scholarly journals Analisis Saluran Pemasaran Buah Naga Organik di Desa Jambewangi, Kabupaten Banyuwangi

2021 ◽  
Vol 9 (1) ◽  
pp. 23-28
Author(s):  
Riza Rahimi Bachtiar ◽  
Abdul Holik ◽  
Danang SWPJ Widakdo
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Snowball Sampling ◽  
Cost Share ◽  
Dragon Fruit ◽  
Share Value ◽  
Profit Share

Red dragon fruit is one of the strategic horticultural commodities that is growing rapidly in Banyuwangi because it has an exotic appearance and produces fruit that can be consumed. One area that cultivates organic red dragon fruit was Jambewangi. There were several problems in Jambewangi, such as farmers didn’t know profit distribution and cost’s share between marketing channels in organic red dragon fruit. The purpose of this study was to analyze the profit share and cost-share in Jambewangi. Determination of the research location used the purposive method and the method of determining the respondents used the snowball sampling method. The data used in this study are primary data and secondary data. The analysis used is the quantitative analysis used to measure the profit’s share and cost’s share. The results of the analysis can be concluded that the highest profit share value was found in channel 1 with 76.17% and the lowest cost share was also found in channel 1 with 23.83%. This result showed that channel 1 was the most efficient organic red dragon fruit marketing channel, compared to other marketing channels.

scholarly journals Efisiensi Pemasaran Kapulaga di Desa Sunyalangu Kecamatan Karanglewas Kabupaten Banyumas

2021 ◽  
Vol 5 (4) ◽  
pp. 1146-1156
Author(s):  
Ali Illahi ◽  
◽  
Kusmantoro Sularso ◽  
Dindy Darmawati
Keyword(s):  
Economic Efficiency ◽  
Secondary Data ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Primary Data ◽  
Snowball Sampling ◽  
The Difference ◽  
Marketing Costs

Sunyalangu Village is the only village in Karanglewas District that produces cardamom. This potential production needs to be balanced with efficient marketing to create high profits. The involvement of marketing institutions affects marketing costs on cardamom marketing channels and the difference in cardamom prices at the farm level and at the end consumer level. This study aims to: 1) Analyze the price, cost, and profit of cardamom marketing channels in Sunyalangu Village, Karanglewas Subdistrict, Banyumas Regency, 2) Knowing the most efficient cardamom marketing channels in Sunyalangu Village, Karanglewas District, Banyumas District. The research location was determined purposively in Sunyalangu Village, Karanglewas District, Banyumas Regency. Determination of the sample carried out on farmers is simple random sampling with the results of 65 sample farmers and determination of samples made at marketing institutions is snowball sampling. The data used are primary data and secondary data. The analytical methods used are descriptive, marketing margins, farmer's share, cost and profit share, as well as technical and economic efficiency. The results showed: 1) channel III is the cardamom marketing channel with the smallest marketing margin of Rp. 150,000, 2) channel III is the marketing channel with the largest percentage of farmers share percentage of 56.5%, 3) channel III is the channel that has the smallest share of marketing costs with a percentage of 17.8% or as much as Rp. 26,662 per kilogram and the biggest share of profits with a percentage of 87.9% or Rp. 133,314 / kg, 4) Channel III is the marketing channel of the merchant with the smallest technical efficiency value of Rp. 50.4 / Kg / Km and the largest economic efficiency value is Rp. 5 / kg.

scholarly journals MARKETING MARGIN OF CLIMBING PERCH WITH BIOFLOC CULTURE SYSTEM IN BANJARMASIN CITY SOUTH KALIMANTAN

2020 ◽  
Vol 8 (12) ◽  
pp. 2003-2010
Author(s):  
Emmy Lilimantik
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Snowball Sampling ◽  
Profit Distribution ◽  
Climbing Perch ◽  
Marketing Costs ◽  
Channel Patterns ◽  
Marketing Margins

Abstract This research aims to determine the pattern of marketing channels and marketing margin of climbing perch produced by the biofloc system cultivation in Banjarmasin, South Kalimantan. The sample of the producers was determined using the census method, while the sample of middlemen was determined using the snowball sampling method. The analysis used are (a) analysis of marketing channel patterns and (b) analysis of marketing margins, the data used consists of primary data and secondary data. The results of the analysis show (a) the marketing of climbing perch from the cultivation of the biofloc system consists of two channels and (b) the total amount of marketing margin is 11.300 IDR with details (a) the marketing cost incurred by the middlemen is 2.500 IDR and by the retailers is 2.456 IDR; (b) the profit received by the middlemen is 2.800 IDR and the retailers 3.544 IDR. The profit distribution is bigger than the distribution of the marketing costs, as a result, the profits received by the seller (i.e. middlemen, retailers) are higher than the amount of marketing costs incurred. These conclude that marketing from the side of seller (i.e. middlemen, retailers) is efficient. Keywords: Climbing perch, middlemen, retailers, marketing channels and marketing margins.

scholarly journals PEMASARAN BAWANG MERAH DI DESA TONSEWER SELATAN KECAMATAN TOMPASO BARAT

2018 ◽  
Vol 14 (1) ◽  
pp. 135
Author(s):  
Lasmaria Elisabet Marbun ◽  
Juliana R. Mandei ◽  
Ribka M. Kumaat
Keyword(s):  
Sampling Method ◽  
Secondary Data ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Price Transmission ◽  
Primary Data ◽  
Cost Ratio ◽  
Selling Price ◽  
Snowball Sampling

This study aims to analyze marketing channels and the efficiency of onion marketing in South Tonsewer Village, west Tompaso District. The data used are primary data and secondary data. Primary data is obtained through a list of questions that have been prepared while secondary data obtained from BP3K Office District West Tompaso, BPS (Central Statistics Agency), Internet and previous research on Marketing. Farmer samples were collected using Simple Random Sampling method and for marketing institution using snowball sampling method. The number of samples of farmers is 25 people. The data are presented in tabular form and then analyzed descriptively. The concept of measurement of variables used is the selling price, the number of onion and marketing costs. The results showed that marketing channels in Tonsewer Selatan Village, Tompaso Barat District consisted of 4 (1) farmers - Kawangkoan market retailers - consumers, (2) farmers - seller retailers Langowan market - consumers, (3) farmers - collectors village - Tomohon market-consumer merchants, and (4) farmers - village wholesalers - wholesalers of Bitung port - consumers. Based on the value of price transmission elasticity, marketing margin, farmer's share, and profit-to-cost ratio indicate that four marketing channels are not efficient. an efficient marketing channel based on the value of price transmission elasticity, marketing margins, and farmer's share, two efficient marketing channels based on farmer's share and cost-benefit ratios, and three efficient marketing channels at farmer's share.

scholarly journals ANALISIS MARGIN PEMASARAN WORTEL DI DESA SINISIR KECAMATAN MODOINDING

2019 ◽  
Vol 15 (3) ◽  
pp. 511
Author(s):  
Finka Erika Dongi ◽  
Noortje M. Benu ◽  
Gracet Adonia Josefina Rumagit
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
The Internet ◽  
Marketing Costs

This study aims to determine marketing patterns, calculate the amount of margins, profit and marketing costs as well as farmer's share in Sinisir Village, Modoinding Sub-district, Minahasa Regency. This research was conducted from June to August 2018. The data used in this study are primary and secondary data. Primary data were collected from interviews based on a list of questions prepared previously on 14 respondents consisting of 10 farmers from Sinisir Village, 1 collecting trader from Tompaso Baru Dua Village, 2 retailers from Tompaso Baru Dua Village and in Karombasan Village, 1 big trader from Sinisir Village, Modoinding District. Whereas secondary data was obtained from the Sinisir Village Office of Modoinding District from local bookstores and from the internet. From the internet through google searching in the form of books and theses from other universities. The results showed that there were four forms of marketing channels in Sinisir Village, Modoinding District, namely: (I) Farmers - Consumers; (II) Farmers - Retailers - Consumers; (III) Farmers - Collector Traders - Retailers Traders - Consumers; IV) Farmers - Wholesalers. The carrot marketing channel which produced the highest cost, margin and marketing profit in marketing channel II was Rp 5,429 per kilogram, Rp 6,000 per kilogram, Rp 571 per kilogram. The highest farmer's share in marketing channel 1 is 100 percent.*eprm*

scholarly journals Analisis Saluran dan Efisiensi Pemasaran Sayuran Hidroponik di KUTP Hidrotani Sejahtera Desa Suka Maju Kecamatan Sunggal Kabupaten Deli Serdang

2021 ◽  
Vol 3 (1) ◽  
pp. 9-19
Author(s):  
Ahmad Sutan Nauli Lubis ◽  
Gustami Harahap ◽  
Mitra Musika Lubis
Keyword(s):  
Research Method ◽  
Sampling Method ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Calculation Methods ◽  
Microsoft Excel ◽  
Efficient Level ◽  
Marketing Agency

The purposes of this study are to determine the hydroponic vegetable marketing channels and efficiency level of hydroponic vegetables’ marketing channels in KUTP Hidrotani Sejahtera Suka Maju Village, Sunggal District, Deli Serdang Regency. The research method used in this study was purposive sampling method. The sample of this research were 28 samples. Based on the survey conducted there were 2 modern markets as retailer, Brastagi Supermarket and Transmart Carrefour which sell hydroponic vegetables. Twenty-five customers were taken as samples. The method used was snowball sampling and Microsoft Excel calculation methods. Data used were primary and secondary data. The study was conducted in May 2019. The results showed that the marketing channel for hydroponic vegetable in KUTP Hidrotani Sejahtera began from producers to retailers then last to consumers. The hydroponic vegetable marketing channel at the level of the marketing agency was an efficient with efficient level of 0.15%.

scholarly journals Analisis Potensi Ketersediaan Tanaman Bambu dan Pemasaran Kerajinan Bambu di Desa Kayubihi Kecamatan Bangli Kabupaten Bangli

2018 ◽  
pp. 405
Author(s):  
AYU RATIH PRATIWI ◽  
I NYOMAN GEDE USTRIYANA ◽  
A.A.A WULANDIRA SAWITRI DJELANTIK
Keyword(s):  
Field Research ◽  
Secondary Data ◽  
Marketing Channel ◽  
Research Field ◽  
Marketing Channels ◽  
Profit Margin ◽  
Primary Data ◽  
Library Research ◽  
Marketing Analysis ◽  
Potential Availability

The Potential Analysis Availability Of Bamboo Plants and The Marketing ofBamboos Product at Kayubihi Village, Bangli Distric, Bangli Regency. Analysis of the potential availability of bamboo plants in Kayubihi Village, BangliSubdistrict, Bangli Regency is divided into two analyzes, namely the analysis ofpotential availability and marketing analysis. Analysis of potential availability to knowthe potency of bamboo found in Kayubihi Village while for marketing seen marketingchannel, marketing margin, and profit margin with the election of three main productsproduced by Kayubihi Village. Types of data used in this study are qualitative data andquantitative data and data sources obtained from primary data and secondary data. Datacollection methods used there are three namely Library research, field research andstudy literature. The population in this study were 50 bamboo farmers who were alsobamboo craftsmen. Data analysis was done descriptively quantitative and qualitativedescriptive. The results showed that the analysis of potential availability with five typesof bamboo plants is under 200 clumps/ha which means not yet potential. Bamboo isprocessed into handicrafts and marketed for marketing the main products are sokasi,cakes basket, and coocked rice basked. Each product has three marketing channels. Themost profit margin obtained in each marketing channel is at producer level. The shortestmarketing margin in each channel because it is directly to the consumer.

Saluran Pemasaran dan Daya Serap Lembaga Pemasaran Jagung Varietas Bisi-2 di Kabupaten Muna

2020 ◽  
Vol 5 (5) ◽  
pp. 178
Author(s):  
La Sinaini ◽  
La Baru
Keyword(s):  
Animal Feed ◽  
Descriptive Analysis ◽  
Economic Value ◽  
Sampling Technique ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Snowball Sampling ◽  
Corn Production ◽  
Qualitative Descriptive

Corn marketing is the activity of distributing corn production from farmers to consumers. Corn production produced by farmers is not of economic value if the production of corn does not reach the hands of consumers. Corn marketing creates a price difference between what farmers receive and the price that consumers receive. This is due to the involvement of middlemen/traders of corn production from the hands of farmers in the hands of consumers. The purpose of this study was to analyze the marketing channels and absorptive capacity of Bisi-2 corn marketing institutions in Muna District. This research was conducted from January 2019 until May 2019 in Kabangka sub-district. The research location is one of the corn production centers of Bisi-2 varieties in Muna District. Sources of data in this study are primary data obtained directly from informants. The selection of informants used snowball sampling technique with the number of informants being 10 village collector traders, 1 sub-district trader collector, 5 animal feed traders, and 3 breeders. Data is collected by cross-section. Analysis of the data used in this study is qualitative descriptive analysis. Research results show the marketing channel for corn in Muna District, there are five patterns, namely; (1) marketing channels (farmers - village collector traders –sub-district collector traders - corn collecting companies); (2) marketing channels (farmers - village collector traders –sub-district collector traders - animal feed traders - breeders); (3) marketing channel (farmer - village collector trader - rancher) and (4) marketing channel (farmer - rancher). The marketing channel (farmer - village collector trader –sub-district collector trader - corn collecting company) is a channel that absorbs corn production the largest in Kabangka District, Muna District.

ANALISIS EFISIENSI PEMASARAN BAGLOG DAN JAMUR TIRAM PUTIH PADA UD AROMA JAMUR DI KABUPATEN LUMAJANG

2018 ◽  
Vol 11 (1) ◽  
pp. 9
Author(s):  
Dadang Adi Kusuma ◽  
Evita Sholiha Hani ◽  
Julian Adam Rijal
Keyword(s):  
Risk Function ◽  
Secondary Data ◽  
Marketing Channel ◽  
Oyster Mushroom ◽  
Snowball Sampling ◽  
Zero Level ◽  
Channel One ◽  
Marketing Function ◽  
Margin Analysis ◽  
Profit Share

Demand for white oyster mushroom continues to increase because it has a good nutritional content. The increasing mushroom demand positively affects the needs of baglog and white oyster mushroom, causing many producers who work baglog and white oyster mushroom one of them is UD Aroma Jamur. Research conducted at UD Aroma Jamur aims to know: (1) marketing channel of baglog and white oyster mushroom; (2) marketing function of each marketing agency of baglog and white oyster mushroom; (3) the efficiency and marketing margin of baglog and white oyster mushroom. Location of research in UD Aroma Jamur is determined intentionally (Purposive Method). Sampling used is purposive sampling and snowball sampling. The data used are primary and secondary data analyzed by using margin analysis and marketing efficiency. The results of the study showed that: (1) The marketing channel of baglog consist of zero-level channel, one-level, two-level. The white oyster mushroom marketing channel consists of a zero-level, a two-level, three-level, and four-level: (2) marketing functions undertaken by marketing agencies of baglog and white oyster mushroom, is a function of purchasing, sales function, transport function, storage function, market information function, risk function, packaging function, and sorting function: (3) an efficient marketing channel  of baglog is a one level channel with marketing margin of Rp. 1,000 / baglog and profit share equal to 87,5% and efficiency value equal to 12,5%. The most efficient white oyster mushroom marketing channel is a two-tier channel with a marketing margin of Rp. 5.250 / kg and a profit share of 94.77% and an efficiency rating of 4.54%.

scholarly journals ANALISIS PENDAPATAN USAHATANI DAN SALURAN PEMASARAN BIBIT KARET RAKYAT DI DESA AIR BATU KECAMATAN TALANG KELAPA KABUPATEN BANYUASIN PROPINSI SUMATERA SELATAN

2018 ◽  
Vol 7 (1) ◽  
pp. 71
Author(s):  
Sri Rahayu Endang Lestari
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Production Costs ◽  
Primary Data ◽  
Survey Method ◽  
Farm Income ◽  
Or Groups ◽  
Farmer Groups ◽  
The Government

 ABSTRACT The purpose of this study was to determine how much farm income and marketing channels for smallholder rubber seeds in Air Batu Village, District of Talang Kelapa, Banyuasin Regency. The implementation of this research had started from July to August 2015. The research method used  survey method. Primary data collection was done by direct observation in the field and secondary data was obtained from village, sub-district, district monographs and written sources. The results showed that the average income from the results of rubber nursery farming activities in Air Batu village was Rp. 7,560,084.00 - per hectare, while the marketing channel for smallholder rubber seedling farming in Air Batu Village is from farmers to village collectors (agents) and forwarded to consumers inside and outside the Banyuasin Regency. It can also be concluded that the income of rubber nursery farming in polybags cultivated by farmers in Air Batu Village is good enough, to reduce production costs, farmers should not buy sleeping eye stum seeds to other parties, but strive to make their own nurseries or groups. The recommended advice from this research is looks like better for the farmers join farmer groups of rubber nursery farming, so if there is a problem, it can be solved together. The government is also expected to provide assistance to farmers, in the form of distribution services, for smallholder rubber seeds, so that farmers should not have to wait too long to make a profit.ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui berapa besar pendapatan usahatani dan saluran pemasaran bibit karet rakyat di Desa Air Batu Kecamatan Talang Kelapa Kabupaten Banyuasin.  Pelaksanaan penelitian ini dimulai dari bulan Juli sampai Agustus 2015. Metode penelitian yang digunakan adalah metode survey. Pengambilan data primer dilakukan dengan pengamatan langsung dilapangan dan data sekunder diperoleh dari monografi desa, kecamatan, kabupaten dan sumber-sumber tertulis. Hasil penelitian menunjukkan bahwa rata-rata pendapatan dari hasil kegiatan usahatani pembibitan karet di desa Air Batu sebesar Rp. 7.560,084,00,- per hektar. Sedangkan Saluran pemasaran usahatani bibit karet rakyat di Desa Air Batu adalah mulai dari Petani ke Pedagang Pengumpul Desa (agen) dan diteruskan ke  Konsumen di dalam dan di luar Kabupaten Banyuasin. Dalam penelitian ini juga dapat disimpulkan bahwa pendapatan usahatani pembibitan karet dalam polybag yang diusahakan oleh petani di Desa Air Batu sudah cukup baik, untuk memperkecil biaya produksi sebaiknya para petani tidak membeli bibit stum mata tidur kepada pihak lain, tetapi diupayakan agar membuat pembibitan sendiri atau berkelompok.  Adapun saran yang dianjurkan dari penelitian ini adalah diharapkan kedepan petani membentuk kelompok tani untuk usahatani pembibitan karet, sehingga jika ada suatu permasalahan dapat diatasi secara bersama-sama. Pemerintah juga diharapkan memberikan bantuan kepada para petani berupa jasa penyaluran bibit karet rakyat, sehingga para petani tidak perlu menunggu lama untuk memperoleh keuntungan

scholarly journals ANALISIS PEMASARAN JAGUNG DI DESA DIMEMBE KECAMATAN DIMEMBE KABUPATEN MINAHASA UTARA

2019 ◽  
Vol 14 (3) ◽  
pp. 305
Author(s):  
Cendy Claudia Wowiling ◽  
Lyndon R. J. Pangemanan ◽  
Joachim N. K. Dumais
Keyword(s):  
Sampling Method ◽  
Secondary Data ◽  
Marketing Channel ◽  
Primary Data ◽  
Snowball Sampling ◽  
The North ◽  
North Sulawesi ◽  
Marketing Costs ◽  
Consumer Marketing ◽  
The Village

The purpose of this research is to analyze the marketing of corn in each marketing channel in the village of Dimembe, Dimembe Subdistrict, North Minahasa Regency. The data used in this study are primary and secondary data. Primary data was obtained from interviews with 15 farmers while secondary data from the Village Office, North Minahasa Statistics Agency and the North Sulawesi Provincial Statistics Agency. The sampling method used the snowball sampling method. Data analysis methods are analysis of Marketing Channel, Marketing Agency, Marketing Margin and Marketing Costs. The results showed that there were three types of marketing channels, namely the first marketing channel: Farmers to Consumers; second marketing channel 2 from Farmers toRetailers then to Consumers; and the third marketing channel from Farmers to Collector Traders then arrived at the Consumer. Marketing margin on marketing channel I is Rp 213.33 / kg, on marketing channel II is Rp 1,500.00 / kg, and on marketing channel III is Rp 2,500.00 / kg. The highest share received by farmers is in the marketing channel I at 93.90%. While the lowest share received by farmers is in marketing channel III, which is equal to 58.33%. Thus it can be concluded that the longer the marketing channel, the greater the marketing margin and vice versa. And also the shorter the marketing channel the greater the share received by the farmer and vice versa. *lrr + eprm *

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