scholarly journals Developing Critical Thinking in the Next Generation of Teachers at Universities:

2021 ◽  
Vol 10 (1 (19)) ◽  
pp. 121-137
Author(s):  
Erika Novotna
Keyword(s):  
Critical Thinking ◽  
University Students ◽  
Generation Y ◽  
Next Generation ◽  
Objective Reality ◽  
Underlying Assumption ◽  
Generation Z ◽  
The World ◽  
Two Generations ◽  
Faculty Of Education

The world of education has changed. Information is available anywhere and at any time. It can be daunting to understand and assess it and to distinguish a hoax from objective reality. The training of future teachers at universities needs to be changed so that a graduate from a Faculty of Education will become a professional capable of teaching others how to learn. Teachers can no longer only transmit information and evaluate how students acquire it. They should make learning meaningful and guide learners toward critical thinking. The underlying assumption is that they themselves can think critically. The aim of the study is to compare the level of critical thinking in university students between two generations of students, Generation Y (Millennials) and Generation Z (the iGeneration).

Assessment of University Students’ Critical Thinking: Next Generation Performance Assessment

2019 ◽  
Vol 19 (4) ◽  
pp. 337-362 ◽  
Author(s):  
Richard J. Shavelson ◽  
Olga Zlatkin-Troitschanskaia ◽  
Klaus Beck ◽  
Susanne Schmidt ◽  
Julian P. Marino
Keyword(s):  
Critical Thinking ◽  
University Students ◽  
Performance Assessment ◽  
Next Generation

Marketing Strategies for the Generation “C” Consumer Behavior

2015 ◽  
pp. 463-475
Author(s):  
Burcin Kaplan
Keyword(s):  
Consumer Behavior ◽  
Generation X ◽  
Generation Y ◽  
Marketing Strategies ◽  
Target Market ◽  
Silent Generation ◽  
Generation Z ◽  
Use Of Technology ◽  
The World ◽  
New Generation

Generations are mainly listed as the silent generation, Generation X, Generation Y, Generation Z, and lastly, Generation C. Among them, “Generation C” is the new target market of the strategists with their high use of technology and changing consumer behavior. Especially with the conveniences provided by the Internet, while the world is getting smaller and more global, it is foreseen that this generation, who tend to live mobile and who are active media users, will change the equilibrium in the future. In this chapter, generation C's consumer behavior and the marketing strategies developed for them are explored. As GSM sector is assumed to be one of the most important sectors of this generation, a good member of Turkish GSM market, Turkcell's, approach to this generation is surveyed in the frame of this new generation.

scholarly journals Closer together or further apart? Values of hero generations Y and Z during crisis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shabnam Azimi ◽  
Yana Andonova ◽  
Charles Schewe
Keyword(s):  
Generation Y ◽  
Online Survey ◽  
Economic Recession ◽  
Human Values ◽  
Environmental Crisis ◽  
Value System ◽  
Content Type ◽  
Generation Z ◽  
Two Generations ◽  
Cohort Theory

Purpose Drawing upon cohort theory, the age-period-cohort framework and the portrait value system, this paper aims to examine differences in basic human values between generations Y and Z as they are shaped by recent major events (most importantly the COVID-19 pandemic). Design/methodology/approach Hypothesized differences between values of generation Y and Z were tested using a content analysis of recent articles (Study 1) and an online survey through a prolific crowdsourcing website (Study 2). Findings This research finds that while both generations value universalism and benevolence, Generation Y is more likely to conform and follow traditions while Generation Z values stimulation, hedonism and achievement more. The top two COVID-19 concerns for both groups were the health of others and financial security. Generation Y is more concerned about the economy while Generation Z is more worried about uncertainty in their future. Research limitations/implications This paper provides insight into how the current environmental crisis has shaped the values of generations Y and Z and offers an understanding of the similarities and differences in values between these two generations. Practical implications The findings have direct implications for the design of products/services and for the creation of effective marketing communications to reach these two consumer groups. Originality/value This research is novel in identifying the basic human values of generations Y and Z as they are shaped by recent events such as the most recent economic recession and COVID-19.

scholarly journals PERBEDAAN PENGETAHUAN GIZI, SIKAP DAN PERILAKU TENTANG VISUAL GIZI SEIMBANG ANTARA DUA GENERASI DI GEREJA GSKI REHOBOT KEBON JERUK JAKARTA

2021 ◽  
Vol 10 (2) ◽  
pp. 120-129
Author(s):  
Ruth Gracia Dau Vanes Parapat ◽  
Vitria Melani ◽  
Yulia Wahyuni ◽  
Rachmanida Nuzrina ◽  
Laras Sitoayu
Keyword(s):  
Generation Y ◽  
Sampling Bias ◽  
Nutritional Knowledge ◽  
Research Subjects ◽  
Cross Sectional ◽  
Generation Z ◽  
Two Generations ◽  
Design Selection ◽  
And Behavior ◽  
Attitudes And Behavior

Background: Generation Y (Millennial) and generation Z (IGeneration) are proven to be the two generations that dominate the use of information communication technology today. Living in a rapidly developing technology era and abundant information should make them have nutritional knowledge, attitudes and behavior towards a good visual balanced nutrition. However, Riskesdas 2018 shows an increase in the prevalence of obesity in adults by 21.8%. This high prevalence is said to be an indicator of low knowledge about balanced nutrition even though the two generations live in an era of abundant information.Objectives: Analyzing differences in nutritional knowledge, attitudes and behavior regarding visual balanced nutrition between generation Y and generation Z.Methods: This research is an observational analytic study with cross sectional design. Selection of research subjects with total sampling. A sample of 40 respondents was obtained from generation Y and 40 respondents from generation Z. Using the independent t-test statistical test to determine differences in nutritional knowledge, attitudes and behaviors regarding balanced nutrition visuals (balanced nutrition cone and my plate) in generation Y and generation Z.Results: There are differences in nutritional knowledge in generation Y and generation Z (p = 0.0001), there are differences in attitudes about visual balanced nutrition in generation and generation Z (p = 0.0001), and there are differences in nutritional behavior towards visual balanced nutrition of generation Y and generation Z (p = 0.029). From the above values, it can be said that the value of sampling bias on nutritional knowledge and attitudes is smaller than behavior.Conclusion: The three results show that there are differences in nutritional knowledge, attitudes and behavior between these two generations.

scholarly journals Penanaman Budaya Kemaritiman pada Pendidikan Non Formal (Paud-TK) sebagai Upaya Peningkatan Kesadaran Indonesia Sebagai Bangsa Maritim untuk Perkembangan Sektor Maritim Berkelanjutan Kedepannya

2018 ◽  
Vol 1 (3) ◽  
Author(s):  
Silma Nurisshobakh ◽  
Resindra Prameswari ◽  
Lutfi Prasetyo Utomo ◽  
Denny Oktavina Radianto
Keyword(s):  
Critical Thinking ◽  
Early Education ◽  
The State ◽  
Next Generation ◽  
The World ◽  
The Future ◽  
Younger Generation

Maritime State is a country situated in the territorial sea, has many islands, surrounded by the sea and the waters of the region, and most of the inhabitants work in the territorial waters. Indonesia as a Maritime State has been recognized by the world through UNCLOS 1982, this recognition was later ratified by Act No. 17 of the year 1985. The importance of instilling a culture of the Musée on early education is as the formation of the character and mindset of a child as a person who dares to take risks like a sailor who must always think to take risks when in the sea. So when an adult later Indonesia children grow into the next generation of the nation dared to take risks, are accustomed to critical thinking, understanding nature around, so hopefully can explore nature Indonesia so that useful and beneficial for the existence of the nation and the State of the next article. By applying the leading culture began early expected later the younger generation grow up to be a generation that can explore and exploit nature Indonesia especially Indonesia sea that hold tremendous wealth that can be beneficial for nation in sustainability in the future.

scholarly journals GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY

2021 ◽  
pp. 156-163
Author(s):  
A. V. Milekhin ◽  
A. V. Sidorina
Keyword(s):  
Generation X ◽  
Generation Y ◽  
Historical Development ◽  
Point Of View ◽  
Russian Society ◽  
Generation Z ◽  
The World ◽  
Generational Groups ◽  
Generational Group ◽  
Modern Russian

The purpose of the work is to carry out the segmentation of modern Russian society by generational groups, based on the theory of modern generational segmentation. Segmentation is the first necessary step in the analysis of each generational group in terms of lifestyle and value picture of the world. In accordance with the Russian cultural and historical development the authors identified 6 generations, whose representatives live in modern Russian society: “revolutionary generation”, “military generation”, “thaw generation”, “stagnation generation” (generation X), “fracture generation” (generation Y), “digital generation” (generation Z). The article also reveals the essence of the category “generation” from the point of view of sociology.

scholarly journals PERBEDAAN CUSTOMER SERVICE EXPERIENCE PADA GENERASI Y DAN GENERASI Z DALAM MELAKUKAN PEMESANAN ONLINE FOOD DELIVERY MELALUI APLIKASI GO-FOOD

2019 ◽  
Vol 2 (2) ◽  
pp. 154-164
Author(s):  
Viany Revita Wijaya ◽  
Grace Irene Warouw ◽  
Sienny Thio
Keyword(s):  
Customer Service ◽  
Generation Y ◽  
Quantitative Research ◽  
Food Service ◽  
Food Delivery ◽  
T Test ◽  
Value For Money ◽  
Service Experience ◽  
Generation Z ◽  
Two Generations

 ABSTRAKPenelitian ini bertujuan untuk mengetahui customer service experience dari generasi Y dan generasi Z serta melihat apakah terdapat perbedaan pada dua generasi tersebut dalam melakukan pemesanan online food delivery melalui aplikasi GO-FOOD yang dilihat dari faktor psikologis dan faktor fungsional. Penelitian kuantitatif digunakan dalam penelitian ini dengan menyebarkan kuesioner kepada 145 responden generasi Y dan 128 responden generasi Z di Surabaya. Selanjutnya, data diolah dengan menggunakan analisa statistik deskriptif dan independent sample t-test untuk mengetahui apakah terdapat perbedaan signifikan dari dua generasi tersebut dalam melakukan pemesanan makanan secara online. Hasil penelitian menunjukkan bahwa hanya “trust” dan “value for money” yang merupakan sub-variabel dari faktor psikologis yang memiliki perbedaan yang signifikan antara generasi Y dan Z. Kata Kunci : Customer service experience, generasi Y, generasi Z, online food delivery. DIFFERENCES IN CUSTOMER SERVICE EXPERIENCE BETWEEN GENERATION Y AND GENERATION Z IN ORDERING FOOD SERVICE DELIVERY USING GO-FOOD APPLICATION  ABSTRACTThis research aims to investigate customer service experience of generation Y and generation Z and to examine differences between the two generations in ordering online food delivery using GO-FOOD application from the perspective of psychological dan functionality factor. Quantitative research was employed in this paper by distributing questionnaires to 145 respondents of generation Y and 128 respondents of generation Z in Surabaya. Then, data was processed using descriptive statistics analysis and independent sample t-test in order to investigate whether there is a significance difference between the two generations in ordering online food delivery. The result of this research shows that only “trust” and “value for money” which are sub-variables of psychological factor have significantly difference between generation Y and generation Z.Keywords : Customer service experience, online food delivery, x generation, y generation

MEDIA LITERASI BAGI DIGITAL NATIVES: PERSPEKTIF GENERASI Z DI JAKARTA

2018 ◽  
Vol 6 (1) ◽  
pp. 60
Author(s):  
Ranny Rastati
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Generation Y ◽  
Role Model ◽  
Digital Natives ◽  
The Internet ◽  
Positive Image ◽  
Generation Z ◽  
Internet Users ◽  
Depth Interview

In 2017 the majority of internet users are 19-34 years old or 49.52% (APJI, 2017). Almost half of the internet users in Indonesia are digital natives who were born after 1980: Generation Y (1980-1995) and Generation Z (1996-2009). This research will be focused on Generation Z as the true generation of the internet. Generation Z was born when the internet is available, a contrast to Generation Y who is still experiencing the transition of the internet. The purpose of this research is to find an effective way of providing information about media literacy to Generation Z. Through descriptive qualitative, the study was conducted with in-depth interview and observation toward 12 university students in Jakarta. The results showed that there are four effective ways of providing information about media literacy which is i) videos distributed to social media such as Youtube and Instagram, ii) interesting memes in communicative style, iii) through selebgram or micro-celebrity in Instagram who is consider as a role model and have a positive image, and iv) roadside billboards. Another interesting finding is that male informants tend to like media literacy information through videos and memes, while female informants prefer campaigns conducted by positive image selebgram and billboard. AbstrakPada tahun 2017 pengguna internet di Indonesia mayoritas berusia 19-34 tahun yaitu sebanyak 49,52% (APJI, 2017). Dari data tersebut terlihat bahwa hampir sebagian pengguna internet di Indonesia adalah digital natives atau penutur asli teknologi digital yaitu orang-orang yang lahir setelah tahun 1980: Generasi Y (1980-1995) dan Generasi Z (1996-2009). Penelitian ini akan difokuskan kepada Generasi Z karena mereka dianggap sebagai sebenar-benarnya generasi internet. Generasi Z lahir saat teknologi tersebut sudah tersedia, berbeda dengan Generasi Y yang masih mengalami transisi teknologi hingga menuju internet. Tujuan penelitian ini adalah mencari tahu cara yang efektif dalam memberikan informasi mengenai media literasi kepada generasi Z. Metode yang digunakan adalah deskriptif kualitatif dengan observasi dan wawancara mendalam. Informan berjumlah 12 orang mahasiswa di Jakarta. Hasil penelitian menunjukkan bahwa ada empat cara yang efektif dalam memberikan informasi mengenai media literasi yaitu i) video yang disebarkan ke media sosial seperti Youtube dan Instagram, ii) meme menarik dengan bahasa yang mudah dimengerti, iii) melalui selebgram yang menjadi panutan dan berimage positif, dan iv) papan iklan di pinggir jalan. Temuan menarik lainnya adalah informan laki-laki cenderung menyukai informasi media literasi melalui video dan meme yang disebarkan ke media sosial, sementara perempuan lebih menyukai kampanye yang dilakukan oleh selebgram berimage positif dan papan iklan.

ESPORTS TOURNAMENTS AS A FORM OF STRATEGIC PROMOTION OF PRODUCTS AND SERVICES

2020 ◽  
Vol 2 (7) ◽  
pp. 19-23
Author(s):  
V. V. VELIKOROSSOV ◽  
◽  
Yu. M. BRYUKHANOV ◽  
A. O. TITOVA ◽  
◽  
...  
Keyword(s):  
World Economy ◽  
The State ◽  
Generation Z ◽  
Current Trends ◽  
Analytical Studies ◽  
International Consulting ◽  
The World ◽  
Private And Public ◽  
Effective Integration ◽  
Official Data

The article is dedicated to eSports as a new and promising sector of the world economy that provides businesses with effective integration scenarios. This contributes to the development of cooperation of private and public investors with eSports holdings, as well as to the involvement of the generation Z audience in promising consumption of interested companies’ products. The article examines the current trends in the development of the eSports market using analytical studies of international consulting companies. The official data characterizing the state of the eSports market in Russia are also represented. The article provides information about the model of monetization of eSports and its perspective directions. In conclusion, the article makes the necessary inferences to assess the prospects of such areas of the economy as eSports, both for the industry of interactive entertainment and for representatives of other market sectors.

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