scholarly journals Evaluasi Faktor-faktor Yang Mempengaruhi Konsumen Dalam Keputusan Pembelian Perumahan Pondok Pesona Alam

Jurnal Teknik ◽  
2020 ◽  
Vol 18 (2) ◽  
pp. 61-72
Author(s):  
M. Rizal Afrianto ◽  
Hammam Rofiqi Agustapraja
Keyword(s):  
Linear Regression ◽  
The Other ◽  
Purchase Decision ◽  
Residential Property ◽  
Factors Affecting ◽  
Consumer Decisions ◽  
The Third ◽  
Factors Influencing ◽  
Analysis Technique ◽  
Environment Variable

P.T. Widiantara Perdana Putra as a housing developer certainly wants to provide residential property products that could meet the needs and desires of the community. The developer find it difficult to identify the dominant factors affecting consumer decisions in choosing a type-25 house at Pondok Pesona Alam Housing (PPA). The purpose of this study is to determine the factors influencing the housing purchase decision. The sample used in this study were 25 PPA customers. A questionnaire were used to collect data. The analysis technique used is multiple linear regression. Based on the results of the analysis, it can be seen that the environment variable has a coefficient of 0.181 and is the most dominating of the other variables. Furthermore, the second variable is location with a coefficient of 0.173. While the third is the building variable with a coefficient of 0.146.

PENGARUH HARGA DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN OPPO SMARTPHONE (Studi kasus pada OPPO Store, Sinergy Celular Medan)

2019 ◽  
Vol 14 (1) ◽  
pp. 17
Author(s):  
Andi S Tarigan ◽  
Zulkarnaian Siregar
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Brand Trust ◽  
Significance Level ◽  
Research Hypothesis ◽  
Analysis Technique ◽  
The Relationship

AbstrakPenelitian ini bertujuan untuk mengetahui Pengaruh Harga dan Brand Trust Terhadap Keputusan Pembelian pada Sinergy Celular Medan.Sampel dalam penelitian ini adalah seluruh pengunjung Sinergy Celular Medan sebanyak 77 orang.Teknik pengumpulan data yang digunakan adalah melalui kuesioner (angket) yaitu dengan cara menyebarkan kuesioner kepada sampel (responden) dan mengumpulkannya kembali. Teknik analisis data yang digunakan adalah Regresi Linear Berganda.Sebelum data diregresikan maka terlebih dahulu di uji keterkaitannya antara variabel, datanya diuji menggunakan uji normalitas data, multikolinearitas, dan heterokedastisitas.Serta untuk mengetahui kontribusi faktor Harga dan Brand TrustTerhadap Keputusan Pembelian digunakan rumus Koefisien Determinasi (R2). Hipotesis penelitian diterima apabila t hitung >  t tabel dengan tingkat signifikansi 0,1. Nilai t tabel dalam penelitian ini 1,993. Nilai t hitung variabel X1 sebesar 2,107 t hitung lebih besar dari t tabel maka hipotesis di terima, nilai t hitung variabel X2   sebesar 3,405 t hitung lebih besar dari t tabel maka hipotesis di terima. Kata kunci: Harga, Brand Trust, Keputusan Pembelian AbstractThis study aims to determine the Influence of Price and Brand Trust on Purchasing Decision at Sinergy Celular Medan. The sample in this study is all visitors Sinergy Celular Medan as many as 77 people.Data collection technique used is through questionnaire (questionnaire) that is by distributing questionnaires to the sample (respondent) and collect it back. Data analysis technique used is Multiple Linear Regression. Before the data is diregresikan then first in the test the relationship between variables, the data tested using the test of data normality, multicollinearity, and heterokedastisitas. And to know the contribution of price factors and Brand Trust Against Purchase Decision is used the formula Coefficient of Determination (R2). Research hypothesis accepted if t arithmetic> t table with significance level 0,1. The value of t table in this study is 1,993. Value t arithmetic variable X1 of 2.107 t arithmetic greater than t table then the hypothesis received, the value of t arithmetic variable X2 of 3.405 t arithmetic greater than t table then the hypothesis received. Keywords: Price, Brand Trust, Purchase Decision

scholarly journals Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Kopi Merek Moola Pedawa

2021 ◽  
Vol 7 (1) ◽  
pp. 56
Author(s):  
Vika Ervina ◽  
Made Ary Meitriana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Collection Method ◽  
Analysis Technique ◽  
Quality Promotion

The purpose of this study was to discover the effect of product quality, promotion and brand image on the purchase decision of Moola Pedawa Coffee. This type of research is associative with a quantitative approach. The population was customers who have bought and consumed Moola Pedawa Coffee for 384 respondents, collected by the purposive sampling technique. The data collection method was using questionnaires. The data analysis technique was using multiple linear regression. Hypothesis tests were conducted using the t test and f test. The results showed that partially and simultaneously product quality, promotion, and brand image have a positively effect on purchase decisions

scholarly journals Pengaruh Tingkat Adopsi Budidaya Padi Organik terhadap Keberlanjutan Budidaya Padi Organik di Kabupaten Boyolali

2018 ◽  
Vol 33 (2) ◽  
pp. 153
Author(s):  
Putri Permatasari ◽  
Sapja Anantanyu ◽  
Widyatmani Sih Dewi
Keyword(s):  
Linear Regression ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Rice Cultivation ◽  
Factors Affecting ◽  
Adoption Rate ◽  
Land Preparation ◽  
Organic Rice ◽  
Central Java ◽  
Analysis Technique

Boyolali Regency of Central Java, Indonesia is an area that has developed organic rice cultivation. The development of the adoption rate organic rice cultivation has been conducted since 2009 and still sustainability until today. In fact, not all regions can accept and apply organic rice cultivation. This research was conducted from December 2016 to February 2017 in Boyolali Regency. This research aimed to analyze : (1) the adoption of organic rice cultivation in Boyolali Regency (2) the sustainability of organic rice cultivation in Boyolali Regency (3) the factors affecting the sustainability of organic rice cultivation in Boyolali Regency. This study was quantitative research with explanatory type. The analysis technique employed in this study was a Linear Regression; the sample consisted of 86 farmers living in the Sub Districts having widest organic rice farmland: Sambi, Mojosongo, and Andong. The result of research done by linear regression analysis using SPSS 23,0 program showed that the adoption rate of organic rice cultivation affected directly the sustainability of organic rice significantly with t-test probability (Sign) value of 0,017 less than specified α of 0,05. It indicated that seed preparation, land preparation, seeding, planting, fertilizing and maintenance affected the sustainability of organic rice cultivation in terms of economic and social.<br /><br />

PENGARUH PROMOSI MEDIA SOSIAL DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SOSMED CAFE ABDULLAH LUBIS MEDAN

2021 ◽  
pp. 1-15
Author(s):  
Clara Silvina Barus ◽  
Donalson Silalahi
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Consumer Decisions ◽  
Analysis Technique

Abstract This study aims to determine and explain the effect of social media promotion and service quality on purchasing decisions. To achieve this goal, research was conducted at Social Media Café Abdullah Lubis using 100 people as respondents. Data were collected through questionnaires and the analysis technique used was multiple linear regression analysis. The results showed: First, social media promotion has a positive and significant effect on purchasing decisions. Second, service quality has a positive and significant effect on purchasing decisions. Third, service quality plays a greater role in increasing the sensitivity of consumer purchases when compared to social media promotion. Fourth, consumer characteristics are also important variables in increasing consumer decisions in buying products. Fifth, social media promotion and service quality are able to explain variations in purchasing decisions by 87.7 percent.

scholarly journals Factors Influencing Tourist Visit in North Sulawesi, Indonesia

2021 ◽  
Vol 16 (4) ◽  
pp. 759-764
Author(s):  
Lisbeth Mananeke ◽  
Rizan Machmud
Keyword(s):  
High School ◽  
Data Analysis ◽  
Linear Regression ◽  
Research Method ◽  
The Other ◽  
Level Of Education ◽  
North Sulawesi ◽  
Factors Influencing ◽  
Regression Test ◽  
Tourism Destinations

This study aims to determine the factors that influence the level of tourism visit on several tourism destinations in North Sulawesi Province. The research method used in this research is quantitative. Population in this study is people or tourist that visited any tourism attraction in North Sulawesi Province. The sample size of 100 respondents is the visitors of the tourism attraction in North Sulawesi Province. Data analysis using linear regression test using SPSS. The results showed that the characteristics of the respondents were generally male, namely 55%, the level of education, namely Senior High School with 68%, The respondents in age between 21-30 years old are 70 respondents or contributed 70%. Attraction factors, price, promotion, and security are significantly influence on tourist visit, and on the other hand, place doesn’t have a significant influence because place is closely related to the mileage. The result of this research can be a reference for Tourism Department of North Sulawesi considering the Promotion (X4) as the strongest variable that can improve the tourist visit level in North Sulawesi Province.

scholarly journals Can climate help fighting COVID-19 trauma? A case study of Maricopa County, Arizona, USA

2021 ◽  
pp. 105-116
Keyword(s):  
Linear Regression ◽  
Solar Radiation ◽  
The Other ◽  
Climatic Parameters ◽  
Factors Affecting ◽  
Regression Test ◽  
Spearman Correlation Test ◽  
Maximum Minimum

Introduction: Since the emergence of the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) virus, the disease has spread rapidly throughout the world and became a traumatic stressor. Identification of the factors affecting the spread of the disease makes it possible to prevent its further propagation and save more people in similar situations. Environmental and climatic parameters are among the factors affecting the prevalence of diseases. Determination of environmental effects on Coronavirus disease (COVID-19) prevalence can help develop policies to suppress the spread. Methods: This study investigated the effect of climatic parameters on the spread of COVID-19 disease in County Maricopa from March 11, 2020, to November 30, 2020. These parameters include maximum, minimum, and mean daily temperature as well as maximum, minimum, and mean daily humidity, wind speed, solar radiation, and Air Quality Index (AQI) of particulate matter10 (PM10), PM2.5, and O3. A Shapiro-Wilk test was used to evaluate the normality of variables and the Spearman correlation test was used to determine the correlation between parameters and daily COVID-19 cases. A simple linear regression was applied on parameters that had significant Spearman’sranked correlation with the daily COVID-19 cases to determine their contribution to the pandemic. Results: The present study showed that the maximum, minimum, and mean temperature parameters and PM10 and PM2.5 particles had a positive and significant correlation (P<0.01) with the prevalence of COVID-19 disease. The effect of PM10 particles was higher than the other parameters (0.488, P<0.01). The parameters of maximum, minimum, and mean relative humidity along with solar radiation and O3 AQI had a significant and negative correlation with the development of COVID-19 disease (P<0.01). The effect of maximum humidity was higher than that of the other parameters (-0.364, P<0.01). A linear regression test showed that O3 (β=-15.16, P<0.001) and Tmean (β=18.47, P<0.01) significantly predicted daily COVID-19 cases. Conclusion: It can be concluded that climatic parameters can affect the COVID-19 pandemic and should be addressed.

scholarly journals PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH

2018 ◽  
Vol 6 (3) ◽  
Author(s):  
Ismail Razak, SE., MS. ◽  
Rasmansyah MM.
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Quality Indicators ◽  
Sampling Method ◽  
Services Quality ◽  
The Other ◽  
Primary Data ◽  
Simple Linear Regression ◽  
Analysis Technique

The aim of this study was to analize the influence of services quality indicators on the satisfaction of customers. Primary data was obtained from customers of Bank BNI Pondok Gede Plaza, Bekasi City through admission filling of questionnaire by using scale of Likert. In this study is used purposive sampling method. Data analysis technique used in this research is simple linear regression and multiple linear regression. The results of this study indicated that tangible, reliability, responsiveness, assurance, and emphaty positively and significant influenced the satisfaction of customers. The conclution of this study is that reliability was dominant than the other service quality indicators in influencing the satisfaction of customers.

scholarly journals PENGARUH MOTIVASI ISLAM DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN LEMBAGA AMIL ZAKAT NASIONAL BAITUL MAAL HIDAYATULLAH SURABAYA

2020 ◽  
Vol 7 (1) ◽  
pp. 183
Author(s):  
Nur Shofa Barkhiyyah ◽  
Ari Prasetyo
Keyword(s):  
Job Satisfaction ◽  
Linear Regression ◽  
Research Method ◽  
Work Performance ◽  
Work Motivation ◽  
Work Satisfaction ◽  
Sampling Technique ◽  
Negative Influence ◽  
The Other ◽  
Analysis Technique

This study aims to analyze the influence partially and simultaneously whether the motivation variables of Islam and job satisfaction have a significant effect on Islamic work performance at the Baitul Maal Hidayatullah National Amil Zakat Institution in Surabaya. The research method used in this study is a quantitative approach. The process of data collection used was a questionnaire, with a saturated sampling technique with the criteria of all employees of the Baitul Maal Hidayatullah National Amil Zakat Institution Surabaya numbering 37 respondents. The analysis technique used in this study is the multiple linear regression. This study indicated that the motivation variable has a significant negative influence. It shows that motivation does not influence employee work performance. On the other hand, the second variable, the work satisfaction variable, has a significant positive. It means that work satisfaction influences employee work performance.Keywords: Islamic Work Motivation, Satisfaction, and Employee Work Performance

scholarly journals Factors Affecting Student Interest Of Al-Quran Wonosobo Science University To Saving In A Syariah Bank

2021 ◽  
Vol 3 (1) ◽  
pp. 47-62
Author(s):  
Mahgalena Mahgalena ◽  
Wahab Wahab ◽  
Choirul Huda
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Field Research ◽  
Primary Data ◽  
Student Interest ◽  
Islamic Banks ◽  
Factors Affecting ◽  
Analysis Technique ◽  
The University

Purpose - This study aims to examine the effect of knowledge, location and religiosity on the interest of students at the University of Sains Al-Quran Wonosobo to save in Islamic bank.Method - This research uses a type of field research with a quantitative approach. Sources of data in this study are primary data obtained from the results of a questionnaire by scoring using a likert scale. The population o this research is 100 students. In data analysis, the data analysis technique used is multiple linear regression analysis.Result - The result showed that knowledge had a significant effect on interest in saving in Islamic bank, while location and religiosity did not significantly influence the interest in saving at Islamic banks. Then knowledge, location and religiosity simultaneously affect the interest in saving at Islamic banks.Implication - This research can be used as input in getting customers with a high amount of savings in Islamic banks.Originality - This study looked at the factors that influence the interest of students at the University of Sains Al-Quran Wonosobo to save in Islamic banks This research can be used as input in getting customers with a high amount of savings in Islamic banks.. In this study focused on 3 variables, namely variables of knowledge, location and religiosity.

EFFECT OF POSITIONING ON PURCHASING DECISIONS ON SOSRO BOTTLE TEA PRODUCTS (Survey / Census on UNSIKA Students)

2019 ◽  
Vol 2 (1) ◽  
pp. 224
Author(s):  
Devi Ratnasari ◽  
Diah Febi Utami ◽  
Dikka Ramadhan R ◽  
Edi Sukendar ◽  
Fanny Tania ◽  
...  
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Random Sampling ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
The University

The purpose of the study was to find out the description of Positioning, to find out the description of the Purchase Decision, to find out how much influence Positioning had on the Purchase Decision. The population in this study were students of the University of Singaperbangsa Karawang who had consumed Teh Botol Sosro as many as 16,291 and taken as many as 100 respondents using the Slovin formula with an error rate of 10% through random sampling method. The analysis technique used is simple linear regression analysis and classic assumption test. Tests were carried out with the help of SPSS version 24 software. The results of the study showed that the positioning partially had a positive and significant effect on purchasing decisions. This conclusion shows that positioning has a good influence so that it encourages consumers to make purchasing decisions on a product, especially Teh Botol Sosro products. Therefore, this research is expected to be carried out widely by future researchers.

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