethics to organizational commitment and job satisfaction. Coefficient of determination (R ²) was essentially measure how far the model's ability to explain the dependent variables. Determiasi value is zero and one. Value (R ²) is small means that the ability of the independent variables in explaining the dependent variable is very limited. T Test To test whether there is any significant relationship between dependent and independent variables.</em></p>

scholarly journals PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA CV. CAHAYA BONANZA ABADI LAMONGAN

2020 ◽  
Vol 19 (1) ◽  
pp. 33-43
Author(s):  
Mohamad Rizal Nur Irawan
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Significant Influence ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Test Results ◽  
F Test ◽  
Independent Variables ◽  
Independent Variable

Customer satisfaction will be formed if it can meet the customer's basic expectations. Many factors influence customer satisfaction, including service quality and price. The problem that the answer to this research is looking for is the effect of partial, simultaneous and dominant independent variables (service quality and price) on customer satisfaction. Data analysis methods used are validity test, reliability test, classic assumption, multiple regression analysis, multiple correlation test, coefficient of determination, F test, t test. The results of multiple linear regression obtained an equation, (Y = 2.936 + 0.098 X1 + 0.246 X2). The t-test results obtained by t count variable service quality 5.434 price 3.704 greater than t table 1.660 between independent variables partially has a significant influence on customer satisfaction. The results obtained from the F test are: F count (75,966)> F table (3,09) means that variables simultaneously have a significant effect on customer satisfaction. From the regression calculation and t count value can be drawn that the most dominant influence on customer satisfaction is price. From the results of the analysis concluded that the independent variable (service quality and price) has a significant influence on customer satisfaction Cv. Cahaya Bonanza Abadi Lamongan.

scholarly journals Analysis of The Impact of Using Artists Via Vallen As Celebrity Endorser in Online Stores on Shop Image Brands

2021 ◽  
Vol 2 (1) ◽  
pp. 106-111
Author(s):  
Edy Anas Ahmadi ◽  
Ulfatul Khasanah ◽  
Rina Sulistyowati
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Brand Image ◽  
T Test ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Test Results ◽  
Multiple Correlation ◽  
Independent Variables

This study aims to determine whether there is a variable influence of Attractiveness, Credibility, and Charisma partially, simultaneously and most dominantly on the Shopee Brand Image. It is suspected that there is a significant effect partially and simultaneously, and the most influential variable is credibility. using quantitative descriptive methods. The sample was determined as many as 89 respondents. The data analysis methods used are: Validity Test, Reliability Test, Multiple Regression Analysis, Multiple Correlation Analysis, Coefficient of Determination, t test, and F test. In the Reliability Test, it is known that all items are reliable. In the Multiple Regression Analysis, the value is 3,100. If all the independent variables increase by one unit, the Brand Image increases with the value of the regression coefficient. The coefficient of determination test results showed that R2 = 0.756 contributed 75%. In the Multiple Correlation Test, it is known that each variable has a degree of closeness. The t test results show that partially there is a significant effect on the Attractiveness and Credibility variables, while the Charisma variable has no significant effect. In the F test it is known that there is a simultaneous significant effect of all independent variables on the dependent variable. The conclusion is that there is a significant effect both partially and simultaneously of the Attractiveness, Credibility, and Charisma variables on the Brand Image. The variable that has the most dominant influence is the credibility variable.

scholarly journals THE EFFECT OF SERVICE QUALITY AND SATISFACTION ON LOYALTY IN MEMBERS OF “KSPPS BMT MANDIRI SEJAHTERA JAWA TIMUR”

2021 ◽  
Vol 8 (5) ◽  
pp. 548
Author(s):  
Ferdian Dwi Krismonicha ◽  
Ari Prasetyo
Keyword(s):  
Service Quality ◽  
Hypothesis Testing ◽  
Multiple Regression ◽  
Regression Equation ◽  
T Test ◽  
Multiple Regression Equation ◽  
F Test ◽  
Test Hypothesis ◽  
Regression Test

ABSTRAKPenelitian bertujuan mengetahui kualitas pelayanan dan kepuasan berpengaruh terhadap loyalitas anggota “KSPPS BMT Mandiri Sejahtera Jawa Timur” secara parsial dan simultan dengan data dari hasil kuisioner secara aksidental dengan sampel 100 anggota BMT dan diuji instrumen. Pengujian regresi berganda Y = a + b1.x1 +b2.x2 menghasilkan persamaan regresi berganda Y = 3,793 + 0,316 + 0,477, uji asumi klasik (normalitas multikoliniearitas, heteroskedastistas), dan uji hipotesis berdasar uji T ditemukan hipotesis pertama dan kedua diterima, kualitas pelayanan dan kepuasan masing-masing memengaruhi loyalitas dengan kualitas pelayanan lebih dominan mempengaruhi loyalitas. Hasil simultan hipotesis uji F kedua variabel bersama-sama berpengaruh terhadap loyalitas.Kata Kunci: Kualitas Pelayanan, Kepuasan, Loyalitas, Baitul Maal Tamwil. ABSTRACTThe purpose of the study is to find out whether service quality and satisfaction affect the loyalty of members of "KS PPS BMT Mandiri Sejahtera East Java" partially and simultaneously with data from the accidental questionnaire results, with a sample of 100 BMT members and tested by using some instruments. The multiple regression test of Y = a + b1.x1 +b2.x2 gave the multiple regression equation of Y = 3.793 + 0.316 + 0.477, and classic assumption test (multicollinearity normality, heteroscedasticity), and hypothesis testing based T- test found that the first and second hypotheses are accepted, and service quality and satisfaction each influence loyalty with service quality more dominantly affects loyalty. The simultaneous results of the two variables of F test hypothesis together have an effect on loyalty.Keywords: Service Quality, Satisfaction, Loyalty, Baitul Maal Tamwil

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