CELEBRITY ENDORSER (BINTANG IKLAN) SEBAGAI KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN MEMBELI OLI FASTRON DI KOTA BALIKPAPAN

2019 ◽  
Vol 10 (1) ◽  
pp. 15-28
Author(s):  
Abdiannur Abdiannur ◽  
Sukimin Sukimin
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Analytical Tool ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Celebrity Endorser ◽  
Dominant Influence

Celebrity Endorser (visibility, credibility, attractiveness and power) towards the decision to buy fastron oil in Balikpapan City. The analytical tool used is multiple linear regression. The population in this research is all the use of fastron oil in Balikpapan City and the sample used is 100 respondents using purposive sampling technique. The results showed that the celebrity endorser variables (visibility, credibility, attractiveness, and power) simultaneously associated with Fastron oil purchasing decisions and partial variable visibility had a positive and significant effect, positive and significant credibility, positive and significant attractiveness and positive questionable power and significant to purchasing decisions and power variables are variables that have a dominant influence.    

scholarly journals Pengaruh Celebrity Endorser Terhadap Keputusan Pembelian (Studi Pada Produk Erigo Melalui Instagram)

2020 ◽  
Vol 22 (2) ◽  
pp. 348-357
Author(s):  
Tessa Surya Ningsih ◽  
Siska Lusia Putri
Keyword(s):  
Linear Regression ◽  
Quantitative Research ◽  
Sampling Methods ◽  
Sampling Technique ◽  
Population Data ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Study Population ◽  
Celebrity Endorser

ABSTRACT The research is in the form of quantitative research using primary data obtained from the distribution of questionnaires. The study population included Instagram users who joined the @erigoapparel Instagram. Data obtained from collection throught onlilne distribution questionnaires to customers who have purchased Erigo products through Instagram and know Arief Muhammad as Erigo’s brand endroser. The population data in this study were 100 respondents. The sampling technique used in purposive sampling. Methods analysis of the data used is multiple linear regression. The result showed that partially the trustworthiness, variabel had no significant effect on purchasing decisions, expertise did not have a significant effect on purchasing decisions, attractive had a significant effect on purchasing decision, respect did not significant influence purchasing decisions and similairty had a significant effect on purchasing decisions. Product Erigo the value of Adjust R square. Product Erigo indicators by 0.539.  ABSTRAK Penelitan ini berbentuk kuantitatif dengan menggunakan data primer yang diperoleh dari penyebaran kuisioner. Populasi penelitian ini meliputi pengguna instagram yang mengikuti akun instagram @erigoapparel dan konsumen yang pernah membeli produk Erigo. Data yang diperoleh dari pengumpulan melalui kuisioner online ke pelanggan yang telah membeli produk Erigo melalui Instagram dan mengenal Arief Muhammad sebagai endorser merek dari Erigo. Data populasi dari penelitian ini sebanyak 100 responden. Teknik pengambilan sampel yang digunakan adalah Purposive Sampling. Metode analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian ini menunjukkan bahwa secara parsial variabel trustworthiness, tidak berpengaruh secara signifikan terhadap keputusan pembelian, expertise tidak berpengaruh signifikan terhadap keputusan pembelian, attractiveness berpengaruh signifikan terhadap keputusan pembelian, respect tidak berpengaruh signikan terhadap keputusan pembelian dan similiarity berpengaruh signifikan terhadap keputusan pembelian. Produk Erigo ini memiliki nilai Adjust R square sebesar 0.539.    

scholarly journals PENGARUH KUALITAS PRODUK, LOKASI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA CAFE KINOL BISTRO N’POLL DI KOTA PADANG

JURNAL PUNDI ◽  
2020 ◽  
Vol 3 (3) ◽  
pp. 161
Author(s):  
Irdha Yusra ◽  
Rio Nanda
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Method ◽  
Sampling Technique ◽  
T Test ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Analysis Techniques

AbstractThe purpose of this study was to find out and analyze the effect of product quality, location and price on purchasing decisions at Kinol Bistro N 'Poll Cafe in Padang City. The population in this study were all consumers who made purchases at the Kinol Bistro N ’Poll cafe in Padang City totaling 2,446. while the number of samples in this study were 100 respondents. The sampling technique used is purposive sampling method, namely by taking samples based on certain criteria. Data analysis techniques used to test hypotheses are multiple linear regression, and statistical T test. The results showed that the variables of product quality, price and location had a significant effect on purchasing decisions at Kinol Bistro N 'Poll Cafe in Padang City. Keywords: Product Quality, Location, Price, and Purchasing Decision.

scholarly journals PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada konsumen Rumah Makan Inggil di Kota Malang)

2018 ◽  
Vol 7 (1) ◽  
Author(s):  
Cundhamani Caraka Gana
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sample Size ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Dominant Influence

The purpose of this study was to determine the effect of store atmosphere consisting of instore atmosphere and outstore atmosphere on purchasing decisions and to find out the store atmosphere that consists of instore atmosphere and atmosphere outstore the dominant influence on the purchase decision. This type of research is (descriptive reasearch) with a quantitative approach, using primary data taken from questionnaire respondents, namely consumer Inggil Restaurant in Malang. The sampling technique using a non-probability sampling with a sample size of 100 respondents. Data were analyzed using multiple linear regression analysis.Based on the results of research and discussion that has been done it can be concluded that 1) there are significant atmosphere and outstore atmosphere instore partially and simultaneously on purchasing decisions and 2) instore atmosphere as dominant influence on purchase decisions Inggil Restaurant in Malang.

scholarly journals Pengaruh Gaya Hidup dan Kelompok Acuan terhadap Keputusan Pembelian Smartphone Merek Samsung Galaxy

2018 ◽  
Vol 6 (2) ◽  
pp. 139
Author(s):  
Bintang Jalasena Anoraga ◽  
Sri Setyo Iriani
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Reference Group ◽  
Linear Regression Analysis ◽  
Virtual Community ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Snowball Sampling ◽  
Purchasing Decisions ◽  
Positive Effect

Recently common phenomenon in all walks of life use smartphones, ranging from a young children to an adults. Samsung Galaxy Smartphone shows a magnificent display, there are a lot of choices they give to us, provide fairly complete applications, and it can reflects an up to date metropolitan lifestyle by using it. This research is a conclusive research. Sample who taken as many as 110 people with snowball sampling technique. Measuring instrument which used is enquette, as well as the the data analyzed with multiple linear regression. The research instrument that used was a questionnaire, and multiple linear regression analysis. This study shows the results, that there is a positive effect between lifestyle and reference group on purchasing decisions towards purchasing decisions Smartphone Samsung Galaxy simultaneously and the dominant effect is the lifestyle variables followed by variable virtual community.

scholarly journals Label Produk, Iklan Emosional, dan Diskon serta Pengaruhnya terhadap Keputusan Pembelian

2020 ◽  
Vol 8 (4) ◽  
pp. 1222
Author(s):  
Muhammad Akbar Marzuq ◽  
Anik Lestari Andjarwati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Muslim Majority ◽  
Positive Effect ◽  
Final Consumer

A brand will carry out several marketing strategies to attract consumers. especially for countries with a Muslim majority community, the product must have halal legality. There are several factors considered by consumers to choose the product purchased, among others, the existence of halal labels on packaging, emotional advertising, and diskons. The purpose of this paper is to study the effect of product labels, emotional advertising, and discount on purchasing decisions. This research is focused on consumers who have bought Chatime as a bubble drink, Muslim, aged 15-60 years old, and a final consumer. uses a nonprobability sampling technique. Questionnaires were distributed to 200 participants with Google form. Data analysis techniques using Multiple Linear Regression. The results showed that product labels, iklan emosional, and diskons had a positive effect on consumer purchasing decisions.

scholarly journals ANALISIS PENGARUH KUALITAS PELAYANAN, PROMOSI DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA JASA PENGIRIMAN BARANG JNE DI BESUKI

2022 ◽  
Vol 18 (1) ◽  
pp. 182-191
Author(s):  
Kurnia Firmanda Jayanti ◽  
Feti Fatimah ◽  
Ahmad Izudin
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Sampling Technique ◽  
Analytical Tool ◽  
Quality Promotion

This research was conducted to see the effect of service quality, promotion and price on customer satisfaction. This research was conducted at the Besuki branch of JNE. Sampling was done by random sampling technique where all the population was taken at random to be the research sample. This is done to increase customer satisfaction at JNE Besuki branch through service quality, promotion and price. The analytical tool used is multiple linear regression to determine service quality, promotion and price on customer satisfaction. The results show that service quality affects customer satisfaction, promotion affects customer satisfaction, price affects customer satisfaction. Keyword : service quality, promotion, price, customer satisfaction

scholarly journals Tax Compliance Option during the Pandemic: Moral, Sanction, and Tax Relaxation (Case Study of Indonesian MSMEs Taxpayers)

2021 ◽  
Vol 22 (2) ◽  
pp. 21-36
Author(s):  
Nik Amah ◽  
◽  
Ni Wayan Rustiarini ◽  
A. A. Hatmawan ◽  
◽  
...  
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Quantitative Study ◽  
Tax Compliance ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Moral Sanction

This study aims at empirically analyzing the effect of tax moral, sanction, and tax relaxation o n taxpayer compliance. This study result is expected to provide an option to increase tax compl ia nce d u ri ng the Covid-19 pandemic. The type of this study is a quantitative study. It collects the data using a questionnaire in the form of Google form. The sampling technique of this study uses purposive sampling. The number of samples is 95 MSMEs members registered at the Department of Cooperative and Micro Enterprise, Magetan Regency, Indonesia. The data were analyzed by the multiple linear regression analy sis techniques. The analysis result shows that during the Covid-19 pandemic, tax moral function was negle c te d in increasing tax compliance.The focus of MSMEs owners is trying to maintain thei r b usi ness t o su rv iv e while their tax obligations are the next priority. The considerations as thei r b asi s t o c arry o ut t h ei r t ax obligation are sanction and tax relaxation. The sanction plays a strong role in increasin g t a x c o mpl ia nce which means the tax compliance of MSMEs owners is in compliance due t o c o e rci on. Ta x re l ax at ion i s another option as a solution to increase the taxpayer's compliance with MSMEs owners during the pandemic. It gives ease and relief for MSMEs owners to fulfill their tax obligations

scholarly journals PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN MEMBELI DI J.CO DONUTS DAN COFFE PALU GRAND MALL

2020 ◽  
Vol 5 (3) ◽  
pp. 240-250
Author(s):  
Dede Kuriang Listanto ◽  
Chalil Chalil ◽  
Ira Nuriya Santi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Purposive Sampling

This study aims to know the influence of service quality and price to consumen satisfaction at J.CO Donuts and Coffe Palu Grand Mall. Total sample in this study are 60 respondent, with Purposive sampling as sampling technique. Data analysis methode used in this research is Multiple Linear Regression Analysis. The result shows that service quality and price simultaneously have a signifikan influnce to consument satisfaction at J.CO Donuts and Coffe Palu Grand Mall. Service quality partially have a signifikan influence to consument satisfaction at J.CO Donuts and Coffe  Palu Grand Mall. Price partially have a signifikan influence to consument satisfaction at J.CO Donuts and Coffe Palu Grand Mall. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh kualitas layanan dan harga terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall. Sampel yang digunakan penelitian ini yaitu sebanyak 60 responden, dengan teknik penarikan sampel yang digunakan adalah purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah Regresi Linear Berganda. Hasil penelitian menunjukkan bahwa kualitas layanan dan harga secara serempak berpengaruh siginifikan terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall. Kualitas layanan secara parsial berpengaruh signifikan terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall. Harga secara parsial berpengaruh signifikan terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall.

scholarly journals Faktor-Faktor Yang Mempengaruhi Return Bagi Hasil Deposito Mudharabah (Studi Empiris Pada Bank Umum Syariah Di Indonesia Tahun 2012-2016)

2019 ◽  
Vol 6 (1) ◽  
pp. 63-89
Author(s):  
Khairul Umuri ◽  
Endang Ahmad Yani ◽  
Abdi Triyanto
Keyword(s):  
Panel Data ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Profit Sharing ◽  
Islamic Banks ◽  
Operating Income ◽  
Purposive Sampling ◽  
Islamic Bank ◽  
Independent Variable

This research aims to test the influence of Financing to Deposit Ratio (FDR), Non-Performing Financing (NPF), and operating income against operating expenses return for the results on the Mudharabah deposit a public Bank Syariah 2012-2016 period. The object of this research is full-fledged Islamic Bank in Indonesia. Sampling is done by purposive sampling technique so that the retrieved 9 samples of full- fledged Islamic Banks during period 2012-2016. Methods of analysis used in this study was multiple linear regression using panel data that help by using Eviews9. The results of this study indicate that simultaneously independent variable has no effect significantly to the rare of profit sharing deposito mudharaba in islamic bank. While partially, FDR and the NPF has no effect significantly to the rare of profit sharing deposito mudharaba in islamic bank, and BOPO has positive significantly effect to the rare of profit sharing deposito mudharaba in islamic bank.

scholarly journals Pengaruh Technology Acceptance Factors, Website Service Quality, dan Specific Holdup Cost, Terhadap Loyalitas Pelanggan Pada Platform Shopee.Co.Id (Studi Pada Mahasiswa Politeknik Kotabaru)

2020 ◽  
Vol 4 (2) ◽  
pp. 91-96
Author(s):  
Dayat Ikhsan Hajati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Technology Acceptance ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Positive Effect ◽  
Acceptance Factors

The aims of this study were to analyze the significant and positive effect of technology acceptance factor, website service quality, specific holdup cost on customers’ loyalty partially and simultaneously. The population were Polytechnic of Kotabaru students with 95 people as the samples by purposive sampling technique. The method of data analysis used multiple linear regression. The results showed that 1) there was no significant effect technology acceptance factors on customers’ loyalty partially but has a positive effect, 2) there was negative and no significant effect website service quality on customers’ loyalty partially, 3) there was positive and significant effect specific holdup cost on customers’ loyalty partially, 4) there were positive and significant effect on technology acceptance factors, website service quality, specific holdup cost simultaneously.

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