scholarly journals Optimalisasi Pokdarwis Massawi Melalui Tourism Service Management Pengembangan Objek Wisata Teluk Love Jember

2020 ◽  
Vol 2 (1) ◽  
pp. 37-46
Author(s):  
Aryo Prakoso ◽  
Margaretta Andini Nugroho ◽  
Rebecha Prananta
Keyword(s):  
Service Management ◽  
Skills Training ◽  
Tourism Industry ◽  
Economic Management ◽  
Tourist Destination ◽  
Hard Skills ◽  
To Come ◽  
Tourism Potential ◽  
Tourism Service ◽  
Tourism Services

Jember has a very diverse natural, cultural and artificial tourism potential. One of the natural potentials that currently become the prima donna in Jember is Teluk Love beach, located in Sumberrejo-Ambulu-Jember. The main attraction of the Love Bay is in terms of its shape that symbolizes love, which is not possessed by other destinations in Jember. The booming existence of the Love Bay increases tourist arrivals at this destination every day, in the other hand the condition of human resources and social economic environment is not ready to face of the growth of Love Bay tourism. Weak tourism knowledge, slum social environment patterns, society economic management are some challenges in developing this Love Bay tourism. Theoretically, if a tourist destination is well managed, tourists as subjects in the tourism industry have an important role in the sustainability of a tourist destination. The tourist services needs to get special attention. If the tourists are well served, then they will feel satisfied. This is a factor driving these tourists to come back, and with the more tourists it will have an effect on improving the economic level of the community itself. Based on the problems experienced by partners, the solutions that can be offered are providing soft skills training (attitude) for tourism services, providing hard skills training (procedural), providing assistance in the form of procurement of quality improvement service.

scholarly journals A hazai egészségturizmus minőségügyi értékelése

2011 ◽  
Vol 6 (1-2) ◽  
pp. 120-125
Author(s):  
Tibor Marosi ◽  
Pál Molnár
Keyword(s):  
Tourism Industry ◽  
High Rate ◽  
Thermal Waters ◽  
Health Tourism ◽  
Tourist Destination ◽  
Quality Management Systems ◽  
Wellness Tourism ◽  
Tourism Services ◽  
Outer Environment

In recent years, the role of health tourism has become more significant in Hungary due to growing health awareness, good domestic conditions and the increasingly completed health services. Beside the conditions Hungary has long traditions and internationally accepted references in this area, nowadays wellness tourism is becoming increasingly popularHungary is one of the biggest source of thermal waters, thus health tourism can be a vital part of the domestic tourism industry. The developments of health tourism services are also important for tourist destination. In this paper an overall assessment was done about the services belong to health tourism. Applying a questionnaire survey the evaluation of a Hungarian practice was accomplished, and about 100 wellness hotel were involved, from all parts of Hungary. The results indicate that quality management systems are applied in high rate, but requirements are not determined or applied precisely. Also important establishment is that wellness hotels take the necessary steps to shape up the inner and outer environment perfectly, but feedbacks and direct surveys of guests are missing in many cases. The competition is strong in the market of health tourism, if Hungary means to strengthen his position has pay more attention for implementation of quality practice.

scholarly journals GASTRONOMIC BRAND AS AN EFFECTIVE TOOL FOR TOURIST DESTINATION MANAGEMENT

2021 ◽  
Author(s):  
Olena Zelenko
Keyword(s):  
Positive Impact ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Destination Branding ◽  
The Sustainable Development ◽  
Tourist Destinations ◽  
Common Value ◽  
The Creation ◽  
Tourism Services

The article considers the peculiarities of the formation of the gastronomic brand of the territory. It was found that a large number of scientific works on gastronomic branding does not reveal the essence of the stages of formation of such a brand. Despite some successful practices in the use of gastronomic products to promote tourism services, the general recommendations for the use of the gastronomic brand as a tool for managing the development of a tourist destination in the functioning of the tourism industry at the regional level remain undisclosed. Based on the review of previous publications, the purpose of this study is to determine the stages of formation and features of the gastronomic brand to increase the attractiveness and efficiency of tourist destination management. As a result of the study on the role of the gastronomic brand in the process of managing a tourist destination, it was determined: the process of creating a brand should take place in stages, and involves determining the type of territory, identifying the relationship between the number of tourists and their gastronomic needs. historical traditions of ethnic cuisine and the creation of conditions for a harmonious combination of gastronomic brand with the brand of a tourist destination; there is a directly proportional connection between the gastronomic brand of the territory and the brand of the tourist destination: the presence of the former contributes to the sustainable development of the latter; The positive impact of the gastronomic brand on the development of the tourist destination becomes possible due to the harmonization of common value-oriented components implemented in the destination branding as well as during gastronomic branding. Ukraine is just beginning its journey to recognize its gastronomic products, traditions and related historical and cultural heritage. Adherence to the presented recommendations on the creation and gastronomic brands of certain areas will promote their development as tourist destinations, improve the socio-economic situation of the region, and allow to restore the full functioning of the tourism industry after the pandemic crisis.

scholarly journals Digital Gifts and Tourism Mementos: A Sustainable Approach

2021 ◽  
Vol 14 (1) ◽  
pp. 98
Author(s):  
Panagiotis Mantas ◽  
Zafeiria-Marina Ioannou ◽  
Emmanouil Viennas ◽  
George Pavlidis ◽  
Evangelos Sakkopoulos
Keyword(s):  
Tourism Industry ◽  
Mobile Technologies ◽  
Tourist Destination ◽  
Software Developers ◽  
Digital Footprint ◽  
The Gift ◽  
To Come ◽  
Digital Equivalent ◽  
Targeted Approach

Touristic destinations all around the world are struggling to digitally transform the touristic experience and the touristic products they offer and to capitalize a good experience with new tourists and returning ones. There is a lot of research on digital solutions assisting tourism, but it does not provide a follow-up digital product, therefore depending only on physical gifts, postcards and mementos. In this work, we propose a novel platform that can provide a personalized digital memento or digital gift for every route or tourist destination that can become the digital point of reference of visitors’ experience giving new dimensions for commercialization to the existing physical mementos at the gift shops. The purpose of this study is to analyze what comprises a memorable touristic experience and to design and, finally, present a total solution that builds and offers a personal e-souvenir of a touristic experience to the tourist for him to hold, sport and share just using his mobile phone. We propose a digital memento-building platform that includes the personalized experience in visits taking place while in vacations. The visitors are usually taking pictures along routes they follow that later need further organization and processing and that in no way substitutes the physical mementos. In our approach, we propose a solution that generates a unique and personalized e-souvenir through a collage of the selfies and photos creating the digital equivalent of the touristic postcards but in our case personalized with the visitor photos with minimum amount of effort and produced real-time. Our approach is also providing a platform to the photographers and designers of touristic destinations to build and graphically generated memento artifacts—templates specific for one or more destinations or routes. In this way, the approach serves the tourism industry vertically, covering all aspects, i.e., the tourist-visitor, the tourism professional players such as photographers, designers of physical mementos and, of course, the touristic destination providing a digital footprint to server marketing of the destination through sharing on social media and word-of-mouth, of course. To support our approach, we have built and run a fully working prototype in the touristic center of Athens, Greece, with real users and designers for several weeks during summer vacations. The results have been greatly encouraging from end-users and professionals. The study shows that it is possible for various lines of business to come together and work along one another for an improve touristic experience using mobile technologies in a personalized, targeted approach. The touristic destination, graphic designers, photographers, tourist agent specialists, software developers and visitors can all now have a digital personalized memorable gift from the visit.

scholarly journals Politeness Strategies and Levels In Tourism-Service Language in Surakarta Residency

2016 ◽  
Vol 3 (2) ◽  
Author(s):  
Budi Purnomo
Keyword(s):  
Tourism Industry ◽  
Data Sources ◽  
Tourist Destination ◽  
Central Java ◽  
Politeness Strategies ◽  
Tourism Service ◽  
Research Show

In tourism industry, tourists act as guests and tourism industry practitioners act as hosts. Typically tourism industry practitioners will try to act politely and follow politeness strategies as well as possible when serving tourists to ensure their satisfaction. Levels of satisfaction could be determined by the politeness of the hosts' behaviour towards their guests, including the politeness levels of their tourism-service language. This research was done in Surakarta Residency, the main tourist destination in Central Java. Data sources of this research came from (1) informants and (2) events.  The data were analyzed by Brown and Levinson’s politeness strategies (1987). The results of this research show that the tourism industry practitioners in Surakarta Residency use various politeness strategies and levels in tourism-service language to serve their guests. 

scholarly journals Features of the Development of a Modern Marketing Strategy of Tourist Destination through Social Networks

2021 ◽  
Vol 3 (518) ◽  
pp. 260-266
Author(s):  
V. O. Huriev ◽  
◽  
V. V. Dykan ◽  
Keyword(s):  
Social Networks ◽  
Marketing Strategy ◽  
Action Plan ◽  
Tourism Industry ◽  
Successful Implementation ◽  
Economic Management ◽  
Tourist Destination ◽  
Economic Entity ◽  
Main Components ◽  
Potential Customers

The article analyzes the current tendencies in the development of marketing strategy through social networks, describes in detail the theoretical aspects of the development of modern marketing strategies for tourist destination. Taking into account the fact that the development of society dictates the requirements for the development of the market and the entities that fulfill economic management therein, it can be said that the process of developing a modern marketing strategy requires new approaches to the management of economic entities and the development of an adaptive action plan that will ensure their successful implementation. In particular, we are talking about marketing activity strategies that are developed and implemented in accordance with the general management strategy of an economic entity. In the context of the present day pandemic, the current marketing strategy is one of the main components of the successful functioning of an enterprise or organization. The latest trends in marketing through social networks are considered. Based on the analysis of modern social networks and theoretical information, a marketing strategy for tourist destination is offered. It is concluded that under today’s conditions it is advisable to develop domestic tourism – for the full functioning of the tourism industry in times of crisis. Facebook and Instagram are chosen as the main platforms for promoting the tourist destination, as these networks currently have the largest number of potential customers in Ukraine. A step-by-step plan for the implementation of a marketing strategy has been developed. Also, based on data analysis, as a social media promotion instrument has been chosen targeted advertising that allows to find potential customers and implement a marketing strategy with the main KPI – more potential customers at lower costs.

scholarly journals Politeness Strategies and Levels In Tourism-Service Language in Surakarta Residency

2016 ◽  
Vol 3 (2) ◽  
pp. 163
Author(s):  
Budi Purnomo
Keyword(s):  
Tourism Industry ◽  
Data Sources ◽  
Tourist Destination ◽  
Central Java ◽  
Politeness Strategies ◽  
Tourism Service ◽  
Research Show

In tourism industry, tourists act as guests and tourism industry practitioners act as hosts. Typically tourism industry practitioners will try to act politely and follow politeness strategies as well as possible when serving tourists to ensure their satisfaction. Levels of satisfaction could be determined by the politeness of the hosts' behaviour towards their guests, including the politeness levels of their tourism-service language. This research was done in Surakarta Residency, the main tourist destination in Central Java. Data sources of this research came from (1) informants and (2) events.  The data were analyzed by Brown and Levinson’s politeness strategies (1987). The results of this research show that the tourism industry practitioners in Surakarta Residency use various politeness strategies and levels in tourism-service language to serve their guests.keywords; Politeness Strategies; Politeness Levels;  Tourism-Service Language 

scholarly journals DEVELOPMENT OF INDONESIAN TOURISM LAW IN THE TOURISM INDUSTRY 4.0

2020 ◽  
Vol 2 (1) ◽  
pp. 09-12
Author(s):  
Muhamad Rizal ◽  
Yul Maulini
Keyword(s):  
Industry 4.0 ◽  
Industrial Revolution ◽  
Tourism Industry ◽  
National Interests ◽  
Global Tourism ◽  
Intelligent Devices ◽  
The Government ◽  
Tourism Service ◽  
Tourism Services ◽  
The Impact

This article provides an overview of the effects of tourism industry 4.0 on the development of Indonesian tourism law. So that the laws and regulations in the field of Indonesian tourism are able to facilitate the principles of service trade in the General Agreement on Trade and Services (GATS). With the ratification of the WTO Agreement, Indonesia must abide by these principles by not ignoring national interests in order to foster good relations with each WTO member. Therefore, the Government of Indonesia is expected to be able to utilize some of the exclusion rules in the GATS to provide opportunities for Indonesian tourism businesses to prepare themselves in the global tourism services trade competition. The development of Indonesian tourism law now, is in a position to be able to facilitate the development of the global tourism service business with the 4.0 industrial revolution which introduces applications on intelligent devices and artificial intelligence speeds that cannot be dammed. Mapping the impact of globalization and any efforts that must be made by the Indonesian government in developing tourism laws so that they can take advantage of the globalization of world trade in tourism services.

scholarly journals Investigating Factors of Customer Loyalty Formation for Wellness Spa

2021 ◽  
Author(s):  
Marija Lakićević ◽  
Danijela Pantović ◽  
Aleksandra Fedajev
Keyword(s):  
Research Question ◽  
Positive Influence ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Special Review ◽  
Wellness Tourism ◽  
The Republic ◽  
Tourism Potential

Research question: The objective of this paper is to examine the level of the development of spa tourism with a special review of the wellness tourist offer of the Republic of Serbia, and also which factors of this tourist offer we should pay special attention to and improve, to achieve the highest level of tourist loyalty. Motivation: The tourism potential of the Republic of Serbia has not been sufficiently researched and that served as a basic motivational factor. Idea: Considering the tourist potential that Serbia has and partly the work of Han et al., (2017), the fact that spa tourism is the fastest-growing sector in the entire tourism industry, and that the wellness tourism offer is a very important segment of spa tourism, there is a need to identify factors that influence the visitors' loyalty formation for such tourist destinations. As the Republic of Serbia has a lot of wellness centres, it represents a very convenient location for conducting such research. Data: This research included 298 guests of wellness centres in Vrnjačka Banja: "Solaris", "Aleksandar", "Merkur", "Zepter", "Kralj", "Slatina" and "Iwa Wellness Centre". Data collection was performed during July and August 2019. Methods: The PLS-SEM method was used in this paper to test the defined research hypotheses. Factors that contribute to loyalty and revisit for the wellness and spa tourist destination were investigated, and they were measured by the appropriate number of questions: quality of wellness and spa tourism, the value of wellness and spa services, attraction of wellness and spa tourist destination and satisfaction with wellness and spa tourist destination. All attitudes were measured using a five-point Likert scale. Results: The quality and value of wellness and spa services positively impact the affection for wellness and spa tourist destination and satisfaction with wellness and spa tourist destination, while the attraction of wellness and spa tourist destination positively affects satisfaction with wellness and spa tourist destination and tendency to revisit by tourists. The existence of a positive influence of satisfaction with wellness and spa tourist destination and the desire to revisit the tourist loyalty formation was also shown. Contribution: Improving the quality, value, and effect with the Republic of Serbia as a wellness and spa tourist destination will increase the satisfaction of visitors and their desire to revisit this tourist destination, which will lead to greater loyalty in the future. This will increase the revenue generated from this type of tourism and accelerate local and regional development.

scholarly journals COVID-19 as a tourist activity inhibitor as evidenced by Poles’ holiday plans

2020 ◽  
Vol 32 (4) ◽  
pp. 9-24
Author(s):  
Agnieszka Niezgoda ◽  
Klaudyna Kowalska
Keyword(s):  
Occupational Status ◽  
Substitution Effect ◽  
Well Being ◽  
Tourism Industry ◽  
Market Potential ◽  
Activity Data ◽  
Tourism Service ◽  
Willingness To Use ◽  
Tourism Services ◽  
The Impact

As a result of the global COVID-19 pandemic, we are facing challenges of the social and economic crisis. Its effects are difficult to estimate, but the impact on the tourism industry is undeniable. This is also true of the behavior of consumers of tourism services, whose attitudes towards travel are likely to change radically. The aim of the study presented in this article is to determine how Polish tourists have changed their travel plans and the way they organize their travels during and after the COVID-19 pandemic. The authors argue that the pandemic is an inhibitor of tourist activity. Data for the study were collected using an online pilot survey of 190 Polish adults. The first part of the questionnaire included general demographic questions about the respondents. The main part was divided into three sections related to COVID-19 and regarding: 1) changes in their occupational status and financial well-being, 2) their travel plans, and 3) their willingness to use peer-to-peer accommodation (e.g. Airbnb). The results show that the pandemic is not only an inhibitor of tourist activity, but can also trigger the substitution effect in the tourism market. Potential tourists can choose not to buy tourism services and instead spend their money on other forms of leisure (“external” substitution outside the tourist market) or can choose a more competitively priced tourism service (“internal” substitution). The COVID-19 pandemic has negatively affected the financial well-being and occupational status of some respondents and the vast majority of respondents have had to modify or cancel their holiday plans. While the pandemic may help to stimulate domestic tourism, the preference for self-organized holiday trips, expressed by the respondents, herald further problems of tour operators. Although the financial well-being of many respondents has deteriorated, the number of those interested in cheaper accommodation for future trips was much smaller compared to those who reported such a preference before the pandemic.

scholarly journals The Utility of Blockchain Technology in the Electronic Commerce of Tourism Services: An Exploratory Study on Romanian Consumers

2022 ◽  
Vol 14 (2) ◽  
pp. 943
Author(s):  
Tița Raluca-Florentina
Keyword(s):  
Service Providers ◽  
Positive Impact ◽  
Tourism Industry ◽  
Blockchain Technology ◽  
Travel Experience ◽  
Degree Of Satisfaction ◽  
Tourism Service ◽  
The Moment ◽  
Intention To Continue ◽  
Tourism Services

Blockchain technology is considered one of the most revolutionary innovations that has much to offer the tourism industry, having a positive impact among consumers with the help of interactive applications but also easy to use. Tourist services must constantly evolve in a society where the consumer has everything a click away and his requirements are demanding when it comes to quality leisure. Blockchain technology has the power to change the course of the travel experience, offering the customer more autonomy, but the applications developed by the providers can offer transparency and trust to the customers from the moment T0, when the desire to go on a trip is born, until the end at which it should provide feedback. So far, digital and tourism specialists have not agreed on the development of blockchain-based applications, although the benefits are great for both consumers and tourism service providers, as in this publication we can see a series of advantages that blockchain technology can offer the tourism field. This paper also investigates the satisfaction that the Romanian consumer has after purchasing tourist services through e-commerce applications, a satisfaction that can be an additional motivation for specialists to implement blockchain technology. Following the research in this paper, it can be seen how important it is to develop a series of easy-to-use applications, because if the consumer does not manage to use the applications, this affects the degree of satisfaction and the intention to continue using the online applications for the purchase of tourism services.

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