scholarly journals A strategy to increase the competitiveness of аgro-industrial enterprises

2021 ◽  
Author(s):  
Anatolii Kobets ◽  
◽  
Igor Vinichenko ◽  
Oksana Honcharenko ◽  
Larysa Kurbatska ◽  
...  

The need for stabilization and development of agro-industrial enterprises, especially of the poultry processing sector, market saturation with domestic and imported goods, Ukraine's entry to the WTO as well as increased consumer requirements for quality and safety of products increase competition in the market of poultry meat. This necessitates the implementation of modern technologies into the market behavior of enterprises processing poultry meat, and the elaboration and implementation of a strategy aimed at achieving their strong competitive advantages should be an integral condition for the development of the enterprise. Creation of competitive advantages is the purpose of the enterprise’s strategic management, the determining factor of increasing its competitiveness. For this purpose, domestic enterprises both in domestic and foreign markets need effective tools of strategic management, which are used in the process of building a scientifically based strategy to increase their competitiveness. Its development, taking into account the operating specifics and factors ensuring competitive advantages of enterprises processing poultry meat, requires a systematic reasoning for the choice of the mechanism of its formation. In literature on economics, considerable attention is given to the problems of securing the competitive advantages of enterprises. Important scientific contributions to the development of the theory and practice of competitiveness, as an element of the enterprise’s strategic management, was made by well-known foreign and domestic scientists, in particular G. Azoiev, S. Anokhin, O. Arfiev, I. Bily, I. Blank, Y. Brigkham, V. Vasylenko, O. Vykhansky, V. Ivanov, S. Kozlovsky, L. Kostyrko, S. Pokropyvny, M. Porter, R. Solow, A. Thompson, J. Schumpeter, A. Yudanov and others. To the study of theory, methodology and formation of strategies to achieve competitive advantages, especially in agricultural enterprises in the conditions of increased competition, are devoted works by T. Akymova, V. Andriychuk, L. Berezina, I. Vinichenko, O. Honcharenko, P. Makarenko, M. Malik, L. Melnyk, L. Marmul, L. Mykhailova, O. Oliynyk, P. Sabluk, O. Skydan, I. Cherven, O. Shpychak, O. Shubravska, O. Ulianchenko and others. However, the issues of a systematic approach to building a strategy to increase the competitiveness of agro-industrial enterprises remain insufficiently investigated, as well as the research into its role of ensuring sustainable development of business entities, the use of internal marketing tools for the development of a company’s key competencies, the development of management tools and effective ways of ensuring the effective managerial process, taking into account the specific economic activities of enterprises engaged in poultry meat processing. The above-mentioned necessitated a separate scientific research.

2018 ◽  
Vol 11 (1) ◽  
pp. 37-43
Author(s):  
H. G.W. Alkarawy

Studying the problems associated with dynamism and the volatility of the economic environment require the constant development of the enterprise is a complex and multifaceted phenomenon, marked by many unresolved problems. The choice of other business processes for outsourcing is an important problem, from the decision of which depends the efficiency of the development of industrial enterprises. They require constant development and improvement of the organization of the enterprise, development of new, progressive forms and management methods that can minimize and neutralize the impact of negative factors on the indicators of their development. Especially it concerns the industrial enterprises. The problems of low competitiveness of industrial enterprises, the limited resources necessary for their effective functioning, and the low level of human resources require changes in economic activity through effective management methods, high efficiency of business processes and increase the competitiveness of business entities, which should become the basis for the formation of a new model of economic activity of industrial enterprises on the basis of the constructed model for choosing the optimal outsourcing, providing to increase the efficiency of the industrial process of an industrial enterprise. The development of modern economy is based on the effectiveness of business processes, therefore research of business processes of industrial enterprises, are based on it, deserves special attention. Accelerating the pace of modernization, the speed of creating new knowledge and competition need not just the use of more advanced technical and technological solutions, but the introduction of management methods based on the model of choice of optimal outsourcing. Therefore, business processes in industrial enterprises are closely related to the introduction of new methods, technologies and management tools aimed at adapting business entities to the changing conditions of the external environment and the full realization of their production and potentials, and those that allow an industrial enterprise to obtain other competitive advantages.


Author(s):  
O. Mandych ◽  
S. Kalinichenko ◽  
T. Duyunova ◽  
O. Sekovoy ◽  
A. Mykytas

The necessity of practical use of the definition of "competitive development of subjects of the agribusiness" were proved and determined in the work. The theoretical essence of this concept allows it to be understood as a type of development, which, while maintaining the necessary level of economic efficiency and improving market positions in a competitive environment, is capable to shape the potential of increasing the competitiveness level in the long run through the use of strategies and the instruments of management strategies which oriented, first of all, on the formation of competitive advantages. It was proved that the provision of competitive development is possible through the introduction of strategic management tools, which suggests an understanding of the strategy as an integrated model of a specific long-term development direction. The principles of the formation of strategic management, which include guides of activity, both in the internal environment of the enterprise and in the external, were generalized and formed on the basis of the integrated methodological approach; approaches to managing competitiveness through the formation of certain competitive advantages; levels of adaptation of separate approaches and models, which will differ according to the fields of activity of the subject; general strategies, which are specified for the specifics of individual situational approaches in functional and operational load; a methodological approach based on the formation of strategic zones of economic activity of the subject of agribusiness, as well as on obtaining competitive advantages through the use of various innovative strategies of agribusiness. The concepts of generation, implementation, realization of strategic management of competitive development of subjects of the agribusiness were substantiated on the basis of the use of elements, components and tools of the possibilities of introducing logistic and marketing activities to the main production and commercial activity of economic entities in the field of agrarian production.


2019 ◽  
Vol 11 (23) ◽  
pp. 6667
Author(s):  
Vladimir Zhuravlyov ◽  
Tatyana Khudyakova ◽  
Natalia Varkova ◽  
Sergei Aliukov ◽  
Svetlana Shmidt

This article discusses the problem of improving the strategic management of sustainable development in industrial enterprises in Russia. The shortcomings of the strategic management of industrial enterprises are due to the fall in the growth rates of the world and domestic economy, international sanctions, and the specifics of the development of socio-economic relations in the Russian Federation. The main problem of the research is related to the imperfection of the strategic management of the investment policy of the enterprise, which leads to a slowdown in the development of the company and a decrease in competitiveness. The main goal of the presented research is to develop proposals for improving the strategic management model for the development and implementation of investment strategies of an industrial enterprise. Based on the analysis of theoretical sources, gaps in research related to the topic and objectives of this work are highlighted. The methodological base of the research is determined, the basis of which are: system theory, systematic approach to managing a company’s sustainable development, theory and practice of modeling, strategic management, investment design. The improved model is proposed, which determines the interdependence of the strategic management of investment policy and the sustainable economic development of the company, presents the algorithm for managing the process of developing investment strategies in an industrial enterprise. This mechanism takes into account the main indicators of sustainable development of an industrial enterprise. There are proposals to improve the management model of insurance reserves of the company, reflecting the strategic aspects of investment activities necessary for the successful implementation of the course on sustainable development in an industrial company. The obtained results were tested by a number of Russian enterprises, which led to positive results of their activities, contributed to more sustainable development and strengthening of competitive positions.


2020 ◽  
Author(s):  
Rahim Sadigov ◽  

The main purpose of the research paper is to study the strategic management of human resources in industrial enterprises, career development and stimulation in the activity. Labor resources are active elements in the production of goods, the creation of material wealth and the provision of services to society. Human resources are important ones in all areas of the national economy. Human resources act as a creative component in the organization and management using their mental, spiritual and psychological capabilities. Human resources study and analyze technical, technological possibilities and financial sources, make management decisions as a leading resource in any organization. Research methodology is related in personnel policy and the comprehensive study of strategic human resource management. Human resource management in industrial enterprises is the main subsystem management system. This issue affects on the development of the enterprise, increasing the quality of products, economic efficiency and profits. The importance of the research paper - is to apply the results in the management of industrial enterprises. Human resource management contributes to sustainable operation in enterprises and organizations. The scientific novelty of the research is the definition of a successful personnel policy in the enterprise. Thus, the article identifies strategic goals in human resource management, and develops a corporate concept in this area. The article discusses the application of new technologies for career development. The application of innovations and methods in the implementation of management functions is the basis for motivating the workforce in an organization. All functions and management methods are applied in the process of strategic management of human resources. Management methods are social in nature, as well as ensure the direct development of employees, labor resources and actively influence on the outcome. Management methods lead to the expansion of financial and economic activities of the enterprise, the development of economic activities, the growth of labor resources. Management methods allow to increase competitiveness, as well as to attract partners, suppliers, customers and others. In this regard, our research can be commended in terms of the application of innovation in management.


2019 ◽  
pp. 126-132
Author(s):  
Oleksandr Kulish

The article is based on the idea of forming the conceptual foundations of strategic management of flexible economic development of iron and ore enterprises. It is based on the definition of the optimum size of sales of products on the domestic and foreign markets, taking into account their perspective and ensuring the maximum possible level of profitability of business entities. The article emphasizes that today almost all domestic business entities operate in a crisis or after-crisis syndrome. It is noted that economic crises occur cyclically, but each time the depth of the crisis becomes larger, and the post-crisis period is ever greater. As a result, all enterprises and individuals who are experiencing the consequences of such crises are more and more difficult, and for the post-crisis period, more and more diversified resources are spent that could be directed to projects for their own development. It is determined that the main obstacles of flexible economic development of the enterprise are the high degree of deterioration of fixed assets, low productivity, low quality of personnel, imperfection of the system of pricing on products, low investment activity of enterprises, etc. The key principles of the system of strategic management of flexible economic development of iron and ore enterprises are formed. It is proved that in today's world economy the importance of reformatting the structure and content of the strategic management system with flexible economic development of industrial enterprises and adapting their business directions to the conditions of transformational transformations of modern competitive markets becomes increasingly important. The mathematical model describing the system of division of manufactured products for realization on several markets is developed. It is found out that the classical approach to solving such a task, which is to maximize profits, is not absolutely correct in this case. It is shown that the solution of this task is to maximize the profit from sales with the simultaneous preservation of the minimum allowable volumes of sales of products in promising markets, provided they provide the minimum reasonable profitability. It is noted that in the strategic planning it is necessary to implement a certain part of own products in the markets which are not currently the most profitable, but in the long run may have a decent place among others for the particular enterprise. It is determined that the problem of optimization is to calculate the specific volumes of products that need to be implemented in each of the markets. Taking into account the current transformation of market space and the need for constant adaptation of strategic management methods, the article proposes approaches to the formation of a complex system of strategic management of flexible economic development of iron ore enterprises.


2020 ◽  
Vol 41 (45) ◽  
pp. 223-242
Author(s):  
Evgeniy M. SHAPRAN ◽  
◽  
Olena A. SERGIENKO ◽  
Olga E. GAPONENKO ◽  
Maryna S. TATAR ◽  
...  

The paper studies analytical-applied and structural aspects of strategic management of industrial systems development on the bases of assessment and analysis of the potential of their development, the formation and implementation of strategic alternatives in the conditions of external and internal environmental threats. We propose to consider the analytical-applied and structural modeling tool as a set of scenario models for formation and implementation of business entities development strategies.


2021 ◽  
pp. 5-12
Author(s):  
Yevhen ІVCHENKO ◽  
Liliia MARTYNOVA ◽  
Аndrii MARTYNOV

Introduction. The development of Ukraine's economy today takes place in an unstable market environment, continuous modernization of the regulatory and legal field of economic activity of enterprises and structural transformations of the financial and economic sphere. The systemic financial crisis and the high level of impact of negative factors of entrepreneurial activity cause an increase in the level of risk of financial crisis in enterprises. In this regard, the formation of an effective system of crisis management in industrial enterprises is of particular importance The purpose of the paper is to study the determining factors and conditions of formation of the anti-crisis management system at the enterprises of the industrial sector of the economy of Ukraine. Results. The paper considers the main prerequisites for the formation of a crisis management system at enterprises in the context of the systemic transformation of the external and internal components of the business environment, identifies problematic aspects of the crisis management system. It is established that industrial enterprises in Ukraine carry out their economic activities under the influence of a wide range of adverse factors of internal and external nature, which certainly requires further development of the crisis management component as an integral part of the overall management system. The main scientific approaches that reveal the essence of anti-crisis management, as well as the regulatory framework governing the mechanism of enterprise management in a crisis are studied. The study establishes the following basic principles of crisis management: early identification of crisis phenomena and the factors that cause them, rapid response to signs of crisis, use of internal potential and rehabilitation mechanisms to counter crisis phenomena, ensuring control over the effectiveness of crisis measures. As a result, of the study, the main approaches to the classification of crisis management tools in enterprises are identified, which is a prerequisite for the formation of a rational system of crisis management in enterprises. Conclusion. It is established that further research can be aimed at determining the vector of development of the crisis management system in the transitive economic and legal system of management in Ukraine.


Author(s):  
Han Xinmeng

Introduction. Changes in the world and domestic economy require the agro-industrial enterprises to improve the process of managing export potential development. An important role in solving this issue is played by marketing tools. Its formation and use largely determines the competitiveness of agro-industrial enterprises and determines the situation on the this market. The purpose of scientific research is to summarize the peculiarities of forming marketing tools in the mechanisms of managing the export potential development of agricultural enterprises. Results. The essence and expediency of model introduction of using marketing management in domestic practice are substantiated. The orientation of marketing in agrarian production is determined. The factors are characterized that determine the conditions for the export potential of agro-industrial enterprises when entering international markets. The contradictions of economic character in the food marketing system are identified. The priority of marketing activity, which is to reconcile emerging contradictions, is highlighted. The essence definition of the competitive advantages concept is given from the point of view of enterprise economy, management, marketing, financial activity, logistics. The integration processes role in the consumer behaviour is outlined. The main function of economic instruments in the formation mechanism system of competitive advantages is determined. Segments (economic, technical and technological, quality of production, rules of relations, organizational) in the mechanism of competitive advantages formation are characterized on the basis of logistic approach at the entity level through a set of tools. The prices are determined as a lever of marketing activity of agrarian enterprise. Varieties of market saturation are defined. The communication marketing plans of practical and strategic importance are presented. Conclusions. Improvement of marketing tools in the mechanisms of managing the export potential development of agro-industrial enterprises should take into account the world experience. An important task is its adaptation to domestic realities. This will maintain the proper level of competitiveness of domestic products. Keywords: export potential, development management, economic potential, competitiveness, marketing tools, agroindustrial production, export.


Author(s):  
Iryna Kolokolchykova

This article reviews the approaches of strategic management and planning of activities of economic entities. The necessity of strategic management for achieving economic results of state management entities at all levels from the state to the enterprise and individual strategic units is substantiated. It is seen that for each subject of state management has its own goals and objectives, so the choice of models of strategic planning vary. The basic models are: a model for assessing "strategic gap" and its size; a model for analyzing the impact of market advantages; a model for creating competitive advantages of the product and the company itself; a model for creating a positive image; a model for planning, based on the size of the company. The evaluation indicators of basic models of strategic planning, most of which are: profit, profitability level. It is established that the efficiency of work of the state management subjects depends on the term of activity of the enterprise, and on its production potential. If the enterprise has a small size and term of work, then it uses the model of planning and achieves an increase in the main economic indicators. If the company is larger in size and has a long production experience, a lot of models can be used in strategic planning. Particular attention in conditions of fierce competition is given to the models of creating competitive advantages and positive image. These models of strategic planning are indispensable for maintaining market positions today. The results of their application are adoption of strategic managerial decisions concerning differentiation and diversification of production, steps for creation of positive image, development of social programs, improvement of partner relations with all market operators, branding. The key aspects of the effectiveness of using models of strategic planning and tensions of implementation of strategic management. As a result, it was found that most of the results are aimed at increasing profitability of economic entities, creating new or expanding the existing segments of the market. The importance of creation of competitive advantages as a constituent part of positive image of the enterprise and attraction of investments into business development was substantiated.


2018 ◽  
Vol 28 (1) ◽  
pp. 63-68
Author(s):  
Velislava Nikolaeva

In the last few years, the use of coaching in the management of the business organization has become more and more popular. The new requirements for global environmental behavior and global competition support the established need to improve the tools for managing indoor environment factors that lead to the sustainable formation of competitive advantages and to increasing the efficiency of management. On the other hand, the evolution of the business organization also implies a continuous improvement of the management tools in order to better meet the objectives and increase the effects from the realized activities and processes. This is the argumentation of the defended thesis in the present study, namely: Coaching can be used as a management tool that helps to create sustainable competitive advantages, supports the implementation of organizational goals and positively influences the organization's working climate. In view of the sustainability of the results and benefits to the organization from the use of coaching, it is advisable that it can be done by managers who are specially trained to do so.The aim of the study is to follow the scientific discussion on the essence and specifics of coaching in the management of the business organization. On this basis, to systematize and critically analyze the relevance of coaching as a strategic management tool to increase the individual and complex results of the activities carried out in the organization.In order to achieve the research goal, analysis and synthesis of specialized literature, problematic, systemic and functional analysis are used. In the course of developing the report, focus is placed on the specifics of coaching and its relevance to business organization management, including its potential to be used to form and develop sustainable competitive advantages and achieve strategic success. The term "synergic coaching effect" is used and substantiated.The author's understanding of coaching ability to generate synergic effects is formed on the basis of established direct and indirect benefits to the organization as a result of using coaching to solve different kinds of problems that lead to a general and individual increase in the results of the activities performed, to improving the professional suitability of employees and managers.This statement does not deny the benefits to the organization from using an external coach, as well as the training of employees of the organization for implementing internal coaching. Based on the systematic and analyzed information about the coaching specifics, it is concluded that the organization should train its managers to conduct coaching. In this way, the manager's skills are increased and another problem solving tool is mastered. At the same time, the trust between him and his coaching staff is growing, which can be seen as one of the prerequisites for turning the manager into a leader. Coaching by a manager in the process of solving internal organizational problems, not by an outsider or a trained coach, also saves time, as it misses the stage in which regardless of the type of coaching chosen - whether external or internal with a coach who is not the manager, the latter must get acquainted with the results achieved to take the necessary action.This is another argument in support of the defended thesis that coaching can successfully be used as a strategic tool for managing the business organization.


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