scholarly journals Theoretical Foundations of the First Purchase in Marketing

2021 ◽  
Vol 61 (5) ◽  
pp. 13-25
Keyword(s):  
Initial Step ◽  
Consumer Decision Making ◽  
Important Process ◽  
Consumer Experience ◽  
Consumer Markets ◽  
Future Consumption ◽  
Business To Consumer ◽  
First Time ◽  
Business To Business ◽  
Theoretical Foundations

Consumer decision making as an important process in marketing sphere has been discussed in detail, but so far researchers as a rule have not focused the attention on how the purchase happens for the very first time. The current text is an attempt to develop the foundations and to make a conceptual framework of the first purchase in marketing and to outline its significance for current or future consumption, especially for the fast-moving consumer goods (FMCG). Together with a review of the extent to which the first purchase is considered and interpreted in the academic tradition in the field (and in practice), an attempt has been made to outline it as a phenomenon, since it can have significant benefits for better understanding consumer behavior and the further improvement of marketing communications. With this regard, it can be assumed that the first purchase is the initial step of acquiring consumer experience, which determines whether the product will continue to be purchased or not. Of course, all this is largely valid for the b2c (business to consumer) markets, for the products for individual and household consumption, and for the b2b (business to business) ones the particularities may differ significantly and need to be a subject of additional research efforts.

scholarly journals Quasi-Darwinian Selection in Marketing Relationships

2007 ◽  
Vol 71 (4) ◽  
pp. 48-62 ◽  
Author(s):  
Nermin Eyuboglu ◽  
Andreas Buja
Keyword(s):  
Service Providers ◽  
Selection Process ◽  
Darwinian Selection ◽  
Guiding Principle ◽  
Supply Chain Relationships ◽  
Marketing Relationships ◽  
Consumer Markets ◽  
Business To Consumer ◽  
Business To Business ◽  
Unilateral Control

This article introduces quasi-Darwinian selection as a new explanatory paradigm for marketing relationships. In this paradigm, established relationships are viewed as survivors of a selection process whose parameters are the conduct of the partners, dependencies between the partners, and external adversities in the markets. Selection has the effect of culling certain combinations of these parameters, such as attempts at unilateral control when the partner is not dependent. The effect of selection is to carve out patterns that appear as associations between parameters, for example, between unilateral control and dependence. Traditionally, such associations have been interpreted as causal effects of one parameter on the other. This study shows that quasi-Darwinian selection may sometimes be the more correct explanation of an observed association. The guiding principle can be summarized by the motto “selection creates association.” As an explanatory paradigm, selection may rival causation. The quasi-Darwinian framework applies to any type of marketing relationships in the business-to-business and business-to-consumer markets. Examples include all relationships in the supply chain, relationships between service providers and customers, and relationships between sales representatives and customers. The article develops the quasi-Darwinian framework in generality, but it emphasizes applications to business-to-business relationships. When associations between relationship parameters are carved out by selection, they can be interpreted as adaptations, and their descriptive meaning has normative implications; if partners in a relationship pattern their conduct according to these associations, on average, they may enhance the longevity of their relationship.

Gospodarka elektroniczna - formy elektronicznego biznesu

2001 ◽  
pp. 31-33
Author(s):  
Arkadiusz Januszewski
Keyword(s):  
Business To Consumer ◽  
Business To Business

Obecnie Internet, obok zastosowań edukacyjnych i domowych, stał się narzędziem do prowadzenia biznesu. Coraz większą popularność zdobywają takie pojęcia, jak gospodarka informacyjna i elektroniczna, elektroniczne rynki, elektroniczny biznes i elektroniczny handel. W artykule omówiono te pojęcia. Przedstawiono formy e-biznesu: B2C 9 (business to consumer), B2B (business to business), C2B (consumer to business), C2C (consumer to consumer).

How can Mobile Accounting Reporting Benefit from the ‘Imagined Communities'?

2016 ◽  
Vol 7 (2) ◽  
pp. 36-52 ◽  
Author(s):  
Androniki Kavoura
Keyword(s):  
Financial Reporting ◽  
Sense Of Belonging ◽  
Community Formation ◽  
Imagined Communities ◽  
Theoretical Contribution ◽  
Multidisciplinary Study ◽  
Wide Range ◽  
Conceptual Paper ◽  
First Time ◽  
Theoretical Foundations

Are there theoretical foundations that may substantiate communication in an online environment in regard to accounting reporting and implementation of information via mobile accounting technologies that brings together communication, numbers and computing? This conceptual paper explores the creation of an imagined community that has all the characteristics to connect accountants together with the implementation of mobile devices based on Anderson's theory of imagined communities. It describes a wide range of trends in relation to current and emerging technologies used and maps processes of financial reporting into this milieu via the notion of imagined communities. It argues that a sense of coherence exists between its members who feel a sense of belonging to the same group, even if they have never met. The paper examines for the first time in this conceptual multidisciplinary study whether the characteristics of the imagined communities that construct identity are related to accounting community formation and this is the theoretical contribution of the paper.

scholarly journals The Okur-Chung Neurodevelopmental Syndrome (OCNDS) mutation CK2K198R leads to a rewiring of kinase specificity

2021 ◽  
Author(s):  
Danielle M Caefer ◽  
Nhat Q Phan ◽  
Jennifer C Liddle ◽  
Jeremy L Balsbaugh ◽  
Joseph P O’Shea ◽  
...  
Keyword(s):  
High Resolution ◽  
Substrate Specificity ◽  
Tyrosine Phosphorylation ◽  
Initial Step ◽  
Loss Of Function ◽  
Scoring Method ◽  
Disease Condition ◽  
The Impact ◽  
First Time

AbstractOkur-Chung Neurodevelopmental Syndrome (OCNDS) is caused by heterozygous mutations to the CSNK2A1 gene, which encodes the alpha subunit of casein kinase II (CK2). The most frequently occurring mutation is lysine 198 to arginine (K198R). To investigate the impact of this mutation, we first generated a high-resolution phosphorylation motif of CK2WT, including the first characterization of specificity for tyrosine phosphorylation activity. A second high resolution motif representing CK2K198R substrate specificity was also generated. Here we report for the first time the impact of the OCNDS associated CK2K198R mutation. Contrary to prior speculation, the mutation does not result in a loss of function, but rather shifts the substrate specificity of the kinase. Broadly speaking the mutation leads to 1) a decreased preference for acidic residues in the +1 position, 2) a decreased preference for threonine phosphorylation, 3) an increased preference for tyrosine phosphorylation, and 4) an alteration of the tyrosine phosphorylation specificity motif. To further investigate the result of this mutation we have developed a probability-based scoring method, allowing us to predict shifts in phosphorylation in the K198R mutant relative to the wild type kinase. As an initial step we have applied the methodology to the set of axonally localized ion channels in an effort to uncover potential alterations of the phosphoproteome associated with the OCNDS disease condition.

scholarly journals Considerations Of E-Commerce Within A Globalizing Context

2011 ◽  
Vol 16 (1) ◽  
pp. 101 ◽  
Author(s):  
Laura Gatica Barrientos ◽  
Emma Rosa Cruz Sosa ◽  
Patricia E. Garcia Castro
Keyword(s):  
Electronic Commerce ◽  
Information Technologies ◽  
International Markets ◽  
Global Market ◽  
The Internet ◽  
Sales Volume ◽  
Support Tool ◽  
Business To Consumer ◽  
Comprehensive Manner ◽  
Business To Business

The objective of this work, is to analyze the meaning of electronic commerce in our days taking into account the information technologies; it also will analyze their adjustments, their trends and applications of the same, in the Business to Consumer Relations (B2C), Business to Employee (B2E) and Business to Administration (B2A), Consumer to Consumer (C2C), Citizen to Government (C2G), Business to Government (B2G) and, Business to Business (B2B), as well as how information systems have been very useful to reduce costs, getting technology to change from being an operating support tool to become a strategy one, to increase the sales volume and the profits of the business as a result of this. The trend being taken by businesses and consumers has increased the participation of the companies which apply it in a comprehensive manner, since they reach international markets, while also face another kind of competition that takes place in a global market. We conclude that electronic commerce will remain a tool of great importance to efficiently manage the chains of supply between businesses and consumers through the Internet which allows an integration to reduce costs of ordering, distribution, administration and delivery of input materials.

scholarly journals The innovation ICT strategy in agri-food sector

2013 ◽  
Vol 5 (1) ◽  
Author(s):  
Luisa Sturiale ◽  
Alessandro Scuderi
Keyword(s):  
Communication Technology ◽  
Rapid Evolution ◽  
Information Communication ◽  
Market Place ◽  
Food Sector ◽  
Economic Competition ◽  
Business To Consumer ◽  
Approach Working ◽  
Marketing Methods ◽  
Business To Business

Abstract: The achievement of Information Communication Technology (ICT) as a new ground for economic competition is deeply affecting the trade organization in many merchant sectors. For Italian agri-food products it is of absolute importance for Internet marketing to be undertaken and to foresee the consequent scenarios. The aim of this research is to exactly assess the opportunities and problems of the distribution circuit based on the virtual scenario, with a methodological and empirical approach, working on the analysis of experiences already begun by agri-food companies established in Italy and engaged in “business to consumer” and “business to business”. The ICT is configured as a phenomenon in a continuous and rapid evolution, which makes it necessary for companies to continually adapt to it and to the habits of web-consumers. This means that it is necessary to effectively enter the network of agri-food firms, and to strategically revise marketing methods focusing on the market place.

scholarly journals Digital Marketing – A Strategic Platform for Insurers to Target Prospective Customers

2019 ◽  
Vol 8 (4S3) ◽  
pp. 74-76
Keyword(s):  
Mobile Apps ◽  
Cost Savings ◽  
Digital Marketing ◽  
Access To Information ◽  
Service Excellence ◽  
Advertising Strategy ◽  
Online Tools ◽  
Business To Consumer ◽  
Business To Business ◽  
Digital Channels

Digital marketing is intensifying in India with rapid velocity. Many Indian insurers are now migrating from conventional marketing to digital marketing for competing with one another. Digital marketing refers to the advertising strategy through digital channels such as search engines (google, bing, yahoo), social media (facebook), email, SMS and mobile apps. Digital marketing can also be referred as the use of ICT that provide access to information through telecommunications. This includes the world wide web, wired and wireless networks, mobile phones and other communication mediumsDigital marketing includes both Business to Consumer (B2C) and Business-to-Business (B2B) services For businesses, digital marketing helps in cost savings, increase opportunities and promote conveniences. The choices are more for the customers in how they compare, pay, interact and avail various services.It is always a challenge for the insures in marketing their products as it involves speaking with uncertainties which many people refuses to discuss. When the insures opt for digital marketing, through interactive and customized online tools, enable the prospective customers to primarily identify their risk and decide either they can retain or transfer their risk. Also the prospective customers can calculate the consideration called premium to be paid by them. Through the digital platform, the insurers can concentrate on service excellence.

Employer Branding in B2B and B2C Companies in India: A Qualitative Perspective

2018 ◽  
Vol 5 (1) ◽  
pp. 76-95 ◽  
Author(s):  
Mukesh K. Biswas ◽  
Damodar Suar
Keyword(s):  
Subjective Experiences ◽  
Case Study Method ◽  
Structured Interviews ◽  
Employer Branding ◽  
The Past ◽  
Business To Consumer ◽  
Business To Business

The employer branding (EB) phenomenon has garnered the attention of practitioners and academicians over the past decade. However, the subjective experiences of managers on EB are hardly tapped. This study explores company executives’ views on EB through the case study method with semi-structured interviews in the context of the business-to-business (B2B) and business-to-consumer (B2C) companies located in India. Four key categories relevant to EB emerged from the data. These are (a) essence of a successful EB, (b) precursors of EB, (c) visibility of the employer and (d) outcomes of EB. Attributes of these categories were explored along the sub-themes, which reveal the respondents’ perceptions regarding their implementation of EB strategy. These attributes were similar in B2B and B2C companies.

B2B, B2C and Virtual Enterprise Management Systems

2020 ◽  
pp. 118-127
Author(s):  
Yong Geng Chen
Keyword(s):  
Virtual Enterprise ◽  
Enterprise Management ◽  
Virtual Enterprises ◽  
Future Directions ◽  
Web Based ◽  
Goods And Services ◽  
Detailed Evaluation ◽  
Business To Consumer ◽  
Definition Of ◽  
Business To Business

This research paper provides a detailed evaluation of the business concepts in Electronic Commerce (E-Commerce). The concept of E-Commerce defines the exchange of goods and services with monetary value between consumers and companies. E-Commerce is a web-based catalogue whereby buyers can possibly place order and sellers possibly accept payments. E-Commerce incorporates two forms of business: Business-to-Business (B2B) and Business-to-Consumer (B2C), which provides a definition of the commerce transactions between enterprises, such as between the wholesalers and the manufacturers or the retailers. B2C E-Commerce provides enterprises with the model which allows businesses to deliver purchasers to the relevant merchants and achieve from the commission rewards given by the merchants. This paper evaluates two forms of business with relation to management of Virtual Enterprises (VE) in the field of E-Commerce. The paper will end with an analysis of VE before projecting future directions for health of B2B and B2C in business.

An Introduction to Business Marketing

2011 ◽  
Author(s):  
Chris Fill ◽  
Scot McKee
Keyword(s):  
Supply Chains ◽  
Relationship Marketing ◽  
Perceived Value ◽  
Marketing Mix ◽  
Business Markets ◽  
Principal Characteristics ◽  
B2b Marketing ◽  
Goods And Services ◽  
Business To Consumer ◽  
Business To Business

This chapter explores some of the principal characteristics used to define business markets and marketing. It establishes the key elements of business-to-business (B2B) marketing and makes comparisons with the better-known business-to-consumer (B2C) sector. This leads to a consideration of appropriate definitions, parameters and direction for the book. After setting out the main types of organisations that operate in the B2B sector and categorising the goods and services that they buy or sell, the chapter introduces ideas about the business marketing mix, perceived value, supply chains, interorganisational relationships and relationship marketing. This opening chapter lays down the vital foundations and key principles which are subsequently developed in the book.

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