scholarly journals IDENTITY AND BRANDING OF HOTELS AS A FACTOR OF PROMOTION OF SERVICES IN THE HOSPITALITY INDUSTRY

2021 ◽  
Vol 2 (25) ◽  
pp. 63-70
Author(s):  
A.L. Zelezinskii ◽  
◽  
O.V. Arhipova ◽  
D.V. Hodos ◽  
Y.O. Vladykina ◽  
...  
Keyword(s):  
High Risk ◽  
Hospitality Industry ◽  
Local Level ◽  
Competitive Market ◽  
Social Infrastructure ◽  
Tourist Destinations ◽  
Starting Conditions ◽  
Hotel Chains ◽  
Local Budget ◽  
Tourist Flow

The search for local authenticity is a modern point of development of tourist destinations, which forms a tourist flow, brings regular income to the local budget and develops social infrastructure. Expressed in all visual interpretations, including the brand, it allows you to "launch" and make investmentattractive regions that are completely different in terms of starting conditions. A unique selling proposition, built taking into account the integration into the overall architecture of the territorial brand, allows hotel enterprises to fully function in the high-risk and highly competitive market of hotel chains. The purpose of this article is to determine the position of small and medium-sized hotels at the local level, allowing them to compete in the market of mass hotel services.

scholarly journals Thematic branding of regional hotels in the competitive market of the network business (on the example of Siberian and North Western Federal districts)

2020 ◽  
Vol 175 ◽  
pp. 10003
Author(s):  
Olga Arkhipova ◽  
Yulia Vladykina ◽  
Natalya Donets ◽  
Olga Osipova ◽  
Galina Uryupina
Keyword(s):  
High Risk ◽  
Initial Conditions ◽  
Competitive Market ◽  
Social Infrastructure ◽  
Tourist Destinations ◽  
Federal Districts ◽  
Hotel Chains ◽  
North Western

The modern point of development of tourist destinations forming a tourist traffic, generating regular local budgetary income and developing social infrastructure is the search for local authenticity. Expressed in all visual interpretations, including the brand, it allows you to “launch” regions having completely different initial conditions and make them be investment attractive. A unique selling proposition, built taking into account the incorporation of a territorial brand into the overall architecture, allows hotel enterprises to fully function in the high-risk and highly competitive market of hotel chains.

Innovative services in the hospitality industry as a tool to improve competitiveness

2016 ◽  
Vol 10 (2) ◽  
pp. 173-186
Author(s):  
Лидия Магжанова ◽  
Lidiya Magzhanova ◽  
Дарья Макарова ◽  
Darya Makarova ◽  
Сергей Марутько ◽  
...  
Keyword(s):  
Hospitality Industry ◽  
Economic Feasibility ◽  
City Centre ◽  
Tourist Destinations ◽  
Four Seasons ◽  
Guest House ◽  
Scientific Papers ◽  
Boarding House ◽  
Hotel Chains ◽  
Tourism Activity

The article considers aspects of the tourism activity development. The scientific papers pay significant attention to development of tourism through the formation of tourism clusters and tourist destinations. Formation and development of tourist destinations is impossible without the hospitality sector. Hospitality is one of the important conditions for the formation of a tourist destination. Currently there is a high competition in the hospitality industry. During the 2015-2016 it is planned to open 20 hotels of international hotel chains (Marriott, Ibis, Hilton, Hyatt, Radisson, Novotel) with the average payback period of 5-6 years. The article presents the results of applying the additional services in accommodation facilities, which have been named the best in the competition "The best Russian hotels in 2015 (on guest reviews)" – Lotte Hotel Moscow, Hyatt Regency Yekaterinburg, Hotel « Hermitage», Ramada Kazan City Centre, Four Seasons Hotel Lion Palace, Domina Prestige, Radisson Hotel, Pushka Inn Hotel, Swissotel Krasnye Holmy, Ararat Park Hyatt, Resort «Tsargrad», guest house "Alexander House”, boarding house Assembly, Mercure Moscow Baumanskaya. Additional services in these accommodation facilities have two features: they are not differentiated and are no innovative. According to the research, the authors propose to classify the hotel services by the number of satisfied requirements. The authors also represent two new hotel services and demonstrate the economic feasibility of the application of innovation.

scholarly journals Logistical and infrastructural components of hospitality industry destinations

2020 ◽  
Vol 22 (1) ◽  
pp. 57-65
Author(s):  
Pavlo Dudkin ◽  
Olena Dudkina
Keyword(s):  
Information And Communication Technologies ◽  
Customer Service ◽  
Hospitality Industry ◽  
Communication Technologies ◽  
Influential Factors ◽  
Tourist Destinations ◽  
Information And Communication ◽  
Local Budget ◽  
Stable Source ◽  
Smart Technologies

The essential structural and functional characteristics of destinations in the hospitality industry have been considered in the article. The current trends in the hospitality destinations and the influential factors determining the need to develop new methods and managerial tools based on systematic approach have been analyzed. The infrastructural and logistical components of tourist destinations are singled out. The attention was focused on the objective need to improve the organizational, functional, informational and managerial aspects of logistics and infrastructure support of the hospitality industry destinations as a basis for its sustainable development and achieving strong competitive market positions. Certain areas for innovative logistic and infrastructural subsystem improvements concerning the hospitality industry destinations in the conditions of current challenges and threats have been described. Due to Covid-19 pandemic, the necessity to concentrate efforts on building up national destinations, oriented on Ukrainian consumer as a stable source of income to the local budget rises. Also authors stress the low level of average income of Ukrainians and insufficient customer service as a restraining factor for hospitality industry. The principles of a transparent logistical promotion of goods, services, finances in the field of tourism, hotel and restaurant business by using modern smart technologies have been substantiated. The main emphasis has been placed on the expediency of introducing modern information and communication technologies, logistics and cluster approaches into the hospitality industry destinations.

scholarly journals COVID-19 Impacts and Recovery Strategies: The Case of the Hospitality Industry in Spain

2020 ◽  
Vol 12 (20) ◽  
pp. 8599 ◽  
Author(s):  
José Miguel Rodríguez-Antón ◽  
María del Mar Alonso-Almeida
Keyword(s):  
Hospitality Industry ◽  
Hotel Industry ◽  
Health Crisis ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
International Tourist ◽  
Recovery Strategies ◽  
Response And Recovery ◽  
Hotel Chains ◽  
Tourism And Hospitality

The health crisis caused by the pandemic COVID-19 has been of such magnitude that the drop-off in economic and tourist activity in most countries is generating an economic crisis with consequences that are still difficult to measure. The present work analyses the origins and evolution of the coronavirus pandemic and reviews the literature related to the impacts and recovery strategies that were implemented in previous crisis situations affecting the hotel industry. In order to focus the study on one country, Spain was selected based on tourism indicators, the importance of tourism for this country and the importance of Spain as a leader in international tourist destinations. The influence of the pandemic on the Spanish tourism sector and, more specifically, on its hospitality industry is explored in depth. In addition, the main initiatives to support the tourism and hospitality sector that have been undertaken at the global, European and national levels are highlighted and, finally, the response and recovery strategies of the five largest Spanish hotel chains to guarantee a COVID-19-free stay in their facilities and to recover the accommodation activity are discussed.

Aspects of the Evolution of the Romanian Tourists’ Preferences Concerning the Domestic Tourist Destinations

2019 ◽  
Vol 10 (1) ◽  
pp. 21-28
Author(s):  
Aniela Bălăcescu ◽  
Radu Șerban Zaharia
Keyword(s):  
Logistic Model ◽  
Local Level ◽  
Medium Term ◽  
Tourist Destinations ◽  
Tourism Management ◽  
Production And Consumption ◽  
On Line ◽  
The One ◽  
Long Term Studies

Abstract Tourist services represent a category of services in which the inseparability of production and consumption, the inability to be storable, the immateriality, and last but not least non-durability, induces in tourism management a number of peculiarities and difficulties. Under these circumstances the development of medium-term strategies involves long-term studies regarding on the one hand the developments and characteristics of the demand, and on the other hand the tourist potential analysis at regional and local level. Although in the past 20 years there has been tremendous growth of on-line booking made by household users, the tour operators agencies as well as those with sales activity continue to offer the specific services for a large number of tourists, that number, in the case of domestic tourism, increased by 1.6 times in case of the tour operators and by 4.44 times in case of the agencies with sales activity. At the same time, there have been changes in the preferences of tourists regarding their holiday destinations in Romania. Started on these considerations, paper based on a logistic model, examines the evolution of the probabilities and scores corresponding to the way the Romanian tourists spend their holidays on the types of tourism agencies, actions and tourist areas in Romania.

Cultural Heritage Management at the Local Level

2013 ◽  
pp. 245-262
Author(s):  
Lorena Rocca ◽  
Aline Chiabai ◽  
Livio Chiarullo
Keyword(s):  
New Technologies ◽  
Local Development ◽  
Local Level ◽  
Virtual Space ◽  
Heritage Management ◽  
Tourist Destinations ◽  
Information And Communication ◽  
Governance Processes ◽  
Advanced Access ◽  
The Web

In a virtual space conveniently chosen, citizens of the Web can interact and develop social capital and empowerment, intended as the consciousness of possibilities to influence the social context and to improve it, by increasing capacity of taking reasoned decisions on problems and of adopting adequate behaviour to face them. The Web can be seen in this sense as an innovative decisional system where it is possible to activate processes of electronic governance (e-governance) to make notions and expectations appear for a self-promoted and self-sustained local development. From this basis, Fondazione Eni Enrico Mattei has taken part to the research project ISAAC (Integrated e-Services for Advanced Access to Heritage in Cultural Tourist Destinations)1, with the objective of designing, experiencing, and testing innovative forms of participation by taking advantage of the potential of the New Technologies for Information and Communication (NTIC) to support and promote e-governance processes.

scholarly journals Prevalence of diagnosed diabetes and associated risk factors: Evidence from the large-scale surveys in India

2017 ◽  
Vol 05 (01) ◽  
pp. 028-036 ◽  
Author(s):  
Saddaf Akhtar ◽  
Preeti Dhillon
Keyword(s):  
Risk Factors ◽  
High Risk ◽  
Large Scale ◽  
Multinomial Logistic Regression ◽  
Local Level ◽  
Diabetes Prevalence ◽  
World Health ◽  
Undiagnosed Diabetes ◽  
Newly Diagnosed ◽  
Associated Risk Factors

Abstract Context: India has observed the most devastating increases in the burden of diabetes in the contemporary era. However, so far, the comparable prevalence of diabetes is only available for limited geography. Aims: The present paper provides comparable estimates of diabetes prevalence in states and districts of India and examines the associated risk factors with newly diagnosed and self-reported diabetes. Setting and Design: The study uses clinical, anthropometric, and biochemical data from District Level Household and Facility Survey (2012–2013) and Annual Health Survey (2014). Subjects and Methods: The paper analyses the information on glucose level of the blood sample and defines diabetes as per the World Health Organization (1999) criteria. It applies multinomial logistic regression to identify the risk factors of diabetes. Results: The study estimates 7% adults with diabetes in India, with a higher level in urban (9.8%) than in the rural area (5.7%), a higher proportion of males (7.1%) than females (6.8%). Widowed, older persons, and persons with high blood pressure have very high risk of both diagnosed and self-reported diabetes. Comparing to Hindus, Muslims and Christians have higher, and Sikhs have less risk of diabetes. Further, corresponding to general caste, scheduled castes, and other backward classes have a high risk of newly diagnosed but the lower risk of self-reported diabetes. Conclusions: The list of districts and states with alarming diabetes prevalence is the valuable information for further programs and research. A significant population with undiagnosed diabetes reflects an urgent need to strengthen the diagnostics at the local level and for those who need them most.

Anti-Sexual Harrassment Campaign in Egypt

2012 ◽  
Vol 17 (4) ◽  
pp. 457-475 ◽  
Author(s):  
Helen Rizzo ◽  
Anne Price ◽  
Katherine Meyer
Keyword(s):  
High Risk ◽  
Middle East ◽  
Sexual Harassment ◽  
Local Level ◽  
Women's Issues ◽  
Civic Organizations ◽  
International Group ◽  
Sexual Harrassment ◽  
Risk Environments ◽  
The Arab Spring

This article analyzes how, for the decade before the Arab Spring, the Egyptian Center for Women's Rights (ECWR) promoted women's issues and sustained its campaign against widespread sexual harassment in Egypt. The article also reviews ECWR's activities after the mass mobilizations of the January 25th revolution. In authoritarian states, the risks inherent in challenging the regime decrease the probability that challenges will ever emerge or, if they do, continue for any significant duration. ECWR's prolonged campaign against sexual harassment, however, belies this observation. Analysis of the organization's activities provides an opportunity to examine elements that promote contentious claims making in high-risk, neopatriarchal environments. We found that the depth and strength of networks at the local level played a significant role. Also significant were ties with national and international group, which where were partly facilitated because of tourism's importance in Egypt. Through these ties, the ECWR leadership guided the organization toward increasingly promising outcomes in a unresponsive context. This case illuminates how, in the Middle East and elsewhere, civic organizations that focus on women's issues can navigate high-risk environments, whether due to neopatriarchal culture, authoritarian governance, or both.

Organizational and Economic Aspects of the Development of the International Tourism and Hospitality Industry

2020 ◽  
Vol 11 (4) ◽  
pp. 913
Author(s):  
Sayyora Rikhsibaevna SAFAEVA ◽  
Maxbuba Toychievna ALIEVA ◽  
Laylo Toktasinovna ABDUKHALILOVA ◽  
Nargiza Elshodovna ALIMKHODJAEVA ◽  
Elena Evgenievna KONOVALOVA
Keyword(s):  
Hospitality Industry ◽  
Educational Programs ◽  
Theory And Practice ◽  
International Tourism ◽  
Tourist Destinations ◽  
Hospitality Sector ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Intensive Development ◽  
New System

The article is devoted to the consideration of aspects related to the development of the tourism and hospitality industry in Uzbekistan and Russia. It has been established that the intensive development of various forms of tourism and hospitality will allow these countries to be more attractive for foreign tourists. It has been found that when developing the tourism and hospitality market Uzbekistan and Russia are advised to review prospects of its development at the international level. Promising areas of the development in the tourism and hospitality industry will be a new system of enterprise classification regulating the rating of enterprises and encouraging tourism by simplifying visa regulations, applying discounts to attract regular and potential tourists, introducing educational programs in the tourism and hospitality sector combining theory and practice, and spurring the development of all regions as potential tourist destinations.

scholarly journals IMPROVING METHODS OF FINANCING EDUCATIONAL INSTITUTIONS FROM THE LOCAL BUDGET

2021 ◽  
Author(s):  
Larysa Rybina
Keyword(s):  
Local Level ◽  
Educational Institutions ◽  
Economic Activities ◽  
Program Budget ◽  
Budgetary Institutions ◽  
Financing Mechanism ◽  
Local Budget ◽  
Definition Of ◽  
Budget Execution

The education system is a significant basis for the development of both society and an individual. With the help of education, the future development potential of the state is formed, both in economic and spiritual terms. It was revealed that today the financing mechanism of the school is closely related to its management system, due to which the methods of administrative distribution of financial resources prevail at the local level, the planning of expenses for the maintenance of the school is carried out on the basis of last year's expenses, and only protected items of expenditure are mainly provided with full funding. All this prompts school leaders to solve a significant part of financial problems at the expense of parents or sponsorship, and not by conducting effective financial and economic activities of the institution, responsible spending of budgetary funds. It has been substantiated that it is efficient to finance the school with the help of the target-oriented format of the local budget execution, which is constantly being improved. When developing a budget program, the main administrators of budget funds need to clearly understand how to measure the results of its implementation. It is to measure such results that effective indicators of the implementation of budget programs are used - indicators, on the basis of which the assessment and analysis of the effectiveness of the use of budget funds provided for the implementation of the budget program (subprogram) is carried out to achieve the goal of the budget program (subprogram) and the implementation of its tasks. The introduction of a program-targeted method of forming a school budget, focused on the result, as a mechanism for financing the activities of budgetary institutions, eliminates the shortcomings of the estimated financing method. The target-oriented method assumes the definition of the goal to be achieved as a result of the use of budgetary funds, and provides information on the quality of service delivery, the resulting social effect. The program-target planning method is at the heart of the results-based budgeting model, it involves the formation of a program budget that combines the requirements for the planned result and for the allocation of resources.

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