AWARENESS OF FEMALE TOURISTS ON ASPECTS OF SAFETY AND SECURITY THREATS WHILE ON VACATION IN KOTA KINABALU
The issue of tourist safety and security is not new, but studies on the awareness of female tourists on aspects of safety and security threats are still lacking and limited. Therefore, this article aims to (i) identify the types and factors of security threats that concern female tourists when traveling in a city and (ii) to examine their awareness of the safety aspects when traveling in the city. In the context of this study, the location chosen is the city of Kota Kinabalu, Sabah. This study uses quantitative approach through distribution of questionnaires. To this end, 93 respondents were selected randomly from those involved in women's tourism in this city. The findings showed respondents were concerned about the threat of being threatened or robbed, followed by the threat of abduction and rape. Subsequently, there were two main factors that posed a threat to female tourists when travelling in the city, namely location factors and congestion of tourist areas. For situations that secure safety when traveling in the city, the mean score of ‘very high’ is when there is a presence of security officers or police on duty in tourist areas. Meanwhile, the situation that recorded a ‘low’ mean score was when walking in the tourist hotspot at night. For the aspect of female tourists’ awareness of the safety aspects when travelling, the mean score for ‘very high’ is on the statement 'I am more concerned with safety when travelling in a new place'. They also scared when approached by a beggar while on vacation in Kota Kinabalu. In summary, the findings of this study are important and relevant to the stakeholders who are directly involved in enhancing the safety features of the city which will ultimately increase the confidence of tourists especially women to travel with a sense of safety while enjoying Kota Kinabalu city.