DEVELOPMENT OF A DIGITAL OPTIMIZATION BUSINESS MODEL FOR A REGIONAL AGRICULTURAL ENTERPRISE
The purpose of the study is to digitalize the business processes of a regional enterprise basing on the elaborated production structure optimization model and taking into account the influence of the enterprise development factors. Statistical and economic, monographic, abstract-logical, computational-constructive and modeling methods of economic research were used in preparation of the article. The current state of the region’s development shows the need and readiness for digitalization of the agricultural enterprises. When using economic and mathematical methods to develop a digital business model in research, the problem of optimizing the production structure to maximize the financial result under given production conditions was solved. The main variables of the model are the area under crops and the number of farm animals. The constraints express the conditions for the use of resources; they are imposed on most variables and are written as inequalities. The solution to the problem was carried out to maximize the financial result from the products sale. The resulting optimal combination of production sectors of the organization will improve the production and financial performance of the enterprise as a whole. As the object of the study the agricultural leader of the region and an exemplary diversified enterprise was chosen - JSC “PZ Meliorator”, Marksovsky district, Saratov region. The digital optimization business model, taking into account the influence of organizational development factors, is not static and can be applied to any economy in the region.