scholarly journals Ценова стратегия на база ценност на продукта за клиента: резултати от емпирично изследване за България (Value-Based Pricing Strategy: Results from an Empirical Study for Bulgaria)

2020 ◽  
pp. 71-82 ◽  

The aim of the present article is to present the results from an empirical study on the use of the value-based pricing strategy by companies operating in Bulgaria. To achieve this goal, research has been done regarding the pricing strategies used by companies operating in Bulgaria with a focus on value-based pricing strategy; the opinion of CEOs/marketing directors/managers, etc. has been surveyed concerning the barriers to the use of the value-based strategy and their attitudes regarding the use of this strategy in the future.

2020 ◽  
pp. 1-28
Author(s):  
Yifeng Peng

Over the years, as people's lives have improved, our need for transportation and accommodation has increased, driving the rapid growth of the sharing economy. Some well-known network sharing platforms, such as Uber, Drip and Airbnb, provide a large number of convenient options for users with transactional needs, make more use of idle tourism, accommodation and other resources. Sharing economy platforms continue to improve the content and format of their products, but at the same time, the future of sharing platforms and the difficulty of competition is a concern as more platform companies become involved and prices become more transparent. Under this circumstance, optimizing product pricing has become an urgent need for many sharing economy platforms. In this paper, we take Airbnb as the starting point and conduct an empirical analysis of the blocking behavior of homeowners based on proprietary data to explore the factors that affect their product supply. We find that price, number of beds, and listing type all have a significant impact on blocking houses. After that, we conducted further research on price factors and developed a model aiming at profit maximization to obtain the best pricing range for the region and provide suggestions for pricing strategies. Keywords: Sharing Economy, Blocking behavior, Pricing Strategy, Airbnb


2013 ◽  
Vol 2013 ◽  
pp. 1-11 ◽  
Author(s):  
Jie Wei ◽  
Guoying Pang ◽  
Yongjun Liu ◽  
Qian Ma

Pricing decisions of a two-echelon supply chain with one manufacturer and duopolistic retailers in fuzzy environment are considered in this paper. The manufacturer produces a product and sells it to the two retailers, who in turn retail it to end customers. The fuzziness is associated with the customers’ demand and the manufacturing cost. The purpose of this paper is to analyze the effect of two retailers’ different pricing strategies on the optimal pricing decisions of the manufacturer and the two retailers themselves in MS Game scenario. As a reference model, the centralized decision scenario is also considered. The closed-form optimal pricing decisions of the manufacturer and the two retailers are derived in the above decision scenarios. Some insights into how pricing decisions vary with decision scenarios and the two retailers’ pricing strategies in fuzzy environment are also investigated, which can serve as the basis for empirical study in the future.


2018 ◽  
Vol 9 (1) ◽  
pp. 77-86
Author(s):  
Laura Marcu

Abstract The article presents an analysis of the awareness of the population about the kinds of contagious diseases to which it is exposed, as well as ways to prevent known and applied in everyday life. Presentation exposes results of a survey in the Dambovita county of Romania and tries to explain it by reference to information campaigns on contagious diseases. The empirical study reveals the main contagious diseases known and those less known by people, the favourite sources of information, the main measures of prevention known and applied by individuals. Finally some considerations are made regarding the future organization of information campaigns in this area.


2020 ◽  
pp. 301-323
Author(s):  
Natalya I. Kikilo ◽  

In the Macedonian literary language the analytic da-construction used in an independent clause has a wide range of possible modal meanings, the most common of which are imperative and optative. The present article offers a detailed analysis of the semantics and functions of the Macedonian optative da-construction based on fiction and journalistic texts. The first part of the article deals with the specificities of the optative as a category which primarily considers the subject of a wish. In accordance with the semantic characteristics of this category, optative constructions are used in those discourse text types where the speakers are explicitly designated (the most natural context for the optative is the dialogue). The analysis of the Macedonian material includes instances of atypical usage of the optative da-construction, in which the wish of the subject is not apparent and thereby produces new emotional tonalities perceptible to the reader of a fiction/journalistic text. The study describes Macedonian constructions involving two different verb forms: 1) present tense form (da + praes) and 2) imperfective form (da + impf). These constructions formally designate the hypothetical and counterfactual status of the optative situation, respectively. Thus, the examples in the analysis are ordered according to two types of constructions, which reflect the speaker’s view on the probability of the realisation of his/her wish. Unrealistic wishes can be communicated through the present da-construction, while the imperfective construction denotes situations in which the wish can be realised in the future. The second part of the article is devoted to performative optative da-constructions, which express formulas of speech etiquette, wishes and curses. The analysis demonstrates that these constructions lose their magical functions, when used outside of the ritual context, and begin to function as interjections.


2021 ◽  
pp. 65-66
Author(s):  
Soumi Chatterjee

Marriage is considered to be one of the most pious relations that exist in society. According to Hindu traditions, Marriage is a divine bond between two individuals which continues for many births thus, making the same an unbreakable bond. The present article will discuss the ideals of Hindu Marriage system in ancient India, the present societal norms with relation to Hindu marriage and how the present norms and laws are shaping the future of Hindu marriage system. This article is a doctrinal study and has been derived through various literary sources. The outcome of this study is that it brings out a clear understanding about the societal as well as the legal aspects of Hindu Marriage System.


2006 ◽  
Vol 14 (1) ◽  
pp. 33-48 ◽  
Author(s):  
R. C. VAN CAENEGEM

The unification of European law – if it is ever achieved – belongs to the future, but much of this present article will be devoted to the past. This makes me look like the ancient Roman king Janus, upon whom the god Saturn bestowed the gift of seeing the future as well as the past, which led to his famous representation, in his Roman temple, as a man with two faces. As a professional historian I am, of course, concerned with past centuries, but the future of Europe and European law concerns me as a citizen of the Old World.


Interpreting ◽  
2017 ◽  
Vol 19 (1) ◽  
pp. 118-141 ◽  
Author(s):  
Marta Arumi Ribas ◽  
Mireia Vargas-Urpi

Strategies have been far more widely researched in conference interpreting than in the interactional setting of public service interpreting (PSI), although studies of the latter by Wadensjö and other authors suggest a strategic rationale for certain types of rendition (especially non-renditions). The present article describes an exploratory, qualitative study, based on roleplay, to identify strategies in PSI: the roleplays were designed to incorporate a variety of ‘rich points’, coinciding with peak demands on the interpreter’s problem-solving capacities and therefore particularly relevant to empirical study of interpreting strategies. Five interpreter-mediators with the Chinese–Spanish/Catalan language combination were each asked to interpret three different dialogues, in which the primary participants’ input was a re-enactment of real situations. Analysis of the transcribed video recordings was complemented by a preliminary questionnaire and by retrospective interviews with the interpreters. Their strategies, classified according to whether the problems concerned were essentially linguistic or involved the dynamics of interaction, in some cases reflect priorities typically associated with intercultural mediation. The advantages and limitations of using ‘rich points’ and roleplays in the study of interpreting strategies are briefly discussed


2017 ◽  
Vol 10 (17) ◽  
pp. 129-146
Author(s):  
Martin Krause

Corporate governance focuses its attention on the structure of the firm and the allocation of decision rights between owners and managers basically, plus other stakeholders. The field has developed extensively during the last decades inspiring reforms and practices as well as learning from them. Most of the analysis though takes into consideration the XXth Century firm, rightfully so since CG is a very practical field in the overlapping map of law, economics and finance. The firm has probably been one of the most successful institutional innovations of the last centuries. Five hundred years ago only a few of them existed, today they are pervasive. Nevertheless, we cannot expect the firm to be the same a hundred years from now as it is today. And if companies are going to be different, how will their corporate governance be affected? The present article does not expect to give an answer to such question. It only attempts to provoke debate and speculation about a possible evolution of the firm based on one single aspect of change: the increased use of dispersed knowledge. After suggesting some development and analyzing present innovations in that direction, we will open up to consideration how those potential changes may affect corporate governance. Of course, there are no specific conclusions, just a call to open our minds to future possible scenarios.


2016 ◽  
Vol 12 (2) ◽  
pp. 263-267
Author(s):  
Tatiana Bularga

Abstract The present article describes purposes, learning content and requirements of an educational academic and postgraduate (internships for teachers) process, focused on teacher training in respect of the most subtle and valuable framework for education, the achievement of the individual potential of each pupil, qualified as a unique personality. Therefore, it is proposed a synthesis on the formative program geared towards the assimilation of the future and current teachers of artistic disciplines (music, choreography, painting) of the action and behavioral models appropriate to the domain, to the effectively organization of individualized educational process.


2014 ◽  
Vol 18 (2) ◽  
pp. 153-166
Author(s):  
Maxim A. Suchkov

The North Caucasus is a most significant but a least understood problem in contemporary U.S.-Russia relations. The United States as one of the prime pace-setters in the region shaped its own attitude towards Russia’s most volatile region. Over more than twenty years, Washington experienced at least three major stages in its “Caucasus strategy”, and each stage had its impact on the North Caucasus. Since the beginning, the two states stuck to conflicting narratives of developments in the region. With time, some of the assessments were re-evaluated, but some continue to impede cooperation on key security issues. The present article explores these phenomena and examines what implications major events like the 9/11 attacks, the Caucasus Emirate enlistment among top terrorist organisations, the Boston marathon bombings, etc. had for the U.S.-Russia joint efforts in fighting terrorism. It also assesses areas of potential disagreement in the North Caucasus between the two countries.


Sign in / Sign up

Export Citation Format

Share Document