scholarly journals Upliftment of OTC Medicines Towards Innovative Marketing Strategies

2019 ◽  
Vol 8 (4S3) ◽  
pp. 14-17
Keyword(s):  
Marketing Strategy ◽  
Pharmaceutical Company ◽  
Marketing Strategies ◽  
Self Medication ◽  
Over The Counter ◽  
Marketing Tactic ◽  
Minor Illness ◽  
Different Types ◽  
Otc Medicines ◽  
Over The Counter Medicines

Now a day, self- medication is becoming most easiest way for consumer. In spite of visiting doctors by spending their time and money for their minor illness many consumer has chosen to consume over-the-counter medicines (OTC). In order to capture these consumers the pharmaceutical company is using various marketing strategies to promote their company OTC medicines. The marketing strategy is an essential tool to promote their OTC medicine in an effective way. The purpose of this paper stands to explain the different types of marketing tactic used by the pharmaceutical company to detain in the market. This article also elaborates about OTC medicines, marketing strategies, advertising, promotion and its impact.

scholarly journals Analysis of Marketing Strategy for Food Supplements and Over-The-Counter Medicines

2016 ◽  
Vol 4 (3) ◽  
pp. 499-503 ◽  
Author(s):  
Marjan Dzeparoski ◽  
Suzana Trajkovic-Jolevska
Keyword(s):  
Marketing Strategy ◽  
Pharmaceutical Company ◽  
Product Category ◽  
Marketing Strategies ◽  
Food Supplements ◽  
Over The Counter ◽  
Over The Counter Medicines

Marketing strategy is correlated with the regulations for the corresponding product category. Accordingly, there is a big difference in the marketing strategy of food supplements and over-the-counter medicines. In this paper are presented 2 different marketing strategies of a new small pharmaceutical company in two studies. The findings of studies analysis can be used for developing marketing strategies in the wider sense and other products, for other small to medium sized companies in other countries of interest with similar regulations and help them understand how to position and promote themselves and their products.

Investigation Of Over The Counter (Otc ) Pharmaceutical Brands Prefered By New Age Indian Women

2019 ◽  
Vol 118 (4) ◽  
pp. 1-15
Author(s):  
Dr.G. Madhumita ◽  
Dr.G. Rajini ◽  
Dr.B. Subisha
Keyword(s):  
Pharmaceutical Company ◽  
Medical Practitioner ◽  
New Age ◽  
The Other ◽  
Pharmaceutical Companies ◽  
Brand Preference ◽  
Over The Counter ◽  
Indian Women ◽  
Prescription Medicines ◽  
Otc Medicines

The study investigates the preference of OTC Medicines among the pharmaceutical brand.OTC Medicines means medicines lawfully permitted to sell  “Over the Counter”, i.e. devoid of the prescription of a Registered Medical Practitioner. In India, although the expression has no lawful acknowledgment, all the medicines that are not incorporated in the list of ‘prescription only medicines’ are measured as non-prescription medicines (or OTC Medicines).Pharmaceutical over the counter products (OTC) be the medicines which can be sold without prescription. Also termed as “Non Prescription Medicines” discussed by Arti(2010).This article talks about top pharmaceutical company brands Aventis Pharma, GlaxoSmithKline, Surya Pharma, Torrent Pharma,Glenmark,Divis Labs,Biocon, Orchid Chemical, Abbott Indi, Sterling Bio, Alembic Pharma etc, the brand preference of New Age Indian Women. A 736 questionnaire was composed of different age and different New Age Indian Women in around Urban :Chennai ;Semi Urban :Neyveli ; Rural :Soolurpet ;Tirupur. The findings of the study shows that the highest preferred generic brand is balms,  Medicines chosen  for fever is Crocin, Idoex  is most ideal pain blams, volini spray is also most preferred brand, ENO is ideal Antacid brand, Sadiron is another chosen brand for cough and cold, the other brands are Metfal SPS, Johnson, Revital are the other favored brands. The study will be a great instrument for the pharmaceutical companies brands to understand today’s New Age Indian Women.

scholarly journals Future Pharmacists’ Opinions on the Facilitation of Self-Care with Over-the-Counter Products and Whether This Should Remain a Core Role

Pharmacy ◽  
2021 ◽  
Vol 9 (3) ◽  
pp. 132
Author(s):  
Lezley-Anne Hanna ◽  
Alana Murphy ◽  
Maurice Hall ◽  
Rebecca Craig
Keyword(s):  
Emergency Contraception ◽  
Self Care ◽  
Pharmacy Students ◽  
Single Institution ◽  
Self Medication ◽  
Over The Counter ◽  
Otc Medicines ◽  
Practice Methods ◽  
Identifiable Data

Background: The aim was to investigate pharmacy students’ views on the role of the pharmacist in facilitating self-care with over-the-counter (OTC) medicines, particularly in light of new roles, and establish personal practice. Methods: Final year pharmacy students at Queen’s University Belfast were invited to participate. Data were collected via a pre-piloted questionnaire, distributed at a compulsory class (only non-identifiable data were requested). Descriptive statistics were performed, and non-parametric tests were employed for inferential statistical analysis (responses by gender). Results: The response rate was 87.6% (78/89); 34.6% (27/78) males and 65.4% (51/78) females. Over a third [34.6% (27/78)] reported using OTC medicines about once a month. All appreciated the importance of an evidence-based approach to optimize patient care. Most [(96.2% (75/78)] deemed OTC consultations should remain a fundamental responsibility of pharmacists and 69.2% (54/78) thought OTC consultations have the potential to be as complex as independent pharmacist prescribing. Females felt more confident recommending OTC emergency contraception than males (p = 0.002 for levonorgestrel and p = 0.011 for ulipristal acetate). Many [61.5% (48/78)] considered more medicines should not be deregulated from prescription-only status. Conclusions: Data from this single institution suggests that enabling self-medication is an important part of practice but there were confidence issues around deregulations.

scholarly journals Knowledge, attitude and practices of medical students about self-medication for acne

2019 ◽  
Vol 7 (3) ◽  
pp. 849
Author(s):  
Hemant V. Talanikar ◽  
Jayshree J. Upadhye
Keyword(s):  
Medical Students ◽  
Aloe Vera ◽  
Cross Sectional Study ◽  
Second Phase ◽  
Self Medication ◽  
Cross Sectional ◽  
Over The Counter ◽  
Minor Illness ◽  
Aloe Vera Gel ◽  
The Cost

Background: Acne is most prevalent in adolescent girls. Self-medication for acne is most common in medical students. This study was done to evaluate the knowledge, reason, perception and pattern of self-medication for acne among undergraduate medical students.Methods: A cross-sectional study included medical students of the second phase and final phase (part I and part II). A pretested questionnaire was given to them which included questions on knowledge, attitude and practice about self-medication for acne.Results: In present study, out of 200 girls, 142 (71%) girls were affected with acne while 58 (29%) were not affected by acne. A112 (56%) girls were using allopathic medicines, 32 (16%) girls were using homeopathic medicines, 28 (14%) girls were using ayurvedic medicines while 28 (14%) girls were using other non-specific things. clindamycin was used by 104 (52%) girls, adapalene + benzoyl peroxide gel was used by 26 (13%) girls, clindamycin + nicotinamide gel was used by 12 (6%) girls, toothpaste was used by 42 (24%) girls while Aloe vera gel was used by 76 (38%) of girls. The reason for self-medication was mild nature of illness in 130 (65%)  of girls, 96 (48%) girls did it to save the time, over the counter availability of medicines was the cause in 88 (44%) of girls, getting medicines from their previous prescription was seen in 52 (26%) of girls, 64 (32%) of girls did it to save the cost of consultation, 44 (22%) did it after getting knowledge from pharmacology book while 30 (15%) of girls felt embarrassed to tell their own symptoms.Conclusions: Self-medication for acne is quite high among medical students. Self-medication is part of self-care so it should be encouraged for minor illness. But should be based on thorough knowledge and restricted to over the counter drugs.

Television Advertising of Nonprescription Medicines: The Case for the Defendant

1976 ◽  
Vol 6 (1) ◽  
pp. 85-90 ◽  
Author(s):  
James D. Cope
Keyword(s):  
Drug Abuse ◽  
Drug Administration ◽  
Food And Drug Administration ◽  
Television Advertising ◽  
Over The Counter ◽  
Ongoing Work ◽  
Otc Medicines ◽  
Over The Counter Medicines

When critics raised suggestions that a link existed between drug abuse and the advertising of over-the-counter (OTC) medicines, the Proprietary Association commissioned independent studies to determine if there were truth to the allegations. “The weight of the evidence refutes the alleged relationship between advertising and drug abuse,” concludes the author of this paper. He also outlines the ongoing work of the OTC Review Panels, commissioned by the Food and Drug Administration, to evaluate ingredients in all over-the-counter medicines available to American consumers.

scholarly journals Practices on Over the Counter Medication among Mothers of Under Five Aged Children Attending Child OPD at Friends of Shanta Bhawan, Boudha, Kathmandu

2018 ◽  
Vol 10 ◽  
pp. 19-21 ◽  
Author(s):  
M Maharjan ◽  
K Adhikari
Keyword(s):  
Developing Countries ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Cross Sectional Study ◽  
Median Frequency ◽  
Self Medication ◽  
Cross Sectional ◽  
Over The Counter ◽  
Under Five ◽  
Otc Medicines

Background: Over the counter medicines are drugs that are brought without a medical prescription. The use of many OTC medicines in children is usually initiated by parents. Self medication in developing countries from a biological point of view point the risks that are involved in developing countries are reportedly higher than in industrialized countries. This can be related to the fact that in many developing countries drugs are available over the counter. In a study conducted in Pokhara, western Nepal found that 59% had taken self medication including OTC medicines.Objective: To assess the practices on OTC drug among mothers of under five aged childrenMethodology: The descriptive cross sectional study design was used. All the mothers of under five aged children visiting the Friends of Shanta Bhawan at the child OPD and had taken OTC medicines during last 6 months for child and wished to participate in the study were included using non probability purposive sampling technique during four weeks of data collection. The data was collected from 100 samples by face to face interview technique using semi-structured questionnaire. Descriptive analysis such as mean, median, frequency, percentage, standard deviation was calculated according to the objectives.Results: Most of the respondents (92%) took OTC for fever, 75% took for cough and cold. 65% of respondents used OTC medicines because the pharmacy is near from their homes and 48% used it due too easy to get the medicine as compared to visit to doctors or hospital.Conclusion: This study concluded that mothers used OTC for the common problems of their children because OTC medications are near to reach and easy to get than to visit to doctors or hospitals.DOI: http://dx.doi.org/10.3126/hprospect.v10i0.5640Health Prospect Vol.10 2011, pp.19-21

scholarly journals Analysis of over-the-counter medicines use among nursing students

2015 ◽  
Vol 72 (9) ◽  
pp. 794-800
Author(s):  
Suzana Mlinar ◽  
Rosanda Raskovic-Malnarsic
Keyword(s):  
Mental Health ◽  
Nursing Students ◽  
Prescription Drugs ◽  
Rural Areas ◽  
Health Issues ◽  
Over The Counter ◽  
Mental Health Issues ◽  
Medicines Use ◽  
Otc Medicines ◽  
Over The Counter Medicines

Background/Aim. The use of over-the-counter (OTC) medication is widespread among the adult and student populations in Slovenia. The aim of the study was to analyse the prevalence of OTC medicines use among nursing students with respect to sociodemographic characteristics. Methods. A total of 241 nursing students in the Faculty of Health Sciences, Ljubljana, were included in the cross-sectional study. A questionnaire was created for the purposes of the study. Statistical analysis was performed with SPSS 20. Descriptive statistics, t-test and the contingency coefficient were calculated. Statistical significance was set at the p-value of < 0.05. Results. The study showed that the use of prescription drugs was significantly higher in women (p = 0.029), students living in rural areas (p = 0.005) and students who described themselves as being of bad health (p = 0.008). At the same time, a third of the respondents had been taking one OTC medicine within the last month; those taking several prescription drugs commonly administered several over-the-counter medicines (p = 0.027). Women used OTC medicines to treat pain and fever (p = 0.001), respiratory issues (p = 0.015), and fungal infections (p < 0.000) more often than men. OTC medicines were also used to treat minor mental health issues by a higher proportion of respondents over 21 years of age (p = 0.005) and women (p < 0.000), while over-the-counter medicines for treating skin conditions were more frequently used in rural areas (p = 0.006). Conclusion. Nursing students tend to use OTC medicines on their own accord, receiving instructions for safe use with their purchase, which points to adequate promotion of safe use of medications in Slovenia. Men's assessment of their personal health tends to be better than that of women, who also use medication more frequently. A connection between poor health and a higher incidence of the use of OTC medicines was established. The use of OTC medicines to treat minor mental health issues increased with age and was more typical of women. The results obtained demonstrate the importance of personal control over the safe use of medicines, motivation for personal good health and a healthy lifestyle.

scholarly journals Consumer buying behavior and attitude towards pharmaceuticals

2019 ◽  
Vol 10 (4) ◽  
pp. 3392-3397
Author(s):  
Suraj Kushe Shekhar ◽  
Tony P Jose ◽  
Rehin K R
Keyword(s):  
Pharmaceutical Industry ◽  
Marketing Strategies ◽  
Price Sensitivity ◽  
Consumer Attitude ◽  
Purchase Decisions ◽  
Buying Behavior ◽  
Over The Counter ◽  
The People ◽  
The World ◽  
Different Types

Pharmaceutical industry is a fastest growing industry in India. It is valued at above US 40 billion dollars. India exports large amount of drugs to difference parts of the world. Nowadays people are conscious of what they buy. Even if doctors prescribe a medicine, consumers resort to internet to get more information on the medicine before they consume it.  Consumers have different perceptions on various kinds of drugs. Understanding the consumer attitude towards drugs will help the marketers to formulate marketing strategies better. The present study examines as to what the consumers look out when they reach to purchase a drug from the pharmacy.  This paper scrutinizes and gives insights on consumer behavior and their attitudes towards buying different types of pharmaceuticals (like over-the counter drugs, herbals, ayurvedic, analgesics etc). The paper highlights the importance of factors like price, trust and  brand in making importance purchase decisions. Further it was also observed that most of the people prefer buying over-the-counter drugs, which might end up being misused by the consumers. However, it was also found that consumers try to be well-aware of the medicine before buying or consuming it. Along with it, price sensitivity is something which majorly dominates the buying behavior of the consumers.  

scholarly journals The Practice of OTC Dispensing by Community Pharmacist in Nepal

2021 ◽  
Vol 8 (1) ◽  
pp. 44-52
Author(s):  
Sangita Shakya ◽  
Susmita Sedai ◽  
Ronas Shakya
Keyword(s):  
Community Pharmacy ◽  
Health Care Professionals ◽  
Community Pharmacists ◽  
Medical Practitioner ◽  
Working Hours ◽  
Descriptive Study ◽  
Over The Counter ◽  
Minor Illness ◽  
Validated Questionnaire ◽  
Otc Medicines

Over the counter (OTC) medications are the group of drugs that can be sold without the prescription of a registered medical practitioner to the consumers.  Pharmacists are the most accessible health care professionals to the patient for the treatment of their minor illness. To provide appropriate advice to the patient at the time of dispensing and over-the-counter (OTC) medication counselling, community pharmacists need access to current and reliable information about medicines. A descriptive study was conducted on fifty pharmacists present in the community pharmacy of Kathmandu and Lalitpur districts. Predesigned validated questionnaire consisting of 16 questions were taken for the collection of data. Qualification of pharmacists, numbers of consumer asking for OTC medication in a week, most commonly dispensed OTC medicines by pharmacists, common symptoms told by consumers and average working hour of community pharmacists were recorded. The approval from the concerned authorities was taken. The study was a community based descriptive study done for 3 months. The data of the study was analyzed by using SPSS version 18. Out of 50 Pharmacists, 27 were males and 23 were females. Most of the study populations were qualified as assistant pharmacy. 82% of Community Pharmacy encountered more than ten consumers in a week. Analgesics and antipyretics, drugs for gastritis, antiprotozoals and antihistamines were the most commonly dispensed drugs by the pharmacies. The most common symptoms enquired by patients/consumers were fever (92%), common cold (90%) and headache (86%) as reported by pharmacists respectively. Average working hours of community pharmacists were 67 hours per week. Few pharmacists knew the meaning of terms related to evidence-based health. Most respondents agreed that pharmacists have the necessary training to prescribe. There is increasing use of OTC medicines in Nepal. The study on community pharmacy practices regarding over the counter medicines can assist in evaluating pattern of use of OTC medicines by consumers thus help to reduce abuse and misuse of such medicines.

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