scholarly journals Features of the Development of a Modern Marketing Strategy of Tourist Destination through Social Networks

2021 ◽  
Vol 3 (518) ◽  
pp. 260-266
Author(s):  
V. O. Huriev ◽  
◽  
V. V. Dykan ◽  
Keyword(s):  
Social Networks ◽  
Marketing Strategy ◽  
Action Plan ◽  
Tourism Industry ◽  
Successful Implementation ◽  
Economic Management ◽  
Tourist Destination ◽  
Economic Entity ◽  
Main Components ◽  
Potential Customers

The article analyzes the current tendencies in the development of marketing strategy through social networks, describes in detail the theoretical aspects of the development of modern marketing strategies for tourist destination. Taking into account the fact that the development of society dictates the requirements for the development of the market and the entities that fulfill economic management therein, it can be said that the process of developing a modern marketing strategy requires new approaches to the management of economic entities and the development of an adaptive action plan that will ensure their successful implementation. In particular, we are talking about marketing activity strategies that are developed and implemented in accordance with the general management strategy of an economic entity. In the context of the present day pandemic, the current marketing strategy is one of the main components of the successful functioning of an enterprise or organization. The latest trends in marketing through social networks are considered. Based on the analysis of modern social networks and theoretical information, a marketing strategy for tourist destination is offered. It is concluded that under today’s conditions it is advisable to develop domestic tourism – for the full functioning of the tourism industry in times of crisis. Facebook and Instagram are chosen as the main platforms for promoting the tourist destination, as these networks currently have the largest number of potential customers in Ukraine. A step-by-step plan for the implementation of a marketing strategy has been developed. Also, based on data analysis, as a social media promotion instrument has been chosen targeted advertising that allows to find potential customers and implement a marketing strategy with the main KPI – more potential customers at lower costs.

Startups Creation and Development in China

2020 ◽  
Vol 11 (4) ◽  
pp. 1191
Author(s):  
Aisen Afanasievich LARIONOV ◽  
Evgeniy Fedorovich AVDOKUSHIN ◽  
Galina Ivanovna RATZ
Keyword(s):  
Economic Reform ◽  
Global Economy ◽  
Agricultural Sector ◽  
Chinese Economy ◽  
Open Door Policy ◽  
Economic Management ◽  
Economic Entity ◽  
Role Of The State ◽  
Main Components

The reform of the economic system in China initiated under the leadership of Deng Xiaoping in the late 70s of the 20th century included as the main components and mechanisms the gradual and consistent elimination of the state’s status of a monopoly economic entity. The economic reform was aimed at, first, the de-collectivization of the agricultural sector, the gradual implementation of individual and private forms of ownership, private economy management, and the transition from an administrative-command model of economic management to the use of commodity-money, and then market methods of economy management at the determining and directing role of the state. An open-door policy and foreign economy, as well as the use of the global economy mechanisms and potential, have become the most important components of economic reform and the entire development model of the Chinese economy.

scholarly journals Analysis, Reconstruction and Establishment Tourist Destination in Toba Samosir, North Sumatera, Indonesia

The Winners ◽  
2012 ◽  
Vol 13 (2) ◽  
pp. 127
Author(s):  
Menara Simanjuntak ◽  
Haryadi Sarjono
Keyword(s):  
Action Plan ◽  
Tourism Industry ◽  
Infrastructure Development ◽  
Discussion Forums ◽  
Tourist Destination ◽  
Strategic Development ◽  
Tourist Destinations ◽  
Strategic Plans ◽  
District Government ◽  
The Government

This study aimed to provide inputs for local government of Toba Samosir (Tobasa) in preparing strategic development plan of tourist destinations in District Tobasa. This study is a qualitative approach through in-depth interviews and feedback from forum discussion groups with participants representing community leaders, indigenous peoples, governments and travel business. Total participants are 15 people collected on June 1, 2012 at Balige government office. Discussion forums formulated nine locations of tourist destination spread in Toba Samosir. As result this research, we formulated four strategic plans with tactical plans; (1) specifying and establish the location of tourist destinations in the District Tobasa; (2) submitting plans to the government budget or through the budget of Tobasa district in five years starting in 2014 to follow; (3) conducting government financing for infrastructure development and tourism industry participation; (4) doing tourism and cultural promotion. We found limitations for the plan. Some of them were: the low budget provided by the District government so that we expected supports from domestic investors to accelerate tourism development in the area. Most activities were proposed under the action plan of both Tobasa District government and North Sumatra Government.

scholarly journals Optimalisasi Pokdarwis Massawi Melalui Tourism Service Management Pengembangan Objek Wisata Teluk Love Jember

2020 ◽  
Vol 2 (1) ◽  
pp. 37-46
Author(s):  
Aryo Prakoso ◽  
Margaretta Andini Nugroho ◽  
Rebecha Prananta
Keyword(s):  
Service Management ◽  
Skills Training ◽  
Tourism Industry ◽  
Economic Management ◽  
Tourist Destination ◽  
Hard Skills ◽  
To Come ◽  
Tourism Potential ◽  
Tourism Service ◽  
Tourism Services

Jember has a very diverse natural, cultural and artificial tourism potential. One of the natural potentials that currently become the prima donna in Jember is Teluk Love beach, located in Sumberrejo-Ambulu-Jember. The main attraction of the Love Bay is in terms of its shape that symbolizes love, which is not possessed by other destinations in Jember. The booming existence of the Love Bay increases tourist arrivals at this destination every day, in the other hand the condition of human resources and social economic environment is not ready to face of the growth of Love Bay tourism. Weak tourism knowledge, slum social environment patterns, society economic management are some challenges in developing this Love Bay tourism. Theoretically, if a tourist destination is well managed, tourists as subjects in the tourism industry have an important role in the sustainability of a tourist destination. The tourist services needs to get special attention. If the tourists are well served, then they will feel satisfied. This is a factor driving these tourists to come back, and with the more tourists it will have an effect on improving the economic level of the community itself. Based on the problems experienced by partners, the solutions that can be offered are providing soft skills training (attitude) for tourism services, providing hard skills training (procedural), providing assistance in the form of procurement of quality improvement service.

scholarly journals SOCIAL NETWORKS AS A CATALYST OF DEVELOPMENT AND DISTRIBUTION OF SERVICES OF RESTAURANT ESTABLISHMENTS

2021 ◽  
Author(s):  
Tetiana Nezveshchuk-Kohut ◽  
Viktoriia Yazina
Keyword(s):  
Social Networks ◽  
Hospitality Industry ◽  
Restaurant Industry ◽  
Successful Operation ◽  
Direct Sales ◽  
Innovative Management ◽  
Image Building ◽  
The Innovative Management ◽  
Main Components ◽  
Potential Customers

The article is devoted to the principles of functioning and development of the restaurant industry, which is covered by an important component of the hospitality industry. Today, the trend of using social networks among society is constantly growing, while social networks perform many functions, such as communication, information, social and so on. Depending on the company's goals, social networks can be used as an image building channel, helpdesk, communication platform or as a direct sales tool. Promotion through social media is a relatively inexpensive «pleasure» that allows businesses to have direct contact with current and potential customers. The urgency of creating pages in social networks as a catalyst for the development and distribution of services of restaurants is considered. Current examples of restaurants that actively promote their services on social networks and the effectiveness of their work is growing. The international experience of popularization of restaurant services through social networks is considered. Particular attention is paid to identifying the main aspects that need to be considered when distributing restaurant services through social networks. The main components in the innovative management of the restaurant business through social networks are identified. The necessity of applying the experience of creating pages in social networks, especially during the spread of the Covid-19 pandemic, is substantiated and the peculiarities of creating, filling and maintaining a page are given. The restaurant industry is considered as one of the priority areas of tourism development, which has a significant impact on the socio-economic development of the country. Social networks play an important role in the distribution of restaurant services and communication with customers on the Internet, so social networks open a wide window of opportunity for the successful operation and development of restaurants. The process is currently underway in Ukraine involvement of restaurants in social networks and the formation of each of them own style of activity in this field.

scholarly journals Choosing the Hotel According to the Quality Presented by Influencers on Social Networks

2020 ◽  
Author(s):  
Corina Aurora Marin (Barbu) ◽  
◽  
Elenа Condreа ◽  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Tourism Industry ◽  
Descriptive Statistics ◽  
Quality Of Services ◽  
Opinion Poll ◽  
Travel Agencies ◽  
Fertile Ground ◽  
Potential Customers

The tourism industry has found an incredibly fertile ground to reach potential customers with the growth of social media. With the influencers’ tendencies to share moments in their lives and especially about their travels, social networks have become one of the most powerful weapons that travel agencies and hotels use to attract as many customers as possible. The phenomenon of influencers is one in development in our country as well. New accounts are constantly appearing on social networks, promoting brands from many fields (beauty, fashion, cooking, sports and even tourism). We are witnessing a revolution in the consumption of audiovisual content, and the development of the concept of influencer confirms this. The main purpose of this paper is to explore how influencers can influence consumers’ decisions in choosing a hotel. It will focus on research on attitudes and opinions on social media and information in tourism in Romania. The data were collected through an online opinion poll and were analyzed using descriptive statistics. Research has shown a great advantage in using influencers to attract customers. However, customers who choose certain hotels through influencers come with higher expectations, which is why the quality of services must rise to the highest standards.

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

MARKETING ROLE IN TOURIST OFFER DEVELOPMENT

2018 ◽  
Vol 28 (5) ◽  
pp. 1685-1688
Author(s):  
Sherif Sejdiu
Keyword(s):  
Marketing Strategy ◽  
Local Level ◽  
Sales Force ◽  
Tourism Industry ◽  
Response Force ◽  
Tourism Demand ◽  
Strong Response ◽  
Promotion Policy ◽  
Measurement Models ◽  
Travel Industry

The tourism industry is sensitive to global and regional political, economic and social events and phenomena, and has also demonstrated a strong response force and speed to regain the path of positive growth despite the not favorable state of the world economy and indicators the moderate development that it has performed, as well as the uncertainty highlighted in the demand in general and tourism in particular because of the low level of demand for this product category. In any marketing strategy that has four components of mix marketing: product, pricing, distribution, and promotion are needed, as they play a useful role, though they do not have the same weight. Some of these elements and, in some cases, only one of them has a determining role in comparison to competitors and, consequently, are the key factor to succeed. The role of the product, a better price, the sales force or the distribution network more efficiently than the competitors, the promotion policy, etc. may be the role. Distribution includes all possibilities, ways, and methods for dispersing products across market segments, locations to direct customer contact. Distribution is one of the mixing marketing elements. It has direct links to product policy, pricing and promotion policy. For the successful realization of the marketing strategy it is important to supply customers with certain products. Likewise, these products should be available in a certain amount, in certain places, and at the time when the consumer so requests. In surveys of demand measurement in the tourism and travel industry, the use of some basic indicators is noted. Although the independent variables involved in tourism demand measurement models vary greatly according to the objectives and the field of specialization and research of researchers, the use of some basic indicators as a measure of tourist demand variables in its modeling and forecast makes it possible standardization of data and their unified reporting at the global and local level. The variation of tourist achievement is the most used for measuring tourism demand at least in the last twenty years. Specifically, this variable is measured by the total tourist achievement from a source to a destination, which can further be disrupted in tourist achievements for holiday purposes, business travel achievements, tourist achievements for family and friends visits, tourist achievements by means of travel, such as air, sea, road and so on. Some studies also use destination spending as a demand-measurement variable, while other researchers are even more rigorous using tourist spending for specific categories and certain products and purchases in general. Other indicators used are tourism income, employment in the tourism and travel industry, as well as exports and imports.

Srilanka a Favorite Tourist Destination Issues and Challenges Faced by the Srilankan Tourism Industry

2016 ◽  
Vol 2 (1) ◽  
Author(s):  
Atul Ramgade ◽  
Shubhagi Walvekar
Keyword(s):  
Sri Lanka ◽  
Tourism Industry ◽  
Recent Past ◽  
Tourist Destination ◽  
Global Trends ◽  
Fast Growing

Sri Lanka in recent past have emerged as a very fast growing tourist destination there are many reasons for this but the main reason being that, the tourist visiting Srilanka are motivated by the perception of beautiful virgin scenery, opportunities for sightseeing, and relaxed place of life. It is necessary therefore to take account of the global trends in tourism, which may have impact on the overall tourism in Srilanka. The aim of this study is to examine the issues relevant to the development of tourism industry in Srilanka and the challenges that are faced by the Srilankan tourism industry.

scholarly journals An Online Reputation Analysis of the Tourism Industry in Marbella: A Preliminary Study on Open Innovation

2021 ◽  
Vol 7 (2) ◽  
pp. 111
Author(s):  
María Jesús Carrasco-Santos ◽  
Antonio Manuel Ciruela-Lorenzo ◽  
Juan Gabriel Méndez Pavón ◽  
Carmen Cristófol Rodríguez
Keyword(s):  
Quantitative Research ◽  
Tourism Industry ◽  
Future Research ◽  
Full Data ◽  
Tourist Destination ◽  
Specific Advice ◽  
Sociodemographic Profile ◽  
The One ◽  
Online Reputation ◽  
The City

This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers according to sociodemographic characteristics. A correlational, quantitative research technique was used in this study based on the manual extraction of more than 4000 reviews generated on TripAdvisor. The data used in this study were collected from the TripAdvisor website, taking, as a sample, tourists who had visited the city in the last three years. Ratings that did not provide full data on the variables were excluded. The findings show that Marbella is considered a luxury shopping destination. The preliminary conclusions allow us to generalize about the sociodemographic profile of its tourists. The findings of the study will provide valuable information for Marbella’s Destination Management Organization (DMO). On the one hand, this study highlights the importance of ranking the attractions of the city to create better communication strategies and enhance the appeal of those attractions that receive the best ratings, establishing the true vocation of Marbella as a tourist destination. On the other hand, it provides information on what tourists perceive to be negative elements, allowing the administration to create an improvement plan. The novelty of this research paper is that it delves into Marbella’s online reputation through an analysis of specific attractions’ ratings. Areas that require further attention in future research have been highlighted, along with specific advice on each attraction that contributes to the tourist offerings of the city.

When Informality Matters: Participatory Security Reform and Mechanisms of Social Embeddedness in Nezahualcóyotl, Mexico

2021 ◽  
pp. 1-28
Author(s):  
Françoise Montambeault ◽  
Annabelle Dias Félix
Keyword(s):  
Social Networks ◽  
Local Level ◽  
Social Embeddedness ◽  
Successful Implementation

Abstract What are the conditions underlying successful implementation of participatory security mechanisms? Drawing on the case of Ciudad Nezahualcóyotl and from the notion of social embeddedness, we argue that participatory security reforms that aim to include citizens in defining security priorities allow for better adoption of reforms in practice. Local level reforms are not implemented in a social vacuum but rather in pre-existing social networks that are key to their adoption in practice by citizens. However, not all social networks are equal, nor do they operate in the same manner. In ‘Neza’, it is through existing clientelistic networks and socially embedded local brokers that the redes vecinales were implemented and adopted by citizens, leading to varied reform adoption patterns at the very local level.

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