scholarly journals INTERNET MARKETING UNTUK MENINGKATKAN JARINGAN PEMASARAN PADA USAHA SANTRI PONDOK PESANTREN SALAF AL- QUR’AN (PPSQ) ASY-SYADZILI PAKIS KABUPATEN MALANG

2021 ◽  
Vol 2 (2) ◽  
pp. 82-89
Author(s):  
Annisa Fatimah
Keyword(s):  
Boarding School ◽  
Internet Marketing ◽  
Marketing Strategies ◽  
Optimal Point ◽  
Advantages And Disadvantages ◽  
Potential Market ◽  
New Knowledge ◽  
Traditional Marketing ◽  
The Mind ◽  
Marketing Methods

The purpose of this PKM activity to provide knowledge sharing related to internet marketing to increase marketing in the Salaf Al-Qur'an Islamic Boarding School (PPSQ) Asy-Syadzili, Pakis Kembar, Malang. The first step for this program is to open the mind of the students that potential market for entrepreneurs for them is v widely. Marketing strategies continue to evolve from traditional marketing methods to modern methods. Traditional marketing or what is commonly referred to as conventional marketing is a method used before the internet era became the needs of today's society. Both traditional and modern marketing have an advantages and disadvantages. Taking the benefits by integrating this two methods to find the optimal point in marketing the products of students is very important to optimize sales of products that have been produced by students. It has been coordinated with the Pondok Pesantren Salaf Al-Qur'an (PPSQ) Asy-Syadzili,  Pakis Kembar, Malang which will host the PKM activities by inviting all students. The presence of lecturers and students who are also entrepreneurial practitioners are expected to provide enlightenment and new knowledge that is quite meaningful for all participants.

scholarly journals Strategy for e-Marketing

2021 ◽  
pp. 131-132
Author(s):  
Ms. Komal Kapoor ◽  
Ms. Simranjit Kaur
Keyword(s):  
Internet Marketing ◽  
Online Marketing ◽  
The Internet ◽  
Industrial Marketing ◽  
Segmentation Strategy ◽  
Exchange Processes ◽  
Brand Marketing ◽  
Product Service ◽  
Traditional Marketing ◽  
Marketing Methods

Marketing is the group of various activities and techniques which are helping people to purchase a particular product and these various activities initiates from targeting markets and ends with the after sales service to the customers. All these activities includes communicating the value of the product, service or brand to the customers, for the purpose of promoting or selling that product, service, or brand. Marketing techniques which starts with choosing target markets through market analysis and market segmentation, and analyzing the consumer behavior and advertising a product's value to the customer. In conventional style of trading and business the concept of marketing was used to take in different meaning, but with the passage of time with the advancement of science & Technology, the concept of marketing has changed to the great extent Marketing satisfies these needs and wants through exchange processes and building long-term relationships. Recent approaches in marketing include relationship marketing with focus on the customer, business marketing or industrial marketing with focus on an organization or institution and social marketing with focus on benefits to society.[4] New forms of marketing also use the internet and are therefore called internet marketing or more generally e-marketing, online marketing, "digital marketing", search engine marketing, or desktop advertising. It attempts to perfect the segmentation strategy used in traditional marketing. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing. Internet marketing is sometimes considered to be broad in scope, because it not only refers to marketing on the Internet, but also includes marketing done via e-mail, wireless media as well as driving audience from traditional marketing methods like radio and billboard to internet properties or landing page.

scholarly journals CREATIVE MARKETING AS A TOOL OF INNOVATIVE DEVELOPMENT OF THE ECONOMY

2021 ◽  
Author(s):  
Barbara Dembowska ◽  
Olena Kalinichenko ◽  
Iryna Poita
Keyword(s):  
Marketing Strategies ◽  
Creative Imagination ◽  
Market Conditions ◽  
Advantages And Disadvantages ◽  
Standard Product ◽  
Reactive Strategy ◽  
Marketing Activities ◽  
Traditional Marketing ◽  
The Right ◽  
Lateral Thinking

The article identifies the most important areas of development of creative marketing, which are the result of creative "imagination" of the marketer. In essence, this is the freedom to make a marketing decision based on market conditions, experience, knowledge, consumer behavior in each market segment. Thus, a great responsibility in this case lies with the marketer, who must have a non-standard thinking, the talent to creatively perceive the situation in the market and use them, as well as be able to choose a non-traditional marketing option that would immediately attract consumers, make them stay longer near this product or its advertising. This is the main difference between creative and traditional marketing - the ability to attract the attention of the buyer, to surprise him. The marketer must have a lateral thinking, which is to shift from traditional thinking, breaking the standard approaches to any particular idea, finding an original way to express it, creating something radically new. The article proposes a synthetic technology of innovation, which includes all components of the socio-economic system: society, economy and society and creates a sequence. It is proved that the use of a creative marketing approach is reflected in the product and its characteristics: novelty of the product, non-standard product, purposefulness in use, development. The article reveals the essence, advantages and disadvantages of implementing creative marketing strategies, including anticipation strategy and reactive strategy. Introduction and use of a creative approach to marketing activities of the enterprise is a key element of modern entrepreneurship, which plays a key role in achieving goals. The right combination of creative approach and pragmatic view is the key to the effective functioning of the enterprise in modern market conditions.

scholarly journals Alternative financial models for attracting investments in municipal investment and construction projects

2018 ◽  
Vol 170 ◽  
pp. 01105 ◽  
Author(s):  
Oksana Kurakova
Keyword(s):  
Construction Projects ◽  
Financial Models ◽  
Internet Marketing ◽  
Advantages And Disadvantages ◽  
Innovative Model ◽  
Use Of Internet

Investment and construction projects, which require colossal costs, are especially affected in the conditions of scarcity of funds. City authorities also experience an acute shortage of finances for the implementation of municipal investment and construction projects. This article presents the mechanism of applying innovative tools for investments attraction in Russia to implement investment and construction projects. These tools include Internet marketing tools. The article presents an analysis of characteristics of each tool, their advantages and disadvantages in use. This article also includes practical examples of how these tools can work for the purposes of investment and construction projects implementation, including municipal or social ones. Examples of already implemented projects based on the use of Internet marketing tools are given. The author suggests an innovative model of municipal projects financing. The analysis showed that similar technologies for municipal investment and construction projects financing are quite viable and are currently underestimated in Russia.

Content analysis of internet marketing strategies used to promote flavored electronic cigarettes

2019 ◽  
Vol 91 ◽  
pp. 128-135 ◽  
Author(s):  
Eric K. Soule ◽  
Kari-Lyn K. Sakuma ◽  
Sherilyn Palafox ◽  
Pallav Pokhrel ◽  
Thaddeus A. Herzog ◽  
...  
Keyword(s):  
Content Analysis ◽  
Electronic Cigarettes ◽  
Internet Marketing ◽  
Marketing Strategies

scholarly journals STRATEGI PEMASARAN SEKOLAH MENENGAH ATAS SWASTA BERASRAMA DI KABUPATEN SEMARANG 1

2016 ◽  
Vol 3 (1) ◽  
pp. 67
Author(s):  
Brigitta Putri Atika Tyagita
Keyword(s):  
High School ◽  
High School Students ◽  
Data Analysis ◽  
Boarding School ◽  
Marketing Strategies ◽  
Junior High Schools ◽  
School Students ◽  
Good Relationship ◽  
Local Residents ◽  
Participatory Observation

<p>This study aimed to describe the success of marketing strategies in SMA Sedes Sapientiae Jambu which is a high boarding school in Bedono, Semarang regency with its students coming from various cities in Indonesia, such as Palembang, Lampung, Jakarta, Bogor, Semarang , Yogyakarta, Bali, Makassar and Papua. The diversity of high school students Sedes Sapientiae Jambu is because<br />the success of marketing management at SMA Sedes Sapientiae Jambu Bedono, where in the executing the marketing strategy there is a special team and they did not hesitate to invite an expert in the field of marketing to teach the promotion team to do marketing. In addition, many of the activities carried out in marketing schools such as by visiting junior high schools in various regions<br />of Java and Jakarta region and made a presentation as Sedes Sapientiae Jambu students as keynote speaker, did a choir at churches, did a tty out for the junior and open house in SMA Sedes Sapientiae Jambu, besides that, establishing relationships with alumni who are in various cities in Indonesia. Data collection techniques in this research through interviews, participatory observation<br />and documentation, and data analysis performed continuously throughout the study. One of the keys of the succesful of marketing in SMA Sedes Sapientiae Jambu the activities that establish a good relationship with various secondary schools in various regions, relations with alumni, parents, committee and local residents. The evidenced of it by the increasing number of high school students in Sedes Sapientiae Jambu from year to year. In this paper the writer recommend ways of marketing carried out by SMA Sedes Sapientiae Jambu that can be applied in other schools to increase student numbers.</p>

scholarly journals Features, advantages and disadvantages of freight transportation in flexitanks

2020 ◽  
Vol 1 (1-2) ◽  
pp. 83-87
Author(s):  
A. P. Lutay ◽  
P. V. Kurenkov
Keyword(s):  
Freight Transportation ◽  
Transportation Costs ◽  
Innovative Development ◽  
Bulk Materials ◽  
Multimodal Transportation ◽  
Domestic Markets ◽  
Advantages And Disadvantages ◽  
Use Of Technology ◽  
The World ◽  
Marketing Methods

The device of flexitanks, as well as technical and technological features of the transportation of goods with their use, are considered. The relevance of the topic is due to the fact that at present almost 80 % of international transit in the world takes place in containers, on the domestic markets of the largest countries of the world, goods flows also go mainly in containers. Flexitanks are studied as innovative tools for organizing the chains of delivery of goods and goods in containers, having all the necessary equipment for transporting various kinds of cargo.Analytical and marketing methods are applied, taking into account the principles of the theory of logistics, logic, as well as shared materials.A comparison of this type of packaging with other transportation means is presented. It was revealed that flexitara is more oriented to non-hazardous liquid cargo in terms of its characteristics. The use of flexitanks allows to reduce transportation costs, reduce labor, time and transportation costs, as well as to carry out multimodal transportation using various modes of transport.It is established that flexitanks can act as a full-fledged and multi-functional alternative to tanks, tank containers and other containers for transporting bulk materials that are non-hazardous cargoes. The use of technology for the transportation of goods in flexitanks will contribute to the further innovative development of multi-modal freight transportation and the growth of containerization of goods exchange in general. 

scholarly journals Koperasi Pesantren Bir Aly Sebagai Sarana Pemberdayaan Ekonomi (Studi Kasus Pondok Pesantren Robithotul Ulum Jatirejo Mojokerto)

2017 ◽  
Vol 6 (2) ◽  
pp. 103
Author(s):  
Salim Ashar
Keyword(s):  
Rural Areas ◽  
Boarding School ◽  
Boarding Schools ◽  
Practical Skills ◽  
Economic Activities ◽  
School Students ◽  
Advantages And Disadvantages ◽  
Entrepreneurial Spirit ◽  
Empowerment Schools ◽  
The Government

Koperasi Pesantren Or abbreviated to Kopontren BIR ALY is one means learning for Robithotul Ulum boarding school students in order to foster an entrepreneurial spirit that is reliable in order to face the future life after they graduate from the school. As well as to foster independent spirit of entrepreneurship. In addition to being a place for moral development of students piety and learning Islamic sciences, pesantren should need also diversified specialty and featured scientific or practical expertise specific to diversify. That is, each boarding schools need to make the benefits (plus) certain that distinguish schools with each other pesantren, for example by increasing excellence in science expertise such as excellence expertise in the study of hadith, or discipline specific religion, or it could be in the form of practical skills other for example language skills, agricultural skills and other practical skills. The purpose of this study was to describe the role and functions of the Cooperative Pesantren Bir Aly As a Means Economic Empowerment in Robithotul Ulum Islamic Boarding Jatirejo Mojokerto. This study took place in the village of Jatirejo kec Jatirejo mojokerto kab. Jatirejo area known as agricultural areas, as well as many emerging companies and rock miners, many pesantren stand, a region still dominated rural areas. Economic development practices in boarding schools in order to sharpen practical skills for students, still need support from other parties to support, either from the government, private sector and society in general. Comparison between Turus and Pesantren Pesantren Baitul Hamdi in this case study is not intended as an effort to show which one is better, but rather as an attempt to describe variations in economic enterprise started piloted in boarding schools. Each has advantages and disadvantages that can be used as an ingredient to learn from each other. From this research, we can conclude several steps that can be done in the development of the economy in order to empower schools. Among the local authorities and the schools need to do (1) joint identification of potential schools and regional problems. Identification is required so that it develops economic activities in accordance with the carrying capacity of the environment; (2) establishing economic commodity that fits in a religious boarding school in accordance with the needs of the market that can be used to improve the common welfare; (3) develop a joint program that is based on empowerment schools, may be useful.

Cannabis and web marketing strategies-A study of Colorado cannabis vendors

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Samer Forzley
Keyword(s):  
Design Methodology ◽  
Profit Sharing ◽  
Marketing Strategies ◽  
The State ◽  
Digital Marketing ◽  
Socially Responsible ◽  
Content Type ◽  
Age Verification ◽  
Marketing Methods ◽  
Responsible Manner

PurposeThis study aimed to investigate the level of adoption of digital marketing by cannabis vendors in the state of Colorado.Design/methodology/approachThe study surveyed a random sample of 30 cannabis vendors in the state of Colorado. The analysis of the vendors’ use of digital marketing methods was conducted using a rubric based on a modified 7C Framework.FindingsIn the state of Colorado, the cannabis industry is nascent and has made an initial investment in digital marketing. While most companies had deployed a website, these websites featured basic elements of digital marketing. Though limited, the industry has made initial attempts to engage customers in a socially responsible manner. The industry would also benefit from better age verification, educational programs and profit sharing.Originality/valueThe study furthers the application of 7C Framework used in evaluating e-commerce sites for cannabis marketing.

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