scholarly journals Pengaruh Variabel Harga dan Citra Perusahaan terhadap Keputusan Pembelian Produk Wingsfood

2020 ◽  
Vol 13 (1) ◽  
pp. 55-70
Author(s):  
Ella Anastasya Sinambela ◽  
Putri Purnama Sari ◽  
Samsul Arifin
Keyword(s):  
Random Sampling ◽  
Sampling Technique ◽  
Linear Analysis ◽  
Analytical Tool ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Business World ◽  
The City ◽  
Scale Data ◽  
Loyal Customers

The business world involving well-known corporations is increasingly showing competition through the sale of its products and efforts to dominate the market. One of the well-known corporations in Indonesia is Wingsfood which already has loyal customers because it trusts the products it produces since entering its market. This study aims to determine the effect of price and company image on purchasing decisions of Wingsfood products in the city of Mojokerto. Samples were taken as many as 143 respondents. The analytical tool used is SPSS 25. The research sampling technique uses random sampling. The questionnaire scale uses a Likert scale. Data consists of primary data taken from questionnaires distributed directly to respondents. The analysis used to examine the effect of price and company image is multiple linear analysis. From the results of data processing the regression equation Y = -2.211 + 0.387 + 0.869X2 is obtained. Research shows several findings, namely (1) price significantly influences the purchasing decisions of Wingsfood products in the city of Mojokerto, (2) company image has a significant effect on purchasing decisions of Wingsfood products in Mojokerto, (3) price and image of the company have a simultaneous effect on product purchasing decisions Wingsfood in koto Mojokerto

scholarly journals ANALISIS PENGARUH KUALITAS PELAYANAN PADA LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI

2021 ◽  
Vol 18 (1) ◽  
pp. 15-28
Author(s):  
Wahyu Rusdiyanto ◽  
Sri Suranti
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Sampling Technique ◽  
Positive Influence ◽  
Primary Data ◽  
Business World ◽  
Excellent Service ◽  
The City

Abstrak: Analisis Pengaruh Kualitas Pelayanan pada Loyalitas Pelanggan dengan Kepuasan Pelanggan debagai Variabel Mediasi. Kualitas pelayanan dalam dunia bisnis menjadi perhatian utama agar pelanggan merasa puas dan menjadi loyal. Studi ini bertujuan untuk menganalisis bagaimana kualitas pelayanan, dan kepuasan pelanggan memberikan pengaruh pada loyalitas pelanggan. Studi ini dilakukan di Kota Surakarta dengan menggunakan data primer yang dikumpulkan dengan kuesioner. Metode yang digunakan adalah penelitian eksplanatori dengan pendekatan kuantitatif. Jumlah responden penelitian yaitu  245 orang yang ditentukan menggunakan teknik random sampling. Uji hipotesis dilakukan dengan analisis regresi pada perangkat lunak SPSS. Uji mediasi menggunakan metode Barond and Kenny. Hasil analisis data menemukan bahwa (1) kualitas pelayanan mempunyai pengaruh yang positif pada kepuasan pelanggan, (2) kepuasan pelanggan mempunyai pengaruh yang positif pada loyalitas pelanggan, (3) kepuasan pelanggan menjadi mediator pengaruh kualitas pelayanan pada loyalitas pelanggan Kata kunci: analisis pengaruh, kualitas pelayanan, loyalitas pelanggan, kepuasan pelanggan, pelayanan prima Abstract: Analysis of Effect of Service Quality on Customer Loyalty with Customer Satisfaction as a Mediation Variables. Service quality in the business world is a major concern so that customers feel satisfied and become loyal. This study aims to analyze how service quality and customer satisfaction influence customer loyalty. This study was conducted in the city of Surakarta, primary data collected by a questionnaire. The method used is explanatory research with a quantitative approach. The number of research respondents was 245 who were determined using random sampling technique. Hypothesis testing is carried out by means of regression analysis on SPSS software. The mediation test uses the Barond and Kenny method. The results of data analysis found that (1) service quality has a positive influence on customer satisfaction, (2) customer satisfaction has a positive influence on customer loyalty, (3) customer satisfaction becomes a mediator of the effect of service quality on customer loyalty. Keywords: analysis of effect, service quality, customer loyalty, customer satisfaction, excellent service

scholarly journals Pentingnya Inovasi Produk dan Desain Produk Terhadap Keputusan Pembelian Berulang Pada Brand Iphone di Indonesia

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Sofi Kurnia Sari ◽  
Anggia Novanda Isrofani ◽  
Citra Pratiwi ◽  
Reminta Lumban Batu
Keyword(s):  
Product Design ◽  
Random Sampling ◽  
Product Innovation ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Normality Test

This research aims to explain the effect of the product innovation variables and product design partially on the repeated purchase decisions of an iPhone smartphone. This study uses 3 variables; namely product innovation (X1), product design (X2), and repeat purchase decisions (Y). Data collection was obtained by distributing questionnaires to the iPhone user community in Indonesia. The sample used in this study amounted to 100 respondents. Analysis of the data used is descriptive analysis, verification, normality test, and regression analysis. The sampling technique of this study was Stratified Random Sampling using the Slovin formula. The type of data used in this study is primary data and secondary data. The results of this study prove that Product Innovation and Product Design have a positive and significant effect on Repeated Purchasing Decisions.

scholarly journals Pengaruh Promosi Tabungan Bank Sumsel Babel Syariah Terhadap Minat Menabung Masyarakat Kota Palembang

AL-TIJARY ◽  
2018 ◽  
Vol 4 (1) ◽  
pp. 43-52
Author(s):  
Mawardi Mawardi
Keyword(s):  
Data Analysis ◽  
Random Sampling ◽  
Sampling Technique ◽  
Total Sample ◽  
Sales Promotion ◽  
Primary Data ◽  
Sampling Techniques ◽  
Regional Bank ◽  
The City

This study aims to find out how much interest in saving people in the city of Palembang, especially saving in a sharia-based regional bank, namely the Babylon Sharia Bank. This research was conducted for three months, this study used primary data by distributing questionnaires, the literature used in the form of books and journals; related, the location of the study was in the city of Palembang, the sampling technique, using random sampling techniques with a total sample of 100 respondents, data analysis using multiple linear regression.The results of this study are: Advertisements have an effect on people's saving interest, Publicity has an influence on people's saving interest, Sales promotion does not affect the interest in saving people, Personal sales also have no effect on interest in saving.

scholarly journals FACTORS INFLUENCING THE INTENTION TO STOCK INVESTMENT AMONG MUSLIM INVESTORS IN LANGSA

2019 ◽  
Vol 8 (2) ◽  
Author(s):  
Abdul Hamid ◽  
Ainun Mardhiah ◽  
Shelly Midesia
Keyword(s):  
Low Income ◽  
Capital Market ◽  
Random Sampling ◽  
Risk Perceptions ◽  
Sampling Technique ◽  
Primary Data ◽  
Factors Influencing ◽  
Stock Investment ◽  
Level Of Understanding ◽  
The City

This study aims to examine the effect of knowledge, income and risk perceptions on the intention in stock investment intention among Muslim investors in the city of Langsa, Aceh, as of 2017. The data used in this study are primary, data derived from questionnaires, interviews, and observations. This study utilized a sample of 100 people, using a random sampling technique. The results of the study show that knowledge, income, and risk perceptions simultaneously influence the stock investment intention in Langsa society. Whereas in partial income and risk perceptions also affect the intention to stock investment, knowledge does not show the same effect. Respondents, who have the knowledge, are still not intentioned in stocks investing. This could be caused by low income from the community which makes the society of Langsa afraid to start investing in stocks. The low level of understanding of respondents about risk has special implications, which can reduce the intention of respondents to invest stocks in the capital market.==============================================================================================Faktor-faktor yang Mempengaruhi Intensi terhadap Investasi Saham di Kalangan Investor Muslim di Langsa. Penelitian ini bertujuan untuk menguji pengaruh pengetahuan, pendapatan dan persepsi risiko terhadap minat investasi saham pada masyarakat Muslim di Kota Langsa, Aceh, pada tahun 2017. Data yang digunakan dalam penelitian ini adalah primer yaitu data berasal dari kuesioner, wawancara dan observasi. Sebanyak 100 sampel dipilih dengan menggunakan teknik random sampling. Hasil penelitian menunjukkan bahwa pengetahuan investasi, pendapatan, dan persepsi risiko secara simultan mempengaruhi minat investasi saham di pasar modal. Secara parsial, hnaya pengetahuan investasi yang tidak mempengaruhi minat investasi terhadap saham, sedangkan persepsi pendapatan dan risiko mempunyai pengaruh yang signifikan. Hal ini menunjukkan bahwa walaupun memiliki pengetahuan yang cukup, responden tetap kurang meminati investasi dalam saham. Salah satu alasan adalah adanya kekhawatiran akan hasil yang tidak akan mencukupi kebutuhan sehari-hari sedangkan pendapatan mereka sendiri masih tergolong rendah. Selain itu, rendahnya pemahaman responden tentang risiko berimplikasi terhadap menurunnya minat responden untuk berinvestasi saham di pasar modal.

scholarly journals Pengaruh Differensiasi Produk dan Kualitas Produk terhadap Keputusan Pembelian Mukena Bordir Khas Bukittinggi

Jurnal Ecogen ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 72
Author(s):  
Susanti Putri Utami ◽  
Thamrin Thamrin
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Product Differentiation ◽  
Significant Influence ◽  
Sampling Technique ◽  
Native People ◽  
Primary Data ◽  
Purchasing Decisions ◽  
The People ◽  
The City

Abstract : The purpose of this study was to determine the effect of product differentiation and product quality on purchasing decisions for the typical Bukittinggi embroidery mukena among the people of Bukittinggi City. This research is a causative research. The population in this study were the native people of the City of Bukittinggi. The number of research samples was 100 people and were selected using purposive sampling technique. The data used are primary data obtained through distributing questionnaires to the native people of Bukittinggi with predetermined criteria. The analytical method used is multiple regression analysis using SPSS 22. The results showed that (1) product differentiation and product quality have a positive and significant effect on purchasing decisions, (2) product differentiation has a positive and significant effect on purchasing decisions (3) product quality has a positive and significant influence on purchasing decisions. Keywords: product differentiation, product quality and purchasing decision

scholarly journals The Influence of Accessibility, Personal Sales and Interest in the Decision of Use of Micro Business Credits (KUM) and Customer Loyalty (Study on Customer of BANK MANDIRI Sepanjang Kota Sidoarjo)

2018 ◽  
Vol 1 (2) ◽  
pp. 61-67
Author(s):  
Sonny Brilliant Candra Negara
Keyword(s):  
Interest Rates ◽  
Customer Loyalty ◽  
Personal Selling ◽  
Sampling Technique ◽  
Positive Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Purchasing Decisions ◽  
The City

This study aims to determine the effect of accessibility, personal selling, interest rates on micro business credit usage decisions and customer loyalty in independent banks throughout the city of Sidoarjo.Methodology: This type of research is quantitative. The research data are primary data obtained from samples with the number of 100 respondents who are customers of Bank Mandiri throughout the city of Sidoarjo. The sampling technique is done using a questionnaire. The data analysis used is Partial Least Square (PLS). Data is processed using SmartPLS.The results of the study show that accessibility, personal sales, and interest rates are significantly influenced by purchasing decisions and customer loyalty. Given accessibility, personal sales and interest rates that have a significant positive influence and a major contribution to Bank Mandiri's buying and loyalty decisions throughout the city of Sidoarjo. Directions must pay attention to accessibility, personal sales, and interest rates

Pengaruh Kualitas Produk dan Ketersediaan Produk Terhadap Keputusan Pembelian dengan Citra Merek Sebagai Variabel Intervening (Studi Pada Konsumen Minuman Energi M-150 di Kota Semarang)

2019 ◽  
Vol 18 (2) ◽  
pp. 166-183
Author(s):  
Joni Putra Apriando ◽  
Harry Soesanto ◽  
Farida Indriani
Keyword(s):  
Product Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Energy Drink ◽  
Sem Analysis ◽  
Primary Data ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Business World ◽  
The City

The increasing development of the business world has reached a higher level of competition, and increasingly fierce competition in the energy drink market in Indonesia. This can be seen from the renewal of the company, which makes energy beverage products become consumers' choice. One of the producers of energy drinks that compete in Indonesia is the M-150. Currently the energy drink product M-150 is still one of the products that consumers choose. However, along with the increase in other products, making the M-150 product more and less competitive with other products. This can be seen in the top brand index where the M-150 product is no longer a superior product for consumers. Formulation of the problem in this study concerning the influence of product quality and assessment of brand image, as well as its impact on purchasing decisions of M-150 products in the city of Semarang.The population used in this study is all consumers who have done the purchase of M-150 energy products, where the respondents are people in the city of Semarang. The number of samples used in this study were 130 respondents, and the sample technique used was accidental sampling. The data source used is primary data, while the method of data collection is done through a questionnaire. This study uses Structural Equation Modeling (SEM) analysis techniques using AMOS 22.0 analysis tools.The results of the research analysis show that brand image has a positive and significant effect on purchasing decisions, product quality has a positive and insignificant effect on purchasing decisions, product quality has a positive and significant effect on brand image, product availability has a positive and significant effect on purchasing decisions, and availability product has a positive and not significant effect on brand image.

scholarly journals PENGARUH PROMOSI MEDIA SOSIAL DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI DI TOKO BUKU LA TANSA GONTOR)

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Mufti Afif ◽  
Ahmad Suminto ◽  
Aulia Fathan Mubin
Keyword(s):  
Social Media ◽  
Random Sampling ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Written Information ◽  
The Social

The purpose of this study was to determine the effect of social media promotion (online) and Word of Mouth (WOM) on consumer purchasing decisions at La Tansa Gontor Bookstore. This research is a quantitative research with data sources obtained from primary data in the form of the results of respondents' answers to La Tansa Gontor Bookstore consumers, and secondary data in the form of written information from the web and social media. Questionnaire data was collected using random sampling technique, with an infinite number of populations. The sample used is 300 respondents. The results showed: 1) Social media promotion (online) had a positive and significant effect on consumer purchasing decisions at La Tansa Gontor Bookstore, this was because the social media admin of La Tansa Gontor Bookstore provided good and interesting and responsive information so that it could influence consumers. to make consumer purchasing decisions. 2) Word of Mouth (WOM) has a positive and significant effect on purchasing decisions because consumers are satisfied with the service and product quality offered.Tujuan dalam penelitian ini untuk mengetahui pengaruh promosi media sosial (online) dan Word of Mouth (WOM) terhadap keputusan pembelian konsumen Toko Buku La Tansa Gontor. Penelitian ini merupakan penelitian kuantutatif dengan sumber data diperoleh dari data primer berupa hasil jawaban responden konsumen Toko Buku La Tansa Gontor, dan data sekunder yang berupa informasi tertulis dari web dan media sosial. Pengumpulan data angket dilakukan dengan teknik random sampling, jumlah populasi yang tak terhingga. Sampel yang digunakan 300 responden. Hasil penelitian menunjukkan: 1)Promosi media sosial (online) berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Toko Buku La Tansa Gontor, hal ini disebabkan karena admin media sosial Toko Buku La Tansa Gontor memberikan informasi yang baik dan menarik serta responsif sehingga dapat mempengaruhi konsumen untuk melakukan keputusan pembelian konsumen. 2)Word of Mouth (WOM) berpengaruh positif dan signifikan terhadap keputusan pembelian karena konsumen mnyatakan puas dengan pelayanan dan kualitas produk yang ditawarkan. 

KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE DITINJAU DARI WEBSITE QUALITY, INOVASI PRODUK, DAN ELECTRONIC WORD OF MOUTH (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ISLAM BATIK SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Tulus Dwi Prasetyo ◽  
Istiatin Istiatin ◽  
Bambang Mursito
Keyword(s):  
Product Innovation ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Primary Data ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Website Quality ◽  
Quality Product ◽  
Economics Faculty

The purpose of this research is to find out whether there is a significant influence between variable website quality, product innovation, and electronic word of mouth on e-commerce shopee purchasing decisions. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing the purchase decision of e-commerce shopee at the Faculty of Economics, Batik Islamic University, Surakarta. The method used is quantitative descriptive method. The population in this study amounted to 1330 students and the number of samples used was 133, where the sampling technique used quota sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. Data analysis techniques in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is the influence of website quality, product innovation, and electronic word of mouth simultaneously influence the purchasing decision of e-commerce shopee on the Students of the Faculty of Economics, Islamic University of Batik Surakarta, 2) There is an influence website quality on e-commerce shopee purchasing decisions at the Batik Faculty Islamic University Economics Faculty Students, 3) There is an influence on product innovation on e-commerce shopee purchasing decisions at the Batik Faculty Islamic Economics Faculty Students, 4) There is the influence of electronic word of mouth on the decision purchasing e-commerce shopee at the Faculty of Economics, Surakarta Islamic Batik University. Keywords: Purchasing Decisions, Website Quality, Product Innovation, Electronic Word Of Mouth

PENGARUH KEPEMIMPINAN DAN MOTVASI KERJA TERHADAP KUALITAS PELAYANAN PUBLIK (STUDI KASUS PADA KANTOR KEMENTERIAN AGAMA SUNGAI PENUH )

2020 ◽  
Author(s):  
Pahrizal
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Public Service ◽  
Random Sampling ◽  
Secondary Data ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Analysis Techniques ◽  
Intervening Variables

The research is proposed to test the influence of Leadership and Motivation Work on Public Service Quality. The population in this study was the Kantor Kementerian Agama Sungai Penuh who had received the last 1 year service at the Kantor Kementerian Agama Sungai Penuh, amounting to 260 people. Furthermore, by using the Slovin formula, a sample size of 158 people was chosen with a sampling technique based on Simple Random Sampling. This study uses primary data and secondary data. Data analysis techniques used are path analysis and hypothesis testing using t test with data analysis using SPSS version 20. The results of the study based on showing that partially the Leadership and motivation work have a positive and significant effect on Public Service Quality. The results also show that motivation work variables act as intervening variables between Leadership and Public Service Quality.

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