scholarly journals Pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan Grab Semarang

2019 ◽  
Vol 10 (1) ◽  
pp. 46-53
Author(s):  
Rini Sugiarsih Duki Saputri
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Survey Method ◽  
Transportation Services ◽  
The Public ◽  
Human Needs ◽  
Transportation Service ◽  
Private Transportation

Online transportation services that currently operate in big cities get human needs wherever and whenever. The emergence of online transportation options has made people switch from conventional transportation to online transportation. This makes entrepreneurs create a variety of online transportation services in order to meet the needs of the community and satisfy customers. Online transportation customers are increasing at this time supported by the brand image of the transportation used so it gives the impression when using it like using private transportation. Determination of affordable online transportation service tariffs with the convenience of the services provided makes this service increasingly loved by the public. This study aims to determine the effect of each independent variable namely service quality and price on the dependent variable of customer loyalty. By taking respondents by purposive sampling 50 Grab online transportation users in the Masters of Communication Studies UNDIP Semarang with a minimum of three times using Grab transportation. Data collection was carried out by survey method using multiple linear regression analysis through SPSS software. The results show that service quality and price affect customer loyalty.

scholarly journals PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN JASA TRANSPORTASI ONLINE GRABBIKE

2021 ◽  
Vol 14 (2) ◽  
pp. 169-187
Author(s):  
Hezron Boimau ◽  
Juita L D Bessie
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Literature Study ◽  
Transportation Services ◽  
Transportation Service ◽  
Quantitative Descriptive

This study aims to find out and analyze 1) Perception of customers on the price, quality of service and customer satisfaction of GrabBike  online transportation services in Kupang City; 2) impact of Price partially on Customer Satisfaction of GrabBike  online transportation service in Kupang City; 3) The partial effect of Service Quality on Customer Satisfaction of GrabBike  online transportation services in Kupang City; 4) The effect of Price and Quality of Service simultaneously on the Customer Satisfaction of GrabBike  online transportation service customers in Kupang City. The number of samples in this study as many as 100 respondents obtained using accidental sampling techniques. The data was collected using questionnaires, interviews, and literature study. The data analysis techniques used are quantitative descriptive, multiple linear regression analysis and hypothesis testing using SPSS 16 applications. From the results of the analysis showed that: 1) Based on the results of descriptive table analysis respondents gave a very high categorized assessment of the three variables studied; 2) The price partially affects the customer satisfaction of GrabBike  Kupang City; 3) the quality of service partially affects the customer satisfaction of GrabBike  Kupang City; 4) The price and quality of service simultaneously have a significant impact on the customer satisfaction of GrabBike  Kupang City. Based on Adjusted R2 value shows variable contribution of Price and Service Quality to Customer Satisfaction of 57.8%. While 42.2% were influenced by other variables outside the focus of this study.  Keywords: Price, Quality of Service and Customer Satisfaction

scholarly journals PENGARUH HARGA, KUALITAS PELAYANAN, DAN PROMOSI TERHADAP LOYALITAS PELANGGAN PADA PENGGUNA GO-RIDE DI KOTA SAMARINDA

2021 ◽  
Vol 9 (1) ◽  
pp. 74
Author(s):  
Rahmi Ariani Kartini
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
The Internet ◽  
Questionnaire Data ◽  
Analysis Techniques ◽  
Independent Variables ◽  
Transportation Service

The internet is an information technology that is growing very rapidly because the internet has become a necessity and also provides convenience in everyday life, one of which is online transportation. Go-Ride is an online transportation service that uses the internet to make it easier for people to carry out activities safely and comfortably, so that consumers are loyal to the products offered.This study aims to determine the effect of price, service quality, and promotion on customer loyalty for Go-Ride users in Samarinda. Price (X1), Service Quality (X2), Promotion (X3) are used as independent variables while Customer Loyalty (Y) is the dependent variable. Primary data were obtained by conducting interviews with 100 respondents using a questionnaire. Data were analyzed using multiple linear regression analysis techniques with the help of statistical software SPSS version 20.The results of this study indicate that service quality and promotion partially have a significant effect on customer loyalty, while price does not partially have a significant effect on customer loyalty to Go-Ride users in Samarinda.

scholarly journals The Influence of Service Quality and Price on the Interest of Commuterline KRL Passengers

2019 ◽  
Vol 1 (1) ◽  
pp. 13-18
Author(s):  
Waode Utari Nur Aisyah ◽  
Fahruddin Salim ◽  
Mohammad Sofyan
Keyword(s):  
Service Quality ◽  
Traffic Congestion ◽  
Service Providers ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Quality Service ◽  
The Public ◽  
Transportation Service ◽  
Ticket Prices ◽  
Electric Train

This electric train transportation facility is a means of transportation that avoids traffic congestion because it has its own route. Transportation competition can be seen through aspects of service quality to transportation service providers. The excellence of the company can be demonstrated by providing good quality service and striving for affordable ticket prices by the public. This study aims to determine and analyze the effect of Service Quality and Prices on Commuterline KRL Passenger Interest. This study used 125 respondents who used the commuterline train at Tanjung Priok station. This study used a quantitative method with multiple linear regression analysis taking data by distributing questionnaires. Sampling in this study using nonprobability sampling techniques. The results of the analysis partially and simultaneously show that service quality and price affect the interests of passengers.

PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN AROMANIA PARFUMERY DI KOTA BENGKULU

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Sri Ekowati ◽  
Selamat Riyadi
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Quality Product ◽  
Using Data ◽  
Positive Effect

ABSTRACTThis study aims to determine the effect of service quality, product quality and  trust on customer loyalty aromania parfumery Bengkulu. This type of research is a survey research with a quantitative approach, the object of this research is the consumers in Aromania parfumery, which is precisely located on Jl. Kapuas Raya, Lingkar Barat, Kec. Gading Cempaka, Bengkulu City. with the sampling method, namely non-propability technique, namely insidential sampling technique. The number of respondents in this study were 105 people. The data collection method used a questionnaire. By using data analysis techniques using Multiple Linear Regression Analysis Test, and Hypothesis Test, namely test t and test f. The results of this study can be concluded that the variable service quality Aromania parfumery has a positive effect on customer loyalty, product quality has a positive effect on customer loyalty, and trust has a positive effect on customer loyalty.Keywords: Service Quality, Product Quality, Customer Trust and Loyalty.

scholarly journals KUALITAS PRODUK DAN KUALITAS PELANAN SEBAGAI ANTASEDEN KEPUASAN PELANGGAN DALAM MEMBENTUK LOYALITAS PELANGGAN (Studi Pada Pelanggan Waroeng Spesial Sambal “SS” Cabang Veteran Yogyakarta)

2020 ◽  
Vol 9 (1) ◽  
pp. 14
Author(s):  
Alo Rahmawati Mulyana ◽  
Hendro Setyono
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Customer's Loyalty ◽  
The City

 The aim of study is to  analyze about effect  product  quality  and  service  quality  on customer’s satisfaction to build customer’s loyalty at Waroeng Spesial Sambal “SS” in the branch of Veteran Yogyakarta. Population in this study are all consumers who make  purchases at Waroeng Spesial Sambal “SS” the branch in the  branch of Veteran Yogyakarta. While the sample  in  this  study  is a portion of consumers who have  made  purchases at least twice in the past year. The sampling technique uses purposive sampling. The data  used in this study is primary data. The number  of studies  in  this  study were  sixty  samples  in  the  city of Yogyakarta which  were processed  using  multiple linear regression  analysis  and mediation analysis  using SPSS 20 for windows. The results of the analysis in this study are: product quality dosen’t have a significant effect on customer satisfaction,  service quality has a significant effect on customer satisfaction, customer satisfaction doesn’t have a significant effect on customer loyalty, product quality  dosen’t  have a significant  effect on  customer loyalty and service quality has a significant effect on customer loyalty of the two independentvariables dosen’t indicate a mediating  relationship  with  customer  satisfaction as a mediator variable.

scholarly journals The Effect of Service Quality, Price, and Brand Image on Purchasing Desicions of Moslem Wedding Equipment Service

2021 ◽  
Vol 1 (1) ◽  
pp. 41-49
Author(s):  
Badik Anna Baroroh ◽  
J.E. Sutanto
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
The Public ◽  
Improve Service Quality

Moslem Wedding Organizer is a form that personally helps brides and families to providing the supplies and implementation of wedding events in accordance with Islamic religious rules. The population of Surabaya city is majority moslem city that still adhering to diverse traditions and cultures, this is an opportunity for krar Suci to become the choice of moslem wedding organizer for brides in Surabaya. Several factors that are considered by the brides in making decisions about choosing wedding organizer are service quality, price, and brand image, so this study aims to determine the effect of service quality, price and brand image on the decision to purchase moslem wedding equipment. This type of research is quantitative, with the population being all Muslim couples in Surabaya who married in 2019, at the age of 19, who used the services by a wedding organizer. The sampling technique used incidental sampling with a sample size of 100 respondents who were processed using multiple linear regression analysis. The results of this study indicate that there is a positive and significant effect partially and simultaneously on service quality, price, and brand image on purchasing decisions for moslem wedding equipment services. Suggestions for the company are to improve service quality, re-analyze prices according to market, and improve brand image to be better known and trusted by the public.

scholarly journals Loyalitas Konsumen JNE Surabaya: Korelasi antara Marketing Public Relations dan Kualitas Pelayanan

2017 ◽  
Vol 2 (1) ◽  
Author(s):  
Krisna Kurniawan ◽  
Zulaikha Zulaikha
Keyword(s):  
Public Relations ◽  
Service Quality ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Public Relation ◽  
Consumer Loyalty ◽  
Analysis Technique

This research aims to know the influence of marketing public relation and service quality against customer loyalty at PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. The variables used in this study i.e. marketing public relation, service quality, and customer loyalty. The population used in this study are all the consumers who use the service delivery on PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya.As for the sampling technique used was purposive sampling technique with the total sample as many as 140 respondents. In this research analysis technique used was multiple linear regression analysis. The test results showed that the variables consist of marketing public relation, service quality effect significantly to consumer loyalty on the PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. These results indicate that the variable quality of service had a dominant influence on consumer loyalty against PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. Keywords: marketing public relation, service quality, consumer loyalty

scholarly journals influence of service quality and customer satisfaction of the BRImo application on customer loyalty

2022 ◽  
Vol 5 (1) ◽  
pp. 1-5
Author(s):  
Agus Riyan Saputra ◽  
Zakaria Wahab ◽  
Muchsin Saggaf Shihab ◽  
Marlina Widiyanti
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Sampling Techniques ◽  
Application Service ◽  
It Department ◽  
To Come ◽  
Branch Office

This study was conducted to determine service quality and customer satisfaction on the BRImo application on customer loyalty at PT Bank Rakyat Indonesia (Persero), Tbk Sekayu branch office. The population in this study were all customers at PT. Bank Rakyat Indonesia (Persero), Tbk Sekayu Branch Office, as many as 850 customers in the K1 customer category, which focuses on BRImo users in 2020-2021. The sample used in this study was 123 respondents with purposive sampling techniques. The multiple linear regression analysis results show that service quality has a positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty. The results of this study are expected. PT Bank Rakyat Indonesia (Persero), Tbk can improve the application network regularly and provide additional employees in the IT department so that customers can always use the BRImo application at any time. In addition, the increase in the appearance and needs of customers in the BRImo application service can be further improved so that customers can be more efficient in conducting transactions using only smartphones without the need to come directly to the BRI bank.

scholarly journals THE EFFECT OF SERVICE QUALITY AND COMMUNITY RELATIONSHIP ON THE SATISFACTION OF MOTOR VEHICLES TAXPAYERS AT THE OFFICE WITH SAMSAT JEMBER

2021 ◽  
Vol 4 (2) ◽  
pp. 419-426
Author(s):  
Ponang Undaghi T ◽  
Suwignyo Widagdo ◽  
Muhaimin Dimyati
Keyword(s):  
Public Relations ◽  
Service Quality ◽  
Motor Vehicle ◽  
Survey Methods ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Motor Vehicles ◽  
The Public ◽  
The People

This study aims to determine the effect of service quality and public relations on the satisfactionof motor vehicle taxpayers in Samsat Jember. The type of research used is Explanatory Researchusing survey methods. The population in this study is the people of Jember who have motorizedvehicle taxpayers. The sampling technique used was a non-probability sampling technique,namely the Accidental Sampling approach. The sample in this study were 100 respondents. Thedata analysis method used is multiple linear regression analysis. The results of this study indicatethat the significant value of the service quality variable on the satisfaction of motorized vehicletaxpayers in Samsat Jember is 0.008 smaller than (0.05), this means that the service qualityvariable has a significant effect on community satisfaction at the Jember Samsat Joint Office.Then the significant value of the public relations variable on the satisfaction of motorized vehicletaxpayers in the Jember Samsat is 0.000 smaller than (0.05), this means that the public relationsvariable also has a significant effect on public satisfaction at the Jember Samsat Joint Office.Keywords: Service Quality, Public Relations, Satisfaction

scholarly journals PENGARUH KUALITAS LAYANAN, HARGA, PROMOSI TERHADAP KEPUASAN WISATAWAN DAN MINAT KUNJUNGAN KEMBALI (Studi pada Pengunjung Objek Wisata Air Owabong Kabupaten Purbalingga)

Media Ekonomi ◽  
2017 ◽  
Vol 17 (2) ◽  
pp. 102
Author(s):  
Ari Ardi Susanto ◽  
Tri Septin Muji Rahayu
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Survey Method ◽  
Tourist Satisfaction ◽  
Simultaneous Test ◽  
To Come

The study aims to determine the effect of service quality, price, promotion variables to tourist satisfaction and interests to revisit. The researcher collected the samples by distributing questionnaires to respondents thought survey method. The sampling technique applied wa purposive sampling. The total samples were 96 respondents. IBM SPSS Statistics 21 applied to analyze the data. The analysis tools applied were validity test, reliability tast, classic assumption test, multiple linear regression analysis and simple linear regression. The partial test (t test) proves that the quality of service, price and promotion significanty affected the tourist satisfaction and tourist satisfaction significantly affected the interest to come back. The simultaneous test (f test) indicated that the service quality, price and promotion significantly affected tourist satisfaction.

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