CONSUMER BEHAVIOR IN THE ART MARKET. FEATURES OF FORMATION AND RESEARCH PROBLEMS

2021 ◽  
Vol 1 (6) ◽  
pp. 53-60
Author(s):  
O. P. OZERSKAYA ◽  

In the article the segmentation of the art market is presented according to various criteria: by mass audience, by periods of creation of works of art, by price categories. The necessity of a typology of the audience in the mass segment is substantiated. The practice of audience typology is considered. It is shown that the different nature of needs for goods and services, on the one hand, and for art objects, on the other, makes it necessary to adapt the classical economic methodology for the analysis of the art market and diagnosis of consumer behavior.

2020 ◽  
Vol 1 (12) ◽  
pp. 13-18
Author(s):  
O. P. OZERSKAYA ◽  

Purpose of the work is to analyze the specifics of the art business as an integral part of the creative economy. By the method of analogies and comparisons of factors of consumer behavior and the formation of the consumer value of art objects, on the one hand, and goods and services, on the other, the specificity of the art business is determined. The article substantiates the thesis that the peculiarities of the implementation of ownership relations inherent in the art business are a key factor that determines the essence of the art dealer institution.


Author(s):  
Marta Massi ◽  
Chiara Piancatelli ◽  
Sonia Pancheri

Albeit often perceived as two worlds apart, low culture and high culture are increasingly converging to collaborate in mutually advantageous ways. Brands—including the name, term, sign, symbol, or combination of them that identify the goods and services of a seller or group of sellers, and differentiate them from those of the competitors—are the new territory where high culture and low culture co-exist and collaborate, creating new possibilities of cross-fertilization and hybridization between the two. Through the analysis of successful examples coming from different industries, this chapter aims to highlight how brands have blurred the distinction between low culture and high culture. On the one hand, brands can use the heritage of the arts world to gain authenticity and legitimate themselves in the eyes of consumers and the society. On the other hand, artists and arts organizations, such as museums and other art institutions, can indulge in popular culture in order to become appealing to younger target markets and enhance their brand awareness and image.


Author(s):  
Mark Pieth

This chapter covers the worldwide art markets that as a group have experienced a dramatic surge in corruption over the last decade. The reasons given for this extraordinary growth rate are on the one hand the low return on classic investments or investment tools since the crisis of 2008 and on the other hand the regulatory pressure on the banking system. Abuses are rather diversified with problematic transactions including trading in looted objects (be it looted by the Nazis or items from illegal digging in Tuscani, or more recently even the systemic exploitation of antiquities by the “Islamic State” to fund their war effort), professional counterfeiting and fake or incorrect certificates, or the sale of art for the purpose of money laundering. Of course, here all sorts of graft and illicit enrichment (e.g. by heads of state, ministers, or other officials), come into play.


2013 ◽  
Vol 31 (1) ◽  
pp. 89-92
Author(s):  
Sergio Santoro

Abstract This paper analyzes the development of standard costs of goods and services assessed in the context of the intermediate consumption of public administration. The author discusses their effects in terms of decrease of the expenditure through a reduction in the purchase price of the PA, on the one hand, and in terms of preservation of the quality and quantity of goods and services, on the other.


Arts ◽  
2021 ◽  
Vol 10 (3) ◽  
pp. 53
Author(s):  
Léa Saint-Raymond

This paper aims at understanding, from the inside, the impact of the COVID-19 pandemic and the accompanying restrictive administrative measures on the art market. It is based on the interviews and ethnographic surveys made by graduate students from the Ecole du Louvre, from September 2020 to May 2021. This methodology makes it possible to demonstrate that, during the crisis, art market professionals were driven by the motto “the show must go on”. On the one hand, they wished to keep a straight face and remain silent on their individual difficulties, preferring to talk about their vocation and the positive effects of the crisis. On the other hand, the commercial activity continued despite everything; if the pandemic accelerated the digital turn of the art market, the physical contact with the works and the collectors remained primordial. The art market thus remained physical but accelerated its digital turn. The proportion of each interactional framework—physical and digital—is still uncertain, difficult to measure today and to predict in the long run.


Author(s):  
Saïd Aboubaker Ettis ◽  
Afef Ben Zin El Abidine

Our work has a two-fold general objectives: on the one hand, we wish to describe the mobile commerce environment and, on the other hand, to establish the determinants of the mobile consumer behavior. To achieve our objectives, first, we describe the concept of mobile commerce, constraints and benefits. Second, we study the determinants of mobile commerce adoption. Third, we focus on the determinants of mobile consumer satisfaction and loyalty. Finally, we summarize future avenues of investigation in a research agenda.


2017 ◽  
Vol 5 (4) ◽  
pp. 61-73
Author(s):  
Olena Pimenova ◽  
Serhii Pimenov

The essence and effectiveness of integration processes in the agrarian sector of Ukraine is studied. The influence of integration processes on the formation of business-models of agro-industrial enterprises is analyzed. The world experience of agricultural cooperation is examined. For the results of the study is found that the effective form of integration that ensures competitiveness peasants and farmers, promotes their business efficiency by servicing its members in the field of processing, delivery, sales, marketing, consulting and even the production of major agricultural products, on the one hand and on the other hand provides a rural population with goods and services of daily use is agricultural service cooperatives.


1963 ◽  
Vol 28 (3) ◽  
pp. 277-281 ◽  
Author(s):  
Robert L. Stephenson

AbstractWithin the River Basin Surveys, Smithsonian Institution, administration and scientific research are closely integrated but separate efforts. The one depends upon the other and vice versa, throughout, yet they require different kinds of orientation. This basic principle of simultaneous integration and separation can and should be applied to all anthropological research. Problems that must be met in administration are those of finance and the fiscal year, personnel procedures, supply and equipment, geography and logistics, coordination of scientific needs and available funds, and finally specimen and record processing. All of these have their special aspects in the River Basin Surveys but apply in general to all phases of anthropological research.


2005 ◽  
Vol 69 (1) ◽  
pp. 1-14 ◽  
Author(s):  
Deborah J. MacInnis ◽  
Gustavo E. de Mello

This conceptual article uses an appraisal theory perspective to define the construct of hope and describe its relevance to consumer behavior, marketing, and public policy in the domains of product evaluation and choice. Using the appraisal dimensions of hope, the authors identify a set of marketing tactics that are designed to stimulate hope. They posit that hope plays a moderating role in the relationship between well-known antecedent variables (e.g., involvement, expectations) on the one hand and evaluative judgments (e.g., attitudes, satisfaction) and consumer choices on the other hand. The authors advance specific propositions that describe the effects. Furthermore, they argue that the effects have implications for marketing and public policy. The article concludes with a call for additional research relevant to the study of hope.


Author(s):  
William R Towns

The standard for trademark infringement in the United States is ‘likelihood of confusion’. Under this standard trademark infringement occurs when, dependent on the attendant circumstances, two parties’ use of the same or similar mark with related goods and services would be likely to cause the public mistakenly to believe: (1) that the goods and services emanate from the same source; or (2) that the parties are in some manner affiliated or that the goods and services of one party have the sponsorship, endorsement, or approval of the other party. In either case, trademark law aims to protect the public from deceit, and to prevent the diversion of reputation and goodwill from the one who has created it to another who has not.


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