scholarly journals Investigating Factors of Customer Loyalty Formation for Wellness Spa

2021 ◽  
Author(s):  
Marija Lakićević ◽  
Danijela Pantović ◽  
Aleksandra Fedajev
Keyword(s):  
Research Question ◽  
Positive Influence ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Special Review ◽  
Wellness Tourism ◽  
The Republic ◽  
Tourism Potential

Research question: The objective of this paper is to examine the level of the development of spa tourism with a special review of the wellness tourist offer of the Republic of Serbia, and also which factors of this tourist offer we should pay special attention to and improve, to achieve the highest level of tourist loyalty. Motivation: The tourism potential of the Republic of Serbia has not been sufficiently researched and that served as a basic motivational factor. Idea: Considering the tourist potential that Serbia has and partly the work of Han et al., (2017), the fact that spa tourism is the fastest-growing sector in the entire tourism industry, and that the wellness tourism offer is a very important segment of spa tourism, there is a need to identify factors that influence the visitors' loyalty formation for such tourist destinations. As the Republic of Serbia has a lot of wellness centres, it represents a very convenient location for conducting such research. Data: This research included 298 guests of wellness centres in Vrnjačka Banja: "Solaris", "Aleksandar", "Merkur", "Zepter", "Kralj", "Slatina" and "Iwa Wellness Centre". Data collection was performed during July and August 2019. Methods: The PLS-SEM method was used in this paper to test the defined research hypotheses. Factors that contribute to loyalty and revisit for the wellness and spa tourist destination were investigated, and they were measured by the appropriate number of questions: quality of wellness and spa tourism, the value of wellness and spa services, attraction of wellness and spa tourist destination and satisfaction with wellness and spa tourist destination. All attitudes were measured using a five-point Likert scale. Results: The quality and value of wellness and spa services positively impact the affection for wellness and spa tourist destination and satisfaction with wellness and spa tourist destination, while the attraction of wellness and spa tourist destination positively affects satisfaction with wellness and spa tourist destination and tendency to revisit by tourists. The existence of a positive influence of satisfaction with wellness and spa tourist destination and the desire to revisit the tourist loyalty formation was also shown. Contribution: Improving the quality, value, and effect with the Republic of Serbia as a wellness and spa tourist destination will increase the satisfaction of visitors and their desire to revisit this tourist destination, which will lead to greater loyalty in the future. This will increase the revenue generated from this type of tourism and accelerate local and regional development.

scholarly journals Stationary Traffic as a Factor of Tourist Destination Quality and Sustainability

2021 ◽  
Vol 13 (7) ◽  
pp. 3965
Author(s):  
Robert Maršanic ◽  
Edna Mrnjavac ◽  
Drago Pupavac ◽  
Ljudevit Krpan
Keyword(s):  
Synthesis Method ◽  
Hotel Industry ◽  
Point Of View ◽  
Tourist Destination ◽  
Scientific Methods ◽  
Tourist Destinations ◽  
Analysis And Synthesis ◽  
The Republic ◽  
Method Analysis

Since the Republic of Croatia is one of the most popular European and world tourist destinations, the aim of this paper is, from the user’s (n = 596) point of view, to research the importance of stationary traffic in tourist destinations. The purpose of this paper is to point out the possibilities of improving the tourist destination quality and sustainability through an adequate parking service. In order to corroborate constructed scientific hypotheses, a larger number of scientific methods were used from which a polling method, analysis and synthesis method, descriptive statistics method, t-test, and analysis of variance (ANOVA) should be singled out. The major finding of this paper indicates a relatively big importance of stationary traffic (M = 6.51; SD = 2.21) as an element of tourist destination quality. Moreover, regarding the quality of tourist destination, the results of this paper suggest that the parking space availability is more important than the way parking or parking payment are organized. Between the experienced parking problem in a tourist destination and age on one side and evaluation of the importance of stationary traffic as an element of tourist destination quality on the other side, a statistically important connection was established. Gained knowledge can be particularly helpful to hotel industry managers but also to traffic managers whose duty is to provide an adequate number of parking spaces in tourist destinations.

scholarly journals Competitiveness and Sustainability in Tourism Industry: The Albergo Diffuso Case Study

2017 ◽  
Vol 12 (12) ◽  
pp. 107 ◽  
Author(s):  
Marco Valeri ◽  
Paola Paoloni
Keyword(s):  
Environmental Sustainability ◽  
Research Method ◽  
Social Economic ◽  
Research Question ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Units Of Analysis ◽  
Start Up

The objective of the analysis developed in this paper is to verify whether the sustainability of the hotel ospitality model contributes to the competitiveness of tourist destinations. The research question is: does the model of “albergo diffuso” satisfy the requirement for a social, economic and environmental sustainability? The research method adopted consisted in a survey with the submission of a questionnaire to a number of alberghi diffusi operating worldwide, that is 130 units of analysis. The submission period went from October to December 2016. Through the questionnaire submitted to the interviewees it has been possible to analyze the motivation for the business start-up as well as the characteristics of the entrepreneur, the managerial systems and the governance style. The results will be analyzed through the application of the Weaver model (2014; 2017) which is considered essential to evaluate the contribution of the albergo diffuso to tourism sustainability. The implementation of the Weaver matrix to evaluate the contribution of the albergo diffuso to the sustainability of a tourist destination is the original element of the paper. The paper discusses the implications of sustainability with particular regards to the “albergo diffuso”. Therefore, it would be suitable to expand the analysis to additional models of tourist hospitality present in the international tourism scenario

scholarly journals PEMETAAN POTENSI DAN PENYUSUNAN PAKET WISATA DI KABUPATEN BANGKA SELATAN

2021 ◽  
pp. 1017
Author(s):  
Titin Fatimah ◽  
Rode Ayu Wahyuningputri ◽  
Revalino Tigor Hasudungan
Keyword(s):  
Community Service ◽  
Professional Associations ◽  
The Novel ◽  
The South ◽  
Tourist Destination ◽  
Collaborative Activity ◽  
Tourist Destinations ◽  
Service Activity ◽  
The Republic ◽  
Tourism Potential

The Bangka Belitung Islands are known as one of the largest tin producers in Indonesia. Since the last few years, tin mining activities are no longer the primary economic source, but have shifted towards tourism. Especially since the introduction of the novel and movie Laskar Pelangi, making Belitung one of the most visited tourist destinations and affecting the number of visits to Bangka Island. So far, the center of tourism activities on Bangka Island only revolves around Sungailiat and its surroundings, not yet reaching South Bangka. Whereas in the South Bangka area there are also many exciting potentials to be developed. For this reason, it is necessary to develop a strategy so that South Bangka can also be developed into an alternative tourist destination other than Sungailiat. One of the methods used is mapping tourism potential and compiling travel patterns to become tour packages to be promoted. FGDs were conducted by involving tourism actors, professional associations, and the local Tourism Office. This community service activity is also a collaborative activity between the Deputy for Destination Development at the Ministry of Tourism of the Republic of Indonesia and the Tourism Office of the Province of Bangka Belitung. This activity resulted in the design of tour packages for the South Bangka area. There are two kinds of tour packages produced named ‘Kelapan Snorkeling’and ‘Bangka Energic Underwater’; both equipped with an itinerary map. Kepulauan Bangka Belitung selama ini dikenal sebagai salah satu penghasil timah terbesar di Indonesia. Sejak beberapa tahun terakhir, kegiatan penambangan timah bukan lagi menjadi sumber ekonomi utama, namun sudah bergeser ke arah pariwisata. Apalagi sejak dikenalnya novel dan film Laskar Pelangi, mejadikan Belitung sebagai salah satu destinasi wisata yang banyak dikunjungi, dan berpengaruh juga pada angka kunjungan ke Pulau Bangka. Selama ini pusat kegiatan wisata di Pulau Bangka hanya berkisar di Sungailiat dan sekitarnya, belum sampai merambah ke Bangka Selatan. Padahal di kawasan Bangka Selatan ini juga banyak potensi yang menarik untuk dikembangkan. Untuk itu perlu disusun strategi agar Bangka Selatan juga bisa dikebangkan menjadi destinasi wisata alternatif selain Sungailiat. Metode yang dipakai salah satunya dengan pemetaan potensi wisata dan penyusunan pola perjalanan hingga menjadi paket wisata untuk dipromosikan. FGD dilakukan dengan melibatkan para pelaku wisata, asosiasi profesi dan Dinas Pariwisata setempat. Kegiatan pengabdian kepada masyarakat kali ini sekaligus merupakan kegiatan kerjasama antara Deputi Bidang Pengembangan Destinasi Kementerian Pariwisata RI dan Dinas Pariwisata Provinsi Bangka Belitung. Kegiatan ini menghasilkan rancangan paket wisata ke kawasan Bangka Selatan. Paket wisata yang dihasilkan ada 2 macam yaitu ‘Kelapan Snorkeling’ dan ‘Bangka Energic Underwater’, dengan masing-masing dilengkapi dengan peta alur perjalanannya. 

Forming tourist attractiveness of the Drohobych region

2020 ◽  
pp. 21-28
Author(s):  
Oksana Protsyshyn ◽  
Pavlo Skotnyy
Keyword(s):  
Correlation Coefficients ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Key Factor ◽  
Local Budget ◽  
Tourism Potential ◽  
Almost All ◽  
River Valleys ◽  
State Of The Environment

Tourist attractiveness is a key factor for the development of the tourism industry in the region. The Drohobych region includes the neighboring districts and the cities of Stebnyk and Drohobych, with the latter being the administrative center of the district and the city of regional subordination. The main factor in shaping the region’s improved image as a tourist destination is the availability and efficient use of tourism potential. Its use is influenced by a number of political, economic and social factors that may be restrictive or favorable in nature. The region attracts tourists with its natural landscapes, mountainous terrains with forests, lakes, ponds, river valleys with recreation areas and waterfalls, and Skole Beskids National Nature Park. The paper analyzes the quality of transport connections to the tourist destinations of the region, the state of the environment, the quality of the communication system, the composition and the effectiveness of the logistics of the tourist sector. Besides, the efficient use of information potential through the introduction of the project «Drohobych – Smart City» contributed to the formation of a positive tourist image. The article outlines increasing role of the tourist information center in shaping the tourist attraction through analyzing the dynamics of the number of tourists’ visits and revealing the close links with the number of persons accommodated in hotels, collective accommodation facilities, visits to museums by calculating correlation coefficients. The efficiency of the use of the financial and investment components of tourism potential has been studied by analyzing local budget revenues from tourism fees and expenditures on tourism development. The analysis of the components of the tourist potential has allowed us to distinguish its features, to state the possibility of development of almost all types of tourism, to identify the problems of improving the image of the Drohobych area as a tourist destination. Their solution will need further research.

Quality of Life (QOL) of Balinese Women Working in Spa Tourism Industry

2015 ◽  
Vol 1 (1) ◽  
pp. 13
Author(s):  
Putu Sucita Yanthy ◽  
Luh Gede Leli Kusuma Dewi ◽  
W. Citra Juwitasari
Keyword(s):  
Quality Of Life ◽  
Tourism Industry ◽  
Family Needs ◽  
Interesting Phenomenon ◽  
Tourist Destinations ◽  
Foreign Countries ◽  
The Family ◽  
Two Factors ◽  
Material Factor

Bali is one of spa tourist destinations having various categories of spas and spa treatments, and the most important is the spa therapists. Spa development becomes an interesting phenomenon to be studied when it is associated with an involvement of Balinese women as spa therapists in foreign countries. The world’s demand for Balinese spa therapists has become the motivation of women to work in this area. The work and life of Balinese spa therapists while they are working in foreign countries serve as parameters to know their quality of life, and these parameters are also the main focus of this study. Through in-depth interviews and questionnaires distributed to 20 therapists it was found out that 85 percent of them have revealed an improvement in their quality of life that is influenced by two factors: the material and intimacy factors. The material factor in question refers to the economic improvement of the family as they could earn enough income to cover their family needs. The intimacy factor in question refers to closeness and a sense of solidarity fostered while they are working abroad and the relationship within the family. This study concludes that the most important part of the development of spa in Bali is its female Balinese spa therapists due to the image that Balinese women working as spa therapists are loyal, hard-working and honest making them in demand among tourists who are seeking spa treatments. Being a spa therapist can improve their quality of life, which means that subjectively both material and intimacy factors are the aspects that affect the quality of life of the Balinese spa therapists.

scholarly journals Influence of Tourism Destination Products and Images on Tourist Visiting Decision to Kota Seribu Sungai Banjarmasin

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini
Keyword(s):  
Positive Influence ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The World ◽  
Tourism Destinations ◽  
The Impact ◽  
The City

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 

scholarly journals Beach Development Strategy as Tourism Destination in Tabanan Bali

2019 ◽  
Vol 10 (01) ◽  
pp. 21219-21228
Author(s):  
Ni Luh Putu Suratini ◽  
I Ketut Arnawa ◽  
I Gusti Ngurah Alit Wiswasta
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Community Leaders ◽  
Analysis Method ◽  
Tourist Destination ◽  
Factor Matrix ◽  
Tourist Destinations ◽  
The Government ◽  
Suitable Potential

The purpose of the study is to: (1). Analyzing the attractiveness of Pasut Beach as one of the tourist destinations in Tabanan Regency. (2). Analyze the strategy of developing Pasut Beach as a tourist destination in Tabanan Regency. The research location was determined by purposive sampling Pasut Beach, located in Tibubiu Village, Kerambitan District, Tabanan on the basis of having a very suitable potential to be developed into a tourist destination. The sample of the study was taken by 49 people consisting of elements from the Government, community leaders and tourism actors. This study uses qualitative qualitative analysis method (giving more detailed reviews and interpretations of the data obtained and SWOT analysis. Furthermore, in the SWOT method the External Strategy Factor Matrix (EFAS) model and the Internal Strategy Factor Matrix Model (IFAS) are used, followed by IFE matrix and EFE matrix to determine the weight, rating and score and to determine the strategy and position of the quadrant I - E matrix, Beach Pas po is in the position in quadrant I, with the S-O strategy where the values ​​of strength and opportunity are equally high ( use the power to get opportunities) by improving the quality of human resources, especially in the field of mastering technology, communication and information.

scholarly journals THE DEVELOPMENT OF ATTRACTION POTENCY TO IMPROVE THE QUALITY OF DENPASAR CITY TOURISM

2020 ◽  
Vol 4 (1) ◽  
pp. 59
Author(s):  
Ni Nyoman Sri Wisudawati ◽  
Putu Ratna Juwita Sari ◽  
I Made Sindhu Yoga ◽  
I Made Mastianta Nadera
Keyword(s):  
Qualitative Method ◽  
Participant Observation ◽  
Tourism Industry ◽  
Tourist Attraction ◽  
Tourist Destinations ◽  
City Tourism ◽  
Destination Competitiveness ◽  
The Common ◽  
Analysis Of Swot

Purpose: The purpose of this study is identifying and mapping to select pre-existing potential and the management of tourist attraction which have been developed both from attraction and supporting facility on all tourist attraction in Denpasar city. Research methods: This research used qualitative method with technique of participant observation collecting data, comprehensive interviews and documentation. Results and discussions: The results of this research are recommendation of tourist destinations equally considered for development using Integrated Model of the destination competitiveness model created by Dwyer and Kim (2003). The final results of development strategies are based on the analysis of SWOT. Conclusion: In order to be able to focus on the competitiveness of a destination, a macro business perspective is required for the entire tourism industry, meaning that all stakeholders should work with each other by focusing on the common benefits of destination rather than on opportunistic objectives

scholarly journals FEATURES OF DEVELOPMENT OF TOURISM IN GEORGIA AS AN INDUSTRY CONTRIBUTING TO ECONOMIC GROWTH OF THE COUNTRY

2019 ◽  
Vol 29 (2) ◽  
pp. 279-289
Author(s):  
L.V. Detochenko
Keyword(s):  
Economic Growth ◽  
Gross Domestic Product ◽  
Tourism Industry ◽  
Gdp Per Capita ◽  
Tourist Destinations ◽  
Transport Component ◽  
Tourist Flows ◽  
Per Capita ◽  
The Republic

The role and place of the tourism industry in the economic complex of Georgia are considered; the conclusion is made about the “tourist miracle” taking place in the country, which is a factor of the economic growth of the republic. The differences between the concepts of “foreign visitors” and “foreign tourists” are presented. The increase in the contribution of the tourism industry and related industries involved in the tourism industry in the creation of the gross domestic product of the country, its impact on the growth of the Georgian budget and GDP per capita, the average monthly wage is shown. The conclusion about the need to increase the share of medium and long-term tourists among foreign visitors and tourists in the country is justified. The problems of the return of tourists, the long-term stay in Georgia, the differences of the countries-generators of tourist flows by these indicators have been studied. The changes in work and the prospects of various types of transport for the delivery of tourists to Georgia are analyzed, the measures to improve the tourist transport component are proposed. The correlation between the number of tourist arrivals and the average cost of tourists visiting Georgia from different countries is shown and the economic profitability of attracting Russian tourists, capable of filling all the tourist destinations of the country, contributing to the “tourist miracle” of Georgia is considered.

scholarly journals Effect of COVID-19 pandemic on perceptions and career goals of undergraduate tourism students in Ecuador

Ciencia Unemi ◽  
2021 ◽  
Vol 14 (37) ◽  
pp. 15-28
Author(s):  
Maria José Ortiz Zurita ◽  
Lluís Coromina Soler
Keyword(s):  
Higher Education ◽  
Tourism Industry ◽  
Quantitative Approach ◽  
Career Goals ◽  
Tourist Destinations ◽  
Professional Goals ◽  
Short And Long Term ◽  
Professional Perceptions

This paper explored the perceptions and career goals of undergraduate tourism students, before and during the pandemic COVID-19, in the Universidad Estatal de Milagro, in Milagro, Ecuador. The study is based on a quantitative approach. The sample is made up of 207 students during 2018 (before the COVID-19 pandemic) and 161 students in 2020 (during COVID-19). The questionnaire included questions about professional perceptions and questions about the professional goals that students have in the short and long term. Finally, perceptions exclusively related to COVID-19 were measured.  The results showed that the vast majority of the students are highly motivated and committed to pursue a career in the tourism industry. A high percentage of the participants expressed their desire to do a Tourism master degree and undertake their own tourism businesses, despite the uncertainty now generated by COVID-19. The findings also reaffirmed the importance of guiding improvements on tourism higher education and tourism industry, with the aim of ensuring the quality of the tourist services, with highly skilled professionals, especially in emerging tourist destinations as Ecuador.

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