scholarly journals STRATEGI PEMASARAN AGROINDUSTRI SEBAGAI UPAYA MENDUKUNG INVESTASI DAERAH DI PROVINSI KALIMANTAN TIMUR

2019 ◽  
Vol 1 (2) ◽  
pp. 101
Author(s):  
Zhikry Fitrian ◽  
Eka Nor Santi ◽  
Fajar Febrian Putranto
Keyword(s):  
Market Segmentation ◽  
Renewable Resources ◽  
Local Governments ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Provincial Government ◽  
Strategy Development ◽  
Agriculture Sector ◽  
East Kalimantan ◽  
Business Opportunities

ABSTRAK  Pemerintah Provinsi Kalimantan Timur melalui Visi Kaltim Maju 2018, yakni Mewujudkan Kaltim Sejahtera yang Merata dan Berkeadilan Berbasis Agroindustri dan Energi Ramah Lingkungan, berupaya untuk mengubah perekonomiannya yang semula berdasarkan pada unrenewable resources menjadi renewable resources berbasis agroindustri. Walaupun agroindustri menjadi visi utama Provinsi Kalimantan Timur namun dalam kurun waktu 2014-2017 peningkatan PDRB dari Sektor Pertanian hanya terjadi di bawah angka 1%. Artikel ini bertujuan untuk menganalisis investasi di sektor agroindustri di provinsi Kalimantan Timur dalam pemasaran daerah. Pasca desentralisasi, pemerintah daerah harus dapat menarik investasi di daerah. Khususnya, Provinsi Kalimantan Timur yang memiliki visi untuk menjadi provinsi agroindustri, memerlukan kiat-kiat khusus bagi investor yang mau menanamkan modalnya di Kalimantan Timur pada sektor agroindustri. Analisis yang digunakan adalah segmentasi pasar, analisis SWOT, diferensiasi dan bauran pemasaran. Hasil dari artikel ini adalah bahwa pasar membutuhkan konsistensi dan kerja keras oleh para pemangku kepentingan. Semua aspek potensi pemasaran daerah harus dioptimalkan penggunaannya karena mereka tidak bisa berdiri sendiri. Daerah tidak bisa hanya mengandalkan keuangannya sendiri untuk mengembangkan daerahnya. Upaya daerah harus memiliki kreatif dan inovatif dalam memenuhi peluang bisnis di daerah. Tren persaingan antardaerah dalam menarik investasi, terutama di sektor agroindustri di provinsi Kalimantan Timur perlu didukung dengan data dan potensi pengembangan strategi masing-masing daerah.Kata kunci: pemasaran daerah, agroindustri, investasi, Kalimantan Timur ABSTRACT The East Kalimantan Provincial Government through the East Kalimantan Vision 2018, namely To Realize a Equitable and Fair Prosperous East Kalimantan Based on Agroindustry and Environmentally Friendly Energy, strives to change its economy which was originally based on unrenewable resources into agroindustry-based renewable resources. Although agroindustry is the main vision of East Kalimantan Province, in the period of 2014-2017 the increase in GDRP from the Agriculture Sector only occurred below 1%. This article aims to analyze the investment in agroindustry sector in the province of East Kalimantan in the regional marketing. Post decentralization, local governments should be able to attract investment in the region. Specially, Eastern Kalimantan Province that has a vision to become the province of agroindustry, required special tips for investors willing to invest their capital in East Kalimantan on the agroindustry sector. The analysis used is market segmentation, SWOT analysis, differentiation and marketing mix. The results of this article is that the market takes consistency and hard work by the stakeholders. All aspects of the marketing potential of the region should be optimized usage because they can not stand on their own. Regions can not simply rely on its own finances to develop their regions. Regional efforts should have a creative and innovative in meeting the business opportunities in the area. The trend in interregional competition in attracting investment, especially in the agroindustry sector in the province of East Kalimantan needs to be supported with data and strategy development potential of each region.Keywords: regional marketing, agroindustry, investment, East Kalimantan.

scholarly journals ASPEK PEMASARAN

2021 ◽  
Author(s):  
Muh. Ridwan Taha
Keyword(s):  
Small Business ◽  
Market Segmentation ◽  
Swot Analysis ◽  
Net Present Value ◽  
Marketing Mix ◽  
Target Market ◽  
Internal Rate Of Return ◽  
Present Value ◽  
Market Positioning ◽  
Financial Aspect

This study analyzes the aspects of market, marketing, and finance of the small business of traditional snack industries. Analysis on these aspects is required in order to determine the feasibility of business development of small business of traditional Bangka snack industries. This study uses quantitative and qualitative analysis to analyze aspects of market, marketing and finance. For the market aspects, there are analyses of demand, supply and market forms. For the marketing aspects, there are analyses of market segmentation, target market, market positioning, SWOT analysis, competitor and marketing mix, while for the financial aspect there are analyses of Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period, Profitabilty Index (PI) .Keywords: Bangka snack industries, Aspect of Market, Marketing and Finance.

The use of marketing tools for effective marketing strategy development and implementation

2019 ◽  
pp. 4-16
Author(s):  
Anna Oliynyk
Keyword(s):  
Marketing Strategy ◽  
Business Processes ◽  
Swot Analysis ◽  
Profit Maximization ◽  
Marketing Mix ◽  
Strategy Development ◽  
Environment Analysis ◽  
Marketing Environment ◽  
Theoretical Approaches ◽  
Market Opportunities

The subject of research is a mix of theoretical and practical aspects in terms of the use of marketing tools for effective marketing strategy development and implementation. The purpose of the research is to figure out and enhance the key theoretical approaches during marketing tools usage, suggest step-by-step marketing tools instructions for each particular stage of marketing strategy. Methodology. The article was written with the use of the methods of critical analysis of scientific literature and Internet sources, abstraction, generalization, the ascent from abstract to the concrete, comparison, analysis and synthesis. Previously mentioned methods gave an opportunity to generalize the scientific approaches to the definition of ‘marketing strategy’ category, consider in detail and compare modern marketing tools for effective marketing strategy development and implementation. The results of the work. Marketing strategy development consists of three main stages: determinating of market opportunities, building the strategy itself with the help of STP-analysis (segmentation, targeting, positioning) and shaping the marketing program (4P marketing mix). For each stage of the strategy is determined a range of tools, that company should implement in order to reach an effective marketing strategy. For instance, for the first stage were proposed such strategic planning tools as SWOT-analysis, Porter’s five forces model and 5C-analysis. All tools mentioned above help the company to identify its strengths and weaknesses comprehensively, to understand its consumers, inner business-processes and influence of external environmental factors, which company is not capable of changing. During the second stage (STP-analysis) were offered company positioning tools like the Value Proposition Canvas (by A. Osterwalder) and Bowman’s Strategic Clock. Consequently, using the results of previous stages a company will have enough information for establishing the 4P marketing mix. Conclusions. The use of mentioned above instruments will allow companies to develop marketing strategies more effectively, by focusing on company business issues and, at the same time, carefully considering the main negative and positive points of the product following ongoing consumer needs for the purpose of profit maximization and the company`s performance improvement. Key words: marketing strategy, marketing environment analysis, marketing tools, segmentation, positioning, targeting.

UPAYA PENINGKATAN EKSPOR NON MIGAS JAWA TIMUR PERIODE 2010-2011

2016 ◽  
Vol 21 (1) ◽  
pp. 41-47
Author(s):  
Muhammad Indra Mario
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Central Government ◽  
International Market ◽  
Provincial Government ◽  
Market Potential ◽  
East Kalimantan ◽  
South Sulawesi ◽  
Oil Exports ◽  
Oil Export

This study aims to determine the measures that can be done to increase non-oil exports of East Java 2010-2011 period, either through the creation of a variety of export products and expand export destinations, particularly to the Middle East and Africa. Some non-oil export commodities is a mainstay of East Java is copper, organic chemicals, paper / carbon, plywood, shrimp, textiles, footwear, coffee, paper, and tobacco. Non-oil export development strategy of East Java is based on the SWOT analysis, which is preparing strengths, weaknesses, opportunities, and threats. The existence of the Tanjung Perak Surabaya and Sidoarjo Juanda Airport is the main force to boost exports, as well as the export share has exceeded 200 export destinations with 3000 items. Further basic weaknesses which are not memilii ISO and eco labeling, as well as the human resources that are less qualifid. Non-oil exports to the East Java there are still considerable opportunities for increased, including exhibitions abroad funded the Central Government and the Provincial Government of East Java, including education and training activities and free export periodically organized by the Department of Industry and Trade East Java Province. Threats faced by exporters in East Java is the competition in the international market is getting tougher and other rules are getting heavier. Based on the SWOT analysis, the strategy can be used to improve the non-oil export in East Java is to optimize the market potential that exists in other provinces, such as the province of South Kalimantan, East Kalimantan, South Sulawesi, East Nusa Tenggara, West Nusa Tenggara, and South Sumatra. Furthermore, actively pursue international exhibitions, both in Jakarta, as well as other countries. Another strategy is to create efficienc, effectiveness, and productivity in the production process in order to compete in the international market.

scholarly journals Benefit-Cost Analysis in Infrastructure Development of Coal Railway Transportation in East Kalimantan Province

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Mustamina Maulani ◽  
Dinda Annissa Larasati ◽  
Yanif Dwi Kuntjoro
Keyword(s):  
Cost Analysis ◽  
Local Governments ◽  
National Development ◽  
Provincial Government ◽  
Infrastructure Development ◽  
Maintenance Costs ◽  
Benefit Cost Analysis ◽  
East Kalimantan ◽  
Railway Infrastructure ◽  
Benefit Cost

<p><em>Benefit-Cost Analysis (BCA) is an analysis of the calculation of benefits and cost of development plans that are used to make public decisions that will impact on the welfare of society. East Kalimantan provincial government is building railway infrastructure in cooperation with PT. Railway Borneo (PT KAB) representative for Indonesia from Russian Railways (RZhD) to transport coal. This study analyzed the benefits and costs derived from the construction of the railway was based on economical factors. Is expected to enhance regional energy security. And cost benefit analysis used to evaluate the use of economic resources so that scarce resources can be used efficiently, because the government has many programs or projects to be implemented while the costs are very limited. Benefits to the railway infrastructure development projects for the coal sector in the province of East Kalimantan, among others, have environmentally friendly energy infrastructure in the context of national development in accordance with RPJMN. Increase national income for central and local governments due to the stimulation of high import. Increased foreign or local investors to be able to invest in Indonesia. Coal transportation cost savings, time savings and ease of delivery of coal, and create new jobs that can impact on people's welfare. Costs arising from the construction of the railway to the coal sector by, among others, the cost of investment incurred for the construction consisting of maintenance costs, costs of operations and so forth, open land, government regulations overlap, the surrounding environment. and maintenance costs and provide guidance on the surrounding community</em><em>.</em></p>

scholarly journals A Government Policy in Determining the Regional Boundaries Between Lima Puluh Kota Regency and Payakumbuh City, West Sumatra

2020 ◽  
Vol 3 (1) ◽  
pp. 94-102
Author(s):  
Jery Mihardi ◽  
Afriva Khaidir
Keyword(s):  
Local Governments ◽  
Swot Analysis ◽  
Central Government ◽  
Descriptive Analysis ◽  
Provincial Government ◽  
Regional Government ◽  
Good Communication ◽  
Government Administration ◽  
West Sumatra ◽  
The Government

This research is based on Regulation of the Minister of Home Affairs Number 76 of 2012 concerning on Guidelines for Boundary Confirmation and Regulation of the Minister of Home Affairs Number 141 of 2017 concerning on Regional Boundaries. This research method was a descriptive analysis with a triangulation method and a triangulation of sources for testing the data of this research. The data of this research were analyzed by using a SWOT analysis. The results of this research revealed that S-O Strategy (1) Clarifying the boundaries between the two Local Governments in realizing a clear government administration; (2) Optimizing the role of the Community in Realizing the Development with the clear territorial boundaries; W-O Strategy (1) Coordinating with related parties to realize the good government administration services; (2) There is guidance and supervision to the Regional Government through the Provincial Government and the Central Government; S-T Strategy (1) Building the government cooperation by taking an agreement through the Provincial Government; (2) Building the good communication with the community at every deliberation; W-T Strategy (1) Strengthening the regulations by disseminating every decision from the Ministry of Home Affairs; (2) Mediating every meeting through the conflicting parties.

scholarly journals Strategi Komunikasi Pariwisata Provinsi Maluku Utara pada Event Widi International Fishing Tournamen (WIFT) 2017

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Hani Yuniani
Keyword(s):  
Local Governments ◽  
Marketing Mix ◽  
Provincial Government ◽  
Communication Studies ◽  
Sport Tourism ◽  
Marine Tourism ◽  
Remote Areas ◽  
Tourism Marketing ◽  
Tourism Potential ◽  
Practice Implementation

Abstract   Promotion of tourism that simultaneously surge in various regions in Indonesia is currently experiencing quite encouraging developments. Indonesia's tourism potential, which is largely a marine potential, encourages local governments to manage it so that it can become an icon of the region in the world arena. Sports tourism activities are now a strategy of local governments to build their region. Like the international cycling race in Ambon that encourages the acceleration of the construction of roads that become the means of competition, as well as build a connecting road to the remote areas. Today International fishing events are also the trigger of development to remote areas. This is done by North Maluku Provincial Government through the international fishing contest, Widi International Fishing Tournament 2017 (WIFT) 2017. The event held in Widi Islands, South Halmahera Regency took place on 25-29 October 2017, is expected to become a prestigious international competition for trophies president of RI. The research method used descriptive qualitative method by evaluating marketing mix principles (marketing mix). The results revealed that the preparation (planning) is the key to success of an area in organizing a sport tourism event. In communication studies, tourism promotion can be seen as practice / implementation of local government strategy in forming image / image of an organization (government). The results revealed that promotional activities and publications at the level of government conducted by Disparpor Halsel Regency has not run optimally. However, thanks to the collaboration with all stakeholders, this event can take place orderly and smoothly. This inaugural event can be quite successful. However, with all the limitations that exist, this event has proved that marine tourism Indonesia has ogled international tourists .. this is the image / image that has been successfully built properly. Keyword: Communication tourism, Marketing Mix, WIFT 2017.

Pengembangan Butik Muslim yang Terkait dengan Pelayanan Prima dan Kualitas Produk pada Butik Firta Collection

Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati
Keyword(s):  
Strategic Management ◽  
Product Quality ◽  
Qualitative Method ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Mix ◽  
External Factors ◽  
Customer Trust

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

Marketing of academic library resources and services

2017 ◽  
Vol 4 (24) ◽  
Author(s):  
Raysh Thomas
Keyword(s):  
Market Segmentation ◽  
Community Involvement ◽  
Academic Library ◽  
Marketing Mix ◽  
Societal Impact ◽  
Positive Perception ◽  
Web Marketing ◽  
Library Resources ◽  
Physical Features

Marketing is important for any organization that provides services to consumers. Marketing allows an organization to inform, remind, or persuade the consumer by sharing information about goods or services, community involvement, or societal impact. Simply stated, these efforts encompass anything libraries do to let the community know who they are, what they do, and what they offer. The goal of marketing is to keep the product in the minds of the customer: in the case of libraries it is to keep the customer aware of the library, to provide them with knowledge about the library’s physical features, resources, services, programs, and events, and to let them know about the benefits libraries offer. Marketing benefit the library by increasing usage, educating users, and increasing or at least maintaining a positive perception of the library.This paper discusses about functions ,elements, different strategies of marketing, marketing mix,market segmentation and web marketing in detail.

A systems thinking approach to e-government strategy formulation for water service delivery in South African local municipalities

2017 ◽  
Author(s):  
◽  
Umeoniso Joshua Osah
Keyword(s):  
Local Government ◽  
South African ◽  
Systems Thinking ◽  
Local Governments ◽  
Design Science ◽  
Strategy Development ◽  
Strategy Formulation ◽  
Water Service ◽  
Local Municipalities ◽  
Systems Thinking Approach

E-Government deployments by stakeholders within the South African water service sector, provide certain benefits for the sector. While deemed beneficial and of considerable value, e-Government deployments and implementations in the water sector of local governments of South Africa have not always been successful. One important reason for e-Government failures, among several others, is the lack of coherent strategies, informed by key representing stakeholder views, to guide implementation and deployment of e-Government tools. Without strategies, it is highly likely that ICT integration will be conducted haphazardly. As a point of note, more than the deliverable (strategy document) that represents the output of the strategy development process, it serves more purpose to understand the process that results in the strategy. Importantly, understanding the process helps to account for the formed relationships between the various stakeholders that need to buy into the strategy. The research study develops an e-Government strategy formulation framework based on a systems thinking approach, intended to support the strategy formulation process of e-Government strategies – to underpin the effective integration, deployment and sustained use of ICT solutions for water service delivery at the local government level. A systems thinking approach is considered due to its emphasis on the strategy being informed by a holistic assessment. Where there is some knowledge about the processes by which a strategy is formulated – over time ideas may be derived on the types of processes that may produce efficient e-Government strategies. The research is conducted using the Design Science research paradigm. The Design Science paradigm is comprised of two processes – build and evaluate (Hevner et al., 2004). The build process, as related to this research concentrates on the progression through which the theoretical e-Government strategy formulation framework is derived. Weick’s (1989) theorizing approach is ascribed, supporting the design of the theoretical framework. In applying Weick’s theorizing approach, firstly, the lack of knowledge on how e-Government strategies should be formulated in South African local municipalities – is explicated in an intelligible manner. Once the problem is properly articulated, a trial and error selection process is undertaken of existing approaches on strategy formulation – thought to possess the potential to contribute to the development of an e-Government strategy formulation framework, suited to local governments in South Africa. With good reason, 10 (ten) strategy approaches are selected from, e-Government programmes in developed countries, Non-Governmental organizational strategy approaches, and business related strategy formulation approaches. Lastly, as all possible approaches that may contribute to the framework development process cannot be selected, criteria is specified to limit the number of possible selections. Furthermore, in deriving the framework, foundations for systematically dealing with unstructured problems, such as, strategy formulation are consulted. This foundation along with the research goals, informs the development of a template used to comparatively analyse the 10 selected approaches on strategy formulation. This analysis aids in revealing the components of an e-Government strategy formulation process. With the developed framework, the evaluation process of the design science research commences, seeking to determine the utility of the framework (suitability and shortcomings). The framework is applied to the procedural formulation of a strategy for a tentative e-Government project called MobiSAM, which aims to enhance citizen engagement with local government through the use of mobile phones. The strategy formulation application process in the project environment and local government reveals lessons that inform revisions to the framework. The e-Government strategy formulation framework, therefore represents a fundamental tool for e-Government strategy development in local municipalities, and may be customized to fit the requirements of varying local municipalities.

Sign in / Sign up

Export Citation Format

Share Document