scholarly journals O mito contemporâneo da heroína esportiva: da guerra ao pódio

2019 ◽  
Vol 17 (1) ◽  
pp. 317-324
Author(s):  
Rafael Da Silva Mattos ◽  
Juliana Brandão Pinto de Castro ◽  
César Sabino ◽  
Wecisley Ribeiro do Espírito Santo ◽  
Jéssica Oliveira Florentino ◽  
...  
Keyword(s):  
Women Athletes ◽  
Michel Foucault ◽  
Social Imaginary ◽  
Equal Rights ◽  
Order Analysis ◽  
Descriptive Research ◽  
Documentary Analysis ◽  
The Social ◽  
The Media ◽  
Methodological Strategy

Objetivo: identificar o imaginário social transmitido pela mídia sobre atletas consideradas heroínas esportivas e identificar os discursos sobre as diferenças de gênero transmitidas pela mídia nos Jogos Olímpicos Rio 2016. Métodos: trata-se de uma pesquisa descritiva de análise documental, cuja estratégia metodológica consistiu na busca de matérias sobre heroínas Rio 2016 no site Google. As reportagens foram analisadas utilizando-se a Análise da Ordem do Discurso, de Michel Foucault. Resultados: os princípios da inversão, descontinuidade, especificidade e exterioridade, estabelecidos por Foucault, estavam presentes nos discursos analisados. Nas reportagens, as mulheres consideradas heroínas esportivas tiveram destaque quando conquistaram a primeira medalha olímpica do país de origem, quando realizaram grandes atuações em partidas decisivas e quando superaram abuso sexual. Conclusão: mesmo sendo consideradas heroínas esportivas, a imagem dessas mulheres foi associada à figura masculina. Isso evidencia a necessidade de avanços no quesito igualdades de direito entre homens e mulheres na sociedade.ABSTRACT. The contemporary myth of sports heroin: from war to podium. Objective: to identify the social imaginary transmitted by the media about women athletes considered athletic heroines and to identify the discourses on the gender differences transmitted by the media in the Rio 2016 Olympic Games. Methods: this is a descriptive research of documentary analysis, whose methodological strategy consisted in the search of stories about Rio 2016 heroines in the Google site. The reports were analyzed using the Discourse Order Analysis of Michel Foucault. Results: the principles of inversion, discontinuity, specificity and exteriority, as established by Foucault, were present in the discourses analyzed. In the reports, women considered to be sport heroines were highlighted when they won the first Olympic medal in the country of origin, when they performed great plays in decisive games and when they overcame sexual abuse. Conclusion: however, even though they were considered sport heroines, the image of these women was associated with the male figure. This highlights the need for advances in the area of equal rights between men and women in society.

scholarly journals Cultura, Imaginário Social e Representações Sociais: o Corpo na História e no Currículo da Educação Física

2017 ◽  
Vol 18 (1) ◽  
pp. 59
Author(s):  
Felipe Da Silva Triani ◽  
Cristina Novikoff
Keyword(s):  
Qualitative Research ◽  
Physical Education ◽  
Social Transformation ◽  
Social Representations ◽  
The Body ◽  
Social Imaginary ◽  
Education Development ◽  
Documentary Analysis ◽  
The Social ◽  
The City

O objetivo foi analisar o currículo do Curso de graduação de licenciatura em Educação Física da cidade de Duque de Caxias para interpretar as representações sociais sobre corpo nele contidas. Para atingir o objetivo pretendido foi realizada uma pesquisa qualitativa, por meio de revisão bibliográfica e análise documental. Os resultados encontrados são de que as mudanças ocorridas no desenvolvimento da Educação Física acerca do corpo são resultado de desenvolvimentos culturais, que implicaram a transformação social dos grupos e que o currículo do curso analisado institui representações de corpo relacionadas com a ideia de saúde.Palavras-chave: Corpo. Representações Sociais. Imaginário Social. Formação de Professores. AbstractThe objective was to analyze the  undergraduate degree curriculum  in Physical Education Course of the city of Duque de Caxias to interpret the social representations about the body contained in it. In order to achieve the intended objective, a qualitative research was carried out through bibliographical review and documentary analysis. The results are that the changes that occurred in the  Physical Education development about the body are results of cultural developments that implied the groups’ social transformation and that the curriculum of the analyzed course establishes representations of body related to the idea of health. Keywords: Body. Social representations. Social imaginary. Teacher’s Training.

scholarly journals The PowerPoint Nation: Branding an Imagined Commodity

2020 ◽  
pp. 1-12
Author(s):  
Göran Bolin ◽  
Per Ståhlberg
Keyword(s):  
Nation Branding ◽  
Social Imaginary ◽  
Social Imaginaries ◽  
Media Technologies ◽  
The Past ◽  
Representational Practices ◽  
The Social ◽  
The Media ◽  
Personal Media ◽  
Modern Nation State

In the formation of the modern nation state and the social imaginary of nationalism in the nineteenth century, the media and representational practices have, among most scholars, been ascribed a prominent position. The question is, however, how have changes in media technologies, from mass media to digital and interactive personal media, impacted on the national imaginaries over the past few decades? This article discusses what happens with the social imaginaries when national(ist) symbols are reproduced through the medium of PowerPoint, as one of the main tools for constructing images of the nation in nation-branding campaigns, i.e. promotional campaigns initiated by governments in conjunction with corporate actors with the aim of producing an attractive image of a country for foreign investors and tourists. It is concluded that the representational technology of PowerPoint produces a nation as an imagined commodity rather than an imagined community.

Looking in the mirror: the global '68 through the Brazilian daily press

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
José Luis Hernández Huerta
Keyword(s):  
University Students ◽  
Social Imaginary ◽  
Content Type ◽  
Mexican Students ◽  
Political Crises ◽  
Daily Press ◽  
The Social ◽  
The Press ◽  
The Media ◽  
Social Narrative

PurposeThis article explains the process of construction and configuration of the Brazilian social imaginary on the global '68 using the daily press as source material.Design/methodology/approachIt looks at the narratives conveyed by the press about the condition, situation, motivations, aspirations and capacity for action of young university students. The analysis is focused mainly on the usage of totalitarian language and permits an in-depth view of the reality of life in Brazil at the time and the role played by the students in the resistance to the dictatorship. It also includes an analysis of how other students' protests of 1968 – in Poland and Mexico – were portrayed through the media, and how they helped to shape the collective imaginary about Brazilian university students, situating it in a conjuncture of broader dimensions and connections.FindingsThe youth of Brazil, Poland and Mexico were represented as active political and social subjects, capable of defying, and sometimes profoundly upsetting, the established order. Violence and the discourse of violence were constant unifying elements in the narratives created by the daily press. This helped generate an image of university students which portrayed them as a rebellious, revolutionary and/or subversive sector of the population, responsible for one of the most extensive and profound social and political crises which those countries had experienced in decades.Originality/valueThis is the first study of the Brazilian reception of the '68 Polish and Mexican students' protest and its implications for the social narrative of students' resistance in Brazil.

Murder with Impunity: The Construction of Arab Masculinities and Honor Crimes

1970 ◽  
pp. 38-45
Author(s):  
May Abu Jaber
Keyword(s):  
Violence Against Women ◽  
Social Boundaries ◽  
Religious Institutions ◽  
The Social ◽  
The Family ◽  
The Media ◽  
The One ◽  
Male Authority ◽  
Cultural Networks ◽  
Gender Specific

Violence against women (VAW) continues to exist as a pervasive, structural,systematic, and institutionalized violation of women’s basic human rights (UNDivision of Advancement for Women, 2006). It cuts across the boundaries of age, race, class, education, and religion which affect women of all ages and all backgrounds in every corner of the world. Such violence is used to control and subjugate women by instilling a sense of insecurity that keeps them “bound to the home, economically exploited and socially suppressed” (Mathu, 2008, p. 65). It is estimated that one out of every five women worldwide will be abused during her lifetime with rates reaching up to 70 percent in some countries (WHO, 2005). Whether this abuse is perpetrated by the state and its agents, by family members, or even by strangers, VAW is closely related to the regulation of sexuality in a gender specific (patriarchal) manner. This regulation is, on the one hand, maintained through the implementation of strict cultural, communal, and religious norms, and on the other hand, through particular legal measures that sustain these norms. Therefore, religious institutions, the media, the family/tribe, cultural networks, and the legal system continually disciplinewomen’s sexuality and punish those women (and in some instances men) who have transgressed or allegedly contravened the social boundaries of ‘appropriateness’ as delineated by each society. Such women/men may include lesbians/gays, women who appear ‘too masculine’ or men who appear ‘too feminine,’ women who try to exercise their rights freely or men who do not assert their rights as ‘real men’ should, women/men who have been sexually assaulted or raped, and women/men who challenge male/older male authority.

Different versus Equal: The 1920s

2017 ◽  
Author(s):  
Nancy Woloch
Keyword(s):  
Women Workers ◽  
Minimum Wage ◽  
Women's Movement ◽  
Equal Rights Amendment ◽  
Equal Rights ◽  
State Laws ◽  
Single Sex ◽  
The Social ◽  
National Woman's Party ◽  
Women's Politics

This chapter revisits Adkins and considers the feud over protective laws that arose in the women's movement in the 1920s. The clash between friends and foes of the Equal Rights Amendment—and over the protective laws for women workers that it would surely invalidate—fueled women's politics in the 1920s. Both sides claimed precedent-setting accomplishments. In 1923, the National Woman's Party proposed the historic ERA, which incurred conflict that lasted for decades. The social feminist contingent—larger and more powerful—gained favor briefly among congressional lawmakers, expanded the number and strength of state laws, saw the minimum wage gain a foothold, and promoted protection through the federal Women's Bureau. Neither faction, however, achieved the advances it sought. Instead, a fight between factions underscored competing contentions about single-sex protective laws and their effect on women workers.

Disruptive Fixation

2017 ◽  
Author(s):  
Christo Sims
Keyword(s):  
New York ◽  
New York City ◽  
New Media ◽  
Media Technologies ◽  
Complex Processes ◽  
Middle Schoolers ◽  
The Social ◽  
The Media ◽  
Class Divisions ◽  
Conventional Type

In New York City in 2009, a new kind of public school opened its doors to its inaugural class of middle schoolers. Conceived by a team of game designers and progressive educational reformers and backed by prominent philanthropic foundations, it promised to reinvent the classroom for the digital age. This book documents the life of the school from its planning stages to the graduation of its first eighth-grade class. It is the account of how this “school for digital kids,” heralded as a model of tech-driven educational reform, reverted to a more conventional type of schooling with rote learning, an emphasis on discipline, and traditional hierarchies of authority. Troubling gender and racialized class divisions also emerged. The book shows how the philanthropic possibilities of new media technologies are repeatedly idealized even though actual interventions routinely fall short of the desired outcomes. It traces the complex processes by which idealistic tech-reform perennially takes root, unsettles the worlds into which it intervenes, and eventually stabilizes in ways that remake and extend many of the social predicaments reformers hope to fix. It offers a nuanced look at the roles that powerful elites, experts, the media, and the intended beneficiaries of reform—in this case, the students and their parents—play in perpetuating the cycle. The book offers a timely examination of techno-philanthropism and the yearnings and dilemmas it seeks to address, revealing what failed interventions do manage to accomplish—and for whom.

The effectiveness of Social Media Instagram as a Promotion of Agricultural product of fruits. (case :Instagram TaniHub Indonesia, Pasar Minggu, Jakarta Selatan)

2020 ◽  
Vol 4 (6) ◽  
pp. 866
Author(s):  
Nensy Yohana Natalia Pasaribu
Keyword(s):  
Social Media ◽  
Media Exposure ◽  
Agricultural Product ◽  
Marketing Activity ◽  
Feedback Message ◽  
The Social ◽  
The Media

Agriculture produces processed product which is perishable, so that the agricultural product should be distributed immediately. Processed product can be promoted to attract consumers to buy the product. One of the media that can be used to promote processed agricultural product is social media. Social media is needed to ease the marketing activity on the product. Social media is viral and can be delivered directly and personally to the consumer. Indicators are used to know the effectiveness of the social media as promotion media with AIDA concept. The results showed that promotion through Instagram has not been effective in the stages of attention (attention), interest (interest), desire (desire), and action (action). This study also explains that there is a relationship between the characteristics of gender followers and the level of social media exposure to the frequency of messages. In addition, there is also a relationship between the frequency of message feedback, message attractiveness, and intelligence in delivering messages with the interest stage. 

Body and Gender within the Stratifications of the Social Imaginary

Hypatia ◽  
2005 ◽  
Vol 20 (2) ◽  
pp. 102-118
Author(s):  
Alice Pechriggl
Keyword(s):  
Social Imaginary ◽  
The Social ◽  
And Gender

Ēdiens kā sociālā slāņa un nacionālās piederības robežzīme

2020 ◽  
pp. 35-43
Author(s):  
Sigita Kušnere
Keyword(s):  
Social Stratification ◽  
Social Groups ◽  
Social Situation ◽  
Literary Text ◽  
Western Society ◽  
Small Community ◽  
Equal Rights ◽  
The Social ◽  
Hierarchic Structure ◽  
Semantic Pluralism

Taking into account the research conclusions in social and natural sciences, gastropoetics as a research method allows to examine a literary text in-depth revealing the causal relationships and nuances of the psychological portrayal of characters, as well as analyse semantic pluralism providing more diverse interpretation opportunities of a literary text. In Andrejs Upīts’s novel “Bread” (Maize, 1914) the portrayed passengers of the third class train wagon are a micromodel of Western society, where food, sharing the food or its denial precisely reveal the hierarchic structure of community and the differences in social stratification, as well as human behavioural principles, which are based on the tradition that has evolved over thousands of years and can also be cross-compared with the behavioural principles observable among animals. Other aspects include the social undermining of certain social groups, for instance, older people, children, foreigners, as well as the marginalisation of these groups denying them the freedom of choice or action, equal rights, etc. Upīts in his novel constructs a social situation of a small community, accurately revealing the hierarchic structure, as well as collaboration and relationship models of the community.

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