scholarly journals PROMOTIONAL ACTIVITIES AS A MARKETING TOOL FOR TOURISM DEVELOPMENT

2019 ◽  
Vol 31 (1) ◽  
pp. 305-310
Author(s):  
Jasmina Risteska
Keyword(s):  
Economic Development ◽  
Tourism Development ◽  
Distribution Channels ◽  
Relevant Information ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Important Place ◽  
Price Distribution ◽  
Product Service

Tourism as the main driver and pillar of the socio-economic development of the developed and the underdeveloped countries is a powerful economic segment for economic development. The rapid pace of tourism development has contributed to a number of countries to take strong steps towards development and more serious treatment. The effects of tourism are mainly perceived through the increase in the foreign exchange inflow, improvement in the balance of payments, creation of new jobs and growth of investments. The dynamic growth and development as well as the significance of the tourism industry have contributed to raising marketing to a higher level where through promotional activities tourism will strengthen the role of the tourism market. The promotion in tourism refers to communication between the producer and the consumer, where through communication, information is exchanged that will contribute to increasing the sales of tourism products and services, and significantly influences the choice of the particular tourist product, while providing relevant information about the characteristics of the tourist destination. Through the promotion, consumers receive information about products, services and ideas in order to encourage the interest in using them. The promotion takes an important place in positioning the product on the market and achieving a competitive advantage. It is accomplished through economic propaganda, promotion of sales, public relations, publicity and personal consumption, which are basic forms of promotion. It is particularly important that these activities are coordinated, which will contribute to the formation of awareness among potential probes for the existence of the product / service and create their preferences. This role of promotional activities is conditioned by their mutual relationship with other marketing instruments. If both the product, the price, and the distribution channels successfully perform their role, then the promotional activities will be successful. They can not complement the weaknesses of other elements of the marketing mix. In order for the promotion to be effective, an efficient product / service policy, price, distribution channels, as well as a high level of integration of the overall marketing activities in the marketing plan, as well as the coordination of the company's plans as a whole, is required. In promoting products, services and ideas, a number of methods, tools and activities are used that are aimed at achieving the goals of promotion, and thus the marketing goals. When we talk about promotional activities in tourism, that is, when tourists are offered a certain tourist product, it is necessary to intensify and coordinate cooperation between all participants in the preparation of this product. In the offer of the tourist product, tourists are informed in advance about the trip itself to decide on destinations that would satisfy their tourist needs. Promoting a particular tourist destination encourages people to visit, or to engage in a tripartite journey.

scholarly journals A Reflection on The Importance of Entrepreneurship in Tourism Development

2021 ◽  
Vol 8 (S1-Feb) ◽  
pp. 170-179
Author(s):  
Kavya M B
Keyword(s):  
Economic Development ◽  
Hotel Industry ◽  
Tourism Development ◽  
Vital Role ◽  
Tourism Industry ◽  
Economic Stability ◽  
The Social ◽  
Societal Problems ◽  
Foreign Exchanges

Tourism is significantly contributed to economic development and it is expected to promote tourism development. Tourism industry is not only influences the economic fabric in the society and also it touches the social and moral values. Tourism creates a large amount of employment opportunities for both skilled and unskilled, because it is a labour-intensive industry, which increases the foreign exchanges and local income. This industry play the vital role in the nation building and economic stability of the nation, so the entrepreneurship became a gift in tourism industry with the cause of environmentally preserved, economically beneficial and sustainable development for the localities and their development. Tourism entrepreneurship eliminates societal problems, but surge the fiscal growth and development of a country, resulting to rise in country’s GDP. Entrepreneurship in tourism related with all spheres of industry as tour operations, handicrafts, hotel industry and supplementary accommodation etc. Entrepreneurs in tourism industry are more concern with economically, socially and environmentally process in an ethical manner.Entrepreneurship is necessary for creation of new organization, construct new businesses. The tourism industry must be able to clearly understand the requirements of the process, tools and resources and also get opportunities to the entrepreneur. Tourism is part of entrepreneurship and promotion of the economic development. In this context the present study has undertaken to examine the role of Entrepreneurship in Tourism Development.

ROLE OF THE TOURIST SECTOR IN THE STRATEGY OF DIVERSIFICATION OF SOCIO-ECONOMIC DEVELOPMENT OF STAVROPOL KRAI

2020 ◽  
Vol 4 (10) ◽  
pp. 16-20
Author(s):  
A. N. KRIVENKO ◽  
Keyword(s):  
Economic Development ◽  
Tourism Industry ◽  
Strategic Direction ◽  
Socio Economic Development ◽  
The Future ◽  
Stavropol Krai

Tourism is considered a strategic direction for the economic development of the region. The role it plays in creating the image and reputation of the region also affects the fate of other sectors of the economy. The tourism industry is constantly growing and represents the main source of income now and in the future for many countries and territories with a tourism vocation.

scholarly journals EMPAT SRIKANDI KULINER BALI: PERAN PEREMPUAN DALAM PEMBANGUNAN PARIWISATA BERKELANJUTAN1

2014 ◽  
Author(s):  
I Nyoman Darma Putra
Keyword(s):  
Sustainable Development ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Tourism Industry ◽  
Men And Women ◽  
The Sustainable Development ◽  
Sustainable Tourism Development ◽  
Job Opportunities ◽  
The World

This article discusses the role of women in supporting sustainable tourism development in Bali by promoting Balinese cuisine to the tourism world. To date, studies on the role of Balinese women in the tourism industry have looked mainly at women as ordinary workers or professionals. In fact, Balinese women operate as culinary entrepreneurs who have not only been successful in introducing Balinese cuisine to the world of tourism but have opened up job opportunities for men and women alike. The data presented in this article was collected through observation of four leading Balinese women who run successful local culinary outlets or restaurants offering local dishes, and is complemented by interviews and other published sources relating to their business activities. The four pioneering women surveyed are Men Tempeh of Gilimanuk (West Bali) serving chicken betutu, the suckling pig restaurant manager Ibu Oka in Ubud, the owner of Made’s Warung Ni Made Masih, and the catering company owner Ibu Warti Buleleng, based in Denpasar. This article concludes that these four Balinese culinary heroines or srikandi have successfully managed to preserve and promote Balinese dishes to the world of tourism while contributing to the sustainable development of Balinese tourism by providing opportunities for tourists to experience local cuisine.

scholarly journals DISCOVERING CENTRAL ASIA: THE PROSPECTS FOR TOURISM DEVELOPMENT ALONG THE PATHS OF THE GREAT SILK ROAD

2017 ◽  
Vol 11 (6) ◽  
pp. 15-31
Author(s):  
Валерия Хетагурова ◽  
Valeriya Khetagurova
Keyword(s):  
Economic Development ◽  
Regional Development ◽  
Central Asia ◽  
Transition Period ◽  
Tourism Development ◽  
Silk Road ◽  
Tourism Industry ◽  
Current State ◽  
Central Asian ◽  
Socio Economic Development

The article considers the prospects of tourism development in five countries of Central Asia: Kazakhstan, Uzbekistan, Kyrgyzstan, Turkmenistan and Tajikistan. The author analyzes cultural, social and economic aspects of the tourism industry in the region. The main directions of activity of international organi-zations in the framework of tourism promotion programs are given. Central Asia has a huge potential for the tourism development. The study of the current state of tourism in Central Asia is becoming increasingly important. Tourism resources have every chance to become part of the national wealth of the countries of this region. In the group of factors determining socio-economic development of the countries in the region are natural resources, the level of production and investment, social infrastructure, management quality, international competitiveness, etc. The need for the regional development management system is conditioned by regionalization processes inherent to the current economic situation, oriented to ensuring positive national economic dynamics and maximum using the region’s potential. The studying problem of regional development makes it possible to justify, as one of the directions of its solution, the use of cluster technologies oriented to those branches of the economy that can become a vector of regional development. According to experts, the tourism industry is one of the most profitable sectors of the economy of the region. This industry covers numerous sectors of the economy and various links between them. The main tourist routes in the present time, covering many objects of the Great Silk Road, do not offer a more detailed study of the local historical, architectural and archaeological heritage. The lack of infrastructure facilities is the reason for this. This fact forces us to search solutions, which will provide a comfortable environment for both tourists and researchers. At present, the Central Asian countries occupy a very modest place in the world market of tourist services. According to many experts, the demand for sanatorium, tourist and excursion services has decreased due to the transition period, and the existing network of tourist institutions, boarding houses, rest homes needs reconstruction. After the disintegration of the Soviet Union, tourism in the Central Asian republics began to develop independently, without common approaches and concepts. In many respects this is determined by the fact that the new states have chosen their own models of socio-economic development, different from each other. The different level of political freedoms, economic development features determine the current state of the tourism industry in various countries of Central Asia. The perspective of tourism development in this region is quite difficult, but an interesting task, necessary for familiarizing humanity with the most interesting culture of peoples inhabiting Central Asia and developing the economies of countries.

scholarly journals The tourism industry and solving the problems of patriotic education for the young generation

2021 ◽  
Vol 9 (SPE3) ◽  
Author(s):  
Fadbir Magusovich Safin ◽  
Rafael Mirgasimoviz Valeev
Keyword(s):  
Cultural Heritage ◽  
Cultural Values ◽  
Tourism Development ◽  
Tourism Industry ◽  
Young Generation ◽  
Current State ◽  
The Social ◽  
Patriotic Education ◽  
Tourist Demand

The analysis of the current state and development of social tourism in Russia indicates the need for further research into its content and forms, aimed at introducing the historical and cultural values of our citizens, organizing their active and wholesome recreation, solving the problems of patriotic education for the country's younger generation. The paper discusses some issues of social tourism development in Russia, the role of social tourism in the preservation and development of historical and cultural heritage focuses on the need to develop measures to stimulate tourist demand, strengthen the social component of tourism in the country

Recommendation for the Use of Regional Tourist Resources by the Example of the Resort City of Sochi, Russia

2019 ◽  
Vol 10 (1) ◽  
pp. 244
Author(s):  
Valentina KATAEVA ◽  
Tatiana FOMICHEVA ◽  
Julia SULYAGINA ◽  
Julia KUVSHINOVA ◽  
Tatiana EVSTRATOVA ◽  
...  
Keyword(s):  
Economic Development ◽  
Tourism Development ◽  
Tourism Industry ◽  
Market Participants ◽  
Tourist Destinations ◽  
Socio Economic Development

Issues related to the measures aimed to improve the competitiveness of tourist destinations have currently become most urgent. The number of competing tourist destinations in Russia and worldwide is on the rise, leading to tough competition among market participants that feel necessary to improve the efficiency of management in the tourism industry. Tourism development in the regions can be considered as a factor of regional socio-economic development. The research contains recommendations on the management of tourist resources, and measures aimed to enhance the region’s tourist attractiveness by the example of the resort city of Sochi.

Resort-based or resource-based tourism? A case study of Jamaica

2014 ◽  
Vol 4 (2) ◽  
pp. 1-19 ◽  
Author(s):  
Gaunette Marie Sinclair-Maragh
Keyword(s):  
Learning Outcomes ◽  
Tourism Development ◽  
Tourism Industry ◽  
Content Type ◽  
Tourism Management ◽  
Hospitality And Tourism Management ◽  
The Future ◽  
Hospitality And Tourism

Title – Resort-based or resource-based tourism? A case study of Jamaica. Subject area – This case study can be used in the following subject areas: tourism management; tourism policy; tourism planning and development; destination marketing and management; hospitality and tourism management; special event planning and management; and attraction management. Study level/applicability – This case study is useful to both undergraduate and graduate students specializing in hospitality and tourism management. Case overview – This case study explored the nature of two forms of tourism development; resort-based and resource-based, and aimed to determine which is the more viable and sustainable option for the future of tourism in Jamaica, an island destination in the Caribbean which depends highly on the tourism industry. The literature established that both forms of tourism are challenged by several and varying factors and so their synergistic integration appears to be the most functional option for sustainable tourism development in Jamaica along with the involvement of the relevant stakeholders. Expected learning outcomes – The students should be able to: Distinguish between resort-based tourism and resource-based tourism by identifying the elements and attributes that make them different. ▪Explain the usefulness and drawbacks of both types of tourism model. ▪Discuss the nature of culture and heritage tourism and eco-tourism. ▪Analyze Jamaica's tourism model from the nineteenth to the twenty-firstst century by assessing the changes and developments. ▪Discuss the role of government in facilitating the development of a “wholisitic tourism model” that will facilitate the synergy of resort-based tourism and resource-based tourism. ▪Assess the role of the private sector in encouraging and facilitating resource-based tourism. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Social implications – This case study conceptually and empirically analyzed the tourism model in Jamaica to ascertain whether or not the future of Jamaica's tourism should remain dependent on resort-based tourism or should it opt for resource-based tourism as a more viable and sustainable option. The discussion however, indicates that resort-based tourism can synergize with resource-based tourism to achieve sustainable development along with the involvement of all the relevant stakeholders including the government, hotel operators and the residents. The case synopsis likewise presented a concise summary of the literature reviewed regarding the concepts of resort-based tourism and resource-based tourism; and the case of Jamaica's tourism.The learning outcomes are intended to guide the teaching- learning process and stimulate students' understanding of the concepts of resort-based tourism and resource-based tourism and their specific implications in terms of tourism development in Jamaica. This knowledge can also be generalized to other destinations with similar historical background and tourism resources. The applied questions will guide the discussions and provide additional resources for assessment purposes. They will also help the students to critically assess the dynamics of tourism development.The case synopsis is consistent with the learning outcomes, corresponding applied questions and course recommendations. A total of two to three-hours teaching session can be used to discuss the constructs, analyze the case in point and answer the applied questions.

scholarly journals Tourism policy of the Republic of Poland level of the territorial self-government

2013 ◽  
Vol 2 (43) ◽  
pp. 48-59
Author(s):  
I. Sukhovych
Keyword(s):  
Economic Development ◽  
Development Strategy ◽  
Tourism Development ◽  
Tourist Attractions ◽  
Tourism Promotion ◽  
Government Sector ◽  
Social And Economic Development ◽  
Tourism Policy ◽  
The Republic

The article deals with the place and role of the territorial self-government sector in the process of tourism development, the influence of tourism on the social and economic development of a region as well as the role of strategic regional planning in the sphere of tourism development. The article also analyzes the development of tourism on the level of gmina self-government which is the lowest and the most important level of self-government in Poland, the tasks of gminas in the tourism sphere as well as the role of local authorities in the process of tourism promotion. The work highlights an institutional system of tourism development support in Poland on regional level, the role of local self-government bodies in financing infrastructure that is need for tourism development, the role of regional tourist agencies in promoting and creating tourist attractions in a region, as well as the tourism promotion system at the gmina self-government territorial level. Key words: Poland, tourism, regional policy, territorial self-government, gmina, development strategy, tourism promotion, tourist agency, tourism policy, social and economic development, dimensional policy.

scholarly journals A hazai egészségturizmus minőségügyi értékelése

2011 ◽  
Vol 6 (1-2) ◽  
pp. 120-125
Author(s):  
Tibor Marosi ◽  
Pál Molnár
Keyword(s):  
Tourism Industry ◽  
High Rate ◽  
Thermal Waters ◽  
Health Tourism ◽  
Tourist Destination ◽  
Quality Management Systems ◽  
Wellness Tourism ◽  
Tourism Services ◽  
Outer Environment

In recent years, the role of health tourism has become more significant in Hungary due to growing health awareness, good domestic conditions and the increasingly completed health services. Beside the conditions Hungary has long traditions and internationally accepted references in this area, nowadays wellness tourism is becoming increasingly popularHungary is one of the biggest source of thermal waters, thus health tourism can be a vital part of the domestic tourism industry. The developments of health tourism services are also important for tourist destination. In this paper an overall assessment was done about the services belong to health tourism. Applying a questionnaire survey the evaluation of a Hungarian practice was accomplished, and about 100 wellness hotel were involved, from all parts of Hungary. The results indicate that quality management systems are applied in high rate, but requirements are not determined or applied precisely. Also important establishment is that wellness hotels take the necessary steps to shape up the inner and outer environment perfectly, but feedbacks and direct surveys of guests are missing in many cases. The competition is strong in the market of health tourism, if Hungary means to strengthen his position has pay more attention for implementation of quality practice.

scholarly journals The Potential of Cultural Tourism and Use It in the Surkhandarya Region in Practice

2021 ◽  
Vol 06 (04) ◽  
Author(s):  
Surayyo Yuldashevna Pulatova ◽  
Keyword(s):  
Economic Development ◽  
Cultural Tourism ◽  
Tourist Destination ◽  
Socio Economic Development

The article examines the role of cultural tourism in the socio-economic development of the Surkhandarya region. The main problems of development and formation of the existing tourist destination in the Surkhan oasis are analyzed.

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