scholarly journals PENGARUH KUALITAS LAYANAN, KOMPETENSI & PROMOSI TERHADAP CITRA PROGRAM MAGISTER MANAJEMEN DI MALANG

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Andri Firmansyah ◽  
Widji Astutik ◽  
Junianto Tjahjo Darsono
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Study Program ◽  
Promotion Effect ◽  
Management Study ◽  
Research Instrument ◽  
Questionnaire Research

This study aims to analyze the effect of service quality, competence, and promotion on the image of the Magister of Management Study program in Malang. The method used is quantitive research using a questionnaire research instrument that is distributed to master student in management. The Analysis used is multiple linear regression using SPSS. The results of this study indicate students’ perceptions of service quality, competence, and promotion effect the image of the master’s management study program and promotion becomes the dominant variable affecting the image of the master’s management study program. Keywords : Image, Service Quality, Competence and Promotion

scholarly journals PENGARUH BAURAN PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PRINCIPAL MENGGUNAKAN PRODUK SURETY BOND DI PT. JAMKRIDA SUMSEL

2020 ◽  
Vol 2 (2) ◽  
pp. 43
Author(s):  
Ardian Yurdianto ◽  
Fakhry Zamzam ◽  
Luis Marnisah
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Service User ◽  
Service Users ◽  
Research Instrument ◽  
Independent Variable ◽  
Tabulated Data

This study entitled The Effect of Promotion Mix and Service Quality on Principal Decisions Using Surety Bond Products at PT Jamkrida Sumsel. This research instrument uses a questionnaire, and using multiple linear regression to process tabulated data from the results of respondents' answers. The results of the study conclude, First, the Promotion Mix Variable (X1) has a positive and significant effect on the Decision of Jamkrida Service Users in South Sumatra (Y;. Second, the Service Quality Variable (X2) has a positive and significant effect on the Decision of South Sumatra Jamkrida Service Users (Y); Third, Promotion Mix Variable (X1) is an independent variable whose influence is more dominant on the Decision of Jamkrida Service Users in South Sumatra compared to the variable of service quality; Fourth, the Promotion Mix variable (X1) and Service Quality (X2) have a positive and significant effect on the Decision of Jamkrida Service Users in South Sumatra (Y). This means that the independent variable (X) is increasing together, so the Decision of the Jamkrida Service User of South Sumatra (Y) will increase.

Pengaruh Kualitas Pelayanan Terhadap Tingkat Kepuasan Wajib Pajak

2017 ◽  
Vol 9 (1) ◽  
pp. 32-44
Author(s):  
Ferry Adang
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Test Of Hypothesis

The purpose of this research is to determine empirically whether the service quality (tangibles, reability, responsiveness, assurance, and empathy) affect taxpayer’s satisfication. This research was conducted by distributing 255 pieces of questionnaires to KPP Pratama Kebon Jeruk Satu. Questionnaires were returned and in the content of 235 pieces and are all used in this research. Multiple Linear Regression was used to the test of hypothesis. The result of this research showed that tangibles, reability, responsiveness, assurance, and emphaty had significant influence in taxpayer’s satisfication. Keywords: Taxpayer’s Satisfication, Tangibles, Reability, Responsiveness, Assurance, Empathy

PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH PT BANK MANDIRI,Tbk CABANG JAKARTA KELAPA GADING BARAT

2015 ◽  
Vol 3 (3) ◽  
Author(s):  
Imam Wibowo ◽  
Santi Putri Ananda
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Analysis Tool ◽  
Positive Contribution ◽  
Homogeneous Population ◽  
Independent Variables ◽  
Research Population ◽  
The Impact

Purpose-To study the impact of the service quality and trust on customers loyalty of PT.Bank Mandiri,Tbk; Kelapa Gading Barat Branch. To improve the customers loyalty there are several factors that can influence them, such as service quality and trust. Methodology/approach-The research population was all customers PT.Bank Mandiri,Tbk;Kelapa Gading Barat Branch.According to the homogeneous population and based on the Gay and Diehl Theory, the samples taken were 50 people. Variables in this investigations consisted of: a).Independent Variables (exogenous): Service Quality (X1) and Trust (X2). b).The dependent variable (endogenous) Customers Loyalty (Y). Analysis tool being used is multiple linear regression which previously conducted validity and realiability. Findings-The result of investigations that service quality and trust simultaneously have a very strong contribution of 75,5% to the customers loyalty, and partially showed that service quality has significant and positive contribution to the customers loyalty of 64,8%. Partially, the trust variable has significant and positive contribution which amounted to 55,9% to the customers loyalty.

PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Ismail Razak, SE., MS. ◽  
Silviana Fadilla Prasevie
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Customer Value ◽  
Sampling Method ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
Central Java ◽  
Data Analysis Method

The purpose of this study was to analize the impacts of service quality and customer value on the satisfaction of customers. Questionnaires are used to collect data from Boks Café customer in Bumiayu, Kabupaten Brebes, Central java by using scale of Likert. In this study, accident sampling method was used and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that service quality and customer value positively and significant influenced the satisfaction of customers. The conclution of this study is that customer value was dominant than service quality in influencing the satisfaction of customers

PENGARUH LOKASI, KUALITAS PRODUK TABUNGAN, KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH DALAM MENABUNG DI BMT ADZKIYAH KHIDMATUL UMMAH DI KOTA METRO

2019 ◽  
Vol 3 (2) ◽  
pp. 439
Author(s):  
Suwarto Suwarto ◽  
Risa Anggraini
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Requirements Analysis ◽  
Primary Data ◽  
Homogeneity Test ◽  
Linearity Test

This research is motivated by customer satisfaction which is a customer action to save. The purpose of this study was to determine the ef ect of location, quality of savings products, service quality on customer satisfaction. In this study using primary data collected by explanatory research methods and sample collection techniques in the form of accidental sampling of BMT customers Adzkiyah Khidmatul Ummah using a questionnaire with a likert skla in BMT Adzkiyah Khidmatul Ummah in Metro City. Testing the instrument requirements used include validity, reliability testing. Requirements analysis using normality test, linearity test, homogeneity test. And analysis tools using multiple linear regression with partial test (t test), simultaneous test (f test), coef icient of determination test (R2). As testing requirements analysis and hypothesis testing. Based on the results of research using multiple linear regression analysis obtained location influences customer satisfaction, the quality of savings products does not af ect customer satisfaction, and service quality influences customer satisfaction.

scholarly journals PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP KEPUASAN NASABAH DALAM MENGGUNAKAN BRI MOBILE (BRIMO)

account ◽  
2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Asri Mandiri ◽  
Efri Yanto ◽  
Elisabeth Metekohy
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Mobile Banking ◽  
Significant Positive Effect ◽  
Simultaneous Test ◽  
Analysis Technique ◽  
Customer Trust ◽  
Positive Effect

ABSTRACT  This research aims to analyze the effect of service quality and trust on customer satisfaction in using BRIMobile (BRImo) partially and simultaneously. The sample in this research consisted of 100 customers of Bank Rakyat Indonesia. The analysis technique used is multiple linear regression with analysis tools, namely SPSS Version 26.0. The results of this research partially indicate that service quality and customer trust have a significant positive effect on customer satisfaction in using BRI Mobile (BRImo). Based on the results of the simultaneous test, it was found that service quality and customer trust had a significant positive effect on customer satisfaction in using BRI Mobile (BRImo).   Keywords: Service Quality, Customer Trust, Mobile Banking, BRI, Customer Satisfaction ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan kepercayaan terhadap kepuasan nasabah dalam menggunakan BRI Mobile (BRImo) secara parsial dan simultan. Sampel dalam penelitian ini terdiri dari 100 nasabah Bank Rakyat Indonesia. Teknik analisis yang digunakan adalah regresi linear berganda dengan alat bantu analisis yaitu SPSS Versi 26.0. Hasil penelitian ini secara parsial menunjukkan bahwa kualitas layanan dan kepercayaan berpengaruh positif signifikan terhadap kepuasan nasabah dalam menggunakan BRI Mobile (BRImo). Berdasarkan hasil uji simultan, ditemukan bahwa kualitas layanan dan kepercayaan berpengaruh positif signifikan terhadap kepuasan nasabah dalam menggunakan BRI Mobile (BRImo).   Kata kunci: Kualitas layanan, Kepercayaan, Mobile Banking, BRI, Kepuasan Nasabah

scholarly journals Pengaruh Kualitas Layanan dan Kualitas Produk Terhadap Kepuasan Nasabah Bank

2020 ◽  
Vol 1 (02) ◽  
pp. 133-140
Author(s):  
Meli Andriyani ◽  
Riski Ardianto
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Research Data ◽  
Positive Effect

The bank as a service company places great importance on satisfaction through services and products. The purpose of this study was to determine the effect of service quality and product quality on customer satisfaction. The research was conducted by distributing questionnaires to 100 respondents, namely bank customers who live and have bank accounts in the Cibubur area. The research data were analyzed using multiple linear regression analysis. The study found that service quality did not affect customer satisfaction, while product quality had a positive effect on customer satisfaction.

scholarly journals PENGARUH KETERSEDIAAN FITUR LAYANAN DAN KUALITAS PELAYANAN TERHADAP MINAT NASABAH DALAM MENGGUNAKAN BCA MOBILE DI WILAYAH JABODETABEK

account ◽  
2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Marthauli Marthauli ◽  
Elly Mirati ◽  
Rahmanita Vidyasari
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Central Asia ◽  
Mobile Users ◽  
Mobile Banking ◽  
Independent Variables ◽  
Joint Contribution

ABSTRACT  In 2019, the number of BCA mobile banking transactions has increased by 99.2% and the number of BCA Mobile banking users has increased by 28.57%. This shows that the BCA mobile banking application is accepted by the majority of BCA bank customers, but in fact there are still many complaints from BCA Mobile users. Research aims to understand the effect of Service Feature Availability and Service Quality on Customers Interest in Using BCA Mobile in the Jabodetabek Area. The sample taken is 100 customers of Bank Central Asia. The analyze technique used is multiple linear regression with SPSS Version 26.0. The results shows that the Service Feature Availibility and Service Quality partially effect significantly of interest customers in using BCA Mobile in the Jabodetabek Area. All independent variables, have a joint contribution of 49.2% to the customers interest in using the BCA Mobile in the Jabodetabek Area.    Keywords: Service Feature, Service Quality, Customer Interest, BCA Mobile, Jabodetabek. ABSTRAK Pada tahun 2019, jumlah transaksi BCA mobile banking mengalami kenaikan sebesar 99,2%  dan jumlah pengguna BCA mobile banking mengalami kenaikan sebesar 28,57%. Hal ini menunjukkan bahwa aplikasi BCA mobile banking diterima dan diminati oleh sebagian besar nasabah bank BCA, tetapi kenyataannya masih banyak diterima keluhan dari pengguna BCA Mobile. Penelitian ini bertujuan untuk menganalisis pengaruh ketersediaan fitur layanan dan kualitas pelayanan terhadap minat nasabah dalam menggunakan BCA Mobile di wilayah Jabodetabek Sampel dalam penelitian ini terdiri dari 100 nasabah Bank Central Asia. Teknik analisis yang digunakan adalah regresi linear berganda dengan alat bantu analisis yaitu SPSS Versi 26.0. Hasil penelitian ini menunjukkan bahwa variabel ketersediaan fitur layanan dan kualitas pelayanan secara parsial berpengaruh signifikan terhadap minat nasabah dalam menggunakan BCA Mobile di wilayah Jabodetabek. Seluruh variabel bebas yaitu, ketersediaan fitur layanan dan kualitas pelayanan mempunyai kontribusi secara bersama-sama sebesar 49,2% terhadap minat nasabah dalam menggunakan BCA Mobile di wilayah Jabodetabek.    Kata kunci: Fitur Layanan, Kualitas Pelayanan, Minat Nasabah, BCA Mobile, Jabodetabek

scholarly journals The Influence of Service Quality, Trust and Customer Value on Customer Satisfaction at Gerai Indosat Ooredoo WTC Surabaya

2019 ◽  
Vol 2 (2) ◽  
pp. 95-104
Author(s):  
Eko Wahyu Nugroho ◽  
Elok Damayanti
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Customer Value ◽  
Quantitative Method ◽  
Regression Technique ◽  
Linear Regression Technique

The purpose of this research is to find out The Influence of Service Quality, Trust and Customer Value on Customers Satisfaction at Gerai Indosat Ooredoo WTC Surabaya in simultaneously and partially. This Research used quantitative method with 70 respondents of population and samples were collected by giving questionnaires to the customers who have bought Samsung’s Bundling Product from Gerai Indosat Ooredoo WTC Surabaya. The data was analyzed used multiple linear regression technique and classic assumption test. The results showed that the hypotheses have effects to Customers’s Satisfaction simultaneously and partially.

scholarly journals PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PERUSAHAAN MASTER PIECE KARAOKE DI KOTA BENGKULU

2021 ◽  
Vol 9 (1) ◽  
pp. 50-58
Author(s):  
Yudi Irawan Abi
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Sampling Techniques ◽  
Analysis Tool ◽  
Test Result

The purpose of this study was to determine the effect of   tangible, reliability, responsiveness, assurance  and empathy of service quality to consumer satisfaction of Master Piece Karaoke in Bengkulu. The sampling technique in this study using purposive sampling techniques and data collection is done by distributing questionnaires to the respondents. The questionaires were distributed to the 100 respondent of Master Piece Karaoke in Bengkulu. The analysis tool used is multiple linear regression using SPSS 16. Hypothesis testing using the T test. Result shows that  partially, tangible, reliability, responsiveness, assurance  and empathy variables has significant effect on consumer satisfaction  of Master Piece Karaoke in Bengkulu. Based on the analysis of known coefficient of determination value of Adjusted R Square is  0.477, this means 47,7% variable consumer satisfaction is influenced by variables service quality.

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