scholarly journals Influence of Fashion Behavior on Store Choice among the Arts College Students in Sivganga District

This article presents the impact of fashion trends for teenagers and its influence on store choice. The study was conducted with 300 teenagers of age between “18-25”. Survey method with structured questionnaire is used to collect the data. Convenience sampling techniques were adopted and the data were collected from Sivaganga district of Tamil Nadu. The study resulted that, fashion related views and expectation varies with respect to area of Residence, Age, Family Income, Size of the family, and Frequency of purchase. Also, the most influencing sources for purchase is found to be comforted, moreover, it is also found that the influencing source also varies with respect to area of Residence, Age, Family Income, Size of the family, and frequency of purchase

Author(s):  
Eti Suminartika

ABSTRAKPangsa pasar manggis masih terbuka lebar baik di dalam maupun di luar negeri, namun hanya 10persen manggis kita yang dapat diekspor, hal tersebut disebabkan oleh budidaya tanaman manggismasih sangat tradisional, jarang dipupuk, dibersihan dan dipangkas. Tujuan penelitian ini adalahmenganalisis pemeliharaan tanaman manggis, menganalisis perbedaan pendapatan usahatanimanggis dan menganalisis kontribusi pendapatan usahatani manggis terhadap pendapatan keluargapetani. Penelitian ini menggunakan data sekunder dan primer dengan menggunakan metoda survey.Selanjutnya data dianalisis dengan menggunakan analisis deskriptif, matematik dan ekonometrik.Penelitian dilaksanakan di sentra produksi manggis Jawa Barat yaitu di kabupaten Tasikmalaya danSubang. Hasil penelitian menunjukkan petani manggis di kabupaten Tasikmalaya lebih lebihmemelihara tanaman manggisnya dibandingkan di kabupaten Subang, meskipun demikianpemeliharaan tanaman di kedua kabupaten tersebut masih dibawah standar, dampaknya, pendapatandan keuntungan usahatani manggis di kabupaten Tasikmalaya lebih tinggi dibanding di kabupatenSubang dengan perbedaan yang signifikan secara statistik, oleh karenanya, pendapatan usahatanimanggis memiliki peranan yang besar terhadap pendapatan keluarga petani di kabupatenTasikmalaya.Kata kunci: manggis, pendapatan, keuntungan, pemeliharaan tanaman.ABSTRACTMarket share of mangosteen is still high both in the local and foreign market, but only 10 per cent ofIndonesian mangosteen can be exported. This is due to improper cultivation method such as rarelyfertilizing, weeding and other maintenance. Lack of maintenance of mangosteen farm can lowers thequality and productivity of trees. The purpose of this study was to analyse the maintenance ofmangosteen farm, the differences of mangosteen farm income and the contribution of mangosteenfarm income to the family income. This study used secondary and primary data which obtained fromfarmers, by using survey method. The data were analysed by using descriptive, mathematics andeconometrics analysis. Research was conducted in two of mangosteen production centres in WestJava, namely Tasikmalaya and Subang district. The results show that mangosteen farmers in theTasikmalaya is better at maintaining their garden than those in Subang, though the maintenance ofthe two districts are still below standard. The impact of the mangosteen farm income in Tasikmalayais higher than in Subang, the difference of income is statistically significant for both area. Therefore,mangosteen farm income has a major contribution on the family income, especially in Tasikmalaya.Keywords: mangosteen, farm income, plant maintenance.


2015 ◽  
Vol 3 (1) ◽  
Author(s):  
Shamsher Singh ◽  
Ameet Sao

The retail sector is growing a faster pace in India due to demographic shift in population and growing middle class. It is an opportunity for both organized and unorganized sectors. The purpose of this article is to study the customer perception and shopping experience about organized and unorganized retailing with special reference to Delhi and NCR and find out whether the preferences for organized and unorganized retailing are dependent or independent demographic characteristics of consumers. The study has used the primary data collected from 200 respondents through survey method using structured questionnaire. Convenient sampling method was used during the


2021 ◽  
pp. 106648072110098
Author(s):  
Carla Sílvia Fernandes ◽  
Bruno Magalhães ◽  
Sílvia Silva ◽  
Beatriz Edra

The COVID-19 pandemic represents a global threat and crisis situation, and its wide-reaching impact has also affected marital satisfaction. Dysfunction of the marital system puts the survival of the family unit at risk. This research aimed to determine the level of marital satisfaction of Portuguese families during the social lockdown and the association between the variables under study. A descriptive, exploratory study was conducted. During the social lockdown, 276 people of Portuguese nationality and residing in Portugal were recruited using nonprobabilistic convenience sampling. Marital satisfaction in the pandemic phase showed low values that may be associated with the social, economic, and political context experienced by the pandemic situation. Future research must be carried out in order to identify, prevent, and intervene in situations of violence. In addition, future research should explore not only marital satisfaction during the current pandemic but a more systemic assessment of marital relations during crises, expanding the impact of marital satisfaction in family functioning.


Author(s):  
L. V. Gulyayeva ◽  
M. Y. Semenov

The family is one of the key factors influencing values, attitudes to work, professional self-determination and life plans of high school students. The article is devoted to the consideration of family social status role of modern high school students in formation of their competitive orientation and competitiveness.The article analyzes results of theoretical works of Russian and foreign researchers devoted to the analysis of family social capital influence to the educational strategies of adolescents. The methodological basis of the study was a questionnaire survey of high school students conducted in the cities of Tyumen, Tobolsk, Ishim and rural areas of the Tyumen region. IBM SPSS Statistics 23 was used to analyze the data.Considering family social status as the basis of young people “social start” in adulthood, authors note the dual nature of the role of this characteristic in the process of social adaptation of the younger generation. Based on the analysis of the data of questionnaire survey of high school students, the authors conclude differences of opinion on the importance of competitiveness as a necessary quality of personality.According to the results of the study it is shown that in addition to the level of family income, significant characteristics in their social status that affect the competitive orientation and competitiveness of high school students are also the level of parent’s education and their composition (full or single-parent families). It was confirmed that there is a correlation between the respondents’ assessment of personal competitive potential and the socio-professional status of the family.As possible directions for further research can be considered the study of the impact of the level of regional development on competitiveness formation process of high school students, as well as the role of teachers in this process.


This empirical study aims to explore the relationship between brand engagement and social media marketing among the students of higher education institutions in Chennai city of Tamil Nadu. This research study adopts primary survey method with the help of structured questionnaire collected from 388 students those who uses social media networking sites. The result indicates that Integration, E-WoM, Social Media Advertisement, Social Media Interaction and Brand Attitude are the major factors determining the brand engagement among students. The cluster classification and discriminant functions shows that two groups are significantly form namely, low brand engagement groups and high brand engagement groups in their order of dominance. To conclude, it is necessary to create interaction between the customer and brand and consumer to consumer to identify the impact of communication on brand equity.


2021 ◽  
Vol 14 (1) ◽  
pp. 31-44
Author(s):  
Zaccheaus Olufunminiyi Olonade ◽  
Oluwatobi Oyewumi Omotoye

The study aims to examine the impact of training and development on effectiveness and loyalty among workers of Transmission Company of Nigeria, Osogbo, Osun State. The study adopted a descriptive survey research design. The study collected data through a structured questionnaire which contained three sections for demographic variables, Employee Training and Development Scale, and Employees' Effectiveness and Loyalty Scale respectively. 80 respondents were selected through the use of random sampling techniques across the establishment. Descriptive and inferential statistics were used to analyses the data. The hypotheses were tested with Pearson Product Moment Correlation and regression analysis. Hypothesis one revealed a positive correlation between employee training & development and employees’ effectiveness. The result of the second hypothesis indicated a positive correlation between training & development and employees loyalty. The study recommended regular intensive training to achieve the company's objectives through staff effectiveness. Management should also focus on innovative developmental programmes and policies for employees to be more loyal.


2017 ◽  
Vol 30 (2) ◽  
pp. 3-21 ◽  
Author(s):  
Roland F. Speklé ◽  
Sally K. Widener

ABSTRACT We address a series of potential concerns that may arise when applying the survey method. These include: (1) the use of non-random sampling techniques (particularly convenience sampling) and the associated issue of generalizability, (2) the reliance on human informants and biased perceptions in construct measurement, (3) the dependence on single-source data and the problem of common method bias, and (4) the problem of correlated omitted variables. We discuss how (and when) these concerns can affect statistical inferences. Although we conclude that these concerns are easily overstated, we suggest that researchers demonstrate that they either do not apply in their particular research setting, or discuss how they are mitigated.


Author(s):  
Suganda Ramamoorthi

Economic security is a fundamental cord that would enhance the empowerment levels of women. In the patriarchal family structure, women have little or no access to economic resources, making them vulnerable. Social sanction for femicide, social and cultural discriminatory practices, and violence against women have curtailed women's choices and freedom. The impact of the elimination of girl children and strong son preference has deprived women of their economic entitlements. The case study is of particular interest as it is undertaken in Usilampatti taluk in Tamil Nadu, India, which is notorious for the practice of female foeticide and infanticide leading to low sex ratio. This chapter is an attempt to identify how rural women who have escaped femicide negotiate with gender asymmetry, reorganize the power relations within the family and market structure, manage economic resources, and emerge as independent leaders both in the private and public domains.


2012 ◽  
Vol 23 (6) ◽  
pp. 737-745 ◽  
Author(s):  
Paulo Roberto Grafitti Colussi ◽  
Alex Nogueira Haas ◽  
Rui Vicente Oppermann ◽  
Cassiano Kuchenbecker Rösing

The aim of the study was to determine factors associated with changes in self-reported dentifrice consumption in an urban population group over 13 years. This study evaluated two surveys of 671 and 688 households sampled in the urban area of a city from Southern Brazil in 1996 and 2009, respectively. The mother of the family was asked to answer a structured questionnaire about demographics, socioeconomic and behavioral variables. The primary outcome was obtained by questioning "how long does a dentifrice tube last in your house?" The cut-off point of duration was less than 1 month. It was used to determine high consumption of dentifrice (HCD). Associations between HCD and independent variables were evaluated by multivariable Poisson regression. There was a significant decrease of 20% (81.2% to 61.2%) in the prevalence of HCD between 1996 and 2009, resulting in a crude annual decrease of 1.54%. Mother's age, family income, dental assistance, mother's brushing frequency and number of household members that use a toothbrush were significantly associated with HCD independent from the year of survey. The prevalence ratio (PR) of HCD for the year of survey was 0.75, indicating an overall decrease of 25% in the probability of HCD from 1996 to 2009. Probabilities of HCD also decreased over the 13 years among the strata of education, number of household members and reason for choice of dentifrice. It may be concluded that the factors associated with the observed decrease were higher educational levels, larger number of household members and reasons for choosing a dentifrice related to preventive/therapeutic effects.


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